Dean v. Guard Publishing Co.

744 P.2d 1296, 88 Or. App. 192, 14 Media L. Rep. (BNA) 2100, 1987 Ore. App. LEXIS 4975
CourtCourt of Appeals of Oregon
DecidedNovember 12, 1987
Docket16-83-01564; CA A40926
StatusPublished
Cited by2 cases

This text of 744 P.2d 1296 (Dean v. Guard Publishing Co.) is published on Counsel Stack Legal Research, covering Court of Appeals of Oregon primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dean v. Guard Publishing Co., 744 P.2d 1296, 88 Or. App. 192, 14 Media L. Rep. (BNA) 2100, 1987 Ore. App. LEXIS 4975 (Or. Ct. App. 1987).

Opinion

*194 RICHARDSON, P. J.

In Dean v. Guard Publishing Co., 73 Or App 656, 699 P2d 1158 (1985), we reversed the trial court’s judgment on the pleadings for defendant and remanded this “false light” action for trial. On remand, the trial court granted defendant’s motion for a directed verdict at the close of plaintiffs case. Plaintiff again appeals, assigning error to that ruling, and we again reverse.

In our earlier opinion, we held that the tort of false light is actionable in Oregon, and we adopted the test of liability stated in Restatment (Second) Torts, § 652E:

“One who gives publicity to a matter concerning another that places the other before the public in a false light is subject to liability to the other for invasion of his privacy, if
“(a) the false light in which the other was placed would be highly offensive to a reasonable person, and
“(b) the actor had knowledge of or acted in reckless disregard as to the falsity of the publicized matter and the false light in which the other would be placed.”

We stated these facts in our earlier opinion:

“According to plaintiffs complaint, defendant, the publisher of Eugene’s daily newspaper, ran a story on the opening of an alcohol rehabilitation center in Eugene. The story included a picture of the facility’s aversion treatment room, in which patients receive liquor together with a drug which produces a nauseous reaction to the alcohol. The only people in the picture were two nurses and plaintiff. Plaintiff alleges that he was present only for an open house which the facility held but that the position of the people in the picture created an implication that plaintiff was a patient of the facility. That implication, plaintiff asserts, placed him in a false light before the public and violated his right to privacy, resulting in various kinds of damage to him.” 73 Or App at 658. (Footnote omitted.)

The only additional fact which was established on remand and which is relevant to this appeal is that plaintiff is a chronic alcoholic. 1

*195 In its written order allowing the directed verdict, the court recited that defendant made its motion

“on the grounds that Plaintiffs evidence was not sufficient to state a claim for relief and there was no question for the jury to decide in the following respects:
“1. That as a matter of law, no reasonable person viewing the photograph in issue (PL Ex. 1) could believe that it portrayed the Plaintiff as a patient at Raleigh Hills Hospital undergoing aversion therapy for alcoholism.
“2. In light of Plaintiffs admission that he was then an alcoholic, that, as a matter of law, it could not be highly offensive to a reasonable person to be falsely viewed as undergoing an accepted medical treatment for his ailment.
“3. That Plaintiff had offered no evidence to prove that Defendant had published the photograph with knowledge that it would cast the Plaintiff in a false light.
“4. That Plaintiff had offered no evidence to prove that Defendant had published the photograph in reckless disregard to whether or not it would cast the Plaintiff in a false light.”

The order then states:

“Defendant’s motion for a directed verdict should be allowed on the grounds set forth in paragraph 2 above. The Court found that the Plaintiff had offered no evidence to prove that Defendant had published the photograph with knowledge that it would cast the Plaintiff in a false light. The Court expressly declined to rule on those portions of Defendant’s motion set forth in paragraphs 1 and 4 above for the reason that, having allowed Defendant’s motion on the grounds set forth in paragraph 2 above, the other points were moot.” 2

*196 The crux of the court’s reasoning, as reflected in the written order and in its oral explanation of the ruling, is that there were two separate and divisible implications to which the photograph could give rise: first, that plaintiff was an alcoholic and second, that he was hospitalized and underwent aversion therapy for that condition. In the trial court’s view, the first implication could not support a false light claim, because it was not false; and a reasonable person could not find the second to be highly offensive, because there can be nothing offensive about being perceived as “undergoing an accepted medical treatment for alcoholism.” 3

We disagree with defendant’s and the trial court’s underlying premise that, as a matter of law, the photograph must be perceived as placing plaintiff in two separate lights, i.e., alcoholic and patient, rather than a single light with two facets, i.e., a person with an alcohol problem of sufficient magnitude to require that he undergo hospitalization and aversion treatment. The trial court posited that, given the fact that plaintiff is an alcoholic, the public perception of him could not be worsened — and he could not reasonably be highly offended — by the further implication that he was a patient at the alcohol treatment facility. We do not agree that the circumstances in which an alcoholic is portrayed cannot affect how he and his condition are perceived, over and above the perception that he is an alcoholic.

The facts of this case lend a visceral attractiveness to defendant’s and the trial court’s reasoning, because, in the abstract, everyone might agree that alcoholism is bad and appropriate medical treatment for it is good. However, that *197 abstraction obscures the issue, which is whether a jury could find that being portrayed as an alcoholic who is in need of inpatient aversion treatment can reasonably be regarded as more offensive to the person portrayed and as denoting a more serious condition to those who perceive him than would his being portrayed as an alcoholic, without more. We conclude that a jury could so find. 4

We emphasize that this opinion is not meant as a commentary on what constitutes alcoholism or appropriate treatment for it. Indeed, the principal point of the opinion is that we lack the expertise and the authority to define, as a matter of law applicable to all cases, what alcoholism and its gradations are and how they and their victims can be perceived by the public. The trial judge also lacked that expertise and authority, and he erred by directing a verdict on the ground that he did.

Defendant argues in the alternative that the photograph is in the record on appeal and

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Bluebook (online)
744 P.2d 1296, 88 Or. App. 192, 14 Media L. Rep. (BNA) 2100, 1987 Ore. App. LEXIS 4975, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dean-v-guard-publishing-co-orctapp-1987.