WORKMAN, Justice:
The Circuit Court of Mason County, West Virginia has certified the following question to this Court relating to a civil action filed as a result of injuries sustained in an automobile accident:
Whether an insurance company’s failure to use the West Virginia Insurance Commissioner’s prescribed forms pursuant to W. Va.Code § 33-6-3M results in underinsured motorists coverage being added to the policy as a matter of law in the amount the insurer was required to offer or merely results in the loss of the statutory presumption and a reversion to the lower [162]*162standards expressed in Bias, which existed at common law prior to the enactment of W. Va.Code § 33-6-31d [2011].
The circuit court answered the certified question by finding “that an insurance company’s failure to use the West Virginia Insurance Commissioner’s prescribed forms pursuant to W. Va.Code § 33-6-31d results in underinsured motorists coverage being added to the policy as a matter of law____” Based upon this Court’s thorough evaluation of the briefs, arguments of the parties,1 the record provided to this Court, and applicable precedent, this Court answers the certified question as follows: An insurance company’s failure to use the West Virginia Insurance Commissioner’s prescribed forms pursuant to West Virginia Code § 33-6-31d (2011) results in the loss of the statutory presumption and a reversion to the standards enunciated in Bias v. Nationwide Mutual Insurance Co., 179 W.Va. 125, 365 S.E.2d 789 (1987).
I. Factual and Procedural History
On May 4, 2007, Angela Thomas visited an agent for State Farm Mutual Automobile Insurance Company (hereinafter “State Farm”) in Point Pleasant, West Virginia. Mrs. Thomas purchased a liability policy from State Farm which provided insurance coverage limits of $100,000 per person, $300,000 per occurrence for bodily injuries. The agent also offered Ms. Thomas underinsured motorist (hereinafter “UIM”) coverage and explained the purpose of UIM coverage, the limits available for purchase, and the cost of each available limit.2 Mrs. Thomas declined to purchase UIM coverage and signed a form indicating (1) she read and understood the notice regarding coverage, (2) she understood UIM coverage, and (3) she was exercising her right to reject such coverage.
On August 16, 2009, Mrs. Thomas, her husband Daniel Thomas, and their son, Luke Thomas, were involved in a motor vehicle accident in which William Ray McDermitt negligently crossed the center line and collided with the Thomas vehicle. All three members of the Thomas family sustained serious injuries in the accident. Because the injuries sustained by the Thomas family exceeded the available liability coverage under Mr. MeDermitt’s automobile liability policy, the Thomas family (hereinafter “petitioners”) filed an underinsured motorist claim with their insurer, State Farm, despite Mrs. Thomas’ purported rejection of such coverage in May 2007.
Based upon the absence of underinsurance coverage in the petitioners’ policy, State Farm denied coverage for this automobile accident. In August 2011, the petitioners filed a civil action against Mr. McDermitt and State Farm, alleging that: (1) they were injured as a result of Mr. McDermitt’s negligence; (2) Mr. McDermitt was an underinsured motorist; (3) the State Farm policy must be reformed to include UIM coverage; and (4) State Farm’s refusal to provide UIM benefits constituted a breach of the insurance contract. The petitioners asserted that a “knowing and intelligent” waiver of underinsurance coverage had not occurred.
On April 24, 2012, the circuit court granted the petitioners’ motion for partial summary judgment, concluding that State Farm’s UIM selection/rejection form did not precisely comply with the Insurance Commissioner’s prescribed form. The parties agree that State Farm’s underinsurance offer/rejection form, signed by Mrs. Thomas, did include all the elements required by the Insurance Commissioner. The only difference between State Farm’s form and the Insurance Commissioner’s prescribed form is State Farm’s inclusion of additional elements that arguably render the form difficult to understand and more complicated than necessary. The forms for rejection of underinsured and uninsured motorist coverage signed by Mrs. Thomas, for instance, contain seven columns [163]*163of information concerning pricing of coverage in differing amounts to be selected by the insured. The Insurance Commissioner’s prescribed forms contain only four columns of optional coverage choices available to an insured.3
The circuit court certified the above-quoted question to this Court pursuant to West Virginia Code § 58-5-2 (2012).4 The circuit court answered the certified question as follows: “An insurance company’s failure to use the West Virginia Insurance Commissioner’s prescribed forms pursuant to W. Va.Code § 33-6-31d results in underinsured motorists coverage being added to the policy as a matter of law____”
II. Standard of Review
In Burrows v. Nationwide Mutual Insurance Co., 215 W.Va. 668, 600 S.E.2d 565 (2004), this Court articulated the following applicable standard of review: “This Court employs a plenary standard of review when we answer certified questions.” Id. at 672, 600 S.E.2d at 569. Similarly, in syllabus point one of Gallapoo v. Wal-Mart Stores, Inc., 197 W. Va. 172, 475 S.E.2d 172 (1996), this Court stated: “The appellate standard of review of questions of law answered and certified by a circuit court is de novo.”
