Doe v. Tenet Healthcare Corporation

CourtDistrict Court, D. Massachusetts
DecidedApril 23, 2024
Docket1:23-cv-12978
StatusUnknown

This text of Doe v. Tenet Healthcare Corporation (Doe v. Tenet Healthcare Corporation) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Doe v. Tenet Healthcare Corporation, (D. Mass. 2024).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS ___________________________________ ) JANE DOE, individually, and on ) behalf of all others similarly ) situated, ) Civil Action Plaintiff, ) No. 23-12978-PBS ) v. ) ) TENET HEALTHCARE CORPORATION, ) d/b/a METROWEST MEDICAL CENTER, ) ) Defendant. ) ______________________________ )

MEMORANDUM AND ORDER

April 23, 2024

Saris, D.J. INTRODUCTION Tenet Healthcare Corporation (“Tenet”) is a healthcare services company that operates hospitals and healthcare facilities across the country, including Framingham Union Hospital in Framingham, Massachusetts. Tenet operates a website through which users can search for physicians and treatment locations, schedule appointments, learn about health conditions and treatments, and take health assessments. Tenet’s website uses “trackers” created by Facebook and other companies. These trackers capture and record user interactions with the website, including pages viewed, buttons clicked, and information submitted through forms or assessments. Tenet and third-party companies then utilize the collected data to better understand the impact of its websites and to improve targeted advertising by third parties. This case challenges the use of these trackers in light of

the obligations of a healthcare provider to protect the privacy of website users who are also patients. Plaintiff Jane Doe, a patient at Framingham Union Hospital, commenced this putative class action against Tenet, alleging that Tenet’s use of trackers -- in particular Facebook’s Meta Pixel tool -- disclosed her personally identifying information and/or protected health information to third parties. Tenet moves to dismiss all nine counts in the amended complaint under Fed. R. Civ. P. 12(b)(6) for failure to state a claim upon which relief can be granted. For the reasons set forth below, the Court ALLOWS Tenet’s undisputed motion to dismiss as to Count II (negligence per se) and Count III (invasion of privacy) because they are not recognized

causes of action under Massachusetts law. The Court DENIES Tenet’s motion to dismiss as to the seven remaining causes of action: Counts I (Negligence), IV (Breach of Implied Contract), V (Unjust Enrichment), VI (Breach of Fiduciary Duty), VII (Massachusetts Right to Privacy Law), VIII (Massachusetts Consumer Protection Act), and IX (Massachusetts Wiretap Act). BACKGROUND Plaintiff alleges the following facts in her amended complaint (Dkt. 1-3). For the purposes of Tenet’s motion to

dismiss, these facts are accepted as true. I. Parties Plaintiff Jane Doe is a resident of Framingham, Massachusetts. She is a patient of Defendant Tenet Healthcare Corporation, a healthcare conglomerate that owns MetroWest Medical Center (“MetroWest”). MetroWest is a health system that operates several hospitals and medical centers in Framingham and Worcester, including Framingham Union Hospital. II. Website Trackers Tenet operates the MetroWest Medical Center website (“Website”) and other web-based tools and services. Tenet encourages its patients to use the Website to search for physicians

and treatment locations, schedule appointments, learn about health conditions and treatments, take health assessments, learn about insurance and payment options, and sign up for classes and events. In operating its Website, Tenet employs “trackers” created by companies such as Facebook, Google, Marketo, Invoca, and Siteimprove.1 In particular, Tenet uses Facebook’s tracker called

1 Facebook changed its name from Facebook, Inc. to Meta Platforms, Inc. in October 2021. References to “Facebook” and “Meta” refer to the same company. “Meta Pixel.” Meta Pixel is a piece of code that a website owner can integrate on its website to collect user activity data. When a user accesses a webpage containing Meta Pixel, the tool captures

and tracks the actions taken by that user (i.e., clicking a button, searching a term, or filling out a form). The collected information -- which includes data such as the user’s IP address, information about the user’s web browser and operating device, button click data, form field names and values, or other unique identifiers -- is duplicated and sent to Facebook. Facebook utilizes the collected Meta Pixel data to improve its own targeted advertising. Website owners, such as Tenet, can also utilize the Meta Pixel data to measure and better understand the impact of their own websites and advertisements. Facebook specifically markets Meta Pixel as “a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the

actions people take on your website.” Dkt. 1-3 at 14. Tenet also uses another Facebook tool called “Conversions API,” which is a tool that directly transmits data from a website owner’s server to Facebook, without the need to rely on the user’s web browser. Facebook encourages companies to use Conversions API in addition to the Meta Pixel in order to ensure collection of all website activity and events. III. Privacy Policies and Law Plaintiff alleges that Tenet uses Meta Pixel, Conversions API, and other trackers to capture and record its patients’

personally identifying information and/or protected health information (collectively, “Private Information”) and transmit them to Facebook or other third parties, without patient knowledge or authorization. Tenet’s Website privacy policy informs website visitors about its use of trackers to gather data and user activity. See Dkt. 1-3 at 70-74 (“Website Privacy Policy”). Specifically, the policy states: Our web servers automatically identify computers by their IP addresses and this information is stored securely for your protection. We may use IP addresses to analyze trends, administer the Sites, track users’ movement and gather demographic information for aggregate use. For example, if you view specific pages or download information from specific pages on our Sites, we will track and add the number of your visits to the aggregate number of visits by all users in order to better design our Sites. If you have provided personally identifiable information to us through our online forms, we may associate some of the information we have so gathered with your personally identifiable information, and we may use this combined data to provide relevant Site and email content to you. We purchase third party information that includes name, address, census data and personal attributes for the purpose of marketing campaigns.

Id. at 72. Tenet also maintains a separate privacy notice, also available on the Website, that describes how it uses and discloses patient medical information. See Dkt. 1-3 at 62-69 (“Notice of Privacy Practices”). The notice states that Tenet is “required by law to maintain the privacy of your health information” and “[y]our written authorization . . . must be obtained prior to [Tenet] using

your [protected health information] to send you any marketing materials.” Id. at 62, 66. Under the HIPAA Privacy Rule, a healthcare provider may not disclose a person’s protected health information to a third party for marketing purposes without authorization. See 45 CFR § 164.508(a)(3). Plaintiff contends that despite these assurances and Tenet’s legal obligations, Tenet shared or sold Private Information to third-party companies in exchange for improved advertising and marketing services. IV. Tracked Activity Plaintiff states that she began using Tenet’s Website around 2015 or 2016 to “schedule appointments, search for information,

and access the patient portal.” Dkt. 1-3 at 24.

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Doe v. Tenet Healthcare Corporation, Counsel Stack Legal Research, https://law.counselstack.com/opinion/doe-v-tenet-healthcare-corporation-mad-2024.