Desert Outdoor v. City of Oakland

CourtCourt of Appeals for the Ninth Circuit
DecidedOctober 29, 2007
Docket05-15501
StatusPublished

This text of Desert Outdoor v. City of Oakland (Desert Outdoor v. City of Oakland) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Desert Outdoor v. City of Oakland, (9th Cir. 2007).

Opinion

FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

DESERT OUTDOOR ADVERTISING,  INC., a California corporation, No. 05-15501 Plaintiff-Appellant, v.  D.C. No. CV-03-01078-MJJ CITY OF OAKLAND, OPINION Defendant-Appellee.  Appeal from the United States District Court for the Northern District of California Martin J. Jenkins, District Judge, Presiding

Argued and Submitted March 21, 2007—San Francisco, California

Filed October 30, 2007

Before: Betty B. Fletcher and Richard R. Clifton, Circuit Judges, and Edward F. Shea,* District Judge.

Opinion by Judge Clifton

*The Honorable Edward F. Shea, United States District Judge for the Eastern District of Washington, sitting by designation.

14267 14270 DESERT OUTDOOR ADVERTISING v. OAKLAND

COUNSEL

Alan R. Herson (argued), Jacksonville, Oregon, for plaintiff- appellant Desert Outdoor Advertising, Inc.

Christopher Kee (argued), Deputy City Attorney, John Russo, City Attorney, Randolph W. Hall, Assistant City Attorney, James F. Hodgkins, Supervising Trial Attorney, Oakland, California, for defendant-appellee City of Oakland.

OPINION

CLIFTON, Circuit Judge:

Desert Outdoor Advertising, Inc., wants to display three billboards, each of which would be primarily viewed from a freeway, in Oakland, California. The City of Oakland has refused to permit the signs, citing specific City ordinances. Desert filed this action to challenge those ordinances on First Amendment grounds, seeking injunctive relief and money damages. In particular, Desert argues that Oakland Municipal Code § 1501, which generally prohibits advertising signs designed to be seen from a freeway, favors commercial over noncommercial speech and imposes content-based restrictions on noncommercial speech. Desert also contends that Oakland Planning Code § 17.148.050(A), which limits advertising signs more generally, provides City officials with unbridled discretion to permit or deny the display of signs. Finally, Desert challenges the specific application of these ordinances to the signs it erected or attempted to erect.

The district court concluded that one provision of § 1501 was a content-based regulation of noncommercial speech in DESERT OUTDOOR ADVERTISING v. OAKLAND 14271 violation of the First Amendment. It severed this provision and held that the remainder of that ordinance, as well as § 17.148.050(A), was constitutional. Desert appeals. We affirm.

I. Background

Desert challenges two separate provisions. The first ordi- nance is contained in the Oakland Municipal Code (OMC). The second ordinance is found in the Oakland Planning Code (OPC).

OMC § 150161 seeks to prohibit signs adjacent to freeways, several of which pass through the City. It provides that “[n]o sign shall be erected, constructed, relocated or maintained in the City of Oakland if such sign is designed to have or has the advertising thereon maintained primarily to be viewed from a freeway.” There are certain specified exceptions to this ban: (a) signs limited to identifying the “name of the person, firm or corporation occupying the premises and the type of busi- ness conducted by such person, firm or corporation”; (b) signs limited to the “name of the product manufactured on the premises”; (c) signs “not exceeding six square feet in area [and] appertaining only to the lease, hire, sale, or display of the building premises”; and (d) “time and temperature units.” In addition, the ordinance permits signs “in the M-40 Heavy Industrial Zone as part of a billboard relocation agreement authorized by the City,” subject to limitations. This freeway sign ordinance does not permit variances.

Since 1997, OPC Chapter 17.104, § 17.104.010 et seq., has banned the construction of new “advertising signs” anywhere within the City.2 Unlike the freeway sign ordinance described 1 Section 1501 is also referred to as “chapter 15” and as section 14.04.270. As the parties generally refer to it as “section 1501,” we will as well. 2 OPC § 17.10.850 defines “advertising signs” as signs that (1) “direct [ ] attention to, or otherwise pertain[ ] to, a commodity, service, business, 14272 DESERT OUTDOOR ADVERTISING v. OAKLAND above, however, the OPC provision allows for variances. Originally, OPC § 17.148.050(A) allowed City officials to grant a sign-related variance only if four conditions were met. First, strict compliance would have to “result in practical dif- ficulty or unnecessary hardship inconsistent with the purposes of the zoning restrictions, due to unique physical or topo- graphic circumstances or conditions of design.” Second, strict compliance would have to “deprive the applicant of the privi- leges enjoyed by owners of similarly zoned property.” Third, a variance could “not adversely affect the character, livability, or appropriate development of abutting properties or the sur- rounding area, and [could] not be detrimental to the public welfare.” Fourth, a variance could “not constitute a grant of special privilege.”3 As described below, this ordinance was amended while this lawsuit was pending to delete the third condition.

Desert erected or attempted to erect signs at three locations in Oakland. At two of the locations, the company erected freeway-visible signs with commercial advertising unrelated to the premises. At the third location, Desert applied for a variance to erect a 50-foot tall, 14- by 48-foot permanent structure displaying the messages “Volunteer to Be a Big Brother” and “Pray at First Baptist Church.” This proposed sign would also be visible from a freeway.

The City concluded that Desert’s freeway-visible commer- cial advertising violated OMC § 1501 and demanded the

or profession which is not sold, produced, conducted, or offered by any activity on the same lot” or (2) “direct[ ] attention to, or otherwise pertain [ ] to, a commodity or service which is sold, produced, conducted, or offered by a Commercial, Manufacturing, or Agricultural or Extractive Activity on the same lot but which does not constitute a major function thereof . . . .” 3 OPC § 17.148.050(A) also includes additional criteria for proposals involving “one or two dwelling units on a lot.” These criteria are not rele- vant here. DESERT OUTDOOR ADVERTISING v. OAKLAND 14273 removal of those signs. The City denied Desert’s variance application for its noncommercial signs under OPC § 17.148.050(A), concluding that the proposed structure failed to meet any of the four conditions required to grant a vari- ance.

Desert sued the City, challenging the OMC and the OPC sign regulations under the First Amendment. It argued that the ordinances lacked a sufficient statement of legislative pur- pose, imposed content-based restrictions on noncommercial speech, favored commercial speech over noncommercial speech, and created a variance procedure vesting City offi- cials with unbridled discretion to permit or deny the display of signs. In addition, Desert argued that the ordinances were unconstitutional as applied to its signs. It sought declaratory and injunctive relief prohibiting the City from enforcing the ordinances and money damages under 42 U.S.C. § 1983.

The City filed a motion to dismiss Desert’s complaint, which the district court denied. Both Desert and the City filed motions for summary judgment. After both parties had argued their motions before the district court, the City amended the variance procedure in OPC § 17.148.050(A) “to address the constitutional issues” and “to remove (moot) the issue.” By an “emergency ordinance,” the City deleted the prior § 17.148.050(A) requirement that a variance not “adversely affect the character, livability, or appropriate development of abutting properties or the surrounding area . . .

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