DRAFT BARS LLC v. ANHEUSER-BUSCH LLC

CourtUnited States Bankruptcy Court, D. Nevada
DecidedSeptember 29, 2020
Docket17-01176
StatusUnknown

This text of DRAFT BARS LLC v. ANHEUSER-BUSCH LLC (DRAFT BARS LLC v. ANHEUSER-BUSCH LLC) is published on Counsel Stack Legal Research, covering United States Bankruptcy Court, D. Nevada primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
DRAFT BARS LLC v. ANHEUSER-BUSCH LLC, (Nev. 2020).

Opinion

1 4 Se □ 2 } EY Honorable Gary Spraker ote 3 United States Bankruptcy Judge \Qy AS LRICT ORNS 4 Entered on Docket September 29, 2020 5 UNITED STATES BANKRUPTCY COURT 6 DISTRICT OF NEVADA 7 KO OK Oe OR 8 In re: ) Case No.: 16-16656-mkn 9 ) DRAFT BARS LLC, ) Chapter 7 10 ) Wl Debtor(s). ) Adversary No.: 17-01176-gs ) 12 ) Hearing Date DRAFT BARS LLC, ) DATE: December 17, 2019 13 ) TIME: 2:00 p.m. 14 Plaintiff(s), ) Vs. ) 15 ) ANHEUSER-BUSCH LLC, a Nevada limited ) 16 || tiability company; ANHEUSER-BUSCH __) 17 || COMPANIES LLC, a Missouri limited ) liability company, ) 18 ) 19 Defendant(s). 20 1 MEMORANDUM DECISION ON MOTION TO DISMISS AND/OR MOTION FOR SUMMARY JUDGMENT 22 Defendants Anheuser-Busch LLC and Anheuser-Busch Companies LLC (together, 23 “Anheuser-Busch”) move for dismissal or partial summary judgment against plaintiff/debtor 25 || Draft Bars LLC’s (“Draft Bars”) claims for breach of contract (Count I), breach of implied 26 || covenant of good faith and fair dealing (Count II), unjust enrichment (Count III), and promissory 27 estoppel (Count IV). Anheuser-Busch contracted with Draft Bars to construct a number of 28 mobile units for use at various events across the country. Though Anheuser-Busch purchased