The circuit court’s answer to the certified question in this case also implicates issues of application of statutory law. This Court has specified that “[w]here the issue on an appeal from the circuit court is clearly a question of law or involving an interpretation of a statute, we apply a de novo standard of review.” Syl. Pt. 1, Chrystal R.M. v. Charlie A.L., 194 W.Va. 138, 459 S.E.2d 415 (1995).
Utilizing these standards, this Court evaluates the issues underlying the certified question and the circuit court’s answer thereto.
III. Discussion
The petitioners argue that the circuit court was correct in answering the certified question by finding that State Farm’s failure to use the exact form prescribed by the Insurance Commissioner results in the addition of underinsured motorist coverage to the policy as a matter of law. State Farm, conversely, contends that the consequence of failure to use the precise form is loss of the statutory presumption that the insured provided a reasonable offer which was knowingly rejected.
A. Common Law Under Bias
In this Court’s 1987 decision in Bias, we were confronted with a certified question regarding underinsurance coverage available to several passengers of a bus involved in a serious motor vehicle accident. 179 W.Va. at 126, 365 S.E.2d at 790. Finding that the insurer had presented no proof on the record that it had made an effective offer of underinsured motorist coverage to Ms. Bias, we concluded that such coverage was therefore included in her policy by operation of law. Id. This Court held as follows in syllabus point one of Bias: “Where an offer of optional coverage is required by statute, the insurer has the burden of proving that an effective offer was made, and that any rejection of said offer by the insured was knowing [164]*164and informed.”5 Id. at 125, 365 S.E.2d at 789. Syllabus point two identified the consequences of failure to prove such offer and rejection: “When an insurer is required by statute to offer optional coverage, it is included in the policy by operation of law when the insurer fails to prove an effective offer and a knowing and intelligent rejection by the insured.” Id. at 126, 365 S.E.2d at 790. Further, the Bias Court held that an offer of optional insurance coverage must be “made in a commercially reasonable manner, so as to provide the insured with adequate information to make an intelligent decision” in order to be effective under West Virginia Code § 33-6-31. Id. at 127, 365 S.E.2d at 791. In defining “commercially reasonable,” this Court explained that an offer must state “the nature of the coverage offered, the coverage limits, and the costs involved.” Id.
B. Enactment of West Virginia Code § 33-6-31d
In 1993, in apparent response to the insurance industry’s concerns regarding the manner in which the requirements of Bias should be satisfied, the Legislature enacted West Virginia Code § 33-6-31d, providing additional clarification regarding an insurer’s offer of UIM coverage. That statute provides, in pertinent part, as follows:
(a) Optional limits of uninsured motor vehicle coverage and underinsured motor vehicle coverage required by section thirty-one of this article shall be made available to the named insured at the time of initial application for liability coverage and upon any request of the named insured on a form prepared and made available by the insurance commissioner. The contents of the form shall be as prescribed by the commissioner and shall specifically inform the named insured of the coverage offered and the rate calculation therefor, including, but not limited to, all levels and amounts of such coverage available and the number of vehicles which will be subject to the coverage. The form shall be made available for use on or before the effective date of this section. The form shall allow any named insured to waive any or all of the coverage offered.
(b) Any insurer who issues a motor vehicle insurance policy in this state shall provide the form to each person who applies for the issuance of such policy by delivering the form to the applicant or by mailing the form to the applicant together with the applicant’s initial premium notice____The contents of a form described in this section which has been signed by an applicant shall create a presumption that such applicant and all named insureds received an effective offer of the optional coverages described in this section and that such applicant exercised a knowing and intelligent election or rejection, as the case may be, of such offer as specified in the form. Such election or rejection shall be binding on all persons insured under the policy.
