Denovo Brands, LLC v. Reach Ventures, LLC

CourtDistrict Court, W.D. Arkansas
DecidedJune 13, 2024
Docket5:24-cv-05043
StatusUnknown

This text of Denovo Brands, LLC v. Reach Ventures, LLC (Denovo Brands, LLC v. Reach Ventures, LLC) is published on Counsel Stack Legal Research, covering District Court, W.D. Arkansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Denovo Brands, LLC v. Reach Ventures, LLC, (W.D. Ark. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT WESTERN DISTRICT OF ARKANSAS FAYETTEVILLE DIVISION

DENOVO BRANDS, LLC PLAINTIFF

V. CASE NO. 5:24-CV-5043

REACH VENTURES, LLC, an Idaho Limited Liability Company DEFENDANT

MEMORANDUM OPINION AND ORDER Before the Court are Defendant Reach Ventures, LLC’s Motion to Dismiss and Brief in Support (Docs. 14 & 15), Plaintiff Denovo Brands, LLC’s Response in Opposition (Doc. 23), and Reach’s Reply (Doc. 27). On May 2, 2024, the Court held a hearing on the pending Motion and directed the parties to engage in a twenty-one-day period of expedited discovery regarding the validity of an Idaho forum-selection clause that appears in their most recent contract. Once the discovery period ended, the parties filed supplemental briefs and supporting evidence (Docs. 32 & 33), which the Court has now considered. For the reasons stated below, the Motion to Dismiss is GRANTED. I. BACKGROUND Denovo is an Arkansas limited liability company that manufactures camping products, foldable outdoor chairs, hammocks, and hammock stands. It has an overseas subsidiary named Denovo (HK) Limited (“DHK”) that manufactures some of Denovo’s products in China. Reach is an online retailer that purchases other companies’ products and then resells them on Amazon.com and other e-commerce platforms. On August 31, 2022, Denovo and Reach signed a contract agreeing that Reach would serve as the exclusive online reseller of certain domestically produced Denovo

1 products. See Doc. 13-1 (“August Agreement”). The August Agreement was a modified version of a contract originally drafted by Reach. The parties altered certain terms to comport with their agreement, including changing the mandatory forum-selection clause from Idaho, where Reach is headquartered, to Arkansas, where Denovo is

headquartered. See id. at ¶ 9. On September 14, 2022, Denovo’s subsidiary, DHK, entered into a similar exclusive online resale agreement with Reach. See Doc. 13-2 (“September Agreement”). The September Agreement covered the online resale of Denovo’s products manufactured in China; but otherwise, the September and August Agreements were identical in form and nearly identical in content. The September Agreement contained the same Arkansas forum-selection clause as the August Agreement. See id. at ¶ 9. Over the next few weeks, Denovo and Reach negotiated new payment terms for the August Agreement covering the resale of domestically manufactured goods. Jay Schrade, Denovo’s Vice President of Accounting/Financing/Business Operations, took

the lead in preparing the amended contract. He started by pulling up an early draft of the August Agreement to use as a template. He modified Section 1(b) to alter the number of days’ notice that would be required to terminate the contract and changed a payment term in Section 3. He did not realize that the template he used contained an Idaho forum selection clause. See Schrade Declaration, Doc. 13-3. Mr. Schrade emailed the contract he drafted to Reach’s CEO, Adam Anderson, on

2 October 20, 2022.1 Mr. Schrade’s cover email was as follows: Adam,

Attached is the word document with the correct terms we discussed on the phone. The only change made on this document from the Docusign is in section 3, the payment terms are 70 days from the date product is shipped by the manufacturer, instead of 70 days from receipt by the re- seller.

Can you please send via Docusign to Steve [Perry, President of Denovo]? Steve will sign and send it right back to get it fully executed.

Thanks,

Jay

Id. at p. 22 (emphasis added). With the benefit of hindsight, it is clear that Mr. Schrade’s cover email was inaccurate. He failed to tell Mr. Anderson that he had amended terms in Section 3 and in Section 1(b). He also failed to mention that the forum-selection clause had reverted to Idaho—as that change was entirely unintentional. Once Mr. Anderson received Mr. Schrade’s email and draft contract, he “read the whole document.” (Doc. 33-1, p. 46). That is, he did not simply look at Section 3 or for particular changes, but instead read the contract from start to finish“to see if [he] agreed with the document and the way it was laid out.” Id. at p. 47. When Denovo’s counsel asked Mr. Anderson whether he took specific notice at the time that the forum-selection clause had switched from Arkansas to Idaho, he stated:

1 Mr. Anderson testified less than a month ago that he was either the CEO or the COO of the company when these events unfolded in August, September, and October 2022. See Doc. 33-1, pp. 7–8. It does not particularly matter which office he held. The important point is that he was authorized by Reach to negotiate contract terms with Denovo.

3 No. Wasn’t even in my mind. 90 percent of our agreements have Idaho. We rarely change it to another state. I don't recall ever having any discussion about it, so it wasn’t even in my mind something I would catch or look out for. I read it wholly, I agreed to everything in it, and I was okay with the way it was written. And I thought they were, too. They sent it over, and I assumed if there was anything that they didn't agree to, that they would bring it up. But I didn’t see anything that would have caused concern for myself or that I needed to bring up to Denovo.

Id. Mr. Anderson was also asked whether he would have notified Mr. Schrade if it had seemed obvious that a mistake had been made in drafting the amended agreement. To that, Mr. Anderson responded: In good faith, if I thought and I believed that the other party had made a big mistake, I would bring it up. That never came to me, that never crossed my mind, I didn’t think there was a mistake. I didn’t—I wasn’t looking for mistakes. I was reading the contract to see if Reach was okay with the contract. I expect business owners and executives of businesses to be able to read their contracts and sign them once they're okay with what’s in them. That’s how we handle all agreements. But, no, I did not notice the change to jurisdiction, and it’s not even something I would have picked up because 90 percent of the time, it’s Idaho, and that’s the norm.

Id. at p. 49 (emphasis added). After reviewing Mr. Schrade’s proposed draft, Mr. Anderson uploaded it to an application called “Docusign” to await the electronic signature of Reach’s Chief Partnerships Officer, Adam Eshenroder. Mr. Eshenroder testified in his deposition that he was not personally involved in the negotiations between Mr. Schrade and Mr. Anderson but was generally made aware of them through his later conversations with Mr. Anderson. See Doc. 33-2, pp. 15, 22. Mr. Eshenroder stated that he read the proposed contract— though he only had it open online for twenty-six seconds—before he affixed his electronic signature. Id. at pp. 28–29. He did not think the contract “seem[ed] out of the ordinary.”

4 Id. at p. 22. Mr. Eshenroder agreed that he did not notice that the forum-selection clause had changed from Arkansas to Idaho when he signed the draft. Id. at p. 30. Next, Mr. Perry of Denovo affixed his electronic signature to the draft contract, making it a fully binding agreement. See Doc. 13-4 (“October Agreement”). Mr. Perry

explained in a declaration submitted to the Court that he did not read the document before signing. Instead, he “signed at the request of Jay Schrade and relied upon him as it relates to the negotiation of the document.” (Doc. 33-3, pp. 3–4). The parties understood that the October Agreement entirely superseded the August Agreement and governed how the parties would treat the online sale of Denovo’s domestically produced goods. For the next several months, the parties performed on the September and October Agreements. Sometime in mid-2023, Denovo claims Reach started getting behind on its payments.

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Bluebook (online)
Denovo Brands, LLC v. Reach Ventures, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/denovo-brands-llc-v-reach-ventures-llc-arwd-2024.