these mobile units, it also agreed that Draft Bars could retain and manage these units for a period 1 of time. 2 The dispute between these parties rests with the agreement, or lack thereof, pursuant to 3 4 which Draft Bars could operate the mobile units. Draft Bars contends that Anheuser-Busch 5 contractually agreed to Draft Bars’ retention and use of the mobile units so long as they were 6 used to sell only Budweiser beer. Anheuser-Busch denies any such contract, though the record 7 demonstrates that it hadDraft Bars store and operate some of the mobile units Draft Bars 8 constructed. For the reasons discussed below, thecourt finds summary judgment in favor of 9 10 Anheuser-Busch appropriate against Draft Bars’ claims breach of contract,breach of implied 11 covenant of good faith and fair dealing,and promissory estoppel. The court will deny summary 12 judgment on the debtor’s claim of unjust enrichment as thereremains genuine issues of material 13 fact on that claim. 14 FACTS 15 16 I. Pre-Petition 17 Draft Bars is a Nevada business, wholly owned by Michael Manion, that constructed 18 mobile bar units referred to as “Bar Pods,” which Draft Bars refers to as “mobile assets.”1 19 Beginning in 2015, Anheuser-Busch placed nine purchase orders with Draft Bars fornine Bar 20 21 Pods.2 Anheuser-Busch and their distributors used the Bar Pods to market Budweiser beer at 22 various events in an effort to increase consumer exposure.3 Draft Bars constructed and delivered 23 a number of the Bar Pods to Anheuser-Busch, but not all of them.4 24 25 1 Plaintiff’s Opposition, Declaration of Michael Manion (Manion Decl.),ECF No. 104-1,p. 25, ¶¶ 1-2. 26 2 Defendants’ Statement of Undisputed Facts, ECF No. 97-1, p. 2, ¶ 6; see also Defendants’ Motion, ECF No. 97-2, Exhs. 2-8. 27 3 Plaintiff’s Opposition, ECF No. 104-1, Exh. 2,pp. 36-37(Opsahl Dep. Tr. at 11:24-12:10). 4 SeeDefendant’s Motion, ECF No. 97-1, Exh. 1, p. 3(Manion Dep. Tr. at 82:11-12) (Anheuser-Busch is 28 “missing one” Bar Pod). The construction of the Bar Pods is not at issue in this action, though much of Draft Bars’ opposition to the pending motion is devotedtowards showing how pleased Anheuser-Busch Anheuser-Busch often requested additional services in addition to constructing the Bar 1 Pods. As Manion explained it: 2 As Draft Bars demonstrated competency, loyalty 3 and excellence in its product, AB increasingly 4 engaged Draft Bars to manage the Bar Pods that AB had purchased. The “management” of the Bar Pods 5 appears to have been ill defined, but entailed Draft Bars retaining them at its costs and delivering them 6 to various events at the request of Anheuser-Busch 7 or their distributors. These requests were verbal, with Purchase Orders often created after the event 8 or work had been completed or nearly completed.5 9 Anheuser-Busch requested that Draft Bars deliver and manage the Bar Pods at the Super Bowl 10 and other large events.6 Anheuser-Busch also permitted Draft Bars to manage the Bar Pods for 11 other events.7 12 13 In September 2015, Anheuser-Busch asked Manion to assist it with building the Paris 14 Hotel Beer Park.8 According to Manion, he secured the contractor and brought in $2,334,000for 15 Anheuser-Busch’s project.9 Manion also stated that afterwards Anheuser-Busch issued a partial 16 purchase order for $1,422,000 dated October 21, 2015,10 but instructed him that he could not 17 18 invoice Anheuser-Busch’s purchase order for the balance until January 2016.11 19 Most of Draft Bars’ contact with Anheuser-Busch during the fall of 2015 came from Ari 20 Opsahl, Anheuser-Busch’s then-director of sales and marketing, who oversaw its mobile asset 21 program.12 Manion states that Opsahl requested Draft Bars submit a proposal to manage the Bar 22 Pods “for events.”13 Draft Bars submitted a proposal to Anheuser-Busch in August 2015, shortly 23 24 25 5Plaintiff’s Opposition, Manion Decl., ECF No. 104-1,p. 26, ¶14. 6Id.at p. 27, ¶ 15. 26 7Id. 8Id.at ¶ 19. 27 9Id. 10Id.;see alsoDefendant’s Motion, Exh. 15, ECF No. 97-2,pp. 171-175. 28 11Id. 12Id.at p. 26, ¶ 4. before it undertook assisting Anheuser-Busch with the Paris Hotel Beer Park. Manion contends 1 that the proposal he submitted became what he refers to as the “Sustainable Marketplace 2 Agreement” between Draft Bars and Anheuser-Busch. As evidence of this agreement, Draft 3 4 Bars relies on a one-paragraph email dated November 15, 2015, sent by Opsahl to Manion’s 5 personal email address: 6 Mike - we are trying to expand our mobile asset 7 strategy beyond the contracted events that we have with you and Fusion. What we would like to do is 8 have you activate the PODs at your own expense negotiated with the event that is requesting. We can 9 provide the beer for the events to help cover your 10 cost. Does that make sense? It’s a model we have looked into with the food trucks to lower or 11 eliminate ABs [sic] operating costs. You are more than welcome and encouraged to advertise these 12 assets in the marketplace as long as the product 13 being sold is AB.15 14 Opsahl testified in his deposition that the possibility of Anheuser-Busch providing beer to 15 Draft Bars“might have worked,” but the idea required the approval of Anheuser-Busch’s legal 16 department.16 Manion contends that Anheuser-Busch never supplied beer to Draft Bars for 17 18 events as offeredby Opsahl.17 19 Anheuser-Busch tells a different story. It states that the company held a “competitive bid 20 process”to determine who would manage and operate all ofits mobile assets, including the Bar 21 Pods.18 As a result of this process, Anheuser-Busch selected Fusion Marketing, not Draft Bars, 22 to operate its mobile assets.19 An email datedOctober 12, 2015 email from Matt Whittington, 23 24 25 26 14Id. 27 15 Defendant’s Motion, Exh. 22, ECF No. 97-3, p. 30. 16 Id. at Exh. 39, ECF No. 97-4, p. 53:13-23. 28 17 Id.at Exh. 1, ECF No. 97-1, p. 14(Manion Dep. Tr. at 199:21-24; 200:13-15). 18Id.atECF No. 97, p. 4:3-6;see also Exhs. 19-20, ECF No. 97-3, pp. 15-27. Anheuser-Busch’s Manager of Event Activation confirmed that Fusion was awarded 1 management of the mobile assets: 2 3 A few notes here based on Trade Marketing decisions: 4 e Fusion will be managing/operating existing 5 Build a Bar program going forward 6 . . . .

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DRAFT BARS LLC v. ANHEUSER-BUSCH LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/draft-bars-llc-v-anheuser-busch-llc-nvb-2020.