(e) Any insurer who has issued a motor vehicle insurance policy in this state which is in effect on the effective date of this section shall mail or otherwise deliver the form to any person who is designated in the policy as a named insured____ The contents of a form described in this section which has been signed by any named insured shall create a presumption that all named insureds under the policy received an effective offer of the optional coverages described in this section and that all such named insured[s] exercised a knowing and intelligent election or rejection, as the case may be, of such offer as specified in the form. Such election or rejection is binding on all persons insured under the policy.
W. Va.Code § 33-6-31d (emphasis supplied).
C. Insurance Commissioner’s Informational Lettei’s
Soon after West Virginia Code § 33-6-31d was enacted, the West Virginia Insurance [165]*165Commissioner provided guidance on implementation of the statutory requirements by issuing a 1993 Informational Letter, identified by the Insurance Commissioner as Number 88. That letter included two sample offer forms, an “Important Notice” to be provided with the forms, and instructions regarding completion of the forms. Another Informational Letter, identified as Number 121, was issued by the Insurance Commissioner in 2000. It modified the sample forms and included the following statement, particularly relevant to the ease sub judice:
Statutory compliance in the reproduction of the forms contained herein necessary to create a presumption of an effective offer of optional coverages and a knowing and intelligent election or rejection is achieved so long as the reproduced forms provide ALL the information set forth within the Insurance Commissioner promulgated forms. It is not necessary that the reproduced forms be exact replicas of the Commissioner forms in size and shape.
This Court has generally held that an entity charged with the administration of a statutory scheme is entitled to some deference, unless the entity’s interpretations conflict with the statute they purport to cover. See Syl. Pt. 3, State ex rel. ACF Indus., Inc. v. Vieweg, 204 W.Va. 525, 514 S.E.2d 176 (1999) (“‘“Where a statute is of doubtful meaning, the contemporaneous construction placed thereon by the officers of government charged with its execution is entitled to great weight, and will not be disregarded or overthrown unless it is clear that such construction is erroneous.” Syllabus point 7, Evans v. Hutchinson, [158] W.Va. [359], 214 S.E.2d 453 (1975).’ Syllabus point 8, Smith v. State Workmen’s Compensation Commissioner, 159 W.Va. 108, 219 S.E.2d 361 (1975).”); Syl. Pt. 4, Sec. Nat’l Bank & Trust Co. v. First W. Va. Bancorp, Inc., 166 W.Va. 775, 277 S.E.2d 613 (1981) (“Interpretations of statutes by bodies charged with their administration are given great weight unless clearly erroneous.”). In Japan Whaling Association v. American Cetacean Soc’y, 478 U.S. 221, 233-34, 106 S.Ct. 2860, 92 L.Ed.2d 166 (1986), the United States Supreme Court stated: “[I]f a statute is silent ... with respect to the question at issue, our longstanding practice is to defer to the ‘executive department’s construction of a statutory scheme it is entrusted to administer.’ ” Id. at 233-34, 106 S.Ct. 2860 (quoting Chevron, U.S.A., Inc. v. Natural Res. Def. Council, Inc., 467 U.S. 837, 844, 104 S.Ct. 2778, 81 L.Ed.2d 694 (1984)) (additional citations omitted).
D. Application of West Virginia Code § 33-6-3Id
At the outset of this Court’s analysis, it is imperative to acknowledge what West Virginia Code § 33-6-31d specifically states and, perhaps more importantly, what it fails to state. The statute does not address the manner in which an insured can rebut the presumption that he or she received such an offer and knowingly rejected it. Further, conspicuously absent from the statute is any express provision regarding the result of an insurer’s failure to utilize the prescribed form. There is also no provision indicating that failure to use the requisite form renders an offer of UIM coverage ineffective as a matter of law or results in coverage being added to the policy as a matter of law, as the petitioners argue in the present case.
It is clear, however, that under the plain language of West Virginia Code § 33-6-31d, an insurer must use the Commissioner’s form in order to gain the benefit of the statutory presumption that (1) its offer of UIM coverage was effective, and (2) the insured’s rejection of such coverage was knowing and intelligent.
