Daniel Gliksman v. Healthline Media, LLC

CourtDistrict Court, N.D. California
DecidedJuly 2, 2026
Docket3:24-cv-08650
StatusUnknown

This text of Daniel Gliksman v. Healthline Media, LLC (Daniel Gliksman v. Healthline Media, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Daniel Gliksman v. Healthline Media, LLC, (N.D. Cal. 2026).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 DANIEL GLIKSMAN, Case No.24-cv-08650-AMO Plaintiff, 8 ORDER GRANTING IN PART AND 9 v. DENYING IN PART MOTION TO DISMISS 10 HEALTHLINE MEDIA, LLC, Re: Dkt. No. 51 Defendant. 11

12 13 This is a putative data privacy class action. Defendant Healthline Media, LLC’s motion to 14 dismiss was heard before this Court on February 5, 2026. Having read the parties’ papers and 15 carefully considered the arguments therein and those made at the hearing, as well as the relevant 16 legal authority, and good cause appearing, the Court GRANTS IN PART and DENIES IN 17 PART the motion for the following reasons. 18 I. BACKGROUND 19 A. Factual Background1 20 Healthline Media, LLC (“Healthline”) operates a portfolio of consumer-facing websites 21 which publish health and wellness-related articles. Dkt. No. 44, Amended Complaint ¶¶ 1, 17, 20 22 (“Am. Compl.”). Healthline’s websites use third-party trackers known as “pixels.” Id. ¶ 3. 23 Specifically, Healthline uses the TikTok Pixel, the Microsoft Clarity Pixel, and the Adnx Pixel 24 (collectively, the “Pixels”). Id. ¶ 6. The Pixels track, record, and collect website users’ 25 information, including their searches and IP addresses, which are subsequently communicated to 26 1 These facts are drawn from the allegations in Gliksman’s complaint, which the Court accepts as 27 true and construes in the light most favorable to Gliksman. See Manzarek v. St. Paul Fire & 1 third party platforms and advertisers – TikTok and Microsoft – without consent from the website’s 2 visitor. Id. ¶¶ 4-5, 21. Healthline leverages the user data to sell advertising space on its websites 3 and to earn additional revenue. Id. ¶ 7. The Pixels also allow Healthline to place advertisements 4 on other companies’ websites, increasing brand awareness and sales. Id. The data that the Pixels 5 collect from consumers can be used to identify specific individuals, even without information such 6 as the person’s name or address, and to determine the location of the individual. Id. ¶ 8. 7 TikTok Pixel. The TikTok Pixel enables advertisers to track users’ website interactions 8 through the user’s browser. Id. ¶ 33. “The TikTok Pixel collects and transmits search terms, 9 URL[s], or article titles that convey health symptoms, conditions, or diagnoses in addition to 10 supplementary metadata, including information such as ad/event details (related to the clicked ad), 11 timestamp (time page was viewed), IP address (which can identify a person’s geographic 12 location), device details (make, model, operating system) and browser information.” Id. ¶ 34. The 13 TikTok Pixel uses a process called “fingerprinting,” through which the Pixel collects as much data 14 as it can about an anonymous website visitor and matches it with existing data that TikTok has 15 acquired about millions of users. Id. ¶ 36. The TikTok Pixel also offers an “AutoAdvanced 16 Matching” feature which automatically collects additional information from visitors who interact 17 with a business’s website or application, such as email addresses, phone numbers, and other 18 identifiers. Id. ¶ 38. 19 Microsoft Clarity Pixel. Healthline also implements the Microsoft Clarity Pixel and, in 20 addition to other information, discloses users’ Machine Unique Identifier (“MUID”) to Microsoft, 21 which is a unique and persistent identifier generated by Microsoft and assigned to a specific 22 browser to track users’ activity across the internet. Id. ¶¶ 43-44. 23 Adnx Pixel. Finally, Healthline uses the Adnx Pixel, developed by the software company 24 Xandr, which was acquired by Microsoft in 2021. Id. ¶¶ 49-50. Like the other Pixels, the Adnx 25 Pixel allows companies to sell advertising space on their website by using the Adnx pixel to 26 receive, store, and analyze information collected from website visitors. Id. ¶ 52. The Adnx pixel 27 is installed on Healthline’s websites and sends the user’s IP address to Xandr, which stores it in a 1 user’s IP address. Id. ¶ 54. 