DAP Products, Inc. v. Color Tile Manufacturing, Inc.

821 F. Supp. 488, 27 U.S.P.Q. 2d (BNA) 1365, 1993 U.S. Dist. LEXIS 6501, 1993 WL 168635
CourtDistrict Court, S.D. Ohio
DecidedApril 20, 1993
DocketC-3-92-344
StatusPublished
Cited by6 cases

This text of 821 F. Supp. 488 (DAP Products, Inc. v. Color Tile Manufacturing, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
DAP Products, Inc. v. Color Tile Manufacturing, Inc., 821 F. Supp. 488, 27 U.S.P.Q. 2d (BNA) 1365, 1993 U.S. Dist. LEXIS 6501, 1993 WL 168635 (S.D. Ohio 1993).

Opinion

DECISION AND ENTRY GRANTING PLAINTIFF’S MOTION FOR PRELIMINARY INJUNCTION

MERZ, United States Magistrate Judge.

This case is before the Court on Plaintiff DAP Products Inc.’s (“DAP”) Motion for *489 Preliminary Injunction. (Doc. 2). This Court held a hearing on the matter on October 26, 1992, (Doc. 21, 22), the parties have fully briefed the issues, (Doc. 2, 15, 20, 23, 25, 38, 40, 42, 44), and the matter is now ripe for decision.

The parties have unanimously consented to full magistrate judge authority under 28 U.S.C. § 636(c) (Doc. # 11).

The Court’s findings of fact and conclusions of law as required by Fed.R.Civ.P. 52(a) are embodied in the following opinion.

DAP is the successor to the business of Durabond Products Company, a division of USG Industries, Inc. (“Durabond”). DAP formulates, manufactures, packages, and sells a variety of’adhesives, grouts, mastics, coatings, and caulkings. It sells these products through distributors to contractors, such as tile installers. It also sells to individuals and homeowners through retail hardware and home improvement outlets.

In 1978, Durabond introduced a mastic for installation of interior wall, floor, and countertop ceramic tiles. Durabond claimed that its product was the first non-flammable, freeze-thaw stable, water-based tile mastic specifically designed to meet the requirements of the American National Standard Institute’s specifications for Type I ceramic tile mastic. The product was identified as product No. 2001 (“2001”).

Durabond sold 2001 primarily through distributors to contractors and professional tile installers, and offered it in different sized containers, including quarts, gallons, 2 gallon containers, and 3)6 gallon buckets. A major portion of 2001 sales were in the 3)6 gallon buckets. When Durabond initially introduced 2001 in the 3)6 gallon bucket, it was packaged in a generic bucket made of either white or black plastic and it was marketed in competition with 3)6 gallon buckets of tile mastic sold by other companies.

In 1981, Durabond decided to provide a distinctive appearance for 2001, and it began packaging it in a red 3)6 gallon bucket. At that time, no other mastic product was "packaged in a 3)6 gallon red bucket. Durabond began nationwide use of the red bucket in late 1982, or early 1983. DAP continues to use the red bucket for 2001.

In 1981, Durabond’s northeastern representative for sales in the States of Connecticut, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and northern Virginia was K-Sales Co. which participated in the test marketing of the red bucket William Greer (“Greer”) and his wife are the only employees of K-Sales. In 1989, DAP decided to use an in-house sales team, and in the fall of 1989, DAP notified K-Sales that it no longer needed its services. DAP terminated K-Sales as its manufacturer’s representative effective January 1, 1990.

During the period of the fall of 1989, to January 1, 1990, Greer took several orders from DAP customers for adhesives and some of these orders were for “private label” brands. Greer did not refer any of these orders to DAP although he was to represent DAP up until the termination date of January 1, 1990.

, Defendant Color Tile Manufacturing, Inc. dba North American Adhesive and Coating Company (“Color Tile”) manufactures a Type I mastic sold under the designation “2040”. Color Tile does not advertise its 2040.-

.In November, 1989, Greer met with several representatives from Color Tile to discuss the possibility of having K-Sales act as Color Tile’s sales representative. Color Tile eventually entered into an agreement with K-Sales, effective January 1, 1990. In January, 1990, Color Tile filled the pre-January 1, 1990, orders which DAP customers had placed with K-Sales.

On November 27, 1989, prior to the effective date of his termination as DAP’s representative, Greer sent to Mr. Christensen, Color Tile’s national sales manager, a memorandum suggesting a label for Color Tile’s Type I mastic. Greer’s proposal was a label in which the digits “2” and “1” were separated 'by an intertwining three-ring logo. Greer’s proposal also included using a red bucket with a white lid. Subsequently, Mr. Christensen sent a memo to an employee in Color Tile’s advertising department which included the sentence: “The objective is to *490 make NA 21 look like 2001.” (emphasis in original).

Greer instructed Color Tile to package all its adhesive products for the customers he served in red buckets unless the customer requested otherwise. Greer testified he wanted to provide a red, white, and blue “Made in America” look for 2040. At the time K-Sales and Color Tile became associated, Robert Protho (“Protho”), the general manager of Color Tile’s adhesive plant in West Chicago, was not aware of any other Type I mastic which was packaged in a red bucket.

Greer’s sales efforts on behalf of Color Tile included “private label” sales to distributors where Color Tile’s 2040 was packaged in a red bucket with the distributor’s name on the label. Most of Greer’s private label customers for the 3)6 gallon bucket of Type I mastic were also his customers when he was DAP’s sales representative. The private label products packaged in a red bucket for Greer’s customers do not contain any indication of the identity of the manufacturer or the place where the product was manufactured, so consumers would not know whose product was in the red bucket. Prior to January, 1990, Color Tile did not package 2040 in a red bucket, but rather used either white or black buckets. The only reason Color Tile began using the red bucket was because Greer requested it, but Color Tile does not provide 2040 in a 3)6 gallon red buckets to-any of its customers other than those whom Greer services. When Color Tile did begin packaging its 2040 in a 3)6 gallon red bucket, the sales of 2040 increased.

Red buckets are more expensive than white or black buckets and the 3)6 gallon size bucket is the primary container which contractors and professionals purchase.

Sometime in 1990, Kenneth Knudtzon (“Knudtzon”), one of DAP’s marketing employees, learned that Color Tile was selling Type I mastic in red 3)6 gallon buckets in the Northeast area of the country. DAP’s in-house counsel, Randolph Tormey (“Tormey”) was notified of this fact. Prior to being advised that Color Tile was selling Type I mastic in 3)6 gallon red buckets, Knudtzon was not aware of any of DAP’s other competitors using 3)6 gallon red buckets.

Sometime after Color Tile’s 3)6 gallon red bucket arrived in the marketplace, two other adhesive manufacturers, Laticrete and Bonsai, began offering mastic in a red bucket. However, Laticrete’s products were unsuccessful and were removed from the mai’ket. Recently, two other manufacturers, Hydroment and Supertek, have introduced mastic in red buckets. The buckets these other adhesive manufacturers used were manufactured in 1989,1990, and 1991; obviously they could not have been filled and labeled until sometime after their manufacturing date.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
821 F. Supp. 488, 27 U.S.P.Q. 2d (BNA) 1365, 1993 U.S. Dist. LEXIS 6501, 1993 WL 168635, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dap-products-inc-v-color-tile-manufacturing-inc-ohsd-1993.