Day-Bergwall Co. v. State

207 N.W. 959, 190 Wis. 8, 1926 Wisc. LEXIS 145
CourtWisconsin Supreme Court
DecidedMay 11, 1926
StatusPublished
Cited by8 cases

This text of 207 N.W. 959 (Day-Bergwall Co. v. State) is published on Counsel Stack Legal Research, covering Wisconsin Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Day-Bergwall Co. v. State, 207 N.W. 959, 190 Wis. 8, 1926 Wisc. LEXIS 145 (Wis. 1926).

Opinion

The following opinion was filed March 9, 1926:

Doerfler, J.

The statutes involved are the following: Sec. 4600 provides:

“Any person who shall . . . sell, exchange, deliver or have in his possession, with intent to sell, exchange, offer for sale or exchange any drug or article of food which is adulterated, . . . shall be fined not less than twenty-five dollars, nor more than one hundred dollars, or be imprisoned in the county jail not less than thirty days nor more than four months. . . . The term ‘food/ as used herein shall include all articles used for food or drink or condiment by man, whether simple, mixed or compound, and all articles used or intended for use as ingredients in the composition thereof or in the preparation thereof.”

Sec. 4601. “An article shall be deemed to be adulterated within the meaning of the preceding section :

“(1) . . .
“(2) In the case of food: First, if any substance or substances have been mixed with it, so as to lower or depreciate or injuriously affect its strength, quality or purity; second, if any inferior or cheaper substance or substances have been substituted wholly or in part for it; third, if any valuable or necessary ingredient has been wholly or in part [12]*12abstracted from it, or if it is below that standard of quality, strength or purity represented to the purchaser or consumer; fourth, if it is an imitation of, or sold or offered or exposed for sale under the name of another article; fifth, if it consists of or is manufactured, wholly or in part, from a diseased, contaminated, filthy, decomposed, tainted or rotten animal or vegetable substance or any animal or vegetable substance produced, stored, transported, or kept in a condition that tends to render the article diseased, contaminated or unwholesome, or if it is any part of the product of a diseased animal, or the product of an animal that has died otherwise than by slaughter; sixth, if it is mixed, colored, coated, polished, powdered or stained, whereby damage or inferiority is concealed, or so that it tends to deceive or mislead the purchaser or consumer, or if by any means it is made to appear better or of greater value than it really is, or if it is colored or flavored in imitation of the genuine color or flavor of another substance; seventh, if it contains any added substance or ingredient which is poisonous, injurious or deleterious to health, or any deleterious substance not a necessary ingredient in its manufacture; provided, that any article of food which is not adulterated under the provisions of the fourth, fifth, sixth and seventh specifications of this section, and which does not contain any filler or ingredient which debases without adding food value, shall not be deemed adulterated in the case of mixtures or compounds sold under their own distinct names or under coined names, if the same be so labeled, branded or tagged as plainly to show their true character and composition. . . .”

The State contends that Van-Cu-Co is colored in imitation of the genuine color of another substance, viz. vanilla extract. The defendant denies this, and takes the position that the caramel is added not for the purpose of producing a coloring similar to and in imitation of such extract, but to add to the compound a valuable and additional flavor or bouquet, viz. that of caramel.

Van-Cu-Co is sold in bottles contained in cartons, which are properly labeled as follows: “Net contents 1%. fluid ozs. Van-Cu-Co. A compound composed of artificial [13]*13vanillin and coumarin, sugar, water, and alcohol. Colored with caramel color. Manufactured by Day-Bergwall Co., Milwaukee.” These labels, so displayed, are neither deceptive nor misleading, for they contain a true statement of all of the ingredients that are used in the manufacture of the compound. Without the addition of the caramel the product would assume the color of water and be transparent, and such product so manufactured and sold would not constitute a violation of the statutes in question; and the only objectionable feature contained in the composition, and complained of, consists in the addition of the caramel in such quantities as will produce a coloring which is either identical or similar to that of vanilla extract.

The evidence in the case satisfactorily discloses that the addition of the caramel which produces the color of vanilla extract adds much to the salability of the product. From tests actually made, it is clearly apparent that the added caramel does not as a matter of fact produce any substantially new flavor or bouquet; on the contrary, the taste of the compound with or without the addition of caramel is substantially alike. One Klueter, chief chemist in the office of the Dairy and Food Department, testified in substance as follows: “All I know of or have been able to find is that the caramel adds nothing to the product excepting coloring. I could detect no perceptible difference in the taste of the colored and uncolored Van-Cu-Co. My best judgment is that in the use of either the colored or uncolored Van-Cu-Co for flavoring purposes in the preparation of food, no perceptible difference in the taste of the product is produced.” Mr. Kramer, the senior food inspector in the Dairy and Food Department, substantially corroborated the foregoing testimony of Mr. Klueter. One Anderson, the manufacturing chemist for the defendant, testified in its behalf that in the food products where Van-Cu-Co is used, the taste of caramel is not materially perceptible. Mr. Berg-[14]*14wall, the president of the defendant, testified that in his business he sells both pure vanilla extract and Van-Cu-Co; that he does not sell Van-Cu-Co uncolored in the trade; that the uncolored Van-Cu-Co could not be sold as advantageously as the colored; that the trade would not accept it as readily, and that the product is colored like vanilla extract so as to effect a more ready sale; that in adding an additional amount of caramel to that ordinarily used, the product would be made too dark.

There is therefore ample evidence in the case to support the judgment of the lower court. Both vanilla extract and Van-Cu-Co are sold to consumers for the sole purpose of adding flavor to food. Vanilla extract, as is well known, has been used for many )^ears in the preparation of foods, and it serves the purpose of adding a delicious flavor. Its principal ingredient is vanillin, and although the latter is synthetically prepared it is of equal quality, and serves fully the same purpose as the true product derived from the vanilla bean. A gallon of vanilla in the market costs about seven times as much as a gallon of Van-Cu-Co, and it is sold at retail at a much higher price. Van-Cu-Co as one of its principal ingredients contains vanillin, which is also the principal element in vanilla extract. Therefore, it clearly appears that the product known as Van-Cu-Co, colored as it is to imitate vanilla extract, lends itself readily to the perpetration of fraud in the retail trade, and the pure food law of the state was not only enacted and designed for the protection of the public health but for the protection of the public from fraud.

Defendant’s counsel place great reliance upon Comm. v. New England M. S. Co. 217 Mass. 432, 105 N. E. 453, and Adams v. New England M. S. Co. 210 Mass. 475, 97 N. E. 85.

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Cite This Page — Counsel Stack

Bluebook (online)
207 N.W. 959, 190 Wis. 8, 1926 Wisc. LEXIS 145, Counsel Stack Legal Research, https://law.counselstack.com/opinion/day-bergwall-co-v-state-wis-1926.