Dressander v. Simplicity Financial Marketing, Inc.

CourtDistrict Court, N.D. Illinois
DecidedMarch 17, 2023
Docket1:19-cv-01395
StatusUnknown

This text of Dressander v. Simplicity Financial Marketing, Inc. (Dressander v. Simplicity Financial Marketing, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dressander v. Simplicity Financial Marketing, Inc., (N.D. Ill. 2023).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

MICHAEL DRESSANDER ) ) Plaintiff, ) ) Case No. 19-cv-1395 v. ) ) Judge John Robert Blakey SIMPLICITY FINANCIAL ) MARKETING, INC. ) ) Defendant. )

MEMORANDUM OPINION AND ORDER Plaintiff Michael Dressander sues his former employer, Simplicity Financial Marketing, Inc. (“Simplicity”), seeking redress for violations of a separation agreement allegedly formed between the parties. [38]. Defendant Simplicity counterclaims for breach of an earlier employment agreement and breach of fiduciary duty. [57]. The parties cross moved for summary judgment on: (1) Plaintiff’s Count IV, which alleges breach of an implied-in-fact contract; (2) Plaintiff’s Count V, which seeks a declaratory judgment that the earlier employment agreement is unenforceable; and (3) Defendant’s Counterclaims I and II, alleging breach of contract and breach of fiduciary duty, respectively.1 [164]; [171]. For the reasons explained herein, the Court grants summary judgment—as to liability only—in Defendant’s favor on Plaintiff’s Count IV and Defendant’s Counterclaim II; and in Plaintiff’s favor on Plaintiff’s Count V and Defendant’s Counterclaim I.

1 The parties move for summary judgment on liability only. See [172] at 4 n. 4. Disputes regarding damages, where relevant, remain to be resolved. I. Factual Background2 Plaintiff Michael Dressander made his name in the annuity and life insurance marketing business. [174] ¶ 2. He launched his career in that industry in the mid-

1980s and, in 1992, he incorporated Dressander & Associates, an insurance marketing organization (“IMO”). Id. ¶¶ 2–3. The relationship between the parties to this case began in December 2010, when Dressander sold his interest in Dressander & Associates to Futurity First Financial Corporation (“Futurity”), which has since changed its name to Simplicity Financial Marketing Holdings (“SFMH”). [174] ¶¶ 12, 15. Futurity initially

continued to operate the IMO as Dressander & Associates and hired Dressander as President of the company. [179] ¶ 4. Later, Futurity merged Dressander & Associates into Dressander BHC, Inc. and ultimately its name changed to Simplicity Financial Marketing Inc. (“Simplicity”). [179] ¶ 7. Plaintiff thus identifies Simplicity as Defendant in this action. A. Insurance Marketing Organizations IMOs act as middlemen between life insurance carriers and the agents—

known as “producers”—who sell the carriers’ products. [174] ¶ 3; [179] ¶ 2. IMOs recruit producers to sell insurance and annuity products to their clients; insurance carriers pay commissions to both the IMOs and producers. [174] ¶ 3. Carriers typically offer standard rates to IMOs, with rates “more favorable for IMOs that achieve certain volume numbers.” Id. ¶ 11. Plaintiff estimates that there are “over

2 The Court draws the undisputed facts from the parties’ Local Rule 56.1 filings, [165], [173], [174], [179], [180], and [190]. 50 large insurance carriers that sell index annuities; there are hundreds of IMOs across the country; and there are hundreds of thousands of independent insurance agents (i.e. producers) across the country.” Id. ¶ 4.3

Under some circumstances, IMOs choose to share a portion of their commissions with producers as a recruiting tool. [174] ¶ 11. As a general matter, however, IMOs “offer similar services, products and offerings to producers for very similar pricing.” Id. ¶ 6. IMOs including Defendant recruit producers through email solicitations and promotions; producers frequently receive such solicitations from multiple IMOs. Id. ¶ 6. The parties agree that any interested party could learn

through public sources the identities of insurance carriers and even lists of producers and their contact information. Id. Further, most producers “will readily identify” the identities of “their current IMOs and the business terms they have with those IMOs.” [174] ¶ 10. Few if any exclusive relationships exist in the IMO industry. Insurance carriers may have dozens or even hundreds of different IMOs under contract; similarly, IMOs may have contracts with multiple carriers simultaneously. [174] ¶

8. Because of these dynamics, relationships prove central to the industry. The parties agree that “producers often want to do business with IMO representatives they like and trust” and “it is not uncommon for producers to change IMOs for reasons such as better service, different marketing opportunities, or personal friendships.” [174] ¶ 9.

3 Defendant does not dispute “that there are numerous carriers, IMOs, and producers across the country” but does not adopt these numerical estimates. [174] ¶ 4. B. Futurity Purchases Dressander & Associates When Plaintiff joined Defendant as President in 2010, he signed an employment contract that included two-year post-employment non-solicitation and

non-competition provisions (“2010 Employment Agreement”). [174] ¶ 13. He also signed separate restrictive covenants pursuant to the sale of the business. Id. While employed with Defendant, Plaintiff oversaw operations of its Naperville, Illinois office and had “some degree of supervisory responsibility” for personnel in the Houston and Scottsdale offices as well. [179] ¶ 8; [174] ¶ 77. His work included “developing and maintaining key customer relationships, maintaining profitability,

hiring and firing personnel, securing relationships with employees and customers, and development and implementation of business strategies.” [179] ¶ 8. The first dispute between the parties evidenced in the record took place in mid- April 2017, when Plaintiff purchased an ownership interest in An Agent’s Life, “a small agency that serviced certain policyholders for an insurance carrier called Life of the Southwest.” [174] ¶ 65. An Agent’s Life serviced “orphan policy holders”— policyholders whose policies have no active life insurance producer assigned to them.

Plaintiff paid $100,000 towards this purchase and thereafter, on April 25, 2017, informed Simplicity’s senior management of the purchase. Id. ¶ 66. Plaintiff offered to assign to Simplicity the stake he had purchased in An Agent’s Life. Id. Simplicity declined and demanded that Plaintiff divest himself of the interest. Id. ¶ 67. He did so promptly. Id. C. Changes to Plaintiff’s Role In early 2018, Defendant began “discussing a change in Dressander’s role at the company” and considering downsizing or restructuring the Naperville office.

[179] ¶ 18. Plaintiff also began reporting to another executive, Dave Vick, as his supervisor. Id. ¶ 19. The parties then began exchanging draft separation agreements. On February 5, 2018, Simplicity sent Dressander a draft proposing that he remain employed in a transitional capacity4 through December 31, 2018, and thereafter become subject to one-year non-compete and non-solicitation restrictions. [174] ¶ 24; [166-1] at 87–95.

During a lunch meeting on March 15, 2018, Dressander and Simplicity executive Bruce Donaldson further negotiated the terms of Dressander’s separation. Dressander told Donaldson that he intended to re-enter the annuity business after the end of any non-compete period and “would prefer one year of severance pay and a one year non-compete period.” [174] ¶ 25. On March 20, 2018, Donaldson sent the following text message to Dressander: Mike: we are good at 1 year on the terms we discussed: announcement internally and externally as agreed, work (if required) from home office, reasonable assistance with positive messages to Naperville team, structured unwind over the year from designated principal, 1 year Non- compete, etc, no Brookstone affiliation, protection of our confidential information, etc. and release after 1 year. Happy to discuss or if this works for you I will have papers drawn up. Let me know or just call me to bust my chops… Best, Bruce.

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