D.B.C. Corporation v. Nucita Venezolana, C.A.

CourtDistrict Court, S.D. Florida
DecidedJune 2, 2020
Docket1:18-cv-25225
StatusUnknown

This text of D.B.C. Corporation v. Nucita Venezolana, C.A. (D.B.C. Corporation v. Nucita Venezolana, C.A.) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
D.B.C. Corporation v. Nucita Venezolana, C.A., (S.D. Fla. 2020).

Opinion

UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF FLORIDA Miami Division

Case Number: 18-25225-CIV-MORENO

D.B.C. CORPORATION,

Plaintiff,

vs.

NUCITA VENEZOLANA, C.A., a

Venezuelan company, SINDONI GROUP

SRL, a corporation of the Dominican Republic,

TRT OVERSEAS, LLC, a limited liability company of the State of Florida, JET SEA EQUITY CORP., a corporation of the British Virgin Islands, and ECO BRANDS, LLC,

Defendants. _________________________________________/

ORDER GRANTING MOTION TO DISMISS AND DISMISSING AMENDED COMPLAINT WITHOUT PREJUDICE

THIS CAUSE came before the Court upon Defendants’ Motion to Dismiss (D.E. 23), which was restored onto the docket following a stay. THE COURT has considered the motion, the response in opposition, the reply, the pertinent portions of the record, and being otherwise fully advised in the premises, it is ADJUDGED that, for the reasons described below, the motion to dismiss is GRANTED, and the amended complaint is DISMISSED WITHOUT PREJUDICE. I. BACKGROUND By way of background, Plaintiff D.B.C. Corporation owns and operates a bakery that produces, among other treats, a highly successful rolled wafer cookie distinguished by its contrasting-color swirl. Plaintiff has sold and distributed this cookie in the United States under the trademark “PIROULINE” as well as other variations of that trademark for almost forty years. “Since at least 1981, Plaintiff, through its predecessors in interest, has extensively and continuously used, advertised, and promoted its confectionary products under the PIROULINE family of marks.”1 Plaintiff recounts that in that time, its business “has grown from a startup to one of the best-recognized and most successful providers of cookie products in the United States.” On February 28, 2019, Plaintiff filed an amended complaint against the various Defendants alleging eight causes of action: (1) trademark infringement under 15 U.S.C. § 1114(1); (2) false

designation of origin under 15 U.S.C. § 1125(a); (3) false advertising under 15 U.S.C. § 1125(a)(1)(B); (4) Florida common law unfair competition; (5) Florida common law unfair competition for false advertising; (6) declaration that “SPIROLINO” should not register with the United States Patent and Trademark Office (“PTO”); (7) declaration that “SPIROCREAM” should not register with the PTO; and (8) declaration that the two “PIRUCREME [sic]” registrations be cancelled by the PTO. In light of a settlement agreement, the Court has since dismissed all claims against Defendant TRT Overseas, LLC.2 Moreover, following a separate acceptance of judgment, the Court entered judgment with respect to the third claim for false advertising against Defendants Nucita Venezolana, C.A., Sindoni Group SRL, and Jet Sea Equity Corp.

Consistent with the claims above, the gist of Plaintiff’s amended complaint is that the Defendants, who sell goods that compete with Plaintiff’s cookies, “are infringing its most valuable trademarks and trade dress as part of a continuous pattern to enter the United States market by directly trading on Plaintiff’s well-established reputation and goodwill.” Plaintiff alleges that the Defendants are wrongfully marketing and selling “PIRULIN” and “PIRUCREAM” cookies in the

1 According to the Plaintiff, the PIROULINE brand “is a family of trademarks comprising or containing the term PIROU—which is pronounced PIRO—coupled with other recognizable words or suffixes. These marks include PIROULINE, CRÈME DE PIROULINE, PIROULUXE, and PIROUCRISP, among others.” 2 Thus, four Defendants remain in this case: Nucita Venezolana, C.A., Sindoni Group SRL, Jet Sea Equity Corp., and Eco Brands, LLC. United States. Plaintiff recounts that it has already successfully opposed Nucita’s application to register the PIRULIN mark on the basis that the mark was confusingly similar to its PIROULINE family of trademarks. As for the two PIRUCREAM marks, Plaintiff avers that Nucita transferred ownership of those marks to Jet Sea, and that proceedings to cancel those registrations are pending before the Trademark Trial and Appeal Board. Plaintiff also takes issue with Nucita attempting to

register the SPIROLINO and SPIROCREAM marks, which Plaintiff claims also bear a confusing similarity to its PIROULINE family of marks. Plaintiff notes that with respect to the SPIROLINO mark (but not SPIROCREAM mark), opposition proceedings are pending before the PTO. In response, the Defendants filed a motion to dismiss, arguing that all of Plaintiff’s claims are insufficiently pled and that the amended complaint should be dismissed for being a shotgun pleading. “Rule 8 [of the Federal Rules of Civil Procedure] requires that a complaint provide the defendant fair notice of what the plaintiff’s claim is and the grounds upon which it rests.” They also contend, with respect to counts six and seven, that the Court lacks jurisdiction to direct the PTO to deny a pending trademark application, and, with respect to count eight, that the Court lacks

jurisdiction to cancel an already-registered trademark upon dismissal of the rest of the claims. The Court now addresses the motion to dismiss, response, and reply. II. MOTION TO DISMISS STANDARD In order to survive a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), a complaint must plead sufficient facts to state a claim for relief that is plausible on its face. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). When ruling on such a motion, a court must view the complaint in a light most favorable to the plaintiff and accept the plaintiff’s well-pleaded facts as true. See Twombly, 550 U.S. at 555-56. In order to establish a facially plausible claim, a plaintiff must show “more than a sheer possibility that a defendant has acted unlawfully.” Iqbal, 556 U.S. at 678. The plaintiff need not provide “detailed factual allegations,” but the “obligation to provide the ‘grounds’ of his ‘entitle[ment] to relief’ requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Twombly, 550 U.S. at 555. “Threadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice.” Iqbal, 556 U.S. at 678.

As for a motion to dismiss under Rule 12(b)(1), attacks on subject matter jurisdiction come in two forms: “facial” and “factual” attacks. See Morrison v. Amway, 323 F.3d 920, 924 n.5 (11th Cir. 2003). Relevant here, “facial attacks challenge subject matter jurisdiction based on the allegations in the complaint, and the district court takes the allegations as true in deciding whether to grant the motion.” Id. “On a facial attack, a plaintiff is afforded safeguards similar to those provided in opposing a Rule 12(b)(6) motion—the court must consider the allegations of the complaint to be true.” Lawrence v. Dunbar, 919 F.2d 1525, 1529 (11th Cir. 1990). III. ANALYSIS A. The Amended Complaint Is a Shotgun Pleading

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D.B.C. Corporation v. Nucita Venezolana, C.A., Counsel Stack Legal Research, https://law.counselstack.com/opinion/dbc-corporation-v-nucita-venezolana-ca-flsd-2020.