Davidson v. Apple, Inc.

CourtDistrict Court, N.D. California
DecidedNovember 22, 2019
Docket5:16-cv-04942
StatusUnknown

This text of Davidson v. Apple, Inc. (Davidson v. Apple, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Davidson v. Apple, Inc., (N.D. Cal. 2019).

Opinion

8 UNITED STATES DISTRICT COURT

9 NORTHERN DISTRICT OF CALIFORNIA 10 SAN JOSE DIVISION 11

12 THOMAS DAVIDSON, et al., Case No. 16-CV-04942-LHK

13 Plaintiffs, ORDER DENYING DEFENDANT’S MOTION TO DENY CLASS 14 v. CERTIFICATION

15 APPLE, INC., Re: Dkt. No. 409 16 Defendant. 17 18 Plaintiffs bring this putative class action against Defendant Apple, Inc. based on 19 Defendant’s alleged failure to disclose an alleged defect in the iPhone 6 and the iPhone 6 Plus. 20 Before the Court is Defendant’s motion to deny class certification. ECF No. 409. Having 21 considered the submissions of the parties, the relevant law, and the record in this case, the Court 22 DENIES Defendant’s motion to deny class certification. 23 I. BACKGROUND 24 A. Factual Background 25 Defendant is the designer, manufacturer, marketer, and seller of the iPhone smartphone. 26 ECF No. 172 ¶ 25 (Fourth Amended Class Action Complaint, or “FACC”). The iPhone utilizes a 27 touchscreen for users to interact with the device, and use of the touchscreen is required to send text 1 messages, capture video, browse the internet, and access applications, among other functions. Id. 2 ¶¶ 26, 28. Defendant released the iPhone 6 and iPhone 6 Plus on September 19, 2014. Id. ¶ 25. 3 The iPhone 6 and 6 Plus both have a larger touchscreen than Defendant’s prior iPhone models. Id. 4 ¶ 30. Purchasers of the iPhone 6 and 6 Plus had 14 days after purchase to return their iPhones for 5 a full refund. ECF No. 54-2. 6 According to Plaintiffs, the iPhone 6 and 6 Plus “suffer from a material manufacturing 7 defect that causes the touchscreen to become unresponsive to users’ touch inputs” (hereinafter, the 8 “touchscreen defect”). Id. ¶ 43. Plaintiffs allege that the touchscreen defect is caused by a defect 9 in the iPhone’s external casing. Id. ¶ 45. Specifically, “the touchscreen function fails because the 10 phones’ external aluminum casing, whose primary purpose is to protect the sensitive internal 11 components from strain, is insufficient to prevent the phones from bending during normal use.” 12 ECF No. 174 at 4. This bending causes two main forms of damage to the iPhone’s circuits: “trace 13 cracks . . . and/or solder ball cracks, both of which negatively affect the flow of electricity.” Id. at 14 6. Specifically, the damage interrupts the flow of electricity within circuits, thereby preventing the 15 iPhone from recognizing when a user is touching the screen. Id. The problem is at first 16 intermittent, but becomes permanent as time passes and the trace and solder ball cracks worsen. 17 Eventually, the touchscreen defect “causes the touchscreen to completely fail to respond to user 18 inputs.” Id. at 7. 19 Plaintiffs allege that Defendant knew about the touchscreen defect before releasing the 20 iPhone 6 and 6 Plus on September 19, 2014. A consumer posted on Defendant’s website about 21 “iPhone 6 touchscreen problems” on September 18, 2014, the day before the iPhone 6 and 6 Plus 22 were released to the public. FACC ¶ 54; see also id. ¶¶ 66–69 (other consumer complaints from 23 shortly after the release date). Moreover, Defendant’s internal testing “determined that the iPhone 24 6 was 3.3 times more likely to bend than the iPhone 5s (the model immediately prior to the subject 25 iPhones) and that the iPhone 6 Plus was 7.2 times more likely to bend than the iPhone 5s.” ECF 26 No. 174 at 8. Underscoring the point, one of the major concerns Defendant identified prior to 27 launching the iPhones was that they were “likely to bend more easily when compared to previous 1 generations,” something that Defendant described as “expected behavior.” ECF No. 173-18 at 15. 2 Plaintiffs allege that within days of the iPhones’ release on September 19, 2014, “there 3 were widespread consumer complaints about the iPhones bending.” ECF No. 174 at 8. Plaintiffs 4 state that Defendant then publicly denied that there was a bending problem, an incident the media 5 termed “BendGate.” FACC ¶ 54; ECF No. 174 at 8. Specifically, Defendant stated: 6 Our iPhones are designed, engineered, and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision engineered unibody 7 enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and 8 titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very 9 carefully for their strength and durability. We also perform rigorous tests throughout 10 the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and 6 Plus meet or exceed all of our high quality 11 standards to endure everyday, real life use. 12 With normal use a bend in iPhone [sic] is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 13 Plus. As with any Apple product, if you have questions please contact Apple. 14 FACC ¶ 79. 15 After internal investigation, Defendant determined that underfill was necessary to resolve 16 the problems caused by the touchscreen defect. As Plaintiffs explain, “[u]nderfill is a bead of 17 epoxy encapsulant that is placed on a circuit chip to reinforce its attachment to the board substrate 18 and to stiffen the surrounding assembly. . . . Underfill is used to prevent the manifestation of chip 19 defects induced by bending because it reinforces the connections and prevents them from bending 20 away from the substrate.” ECF No. 174 at 11 (internal citations omitted). Defendant had used 21 underfill on the preceding iPhone generation but did not start using it on the Meson (U2402) chip 22 in the iPhone 6 and iPhone 6 Plus until May 2016. Id. 23 On November 18, 2016, Defendant announced a customer service program related to the 24 touchscreen defect called the “Multi-Touch Repair Program.” FACC ¶ 119. Prior to the Multi- 25 Touch Repair Program, Defendant charged approximately $349 for a refurbished iPhone when a 26 consumer complained of the touchscreen defect outside of Defendant’s warranty. Id. Through the 27 Repair Program, Defendant has offered to repair consumers’ devices for $149 if the iPhone is 1 otherwise working, and the screen is not broken. Id. Defendant also offers to reimburse 2 consumers for amounts previously paid over $149. Id. ¶ 120. 3 Plaintiffs allege that Defendant did not disclose the existence of the touchscreen defect 4 despite having exposed consumers to materials in which Defendant could have disclosed the 5 defect. Each new iPhone 6 and 6 Plus came in an identical box designed by Defendant that 6 contained various disclosures and advertisements about the iPhones’ capabilities. See ECF No. 7 173-22 at 4–7. Inside the iPhone box, Defendant included two documents that made additional 8 representations about the iPhone. ECF No. 174 at 10. Defendant also requires users to navigate 9 an iPhone setup process before the iPhone can be used, and periodically releases updates to the 10 iPhones’ software. ECF No. 174-4; ECF No. 174 at 10, 22. However, Defendant did not disclose 11 the defect in any of these materials. 12 B. Procedural History 13 On August 27, 2016, Plaintiffs Thomas Davidson, Jun Bai, and Todd Cleary filed a 14 putative class action complaint against Defendant that alleged claims under (1) California’s 15 Consumer Legal Remedies Act, Cal. Civ. Code § 1750; (2) Unfair Competition Law, Cal Bus. & 16 Prof. Code § 17200; (3) False Advertisement Law, Cal. Bus. & Prof. Code § 17500