West Virginia Code § 33-6-3M is premised upon the common law foundation announced in Bias. In addressing the application of that statute, we recognize that the Legislature is presumed to be aware of the common law underlying particular areas of legislation.6 The chronology and context of [166]*166this issue of UIM coverage cannot be overstated and is indispensably instructive. While a legislative enactment may arguably be susceptible to doubtful interpretations when standing alone, analysis within context substantially reduces the opportunity for erroneous application. Because the Bias decision had been rendered prior to the enactment, the Legislature is presumed to have known that the commercially reasonable standard had been established as the means for determining the efficacy of an insurer’s offer. The statute established the framework for the development of a form for the conveyance of information and stated that “contents of a form described in” that statute would create a presumption that the insureds had received an effective offer and knowingly rejected it. W. Va.Code § 33-6-31d(b) and (c) (emphasis supplied).
In addition to the context of the Bias common law standard, the statute must also be applied in a manner which gives meaning to the Legislature’s implementation of a presumption that an effective offer has been made and knowingly rejected where the prescribed form has been used. Effect must be given to every word employed in a statutory enactment.7 “A cardinal rule of statutory construction is that significance and effect must, if possible, be given to every section, clause, word or part of the statute.” Syl. Pt. 3, Meadows v. Wal-Mart Stores, Inc., 207 W.Va. 203, 530 S.E.2d 676 (1999); accord State ex rel. Johnson v. Robinson, 162 W.Va. 579, 582, 251 S.E.2d 505, 508 (1979) (“It is a well known rule of statutory construction that the Legislature is presumed to intend that every word used in a statute has a specific purpose and meaning.”). In this context, the Legislature’s use of the phrase “contents of a form” must not be overlooked. See W.Va.Code § 33-6-31d. In order to facilitate application of the intent of the statute, the Legislature primarily focused on the contents of the form. That observation lends additional credence to the contention that failure to use an exact replica of the Insurance Commissioner’s prescribed form, while depriving an insurer of the benefit of the “presumption,” would not necessarily interfere with the proper presentation of the “contents of a form” and would consequently potentially satisfy the Bias commercially reasonable standard.
Moreover, the Legislature’s implementation of a presumption is pivotal in this case. As the Martin court aptly observed, “[t]he creation of the presumption is only given meaning when examined within the context of Bias. ... Without the imposition of the evidentiary burden in Bias, the need for the statutory presumption created by § 33-6-31d would be nonexistent.” 809 F.Supp.2d at 505.8
[167]*167It is axiomatic that the Legislature had the authority, in enacting West Virginia Code § 33-6-31d, to penalize an insurer for failure to utilize the precise form by requiring the immediate addition of UIM coverage as a matter of law. It did not do so. As this Court stated in Motto v. CSX Transportation, Inc., 220 W.Va. 412, 647 S.E.2d 848 (2007), “[w]here the Legislature itself has not acted, it is improper for this Court, under the guise of statutory interpretation, to amend legislative enactments in order to judicially impose upon the Legislature a result it did not intend.” Id. at 420, 647 S.E.2d at 856.
This Court is not at liberty to impose its own view of what the language in question should mean or what penalty for violation the legislature should have imposed.9 “This Court does not sit as a super-legislature .... It is the duty of the legislature to consider facts, establish policy, and embody that policy in legislation. It is the duty of this court to enforce legislation unless it runs afoul of the State or Federal Constitutions.” Boyd v. Merritt, 177 W.Va. 472, 474, 354 S.E.2d 106, 108 (1986); see also State v. Anderson, 212 W.Va. 761, 765, 575 S.E.2d 371, 375 (2002). There is nothing in the express statutory language of West Virginia Code § 33-6-31d to indicate that the addition of coverage is the necessary immediate consequence of failure to utilize the prescribed form.10
Furthermore, there is nothing in the express language of the statute to indicate a legislative intent to invalidate or render obsolete the standard of Bias. Although the petitioners contend that Bias is no longer viable and has been superceded by West Virginia Code § 33-6-31d, a clear reading of the cases referencing Bias as being superceded reveals that only a portion of Bias was superceded by the statute. Even Ammons v. Transportation Insurance Co., 219 F.Supp.2d 885 (S.D.Ohio 2002), a ease relied upon by the petitioners in support of their position and examined later in this opinion, recognizes that only “the portion of Bias that sets forth the information that must be contained in an offer of optional coverage for it to be effective has been superceded by [the statute].” Id. at 894.
