D.H. Pace Company, Inc. v. OGD Equipment Company, LLC

78 F.4th 1286
CourtCourt of Appeals for the Eleventh Circuit
DecidedAugust 22, 2023
Docket22-10985
StatusPublished
Cited by1 cases

This text of 78 F.4th 1286 (D.H. Pace Company, Inc. v. OGD Equipment Company, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
D.H. Pace Company, Inc. v. OGD Equipment Company, LLC, 78 F.4th 1286 (11th Cir. 2023).

Opinion

USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 1 of 25

[PUBLISH] In the United States Court of Appeals For the Eleventh Circuit

____________________

No. 22-10985 ____________________

D.H. PACE COMPANY, INC., d.b.a. Overhead Door Company of Atlanta, d.b.a. Overhead Door Company of Kansas City, Plaintiff-Counter Defendant-Appellant, versus OGD EQUIPMENT COMPANY, LLC,

Defendant-Counter Claimant-Appellee. USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 2 of 25

2 Opinion of the Court 22-10985

Appeal from the United States District Court for the Northern District of Georgia D.C. Docket No. 1:20-cv-00410-TCB ____________________

Before BRANCH and BRASHER, Circuit Judges, and WINSOR,∗ District Judge. BRANCH, Circuit Judge: At issue in this case is whether Plaintiff D.H. Pace Company, Inc. (“Pace”), a trademark licensee, can bring a claim against a third party for unfair competition under the Lanham Act when its licensing agreement does not expressly authorize it to do so. Under the facts of this case, we conclude that it can. This appeal involves three entities, although only two are parties to this lawsuit. Pace (a company that sells and services garage doors) sued a competitor, Overhead Garage Door (“OGD”) (a company that also offers garage door services), alleging a host of federal and state law violations relating to OGD’s trade practices. Pace and Overhead Door Corporation (a garage door manufacturer that is not a party to this case but that has a name noticeably similar to Defendant OGD, its competition) have a

∗ The Honorable Allen C. Winsor, United States District Judge for the Northern District of Florida, sitting by designation. USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 3 of 25

22-10985 Opinion of the Court 3

licensing agreement in which Pace is the licensee and Overhead Door Corporation is the licensor. As part of this agreement, Pace uses Overhead Door Corporation’s marks. Before Pace brought this suit, Overhead Door Corporation and OGD had been in litigation involving OGD’s alleged trademark infringement and unfair trade practices (much like Pace’s instant allegations), which culminated in a settlement agreement between Overhead Door Corporation and OGD. In the instant lawsuit, the district court granted summary judgment to OGD on all of Pace’s claims, concluding in large part that Pace could not bring suit because Pace was a nonexclusive licensee that lacked sufficient ownership rights in Overhead Door Corporation’s marks, and because OGD and Overhead Door Corporation’s settlement agreement extinguished Pace’s claims. Pace timely appealed. After careful review of the record and with the benefit of oral argument, we conclude that Pace may bring its federal and state law claims. Accordingly, we vacate the district court’s order to the extent it is inconsistent with this opinion and remand for further proceedings. USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 4 of 25

4 Opinion of the Court 22-10985

I. Background a. Factual Background i. The Parties Pace is a garage door company based in Olathe, Kansas. For nearly a century, Pace and its predecessors have been in the business of selling, installing, and servicing garage doors in the greater Atlanta and Kansas City areas and using the trade names “Overhead Door Company of Atlanta” and “Overhead Door Company of Kansas City.” Pace has spent millions of dollars advertising and promoting these trade names through its websites, on social media, through search engines, and at trade shows. Overhead Door Corporation, Pace’s licensor, manufactures garage doors and garage door openers. Overhead Door Corporation owns a federally registered trademark (a red ribbon with the words “Overhead Door”) and uses that mark, as well as several others, in connection with the promotion and sale of its products. Pace’s competitor, OGD, is a Texas-based company that offers residential and commercial property owners “overhead door service[s] across the nation,” including “installations, repairs, and maintenance for overhead doors and dock equipment.” OGD started operating as “Overhead Garage Door” in 2011 and first entered the Atlanta and Kansas City markets in 2019. USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 5 of 25

22-10985 Opinion of the Court 5

ii. The Licensing Agreement In certain markets, including Atlanta and Kansas City, Pace operates under distribution and licensing agreements 1 (the “licensing agreement”) with Overhead Door Corporation. Under their agreement—in which Overhead Door Corporation is the licensor and Pace is a nonexclusive licensee 2—Overhead Door Corporation granted Pace the right to sell its products and, with its permission, to use certain trade names in connection with the promotion and sale of its products, including “Overhead Door” and “Overhead” (collectively, the “marks”). Although the licensing agreement spells out the terms and conditions for using Overhead Door Corporation’s marks and trade names, it does not address trademark enforcement or either party’s ability to sue. iii. OGD and Overhead Door Corporation’s Previous Litigation In 2017, Overhead Door Corporation’s in-house counsel sent OGD a letter that accused OGD of false advertising. The letter asserted that OGD’s use of the term “Overhead Door—Official Website” in a paid internet advertisement was causing confusion

1 Pace’s right to use Overhead Door Corporation’s marks derives from two nonexclusive license agreements. The agreements are identical in all material respects. Accordingly, like the district court and the parties, we refer to these contracts collectively as the “licensing agreement.” 2 On top of selling and servicing Overhead Door Corporation products, Pace also sells products from other garage door manufacturers. USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 6 of 25

6 Opinion of the Court 22-10985

among consumers who were mistakenly believing that the advertisement was for Overhead Door Corporation’s website. Then, a few months later, Overhead Door Corporation sent OGD a demand letter “on matters involving trademark infringement and unfair competition.” Ultimately, the friction between the two companies came to a head when OGD won the race to the courthouse, suing Overhead Door Corporation and one of its distributors in federal court in Texas. 3 OGD alleged that Overhead Door Corporation was engaging in unfair competition under state and federal law and sought a declaration that Overhead Door Corporation’s trademark and trade name were invalid or unenforceable. OGD also asked the court to declare that “overhead,” “overhead door,” and “overhead doors” were generic terms and thus not subject to trademark protection. Overhead Door Corporation counterclaimed, alleging that the term “Overhead Door” was closely associated with Overhead Door Corporation and its licensees and that OGD was knowingly and wrongfully passing itself off as an Overhead Door Corporation affiliate. As a result, Overhead Door Corporation argued, OGD was confusing and deceiving Overhead Door Corporation’s current and prospective customers into the mistaken belief that OGD was affiliated with or endorsed by Overhead Door Corporation.

3 In the Texas lawsuit, OGD sued one of Overhead Door Corporation’s Texas distributors—not Pace. USCA11 Case: 22-10985 Document: 52-1 Date Filed: 08/22/2023 Page: 7 of 25

22-10985 Opinion of the Court 7

In November 2019, after two years of litigation, OGD and Overhead Door Corporation entered into a settlement agreement that resolved all their claims and contained mutual releases.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
78 F.4th 1286, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dh-pace-company-inc-v-ogd-equipment-company-llc-ca11-2023.