Desert Outdoor Advertising, Inc. v. County of San Bernardino

255 Cal. App. 2d 765, 63 Cal. Rptr. 543, 1967 Cal. App. LEXIS 1338
CourtCalifornia Court of Appeal
DecidedNovember 7, 1967
DocketCiv. 8340; Civ. 8341
StatusPublished
Cited by9 cases

This text of 255 Cal. App. 2d 765 (Desert Outdoor Advertising, Inc. v. County of San Bernardino) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Desert Outdoor Advertising, Inc. v. County of San Bernardino, 255 Cal. App. 2d 765, 63 Cal. Rptr. 543, 1967 Cal. App. LEXIS 1338 (Cal. Ct. App. 1967).

Opinion

THOMPSON (Raymond), J. pro tem. *

This appeal involves two consolidated cases: No. 8340—Desert Outdoor Advertising, Inc. versus the County of San Bernardino, and No. 8341—County of San Bernardino versus Desert Outdoor Advertising, Inc. The legal problems involved are identical. For sake of convenience, Desert Outdoor Advertising, Inc., will be referred to as “plaintiff,” and County of San Bernardino will be referred to as “defendant” or “County.” *763 Case No. 8340 was an action by plaintiff against defendant to restrain it from enforcing the provisions of its zoning ordinance relating to two of the billboards along freeways listed below. Case No. 8341 was an action by the county against Desert Outdoor Advertising, Inc., to abate as nuisances the other two billboards involved herein, also along freeways, allegedly in contravention of the same ordinance. The respective locations and zones in which the signs are located are as follows:

Location
Zone
1. San Bernardino Freeway near Etiwanda Avenue
M-2 General Manufacturing District
2. San Bernardino Freeway near Live Oak Avenue-Fontana Area
B-3 Multiple Family Besidence District
3. Badlands Freeway near YucaipaSan Gorgonio Pass
M-l Limited Manufacturing District
4. Barstow Freeway near Cajon Summit
M-l Limited Manufacturing District

The text of the portion of the ordinance involved is as follows:

“15.10 Signs Adjacent to Freeways :
“a. . . .
“b. Advertising structures shall not be erected, constructed or maintained within 500 feet of any County or State freeway so that the advertising matter thereon shall be visible to the operators of vehicles being driven on said freeway while approaching such structures, except that this subsection shall not apply under the following conditions:
“ (1) In Valley-mountain areas in C-2 or M-l zones if such structures are on the same side of the freeway as, and within 500 feet of a business or industrial structure (other than an advertising structure) located in a C-2 or M-l zone and within 150 feet of the freeway.
“(2) In desert areas and that portion of the valley-mountain area along the Barstow Freeway, Legislative Boute 31 north of the Main Street Over-crossing (Devore), Bridge No. 54-525, in C-2 or M-l zones if such structures are on the same side of the freeway as, and within 500 feet of a business or industrial structure (other than an advertising structure) located in a C-2 or M-l zone and within 150 feet of the freeway. Provided further that a maximum of two advertising structures shall be permitted within an additional 500 feet of *764 the exterior boundaries described above and as illustrated on the drawing designated Figure 1. Provided further that subject to approval of location and development as provided in Sec. 15.6, advertising structures shall be permitted on the opposite side of the freeway within an area directly opposite and bounded by the exterior boundaries described above and illustrated on the drawing designated Figure 1. Business or industrial structure as used herein shall mean an occupied permanent building attached to a permanent foundation wherein one or more persons are regularly employed. . . .”

The ordinance has customary provisions relating to penal consequences of its violation, and also provides that any structure contrary to its terms is unlawful, is a public nuisance, and may be abated by action in the superior court.

Plaintiff makes a number of contentions, of which we will discuss the following: (1) That neither zoning ordinances nor anti-billboard ordinances may be based on aesthetic considerations alone, and that any ordinance so based violates the due process and equal protection clauses of the Fourteenth Amendment to the U.S. Constitution and cognate provisions of the California Constitution; (2) that the case of National Advertising Co. v. County of Monterey, 211 Cal.App.2d 375 [27 Cal.Rptr. 136], does not support the validity of the questioned parts of this ordinance, but suggests invalidity as applied to plaintiff; (3) that the supervisors’ stated purposes support plaintiff’s position; (4) that the State of California by virtue of its Outdoor Advertising Act has preempted the field as to all aspects of outdoor advertising in unincorporated county areas; and (5) that the enactment is contrary to section 65852 of the Government Code requiring uniformity of regulations within zones.

Concerning the first point, plaintiff’s contention that such an ordinance may not be based on aesthetic considerations alone, we are referred to the ease of Varney & Green v. Williams, 155 Cal. 318 [100 P. 867, 132 Am.St.Rep. 88, 21 L.R.A. N.S. 741], This case, decided in 1909, holds that an ordinance of the town of Bast San Jose, which absolutely prohibited all advertising signs within its corporate limits, could not be sustained on the ground of aesthetic considerations. The following quote gives the essence of the case (p. 320) : “That the promotion of aesthetic or artistic considerations is a proper object of governmental care will probably not be disputed. But, so far as we are advised, it has never *765 been held that these considerations alone will justify, as an exercise of the police power, a radical restriction of the right of an owner of property to use his property in an ordinary and beneficial way. Such restriction is, if not a taking, pro tanto, of the property, a damaging thereof, for which, under section 14 of article I of the constitution, the owner is entitled to compensation. To this extent the authorities are all in accord. ‘No ease has been cited,’ says the court of errors and appeals of New Jersey in City of Passaic v. Paterson, etc. Co., 72 N.J.L. 285 [62 A. 267, 111 Am.St.Rep. 676, 5 Ann.Cas. 995], ‘nor are we aware of any case which holds that a man may be deprived of his property because his tastes are not those of his neighbors. Aesthetic considerations are a matter of luxury and indulgence rather than of necessity, and it is necessity alone which justifies the exercise of the police power to take private property without compensation. ’ ’ ’

The holdings of recent cases in California are that, although the doctrine of Varney & Green v. Williams, supra, 155 Cal. 318, may still apply, if there is in addition some other justification such as economic advantage to the area an ordinance such as the one under consideration must be sustained. This may be summed up by the following quotation from the very recent case, County of Santa Barbara v. Purcell, Inc., 251 Cal.App.2d 169, 173 [59 Cal.Rptr.

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Bluebook (online)
255 Cal. App. 2d 765, 63 Cal. Rptr. 543, 1967 Cal. App. LEXIS 1338, Counsel Stack Legal Research, https://law.counselstack.com/opinion/desert-outdoor-advertising-inc-v-county-of-san-bernardino-calctapp-1967.