This Court agrees with the State Farm’s argument that Bias was not rendered obsolete by the enactment of West Virginia Code § 33-6-31d. As this Court stated in syllabus point three of State ex rel. Van Nguyen v. Berger, 199 W.Va. 71, 483 S.E.2d 71 (1996):
“The common law, if not repugnant of the Constitution of this State, continues as the law of this State unless it is altered or changed by the Legislature. Article VIII, Section 21 of the Constitution of West Virginia; Chapter 2, Article 1, Section 1, of the Code of West Virginia.” Syllabus Point 3, Seagraves v. Legg, 147 W.Va. 331, 127 S.E.2d 605 (1962).
Syllabus point four of Van Nguyen continued: “ ‘ “The common law is not to be construed as altered or changed by statute, unless legislative intent to do so be plainly manifested.” Shifflette v. Lilly, 130 W.Va. 297, 43 S.E.2d 289 [ (1947) ].’ Syllabus Point [168]*1684, Seagraves v. Legg, 147 W.Va. 331, 127 5.E.2d 605 (1962).” Thus, if the Legislature had sought to designate Bias as entirely effaced by the statute, it would have done so. “If the Legislature intends to alter or supersede the common law, it must do so clearly and without equivocation.” Van Nguyen, 199 W.Va. at 75, 483 S.E.2d 71 at 75.11
The parties also address the Legislature’s provision that the prescribed form “shall” be used by the insurer. In that regard, this Court has often quoted the axiom that legislative use of the word “shall” denotes a mandatory obligation.12 In syllabus point one of E.H. v. Matin, 201 W.Va. 463, 498 S.E.2d 35 (1997), for instance, this Court explained that “ ‘[i]t is well established that the word “shall,” in the absence of language in the statute showing a contrary intent on the part of the Legislature, should be afforded a mandatory connotation.’ Syllabus Point 1, Nelson v. West Virginia Public Employees Insurance Board, 171 W.Va. 445, 300 S.E.2d 86 (1982).” (emphasis supplied).
While courts justifiably commence their analyses with the premise that the use of the word “shall” forecloses the exercise of discretion, detailed evaluation often reveals that the use of “shall” is not determinative or that other language in the statute reveals a contrary intent. For instance, this Court has observed a distinction between “mandatory” and “directory” based upon whether a penalty13 has been established for noncompliance with a legislative pronouncement. In State v. Hager, 102 W.Va. 689, 136 S.E. 263 (1926), this Court held that “[i]t is an established rule of construction that where a legislative provision is accompanied with a penalty for failure to observe it, the provision is mandatory.” Id. at 692, 136 S.E. at 264 (citations [169]*169omitted). In State ex rel. Board of Education v. Melton, 157 W.Va. 154, 198 S.E.2d 130 (1973), this Court addressed the mandatory/direetory distinction and reasoned as follows:
Generally the use of the word ‘shall’ in statutes limits or prevents the exercise of discretion, however, such use is not always conclusive in determining whether ‘shall’ represents a mandatory or directory instruction. Canyon Public Service District v. Tasa Coal Company, [156] W.Va. [606], 195 S.E.2d 647 [ (1973) ]. There is no universal rule by which directory provisions may be distinguished from those which are mandatory. 1A Sutherland, Statutory Construction, § 25.03, page 299. Generally, whether a statute is mandatory or directory is determined from the intention of the Legislature. If that intention is to make compliance with the statute essential to the validity of the act directed to be done, the statute is mandatory. State ex rel. Kennedy v. Boles, 150 W.Va. 504, 147 S.E.2d 391; State v. Carduff, 142 W.Va. 18, 93 S.E.2d 502 [(1956)]; State ex rel. Thompson v. Fry, 137 W.Va. 321, 71 S.E.2d 449 [ (1952) ].
Id. at 165, 198 S.E.2d at 136.
