Dr. Jaeger's Sanitary Woolen System Co. v. Le Boutillier

24 N.Y.S. 890, 5 Misc. 78
CourtThe Superior Court of the City of New York and Buffalo
DecidedSeptember 15, 1893
StatusPublished

This text of 24 N.Y.S. 890 (Dr. Jaeger's Sanitary Woolen System Co. v. Le Boutillier) is published on Counsel Stack Legal Research, covering The Superior Court of the City of New York and Buffalo primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dr. Jaeger's Sanitary Woolen System Co. v. Le Boutillier, 24 N.Y.S. 890, 5 Misc. 78 (superctny 1893).

Opinion

(HLDERSLEEYE, J.

The plaintiff is a domestic corporation; doing business in the city of New York, and has a trade in the sale of underwear that extends over the whole country. The defendant is a merchant doing business in said city under the name of “Le Boutillier Bros., of Fourteenth street,” and deals extensively in underwear. The grievance which the plaintiff seeks to remedy is the defendant’s alleged unfair competition in business. The alleged wrongful acts of defendant consist chiefly in the use by him of the name “Jaeger” or “Dr. Jaeger,” as applied to underwear.

Ever since the commencement of traffic in civilized countries, marks have been a valuable aid to commerce as symbols of ownership or of origin. Courts of equity look with favor upon fair competition in trade, as its tendency is to suppress monopolies, and to build up new enterprises, to the advantage of the general public. But courts have gone very far in the exercise of their power to restrain fraud in trade, and to prevent unfair competition in business. The decisions bearing upon trade-marks, and their analogies, are very numerous. The principles of law set forth in the following declarations and decisions must be held to be the law of this case:

The wrong in these cases consists in the sale of the goods of the fabric of one person as being those made by another; and it is only to the extent in which the false representation is directly or indirectly made that an injunction ought to be granted. Manufacturing Co. v. Spear, 2 Sandf. 599. A dealer cannot palm off his own goods for those of another. The law does not permit a man to get another’s business or injure his reputation by unfair means. Where the manufacturer and seller of goods has attached a mark or device, word or expression, to the class of merchandise produced by him, in order to distinguish it from a like class of merchandise produced by others, and the said merchandise has acquired a reputation in connection with such mark or expression, and another person, without the consent of said manufacturer, uses the said mark or expression, the protection of the courts can be invoked. The right to the exclusive use of such mark can only exist, however, where it has been applied to goods manufactured by the party claiming the use, or his assignors, and the goods have acquired a reputation in connection therewith. A mark thus appropriated and used is called a “trade-mark,” and it gives the owner thereof no right of property to prevent others from manufacturing, producing, or selling the same article to which it is attached, but the owner has a proprietary right to the mark which the law will protect. This right, when exclusive, entitles the owner to restrain every other person from using in any manner the same or similar devices or marks, words, or expressions, and from holding out to the public that he is selling the identical article manufactured, produced, or sold by the other. Not every word or expression, however, can be thus utilized. Whether the word, name, or expression is or is not a lawful trade-mark depends upon [894]*894the facts of the case. In Fischer v. Blank, (N. Y. App.) 33 N. E. Rep. 1040, speaking of controversies like the one under discussion, the court of appeals said: “Each case must, in a measure, be a law unto itself.” There is no exclusive right, in the use of marks, symbols, or letters which merely indicate the appropriate name, mode, or process of manufacture, or the peculiar or relative quality of the fabric manufactured, as distinguished from the marks which indicate the name, origin, or ownership of the fabric. Manufacturing Co. v. Spear, supra. In Koehler v. Sanders, 122 N. Y. 72, 25 N. E. Rep. 235, the court of appeals said:

“In referring to the principles relating to trade-marks, and upon which their efficiency as such depends, it may be observed that there is-no exclusive right to represent by them an idea, nor can there be an exclusive appropriation of that which is descriptive of the articles to which they are attached, or that which indicates their ingredients, mode of composition, characteristic properties, quality, or nature;” citing Enoch Morgan’s Sons Co. v. Troxell, 89 N. Y. 292; Manufacturing Co. v. Spear, 2 Sandf. 599; Caswell v. Davis, 58 N. Y. 223.

The limits from which a choice may lawfully be made are clearly defined in the case of Selchow v. Baker, 93 N. Y. 59. In that case the court of appeals said:

“No person can appropriate to himself exclusively any word or expression properly descriptive of the article, its qualities, ingredients, or characteristics, the right to the use of such language being common to all. But a name which does not in itself indicate what the article is, or what are its qualities or component parts, but which is invented or adopted by a manufacturer solely for the purpose of distinguishing his products, and whose exclusive appropriation to that purpose m no way restricts others from properly describing similar articles produced by them, may be appropriated as ,a trademark, and protected as such.”

Furthermore, the name so selected for the purposes of a trademark must be a name that has never before been applied to such articles. It must be “an arbitrary or fanciful name, and not in itself descriptive of the article.” The general rule laid down in the case of Canal Co. v. Clark, 13 Wall. 322, is as follows:

“The office of a trade-mark is to point out distinctively the origin or ownership of the article to which it is affixed, or to give notice who was the producer. This may in many cases be done by a name, a mark, or a device, well known, but not previously applied to the same article. * * * An exclusive use can never be successfully claimed of words in common use previously, as applied to similar articles.”

Whether the name is generic and descriptive, or fanciful and arbitrary, depends as often upon extrinsic facts as upon those which are inherent. To persons who have no technical knowledge of a particular thing, a name cannot be said to be a descriptive term, except it has been in common use for a particular purpose, unless it in itself denotes qualities or characteristics by which the article may be distinguished from others of a similar character. The law accords to the manufacturer the exclusive right to a fanciful or arbitrary name, as designating an article to which he is the first to apply it. This is a just reward to [895]*895the manufacturer for his ingenuity and effort, and deprives no other person of any rights. It leaves to others the full right to describe by appropriate language or words any article they have the right to produce and vend.

In Newman v. Alvord, 49 Barb. 588, the court (Daniels, J.,) said:

“Where words or names are in common use, the law does not permit such an appropriation o£ them to he made, so far as they are comprehended by such use; and, for that reason, words and names having a known or established signification cannot, within the limits of such signification, be exclusively appropriated to the advancement of the business purposes of any particular individual, firm, or company. The inability to make such appropriation of them arises out of the circumstance that, on account of their general or popular use, every individual in the community has an equal right to use them; and that right is, in all cases, paramount to the rights and interests of any one person, firm, or company. What may alike be claimed and used by all cannot be exclusively appropriated to advance the interests of any person.”

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Related

Canal Co. v. Clark
80 U.S. 311 (Supreme Court, 1872)
Koehler v. . Sanders
25 N.E. 235 (New York Court of Appeals, 1890)
Caswell v. . Davis
58 N.Y. 223 (New York Court of Appeals, 1874)
Selchow v. . Baker
93 N.Y. 59 (New York Court of Appeals, 1883)
Enoch Morgan's Sons Co. v. . Troxell
89 N.Y. 292 (New York Court of Appeals, 1882)
Newman v. Alvord
49 Barb. 588 (New York Supreme Court, 1867)
Amoskeag Manufacturing Co. v. Spear
2 Sandf. 599 (The Superior Court of New York City, 1849)

Cite This Page — Counsel Stack

Bluebook (online)
24 N.Y.S. 890, 5 Misc. 78, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dr-jaegers-sanitary-woolen-system-co-v-le-boutillier-superctny-1893.