Douglas Rein v. Dutch Bros, Inc.

CourtDistrict Court, S.D. New York
DecidedAugust 3, 2023
Docket1:23-cv-01794
StatusUnknown

This text of Douglas Rein v. Dutch Bros, Inc. (Douglas Rein v. Dutch Bros, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Douglas Rein v. Dutch Bros, Inc., (S.D.N.Y. 2023).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

JERRY PEACOCK, Individually and on Behalf of All Others Similarly Situated, 23 Civ. 1794 (PAE) Plaintiff, “Vv OPINION & ORDER DUTCH BROS, INC. et al., Defendants.

PAUL A. ENGELMAYER, District Judge: This decision appoints lead plaintiff and counsel in a putative securities class action. Plaintiff Jerry Peacock filed this action under the federal securities law on behalf of purchasers of Dutch Bros, Inc. (“Dutch Bros”) securities between and including March 1, 2022 and May 11, 2022 (the “class period”). Dkt. 1 (““Compl.”) § 1. Peacock claims, inter alia, that, during the class period, defendants Dutch Bros, its Chief Executive Officer (“CEO”) Jonathan Ricci, and its Chief Financial Officer (“CFO”) Charles L. Jemley (collectively, “defendants”), made false or misleading statements of material fact as to Dutch Bros’s financial operations and prospects and/or omitted material facts necessary to make their statements not misleading. Jd. 43,7. As alleged, these tended to conceal that Dutch Bros, a coffee product seller and drive-thru shop operator, was facing increased costs and expenses and thus experiencing increased margin pressure. Jd. Peacock alleges that, upon the correction of these actionable misstatements and omissions after the market’s close on May 11, 2022, Dutch Bros’s share price fell by nearly 27% by the market’s close the following day, May 12, 2022, injuring investors. Jd. { 6. Pending now are motions by Douglas Rein, Tyler Scheinost, and Michael Rice to serve as lead plaintiff, and to appoint their respective attorneys as lead counsel. See Dkts. 13 (“Rein

Mot.”), 17 (“Scheinost Mot.”), 20 (“Rice Mot.”). Rice has since filed a notice stating that he does not oppose Rein and Scheinost’s motions. See Dkt. 23. For the following reasons, the Court grants Rein’s motion and appoints Douglas Rein as lead plaintiff, and Kahn Swick & Foti, LLC (“KSP”) as lead counsel.! I. Background A. Factual Allegations” Dutch Bros, a publicly traded company incorporated under Delaware law, operates and franchises drive-thru coffee shops and sells coffee and coffee-related products. Compl. {ff 2, 13. As of March 31, 2022, Dutch Bros represented that it had 572 shops across 12 states in the United States, with 310 operated by the company and 262 franchised. Jd. § 2. Peacock’s claims stem from alleged misstatements and omissions by Ricci and Jemley during a March 1, 2022 conference call regarding Dutch Bros’s 2021 fourth quarter and full year financials, as well as its anticipated 2022 first quarter financials. Jd. (3. The statements that Peacock challenges include, inter alia: that “we are not immune to margin pressures, but are managing it appropriately,” id. 4 17; that Dutch Bros has not “felt compelled” to alter its pricing in response to cost pressures and was “feeling good as we enter ’22 with the trajectory of our margins,” id. { 18; that, as to its cost of goods, “we have a pretty simple pantry of goods” and “we’re just not feeling compression in margins,” id. { 19; and that, as to the company’s financial

! The Court, by a separate order, will update the case caption to henceforth be: Douglas Rein, Individually and On Behalf of All Others Similarly Situated v. Dutch Bros, Inc. et al. 2 The Court’s account of the underlying facts of this case are drawn from the Complaint, Dkt. 1 (“Compl.”). The Court accepts these facts as true solely for the purpose of deciding these motions, and provides only those facts necessary to resolve the pending motions.

