Doe v. Genesis Health System

CourtDistrict Court, C.D. Illinois
DecidedAugust 21, 2024
Docket4:23-cv-04209
StatusUnknown

This text of Doe v. Genesis Health System (Doe v. Genesis Health System) is published on Counsel Stack Legal Research, covering District Court, C.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Doe v. Genesis Health System, (C.D. Ill. 2024).

Opinion

UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF ILLINOIS

JANE DOE, individually and on ) behalf of herself, her minor son, J.D., and ) all others similarly situated, ) ) Plaintiff, ) ) v. ) Case No. 23-cv-4209-JES-JEH ) GENESIS HEALTH SYSTEM, ) ) Defendant. )

ORDER AND OPINION

Plaintiff Jane Doe brings this action on behalf of herself, her minor son, and a putative class of other individuals, who submitted personal information to the website and online platforms hosted by Defendant Genesis Health System (“Genesis”). Plaintiff, a long-time patient of Genesis, has filed an amended complaint asserting that Defendant encouraged her and other patients and potential patients (collectively, “patients”) to use the website and online platforms. Plaintiff claims that without their authorization, and unbeknownst to them, Genesis allowed third-party networking services, including Meta Platforms, Inc. d/b/a Meta (“Facebook” or “Meta”), Google, LLC (“Google”), DoubleClick, TVSquared, Adnxs, Akamai mPulse, Geonetric, and Wistia, and potentially others, access to their personally identifiable information (“PII”) and protected health information (“PHI”), through tracking technologies embedded on the Genesis website. This matter is now before the Court on Defendant’s Motion to Dismiss and accompanying Memorandum (Doc. 15), Plaintiff’s Memorandum in Opposition (Doc. 17), and Plaintiff’s Supplemental Authority (Doc. 18). The Court notes that in addition to its briefing, Plaintiff has filed a 41-page “Chart” of various disposition of motions to dismiss throughout the country. (Doc. 17-1). Each page contains numerous entries indicating that, in a Pixel case, defendant’s motion to dismiss was denied. Plaintiff does not explain the facts, relate them to this case, or compare the law in these states to Illinois tort law. It is not the Court’s job to review hundreds of cases and make Plaintiff’s argument for her. In addition, this can be seen as an end- run around Local Rule 7.1(B)(4)(a), which places a page limit on responses to motions. As a

result, (Doc. 17-1) was not considered by the Court. For the reasons indicated herein, Defendant’s Motion to Dismiss is GRANTED in part and DENIED in part. Plaintiff has leave to replead. BACKGROUND The following facts are taken from Plaintiff’s amended complaint, which the Court accepts as true for the purposes of a motion to dismiss. Bible v. United Student Aid Funds, Inc., 799 F.3d 633, 639 (7th Cir. 2015). Plaintiff characterizes Genesis Health as one of the largest employers in the Quad Cities area, serving communities in Eastern Iowa and Western Illinois. Genesis provides online platforms for its patients’ use; a public website and various web-based

tools and services, from which patients can search for physicians, locate healthcare facilities, learn about specific health conditions and treatment options, pay bills, sign up for classes and events, and access the MyGenesis password-protected patient portal. Plaintiff alleges that Genesis, for its own gain and without the consent of its patient users, embedded trackers from Facebook and other networking services on its online platforms. This included Facebook’s Meta Pixel, a snippet of code that tracks the website interactions of users. Plaintiff claims that when a patient uses the site, the Meta Pixel tracks information about the user’s device, including the IP address; and records the pages viewed, the buttons clicked, and the information submitted. The Meta Pixel transmits the information back to Facebook which can cross reference the recorded interactions with the user’s Facebook ID, allowing the data to be linked with the user’s Facebook profile. Plaintiff asserts that Genesis has also used the Facebook Conversions Application Programming Interface (“CAPI”), which gathers information, not from the patient’s device, but directly from Genesis’s private servers. This information is relayed to Facebook and, as it does

not go through the patient’s web browser, it is undetectable to that individual and circumvents any ad blockers. In addition, Facebook and other networking entities place cookies in the visitors’ web browsers enabling them to identify a user, track the user’s internet browsing, and ultimately link the data to a Facebook ID. Facebook and others amass large amounts of information through these processes, known as “data harvesting.” The third-party entities then build proprietary datasets, selling the information to others who use it for targeted advertising. With this information, advertisers can target a particular audience based on demographics and online activity. Plaintiff asserts that in 2019, Facebook generated nearly $70,000,000,000 in revenue by allowing targeted advertisers

access to its data-harvested content. She claims that Genesis, too, benefited from this arrangement as it allowed Genesis to “retarget” viewers by directing ads specifically to Genesis patients based on information patients submitted through the online platform. This has allegedly resulted in more robust and cost-efficient advertising which, if it has not outright increased Genesis’s profits, would presumably have lowered its costs. The Plaintiff alleges that she and the putative class members used the online platforms without knowing that Genesis was disclosing their; status as medical patients, health conditions, physician searches, search queries related to symptoms and treatment options, medical treatment, class registration, and access to patient and billing portals. She pleads, specifically to herself, that Genesis has disclosed to Facebook her; identity, location, status as a patient, seeking of medical treatment, health conditions, and treatment sought. She additionally pleads that Genesis has disclosed information to Facebook related to her online activities on behalf of her minor son, J.D., in her search for doctors for J.D., her scheduling of telehealth appointments for him, and her efforts to find mental health services for him.

Plaintiff asserts that Genesis did this despite the assurances it made in its Notice of Privacy Practices, Privacy Policy, and Patient Rights and Responsibilities, which she collectively refers to as the “privacy policies.”1 The Notice of Privacy Practices states that Genesis may disclose PHI without authorization for: treatment purposes, payment, health care operations, and public health activities; and may disclose to law enforcement and for judicial and administrative proceedings. The Notice goes on to state that other than for these purposes, “we will only use or disclose your PHI with your written authorization” and “[m]ost uses and disclosures of PHI for marketing purposes will be made only with your written authorization.” (Doc. 1-2 at 2). The Privacy Policy informs visitors that its website and patient portal collect both

personally identifiable and non-personally identifiable information, defined as follows. (Doc. 1- 3). A. Personally-Identifiable Information: Through our website or Patient Portal application, we may collect information by which you may be personally identified, such as first and last name, home and email address, account password, telephone number, social security number, alternative names, or insurance information ("personal information"); Genesis Health System typically receives specific data about its Website visitors only when such information is provided voluntarily, such as when our visitors request information, purchase or enroll for services, arrange for scheduling, make donations, request patient portal access, provide resume information for employment opportunities, or send us e-mail. . . In most cases, you will be given the opportunity to select whether you do, or do not, want GenesisHealth System to use this information for additional purposes. You may also request that GenesisHealth System not use your

1 See (Doc.

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