In State ex rel. Kennedy v. Boles, 150 W.Va. 504, 147 S.E.2d 391 (1966), this Court provided an instructive explanation of the mandatory/direetory distinction, as follows:
The distinction between mandatory and directory statutory provisions is clearly stated in 82 C.J.S., Statutes, Section 376, and 50 Am.Jur., Statutes, Section 25. In 82 C.J.S., Statutes, Section 376, the text contains this language: “Whether a statute is mandatory or directory depends on whether the thing directed to be done is of the essence of the thing required, or is a mere matter of form, and what is a matter of essence can often be determined only by judicial construction. Accordingly, when a particular provision of a statute relates to some immaterial matter, as to which compliance with the statute is a matter of convenience rather than substance, or where the directions of a statute are given merely with a view to the proper, orderly, and prompt conduct of business, it is generally regarded as directory, unless followed by words of absolute prohibition; and a statute is regarded as directory where no substantial rights depend on it, no injury can result from ignoring it, and the purpose of the legislature can be accomplished in a manner other than that prescribed, with substantially the same results.”
150 W.Va. at 511-12, 147 S.E.2d at 396 (emphasis supplied). The Kennedy Court also held that “[i]f, however, the intention of the Legislature is not to make compliance with the statute essential to the validity of the act directed to be done or the procedure to be followed, the statute is merely directory.” Id.
In Calwell’s Executor v. Prindle’s Administrator, 19 W.Va. 604 (1882), this Court dealt with the distinction between mandatory and directory in litigation involving whether a statutory requirement for certain columns in a document had been satisfied. In that civil action concerning matters of liens, debts, and property sold in trust, the issue of a statutory requirement that different items “shall be stated in separate columns” arose, and this Court stated:
This raises the question, whether the statute in this respect is mandatory or simply directory. I am of the opinion, that the statute in this respect must be held as simply directory and not mandatory, if for no other reason, because the thing directed to be done in this particular is not the essence of the thing required. Lord Mansfield in Rex v. Loxdale, 1 Burr. 447; Pott Dwarr. on Statutes, & c., of 1871, 222, 223, 224, 226, notes; Marchant v. Langworthy, 6 Hill 646 [ (1844) ]; Striker v. Kelly, 7 Hill 9 [ (1844) ]; People v. Cook, 8 N.Y. 67 [ (1853) ]; People v. Cook, 14 Barb. [259,] 290 [ (1852) ]; People v. Schermerhorn, 19 Barb. [540,] 558 [ (1855) ]. In the last ease it was held, that a statute is directory, where the thing is directed to be done is an immaterial matter, where a compliance is matter of convenience rather than substance. In Dwarr. on Statutes at page 226 in a note it said: “And in general it may be laid down as a rule, that when a statute directs certain proceedings to be [170]*170done in a certain way or at a certain time, and the form or period does not appear essential to the judicial mind, the law will be regarded as directory, and the proceedings under it will be held valid, though the command of the statute as to form and time has not been strictly obeyed; the time and manner not being the essence of the thing required to be done.” This it seems to me states a good general rule upon the subject.
19 W.Va. at 666. Syllabus point eleven of that opinion held as follows:
As a general rule, where a statute directs certain proceedings to be done in a certain way, and the form does not appear essential to the judicial mind, the law will be regarded as directory, and the proceedings under it will be held valid, though the command of the statute as to form has not been strictly obeyed, the manner not being the essence of the thing to be done. (p. 666).
Id. at 608.
Other jurisdictions have also aptly explained the distinction between mandatory and directory. As observed by State v. Teer, 275 S.W.3d 258 (Mo.2009), “[tjhere are cases that have qualified the interpretation of the word ‘shall’ by holding that “where a statute or rule does not state what results will follow in the event of a failure to comply with its terms, the rule or statute is directory and not mandatory.’ ” Teer, 275 S.W.3d at 261 (citing Bauer v. Transitional School District of City of St. Louis, 111 S.W.3d 405, 408 (Mo. banc 2003)); Cline v. Carthage Crushed Limestone Co., 504 S.W.2d 118 (Mo.1974).