2 Healthline knowingly installed the Pixels. Id. ¶ 62. In 2022, Healthline was sued for 3 violations of the Video Privacy Protection Act, 18 U.S.C. § 2710, et seq., based on its use of the 4 Meta Pixel on its website. Id. ¶ 57. Healthline also recently announced a $1.55 million settlement 5 with the Attorney General of California relating to allegations that Healthline’s online tracking 6 technology, including pixels, violated the California Consumer Privacy Act (“CCPA”). Id. ¶ 58. 7 “Healthline allows online trackers, like cookies and pixels, to communicate data about readers to 8 advertisers and other third parties. Healthline shared data that could uniquely identify the 9 consumer, in addition to the title of the article they were reading.” Id. ¶ 59 (quoting California 10 Attorney General’s press release on the settlement). 11 Plaintiff Daniel Gliksman visited Healthline’s website numerous times. Id. ¶ 63. During 12 the last year, Gliksman searched for and viewed articles regarding sensitive health conditions on 13 Healthline.com, including 14 , among other topics. Id. ¶ 9. 15 After Gliksman searched Healthline’s website, he received advertisements for various exercise 16 programs and medical studies related to . Id. ¶ 68. 17 B. Procedural Background 18 Gliksman filed suit against Healthline on December 2, 2024. Dkt. No. 1. On February 27, 19 2025, Healthline filed a motion to dismiss Gliksman’s complaint. Dkt. No. 21. On August 14, 20 2025, the Court granted Healthline’s motion to dismiss with leave to amend because Gliksman 21 failed to adequately allege he had Article III standing. Dkt. No. 39.2 On September 11, 2025, 22 Gliksman filed an amended complaint. Dkt. No. 44. The amended complaint brings two claims: 23 (1) violation of California’s Invasion of Privacy Act (Cal. Penal Code § 638.51) and (2) violation 24 of California’s Invasion of Privacy Act (Cal. Penal Code § 631(a)). Id. On October 2, 2025, 25 Healthline filed a motion to dismiss, arguing that Gliksman lacked Article III standing and failed 26 27 2 On August 27, 2025, Healthline filed a motion to stay discovery pending resolution of its 1 to state a claim under Federal Rule of Civil Procedure 12(b)(6). Dkt. No. 51. Gliksman filed an 2 opposition on December 23, 2025, Dkt. No. 56, and Healthline’s reply followed on November 20, 3 2025, Dkt. No. 57. 4 II. LEGAL STANDARD 5 A. 12(b)(1) 6 “To satisfy Article III’s case or controversy requirement, a plaintiff must establish that 7 [they] ha[ve] standing to invoke the jurisdiction of the federal courts.” Bowen v. Energizer 8 Holdings, Inc., 118 F.4th 1134, 1142 (9th Cir. 2024) (citing TransUnion LLC v. Ramirez, 594 U.S. 9 413, 423 (2021)). Article III standing requires a showing of an injury in fact that is traceable to 10 the challenged conduct and redressable by a favorable ruling. See Spokeo, Inc. v. Robins, 578 U.S. 11 330, 338 (2016) (citing Lujan v. Defenders of Wildlife, 504 U.S. 555, 560-61 (1992)). “Only those 12 plaintiffs who have been concretely harmed by a defendant’s statutory violation may sue that 13 private defendant over that violation in federal court.” TransUnion LLC v. Ramirez, 594 U.S. 413, 14 427 (2021) (emphasis in original). 15 A challenge to standing under Rule 12(b)(1) can be facial or factual. A facial attack 16 presumes “the truth of the plaintiff’s allegations but asserts that they ‘are insufficient on their face 17 to invoke federal jurisdiction.’ ” Leite v.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Foman v. Davis
371 U.S. 178 (Supreme Court, 1962)
Lujan v. Defenders of Wildlife
504 U.S. 555 (Supreme Court, 1992)
United States v. Welch
15 F.3d 1202 (First Circuit, 1993)
Johnson v. Riverside Healthcare System, LP
534 F.3d 1116 (Ninth Circuit, 2008)
Tavernetti v. Superior Court
583 P.2d 737 (California Supreme Court, 1978)
Flanagan v. Flanagan
41 P.3d 575 (California Supreme Court, 2002)
Douglas Leite v. Crane Company
749 F.3d 1117 (Ninth Circuit, 2014)
Nancy Graf v. Zynga Game Network, Inc.
750 F.3d 1098 (Ninth Circuit, 2014)
Boris Levitt v. Yelp! Inc.
765 F.3d 1123 (Ninth Circuit, 2014)
Perrin Davis v. Facebook, Inc.
956 F.3d 589 (Ninth Circuit, 2020)
TransUnion LLC v. Ramirez
594 U.S. 413 (Supreme Court, 2021)
People v. Bunn
37 P.3d 380 (California Supreme Court, 2002)
Safe Air for Everyone v. Meyer
373 F.3d 1035 (Ninth Circuit, 2004)
Petzschke v. Century Aluminum Co.
729 F.3d 1104 (Ninth Circuit, 2013)
Beth Bowen v. Energizer Holdings, Inc.
118 F.4th 1134 (Ninth Circuit, 2024)

Cite This Page — Counsel Stack

Bluebook (online)
Daniel Gliksman v. Healthline Media, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/daniel-gliksman-v-healthline-media-llc-cand-2026.