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Darr v. Burford
339 U.S. 200 (Supreme Court, 1950)
Fay v. Noia
372 U.S. 391 (Supreme Court, 1963)
Montana v. United States
440 U.S. 147 (Supreme Court, 1979)
Taylor v. Sturgell
553 U.S. 880 (Supreme Court, 2008)
Robinson v. City of Harvey, Ill.
617 F.3d 915 (Seventh Circuit, 2010)
Smith v. Bayer Corp.
131 S. Ct. 2368 (Supreme Court, 2011)
Wal-Mart Stores, Inc. v. Dukes
131 S. Ct. 2541 (Supreme Court, 2011)
United States v. Frank J. Maybusher
735 F.2d 366 (Ninth Circuit, 1984)
Mazza v. American Honda Motor Co., Inc.
666 F.3d 581 (Ninth Circuit, 2012)
United States v. Yong Hyon Kim
27 F.3d 947 (Third Circuit, 1994)
United States v. Lummi Indian Tribe
235 F.3d 443 (Ninth Circuit, 2000)
Werwinski v. Ford Motor Company
286 F.3d 661 (Third Circuit, 2002)
Harold Hall v. City of Los Angeles
697 F.3d 1059 (Ninth Circuit, 2012)
Comcast Corp. v. Behrend
133 S. Ct. 1426 (Supreme Court, 2013)
Florida v. Jardines
133 S. Ct. 1409 (Supreme Court, 2013)
W.R. Grace & Co. v. Chakarian
591 F.3d 164 (Third Circuit, 2009)
Perkins v. DaimlerChrysler Corp.
890 A.2d 997 (New Jersey Superior Court App Division, 2006)

Cite This Page — Counsel Stack

Bluebook (online)
Davidson v. Apple, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/davidson-v-apple-inc-cand-2019.