Such reasoning was also employed in People v. Borys, 374 Ill.Dec. 360, 995 N.E.2d 499 (Ill.App.Ct.2013), wherein the court held that statutes are considered mandatory if the legislature dictates a particular consequence for failure to comply with the provision. Id. at 506-07. Yet, if a consequence is not included, the statute is considered directory, and noncomplianee does not result in any particular consequence. Id.; see also Santiago v. State, 261 Conn. 533, 804 A.2d 801 (2002) (holding that statute is mandatory if it addresses matter of substance. If it is simply a matter of convenience, it is considered directory); In re M.I., 370 Ill.Dec. 785, 989 N.E.2d 173 (Ill.2013) (holding that mandatory or directory distinction is made by determining whether intent of legislature dictates particular consequence for failure to comply); Columbia Road Citizens’ Ass’n v. Montgomery Cnty., 98 Md.App. 695, 635 A.2d 30 (1994) (holding that “must” is considered mandatory where statute provides sanction for noneompliance); Tx. Dept. of Public Safety v. Shaikh, — S.W.3d —, 2013 WL 373441 (Tex.Crim.App.2013) (holding that courts will generally give word “must” a mandatory meaning when it is followed in statutory language by noncomplianee penalty); Vill. of Elm Grove v. Brefka, 348 Wis.2d 282, 832 N.W.2d 121 (2013) (holding that factors to be considered in determining whether “shall” is mandatory are whether statute includes penalty, what consequences are stated for violation, and nature and object of statute).
In applying West Virginia Code § 33-6-31d to the present case, this Court must be cognizant of the statute’s inclusion of the benefit of the presumption to insurers who use the prescribed form. We find no evidence in the clear language of the statute to indicate that the Legislature intended to construct a paradigm in which failure to utilize the precise form prescribed by the Insurance Commissioner to convey optional insurance coverage information would result in the immediate addition of coverage as a matter of law.
E. Precedent and Authority of Other Jurisdictions
The question raised in the case sub judice was evaluated by the United States District Court for the Southern District of West Virginia in Martin v. State Farm Mutual Automobile Insurance Co., 809 F.Supp.2d 496 (S.D.W.Va.2011). In that ease, the district court addressed an insurer’s utilization of a form that included all the information required to be included in the Insurance Commissioner’s form but also included additional information.14 The Martin court concluded [171]*171that even where an insurer’s forms vary impermissibly from the Commissioner’s forms by including additional information, the consequence of that deficiency was merely the loss of the presumption under West Virginia Code § 33-6-31d, rather than the addition of UIM coverage as a matter of law. 809 F.Supp.2d at 507. In such situation, the insurer would thereafter be required to prove, under the criteria enunciated by this Court in Bias, that its offer was commercially reasonable and that the insured’s rejection of such offer was knowing and intelligent. Id.
Thus, under the application of West Virginia Code § 33-6-31d espoused by the district court in Martin, the Legislature did not have to identify any consequence of failure to use a prescribed form because Bias had already been decided and would presumably be utilized as the fundamental method of determining whether a commercially reasonable offer had been made. As observed above, West Virginia Code § 33-6-31d clearly provides that an insurer who utilizes the Insurance Commissioner’s prescribed form is entitled to a presumption that the insured thereby received an “effective offer” of UIM coverage and “exercised a knowing and intelligent election or rejection, as the case may be, of such offer.” Id. at 33-6-31d(b). As indieated previously, however, the statute does not explicitly identify the consequences of failure to use the prescribed form. The Martin court determined that the answer to that query lies in the standards set forth in Bias. The Martin court reasoned as follows:
A presumption is “[a] legal inference or assumption that a fact exists, based on the known or proven existence of some other fact or group of facts.” Black’s Law Dictionary (9th ed.2009). The creation of the presumption is only given meaning when examined within the context of Bias. There, the West Virginia Supreme Court of Appeals concluded that the insurer bears the evidentiary burden of proving that an effective offer of the optional insurance was made. Bias, 365 S.E.2d 789 at Syl. Pt. 1. Without the imposition of the evidentiary burden in Bias, the need for the statutory presumption created by § 33-6-3Id would be nonexistent.
