Crano v. Sojern, Inc.

CourtDistrict Court, N.D. California
DecidedSeptember 19, 2025
Docket3:25-cv-02600
StatusUnknown

This text of Crano v. Sojern, Inc. (Crano v. Sojern, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Crano v. Sojern, Inc., (N.D. Cal. 2025).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 SUELLEN CRANO, Case No. 3:25-cv-02600-JSC

8 Plaintiff, ORDER RE: MOTION TO TRANSFER 9 v. VENUE; MOTION TO DISMISS

10 SOJERN, INC., Re: Dkt. Nos. 17, 28 Defendant. 11

12 13 Suellen Crano filed this putative class action against Sojern alleging it illicitly tracked her 14 information in violation of the Electronic Communications Privacy Act, 18 U.S.C. § 2511, and 15 various California laws when she booked hotel rooms on the Hilton and Marriott websites. Sojern 16 moved to transfer venue to the District Court for the Eastern District of Virginia pursuant to 28 17 U.S.C. § 1404(a) based on a forum selection clause in the Hilton Honors Terms and the Hilton 18 Site Usage Agreement, or alternatively, to dismiss under Federal Rules of Civil Procedure 19 12(b)(1) and 12(b)(6). (Dkt. No. 17.1) In response, Plaintiff filed the now operative Amended 20 Complaint. (Dkt. No. 19.) Following an order to show cause, the parties submitted additional 21 briefing on the motion to transfer and Sojern filed a new motion to dismiss. (Dkt. Nos. 26, 28, 22 33.) The motions are now fully briefed and came before the Court for hearing on August 21, 23 2025. Having considered the parties’ briefs and arguments, the Court DENIES the motion to 24 transfer and GRANTS the motion to dismiss. 25 // 26 // 27 1 BACKGROUND 2 A. First Amended Complaint Allegations 3 Plaintiff alleges she visited the Hilton.com website in April 2024 and the Marriott.com 4 website in August 2023 to search for and book hotels. (Dkt. No. 19 at ¶ 4.) Unbeknownst to her, 5 both Hilton and Marriott had installed Sojern’s tracking technology on their websites to collect 6 information contained in her communications with the hotel’s websites and provide, among other 7 things, targeted advertising. (Id. at ¶¶ 4, 30.) The information collected included the relevant 8 hotel ID, hotel name/location, hotel room price, number of rooms, check-in date, check-out date, 9 and that Plaintiff completed her reservations. (Id. at ¶ 4.) Sojern collected this information 10 without Plaintiff’s consent. (Id.) 11 B. Procedural History 12 Plaintiff originally filed this action in March 2025 bringing claims on behalf of a class of 13 California consumers who had their “personal information collected by Sojern while booking an 14 inn, hotel, motel, or lodginghouse.” (Dkt. No. 1 at ¶ 78.) Sojern moved to transfer venue to the 15 District Court for the Eastern District of Virginia pursuant to 28 U.S.C. § 1404(a) based on a 16 forum selection clause in the Hilton Honors Terms and the Hilton Site Usage Agreement, or 17 alternatively, to dismiss under Federal Rules of Civil Procedure 12(b)(1) and 12(b)(6). (Dkt. No. 18 17.) Two weeks later, Plaintiff filed the now operative First Amended Complaint, adding 19 allegations about her use of the Marriott.com website in addition to the Hilton.com website and 20 pleading claims for: (1) violation of the California Invasion of Privacy Act, Cal. Pen. Code § 21 631(a); (2) violation of California’s Unfair Competition Law (“UCL”), Bus. & Prof. Code §§ 22 17200 et seq.; (3) unjust enrichment; (4) violation of the Electronic Communications Privacy Act, 23 18 U.S.C. § 2511(1) et seq.; and (5) invasion of privacy under the California Constitution. 24 As Plaintiff did not file a response to Sojern’s motion, the Court issued an Order to Show 25 Cause as to whether Plaintiff consented to transfer of the action to the Eastern District of Virginia 26 where her action against Hilton arising out of the same conduct was pending. See Crano et al v. 27 Hilton Worldwide Holdings Inc. et al., No. 25-305-RDA, Dkt. No. 34 (E.D. Va. Feb. 5, 2025). 1 opposition to the motion to transfer explaining she had filed her Amended Complaint in lieu of a 2 response to the motion and sought to address the issues raised by Sojern by, among other things, 3 adding allegations as to her use of the Marriott.com website. (Dkt. No. 26.) Sojern has since filed 4 a reply to the motion to transfer and a new motion to dismiss which is fully briefed. (Dkt. Nos. 5 28, 33, 35, 38.) After briefing was complete, Plaintiff filed a notice indicating she has voluntarily 6 dismissed her action against Hilton in the Eastern District of Virginia. (Dkt. No. 37.) 7 DISCUSSION 8 I. MOTION TO TRANSFER 9 Sojern moves to transfer venue under 28 U.S.C. § 1404(a) based on a forum selection 10 clause in two agreements governing the terms of Plaintiff’s relationship with Hilton: the Hilton 11 Site Usage Agreement and the Hilton Honors Terms. Sojern insists Plaintiff’s claims arise from 12 her interaction with the Hilton website and the case should be transferred to the Eastern District of 13 Virginia because: (1) the forum-selection clause encompasses Plaintiff’s claims against Sojern, (2) 14 the forum-selection clause is valid and enforceable and specifies “exclusive venue” in the Eastern 15 District of Virginia, and (3) Plaintiff cannot show that public interest factors weigh so heavily 16 against transfer the valid forum-selection clause should be disregarded. (Dkt. No. 17 at 15.) 17 Under 28 U.S.C. § 1404(a) a district court may “transfer any civil action to any other 18 district or division where it might have been brought or to any district or division to which all 19 parties have consented .... for the convenience of parties and witnesses.” 28 U.S.C. § 1404(a). In 20 considering such a transfer, the court “must evaluate both the convenience of the parties and 21 various public-interest considerations” weighing “the relevant factors and decid[ing] whether, on 22 balance, a transfer would serve ‘the convenience of parties and witnesses’ and otherwise promote 23 ‘the interest of justice.’” Atl. Marine Const. Co. v. U.S. Dist. Ct. for W. Dist. of Texas, 571 U.S. 24 49, 62–63 (2013) (quoting 28 U.S.C. § 1404(a)). “The calculus changes, however, when the 25 parties’ contract contains a valid forum-selection clause, which represents the parties’ agreement 26 as to the most proper forum.” Id. at 63 (cleaned up). Under such circumstances, “a proper 27 application of § 1404(a) requires that a forum-selection clause be given controlling weight in all 1 bargained for by the parties, [the court] protects their legitimate expectations and furthers vital 2 interests of the justice system.” Id. at 63. Accordingly, when presented with such an agreement, 3 the court must disregard plaintiff’s choice of forum and the parties’ private interests. Id. at 63-64. 4 It instead “consider[s] arguments about public-interest factors only,” and “those factors will rarely 5 defeat a transfer motion.” Id. at 64. Further, “the party acting in violation of the forum-selection 6 clause ... must bear the burden of showing that public-interest factors overwhelmingly disfavor a 7 transfer.” Id. at 67.

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