outlook for the first quarter given the COVID-19 wave caused by the Omicron variant, “[i]t doesn’t really move the needle much,” id. { 20. On May 11, 2022, after the market closed, Dutch Bros issued a press release reporting a net loss of $16.3 million in the first quarter of 2022, compared to a $4.8 million net loss in the first quarter of 2021, and an adjusted net loss of $2.5 million, which represented a loss of $0.02 per share. Id. $44, 22. Ona conference call that day, Ricci attributed the loss in part to “margin pressure” that arose “primarily” from “our decision to be disciplined on the price we took,” “faster inflation and cost of goods, especially in dairy,” “the pull forward of deferred expenses related to the maintenance of shops,” and “normal new store inefficiency amplified by the volume of new and ramping units in quarter 1.” Jd. 23. Ricci stated that Dutch Bros had not “nerceive[d] the speed and magnitude of cost escalation within the quarter,” including of dairy costs, which made up 28% of the company’s “commodity basket” and rose nearly 25% in the first quarter. Jd Jemley similarly attributed the first-quarter losses to the fact that “[i]nflation in both ingredient and operating costs has risen rapidly, catching us off guard from the speed and the sharpness of this rise.” Jd. 24; see also id. J 25. On May 12, 2022, Dutch Bros’s share price closed at $25.11 per share, representing a 26.9% drop in value. Id. { 26. Peacock alleges that Ricci and Jemley, by virtue of their positions within Dutch Bros, knew that their representations at the March 1, 2022 conference call with respect to rising costs and the company’s management of margin pressure were materially false and/or misleading. Id. 16, 21. He brings claims under Section 10(b) of the Securities Exchange Act of 1934 (the

3 Unless otherwise noted, the Court has omitted emphasis from the quoted statements of Ricci and Jemley.

“Exchange Act”) and Rule 10b-5 promulgated thereunder, against all defendants, and Section 20(a) of the Exchange Act, against Ricci and Jemley. See id. □□□ 45-59. B. Procedural! History On March 1, 2023, Peacock filed the Complaint. Dkt. 1. On March 28, 2023, Peacock served the Complaint and summons on Dutch Bros. Dkt. 5. On April 3, 2023, the Court entered the parties’ joint stipulation setting the deadline for motions to appoint lead plaintiff. Dkt. 9. On May 1, 2023, Rein, Scheinost, and Rice filed motions to serve as lead plaintiff and for their respective attorneys to serve as lead counsel, along with memoranda of law, declarations, and proposed orders in support. See Dkts. 12, 13 (“Rein Mot.”), 14 (Rein Decl.”), 15, 16, 17 (“Scheinost Mot.”), 18 (“Scheinost Decl.”), 19, 20, 21. On May 22, 2023, Rice filed a notice of non-opposition to the competing motions. Dkt. 23. The same day, Scheinost and Rein each filed

a brief opposing the other’s submission. See Dkt. 24 (“Scheinost Opp.”), 25 (“Rein Opp.”), 26. Il. Discussion A. Appointing Lead Plaintiff Motions for appointment of lead plaintiff and approval of lead counsel in putative class actions brought under the securities laws are governed by the Private Securities Litigation Reform Act (“PSLRA”). See In re Millennial Media, Inc. Sec. Litig., 87 F. Supp. 3d 563, 568- 69 (S.D.N.Y. 2015); Bo Young Cha v. Kinross Gold Corp., No. 12 Civ. 1203 (PAE), 2012 WL 2025850, at *2 (S.D.N.Y. May 31, 2012). The PSLRA directs the Court to appoint as lead plaintiff the party or parties “most capable of adequately representing the interests of class members,” 15 U.S.C. § 78u-4(a)(3)(B)G). Under the PSLRA, there is a rebuttable presumption that the most adequate plaintiff is the person or group of persons that: (1) has either “filed the complaint or made a motion in response to a notice,” id. § 78u-4(a)(3)(B)Gii)(D(aa); (2) in the determination of the Court, has

the “largest financial interest in the relief sought by the class,” id. § 78u-4(a)(3)(B)Gi) (bb); and (3) satisfies all the requirements of Federal Rule of Civil Procedure

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Douglas Rein v. Dutch Bros, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/douglas-rein-v-dutch-bros-inc-nysd-2023.