809 F.Supp.2d at 505 (emphasis supplied).
The petitioners, on the other hand, rely extensively upon an opinion by United States District Court for the Southern District of Ohio in Ammons v. Transportation Insurance Co., 219 F.Supp.2d 885 (S.D.Ohio 2002),15 which the Martin court found clearly [172]*172distinguishable. In Ammons, the Ohio court examined a form utilized by Allstate16 that deviated significantly from the foim prescribed by the Insurance Commissioner, failed to list all vehicles in the fleet to be potentially covered by the offer, and failed to include the premiums for each optional level of coverage on its selection/rejeetion form. Allstate acknowledged in Ammons “that the forms it provided ... did not comply with § 33-6-31d, as they contained neither a listing of each vehicle covered under the policy nor the premiums associated with each optional level of coverage.” 219 F.Supp.2d at 892. In analyzing that situation, the Ammons court observed:
Allstate acknowledges that the forms it provided to Rich [the insured] did not comply with § 33-6-31d, as they contained neither a listing of each vehicle covered under the policy nor the premiums associated with each optional level of coverage. Allstate contends, however, that strict compliance was not necessary under these circumstances. In particular, Allstate argues that the “oppressive paperwork” that would have been necessary made it impractical for it to list each vehicle in the Flowers fleet. Instead, it simply attached a schedule of vehicles to the policy, and wrote “see vehicle schedule” on the UIM Coverage form.
219 F.Supp.2d at 892. The Ammons court found that compliance with the requirements of the statute was necessary, even though a representative of the insured had indicated that it did not want UIM coverage. The court reasoned as follows:
Allstate’s failure to comply with § 33-6-31d by failing to set forth a premium breakdoum showing the cost of each optional coverage limit must be construed as a failure to make an effective and commercially reasonable offer. Without such offer, there could be no knowing, intelligent waiver of the optional coverage.
Id. at 894. Based upon the findings of the Ammons court, the UIM coverage was added to the policy as a matter of law.
This Court agrees with the Martin court and finds that the Ammons decision is clearly distinguishable. First, the Ammons court did not address the precise question raised herein concerning the effect of the presumption language included in the statute and, in fact, never mentioned the statutory presumption in the opinion. Second, inherent in the reasoning of the Ammons court was a recognition that Allstate not only failed to use the precise form but also failed to incorporate the elements necessary to satisfy the substantive requirements of a reasonable offer. In other words, as the Martin court articulated, “unlike in the instant case, Allstate’s forms [in Ammons ] did not include all the required information. In contrast, here, State Farm’s forms do include all the required information; they just include additional information as well.” Martin, 809 F.Supp.2d at 507.
As a result of the more precise and logically cohesive reasoning of the Martin court, it becomes apparent that two separate elements require analysis: (1) the consequences of the failure to use the precise form; and (2) whether a commercially reasonable offer has nonetheless been made. The Ammons court essentially combined these two inquires, likely based upon the manner in which the concepts were presented to it; the issue of the [173]*173“presumption” contained in the statute was therefore never addressed.
Moreover, the Ammons court was presented with an acknowledgment by Allstate that its forms did not contain all the required information. In contrast to Ammons, and almost identical to the ease sub judiee, the Martin court was confronted with a form that provided all the required information but deviated from the Insurance Commissioner’s prescribed form by including additional information which arguably rendered the form unreasonably confusing. Thus, the Martin court found that the deviation from the Insurance Commissioner’s form resulted in merely the loss of the presumption and thus, the issue of the commercial reasonableness of the offer required assessment under the standards of Bias. This Court agrees with the reasoning of the Martin court and also adopts that interpretation of the application of the statute.
IV. Conclusion
Based upon the foregoing and in answer to the certified question presented herein, this Court holds as follows: An insurance company’s failure to use the West Virginia Insurance Commissioner’s prescribed forms pursuant to West Virginia Code § 33-6-31d (2011) results in the loss of the statutory presumption and a reversion to the standards enunciated in Bias v. Nationwide Mutual Insurance Co., 179 W.Va. 125, 365 S.E.2d 789 (1987). Thus, upon loss of the presumption, the insurer is thereafter obligated, under the standards articulated in Bias, to prove that (1) it made a commercially reasonable offer of coverage to the insured, and (2) the insured’s rejection of such coverage was knowing and intelligent.
State Farm asserts that, in the alternative, this Court need not reach the certified question. State Farm bases this notion on its belief that it is entitled to the presumption under West Virginia Code § 33-6-31d. This Court declines that invitation and answers the question as framed by the circuit court. Based upon this Court’s answer, State Farm’s assertion that its offer was commercially reasonable and knowingly rejected will be evaluated under the standards enunciated in Bias after thorough discovery opportunities by the parties.17
Certified Question Answered.
Justice DAVIS dissents and reserves the right to file a dissenting opinion.