Creative Gifts, Inc. v. UFO

235 F.3d 540, 57 U.S.P.Q. 2d (BNA) 1321, 2001 Colo. J. C.A.R. 198, 48 Fed. R. Serv. 3d 621, 2000 U.S. App. LEXIS 32021, 2000 WL 1843238
CourtCourt of Appeals for the Tenth Circuit
DecidedDecember 15, 2000
Docket99-2247
StatusPublished
Cited by47 cases

This text of 235 F.3d 540 (Creative Gifts, Inc. v. UFO) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Creative Gifts, Inc. v. UFO, 235 F.3d 540, 57 U.S.P.Q. 2d (BNA) 1321, 2001 Colo. J. C.A.R. 198, 48 Fed. R. Serv. 3d 621, 2000 U.S. App. LEXIS 32021, 2000 WL 1843238 (10th Cir. 2000).

Opinion

SHADUR, District Judge.

Creative Gifts, Inc. (“Creative Gifts”), Fascinations Toys & Gifts, Inc. (“Fascinations”) and William Hones (“Hones”) brought a trademark infringement action against Michael and Karen Sherlock and their company UFO, charging the unauthorized use of Creative Gifts’ trademark “Levitron.” 1 Sherlocks raised four defenses against the infringement action, including the contention that the term “Levitron” was generic and was therefore unenforceable as a trademark. Sherlocks also advanced no fewer than 23 counterclaims.

After a bench trial the district court rejected all of Sherlocks’ defenses and found they had indeed infringed the Levi-tron trademark. Accordingly he granted injunctive relief against Sherlocks’ future use of the mark. There was no need at that point to address Sherlocks’ counterclaims, because the court had previously dismissed all 23 with prejudice as a Fed. R.Civ.P. (“Rule”) 37 sanction for numerous discovery violations committed by Sher-locks. On this appeal, Sherlocks challenge both the district court’s rejection of their infringement defenses and its dismissal of their counterclaims. We have jurisdiction under 28 U.S.C. § 1291, and we AFFIRM the district court’s rulings in all respects.

Background

Creative Gifts licenses trademarks and other intellectual property to which it has rights. Fascinations is a four person firm that manufactures and engages in the worldwide sale of science-oriented products and toys to retailers. Hones is vice president of Creative Gifts and president of Fascinations.

In early 1994 Hones and his father Edward developed and patented a magnetically-levitated top or “anti-gravity top” for Creative Gifts. Anti-gravity tops are novelty items comprising a magnetic top and a flat base magnet, with the top capable of floating for several minutes over the magnet. In January 1994 Hones adopted Lev-itron for use as a trademark for the anti-gravity top. Three months later (on April 4, 1994) Hones personally prepared and filed a word-design trademark application in the Patent and Trademark Office (“PTO”). In the application Hones represented that the Levitron trademark would be used in connection with a “Magnetic Floating Top with Associated Base.” On May 30, 1995 the PTO granted the applica *542 tion under Registration No. 1,896,265. Fascinations marketed and sold its first commercial version of the Levitron anti-gravity top using that word-design format from June 1994 to May 1995.

In May 1995 Fascinations began selling a new mass-produced version of the anti-gravity top. Fascinations sold the new line of tops using a plain block-letter “LEVITRON” with the trademark symbol “®” and the term “anti-gravity top,” rather than the word-design format that had been used for the earlier tops. Since May 1995 Fascinations has used that block-letter format on all of its Levitron anti-gravity tops and all related products.

In the five year period between June 1994 and 1999 Fascinations has sold approximately 500,000 Levitron anti-gravity tops worldwide, and Creative Gifts’ Japanese licensee sold another 250,000 in Japan. Fascinations sells its Levitron products to a variety of purchasers, such as national retail companies (like the Nature Company), television retailers and internet retailers. Fascinations’ larger accounts include QVC (a national television retailer that reaches 25 million viewers) and national catalogue distributors Hammacher Schlemmer, Sky Mall and the Smithsonian. At all times relevant to this litigation, Fascinations was the sole producer of anti-gravity tops in the United States.

Creative’s relationship with Sherlocks began in December 1995 when Michael and Karen Sherlock got in touch with Fascinations to express interest in selling Fascinations’ anti-gravity tops. That month Sherlocks made an initial purchase of approximately 300 anti-gravity tops, which they sold or gave away. After that initial order Fascinations and Sherlocks developed an informal business relationship that lasted until August 1997. During that time Sherlocks sold approximately 12,000 Levitron anti-gravity tops.

Although Sherlocks never entered into a formal distributorship agreement with Fascinations, they undertook several initiatives to market Levitron anti-gravity tops. Those efforts, taken with Creative’s knowledge and approval, involved active promotion of the product:

1. In January 1996 Sherlocks created and sold a videotape entitled “Secrets of the Levitron: The Art of Levitation.”
2. Between July 1996 and August 1997 Sherlocks spent approximately $140,000 for advertising on the Art Bell Show, a radio program.
3. In February 1997 Sherlocks began selling Fascinations’ Levitron anti-gravity tops and related products through a website that contained the domain name “levitron.com.”

It was that third initiative that led to this lawsuit. When Sherlocks decided they wanted to advertise Fascinations’ Levitron anti-gravity tops on the Internet, they requested Fascinations’ permission to use Fascinations’ Levitron trademark and register it as the domain name 2 levi-tron.com. That request resulted in an oral agreement that Sherlocks could do so for the sale of Fascinations’ tops and related products. No definite duration was agreed on for that permissive use. In October 1996 Sherlocks registered levi-tron.com as a domain name with Network Solutions, Inc. (“NSI”) for $100. Sher-locks then designed a website and eventually began offering Fascinations’ Levitron anti-gravity tops and related products for sale in February 1997.

After Sherlocks began using the website, Fascinations attempted to memorialize the parties’ oral agreement as to the levitron.com domain name. On June 13, 1997 Fascinations’ manager of sales and marketing Gary Armstrong (“Armstrong”) sent a draft Internet website license agreement to Sherlocks. Three days later Sherlocks responded via fax, advising *543 Armstrong that they did not believe they needed a license to use the Levitron trademark for the levitron.com website. Armstrong replied later that day, explaining the concern of Fascinations’ attorney Saul Leitner as to Sherlocks’ use of the Levi-tron trademark without a written license.

On June 20, 1997 Sherlocks sent Armstrong their counterproposal for a trademark license for the levitron.com website. Fascinations found the proposed license unacceptable because it did not accord with Fascinations’ understanding of the oral agreement and because Hones believed it would invalidate the Levitron trademark.

Meanwhile Creative was in the midst of amending the trademark registration from a word-design mark to a word-only mark. According to Hones’ testimony at trial, the reason for the amendment was to bring the registration into conformity with the block letter format that Fascinations had used continuously on the product since May 1995, something that attorney Leitner had suggested in 1996. On June 20, 1997 Hones completed the application to have the Levitron trademark amended. That application, filed with the PTO on July 1, 1997, was accepted and Registration No.

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235 F.3d 540, 57 U.S.P.Q. 2d (BNA) 1321, 2001 Colo. J. C.A.R. 198, 48 Fed. R. Serv. 3d 621, 2000 U.S. App. LEXIS 32021, 2000 WL 1843238, Counsel Stack Legal Research, https://law.counselstack.com/opinion/creative-gifts-inc-v-ufo-ca10-2000.