D’Pergo Custom Guitars, Inc. v. Sweetwater Sound, Inc.

2019 DNH 068
District Court, D. New Hampshire·Decided April 18, 2019·No. 17-cv-747-LM·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW HAMPSHIRE

D’Pergo Custom Guitars, Inc.

v. Civil No. 17-cv-747-LM Opinion No. 2019 DNH 068 Sweetwater Sound, Inc.

O R D E R

D’Pergo Custom Guitars, Inc. (“D’Pergo”) brings this suit

against Sweetwater Sound, Inc. (“Sweetwater”), alleging claims

of copyright and trademark infringement and violations of the

New Hampshire Consumer Protection Act (“CPA”). D’Pergo alleges

that Sweetwater used a copyrighted photograph of D’Pergo’s

trademarked custom guitar necks to promote and sell Sweetwater

products on Sweetwater’s website.

On January 14, 2019, the court granted in part and denied

in part both parties’ motions to compel. See doc. no. 76.

Sweetwater moves for reconsideration of “two distinct issues”

within that order, which it argues the court determined

incorrectly. D’Pergo objects.

Separately, D’Pergo moves to withdraw and amend its

responses to Sweetwater’s Request for Admission, asserting that

it has recently learned that its responses to three specific

requests were incorrect. Sweetwater objects to D’Pergo’s

motion. BACKGROUND

D’Pergo manufactures and sells custom guitars. In 2003,

D’Pergo created a photograph showcasing a number of its unique

guitar necks, which it published to its website. D’Pergo later

registered the copyright for the photograph and registered its

signature guitar neck headstock as a trademark.

Sweetwater is a retailer that sells musical instruments,

including guitars, through its website. D’Pergo alleges that

Sweetwater copied D’Pergo’s photograph and published it on

Sweetwater’s website. More specifically, Sweetwater used the

photograph in an “Electric Guitar Buying Guide,” in the section

titled “Guitar necks explained.” The end of the Buying Guide

features a number of guitars from various manufacturers for

purchase, as well as a hyperlink to “Shop for Electric Guitars.”

Sweetwater admits that it used the photograph as early as August

5, 2004 and claims that it discontinued using the photograph

within two days of receiving notice from D’Pergo on January 4,

2016.1 See doc. no. 63 at 5.

D’Pergo asserts five claims in its amended complaint: (1)

copyright infringement in violation of the Copyright Act (Count

1 To be consistent with the parties’ filings, the court will refer to the photograph at the center of the parties’ dispute as “the image.”

2 I); (2) unfair competition in violation of the CPA (Count II);

(3) deceptive business practices in violation of the CPA (Count

III); (4) false designation of origin and unfair competition in

violation of the Lanham Act (Count IV); and (5) trademark

infringement in violation of the Lanham Act (Count V).

DISCUSSION

I. Sweetwater’s Motion for Reconsideration

Reconsideration of an order “is an extraordinary remedy

which should be used sparingly.” Palmer v. Champion Mortg., 465

F.3d 24, 30 (1st Cir. 2006) (internal quotation marks omitted).

To succeed, a movant must “demonstrate that the order was based

on a manifest error of fact or law . . . .” LR 7.2(d).

Reconsideration is not “a vehicle for a party to undo its own

procedural failures” or a means to “advance arguments that could

and should have been presented to the district court prior to”

its decision. Iverson v. City of Boston, 452 F.3d 94, 104 (1st

Cir. 2006). As such, the court will not grant reconsideration

based on arguments that were not previously made or based on

arguments that were rejected in the prior order. Biltcliffe v.

CitiMortgage, Inc., 772 F.3d 925, 930 (1st Cir. 2014).

Sweetwater takes issue with two aspects of the court’s

order on the parties’ motions to compel. Sweetwater contends

that the court erred when it stated in that order: (1) D’Pergo

3 is not asserting trade dress infringement claims in this case;2

and (2) Sweetwater included the image in its Electric Guitar

Buying Guide to aid purchasers in choosing the appropriate

electric guitar. According to Sweetwater, the court should

reconsider these statements because the court “cites no

authority or record evidence to support its statements” and both

statements were “clear legal error” that would result in

manifest injustice if allowed to stand. Doc. no. 78 at 1.

A. Trade Dress

The amount of time and energy the parties have devoted to

litigating the issue of whether D’Pergo is asserting a trade

dress infringement claim in this case borders on the absurd.

First, in response to D’Pergo’s motion to amend its complaint,

Sweetwater objected, arguing that permitting D’Pergo to amend

its complaint to assert the “trademark or trade dress” claims

contained in Counts IV and V would be futile. Doc. no. 30-1 at

7. D’Pergo made it clear in its reply to the objection that it

was asserting trademark, and not trade dress, infringement

claims in those counts. See doc. no. 38 at 8 (classifying its

claims as based on “trademark infringement”). The court granted

D’Pergo’s motion.

2 Sweetwater contends that Counts IV and V, brought under the Lanham Act, are trade dress infringement claims.

4 Next, Sweetwater moved to dismiss Counts IV and V of the

amended complaint, arguing that those claims were based on trade

dress infringement and failed to state a viable claim for

relief. D’Pergo objected, stating that it “has not however

alleged in these counts (or any counts) that Defendant has

infringed Plaintiff’s trade dress.” Doc. no. 49-1 at 10

(emphasis in original). D’Pergo reiterated that Counts IV and V

assert claims based on trademark, and not trade dress,

infringement.3

Finally, Sweetwater moved to compel D’Pergo to produce

documents that were “critically relevant” to D’Pergo’s trade

dress claims. Doc. no. 62 at 4. In response, D’Pergo stated

that it “again asserts that it has not asserted a trade dress

claim. Plaintiff has informed Defendant of this several times.”

Doc. no. 65 at 7 (emphasis in original). Sweetwater did not

file a reply to D’Pergo’s objection. The court denied

Sweetwater’s motion to the extent it sought information related

to a trade dress infringement claim because, as D’Pergo

represented, D’Pergo had not asserted any trade dress

infringement claim in this case. The court held that,

therefore, Sweetwater had failed to carry its burden to show

3 The court denied Sweetwater’s motion to dismiss Counts IV and V, noting that even if the court assumed those claims were based on trade dress infringement, Sweetwater had not shown that those claims should be dismissed.

5 that the discovery it sought was relevant. See Rutledge v.

Elliot Health Sys., No. 17-cv-110-JD, 2018 WL 1187406, at *1

(D.N.H. Mar. 7, 2018) (“Initially, the party moving to compel

bears the burden of showing that the discovery it seeks is

relevant.”).

Sweetwater did not file a response to D’Pergo’s objection

to its motion to compel, in which D’Pergo again represented to

the court that it was not asserting a trade dress infringement

claim. Nevertheless, Sweetwater now argues that the court

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D’Pergo Custom Guitars, Inc. v. Sweetwater Sound, Inc., 2019 DNH 068 (D.N.H. 2019).

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