Craig R Jolley, Dmd, Pllc, App V. State Of WA Office Of Insurance Commissioner., Resp

Court of Appeals of Washington·Decided May 28, 2025·No. 59466-8·Unpublished

Opinion

Filed

Washington State

Court of Appeals

Division Two

May 28, 2025

IN THE COURT OF APPEALS OF THE STATE OF WASHINGTON

DIVISION II

CRAIG R. JOLLEY, DMD, PLLC, No. 59466-8-II

Appellant,

v.

WASHINGTON STATE OFFICE OF UNPUBLISHED OPINION INSURANCE COMMISSIONER (Mike Kreidler, Commissioner),

Respondent.

GLASGOW, J.—The Office of the Insurance Commissioner for Washington State (Insurance Commissioner) regulates insurers, including imposing fines for the unauthorized provision of insurance. But health care providers who operate “direct practices” are not considered insurers. The insurance code defines a direct practice in relevant part as a “health care provider who furnishes primary care services through a direct agreement.” RCW 48.150.010(4)(a)(i). A provider may not operate a direct practice unless they submit an annual statement to the Insurance Commissioner.

Dr. Craig Jolley is a dentist and business owner who offered a membership club, allowing uninsured patients to pay a monthly fee in exchange for certain services including dental cleanings and exams. After an investigation, the Insurance Commissioner determined that Jolley’s membership club met the definition of insurance and issued a cease and desist order for the

unauthorized provision of insurance. At no point during the investigation did Jolley claim to be operating a direct practice. The cease and desist order did not mention the direct practice provision.

Jolley sought administrative review of the cease and desist order arguing that his membership club was a direct practice that could not be considered insurance. He also claimed that the Insurance Commissioner had unlawfully adopted a rule excluding dentists from operating direct practices, but the administrative law judge (ALJ) declined to consider Jolley’s rule challenge. The ALJ’s order explained that the rule challenge could be raised directly in Thurston County Superior Court without a need to exhaust administrative remedies. The administrative review of the cease and desist order continued because other issues remained.

While the administrative adjudication was pending, Jolley filed a petition in Thurston County Superior Court seeking review of an alleged rule that excluded dentists from the direct practice program. The rule challenge was based on the Insurance Commissioner’s statements in legislative reports, public webpages, and a letter to the Washington State Dental Association. Jolley argued that these statements constituted “rules” that were adopted without following the rule making procedures of the Administrative Procedure Act (APA), chapter 34.05 RCW. Jolley’s petition also sought an injunction prohibiting enforcement of the cease and desist order, characterizing it as unlawful enforcement of the alleged rule. But Jolley did not ask that the order be invalidated.

The Insurance Commissioner moved to dismiss Jolley’s petition because Jolley failed to exhaust his administrative remedies before filing. The trial court granted the Insurance Commissioner’s motion and dismissed the petition after concluding that the APA’s exhaustion requirement applied to all of Jolley’s claims.

Jolley appeals, arguing that exhaustion was not required for his rule challenge. Jolley’s assignments of error and briefing do not challenge the dismissal of the portion of his petition challenging the alleged enforcement of the rule or seeking injunctive relief from the cease and desist order.

The Insurance Commissioner raises two threshold arguments: that Jolley lacks standing and that the appeal is moot. We disagree. Jolley has standing to raise the alleged procedural harm of being denied notice and an opportunity to comment on an agency’s alleged rule before adoption. And the appeal is not moot because substantial issues remain for the trial court to consider—first and foremost, whether the alleged statements qualify as a “rule” under the APA.

Turning to the merits, Jolley argues that the trial court erred when it dismissed his rule challenge based on his failure to exhaust his administrative remedies. The Insurance Commissioner responds that the petition is not a rule challenge but an attempt to obtain collateral review of the cease and desist order, so exhaustion was required. We agree with Jolley because his petition on its face raised a rule challenge under RCW 34.05.570(2)(b)(i), and the APA does not require exhaustion of administrative remedies for such a claim. Jolley does not argue on appeal that the trial court erred when it dismissed his other claims, so we need not consider them. We remand for the trial court to conduct a review of the alleged rule where the first step is to determine whether the agency statements that Jolley takes issue with were in fact a “rule” within the meaning of the APA. See, e.g., Nw. Pulp & Paper Ass’n v. Dep’t of Ecology, 200 Wn.2d 666, 673-76, 520 P.3d 985 (2022); Simpson Tacoma Kraft Co. v. Dep’t of Ecology, 119 Wn.2d 640, 646-49, 835 P.2d 1030 (1992).

FACTS

I. BACKGROUND

The Insurance Commissioner is head of a state agency responsible for enforcing Washington’s insurance code, including investigating the unauthorized provision of insurance. RCW 48.02.060(3)(a)-(b). If someone is acting as an insurer without authorization, the Insurance Commissioner may issue a cease and desist order and impose civil penalties. RCW 48.15.023(5)(a)(i)-(ii).

Direct practices are an alternative payment model for primary care services “in which patients enter into a direct relationship with medical practitioners and pay a fixed amount directly to the health care provider.” RCW 48.150.005. The Insurance Commissioner is charged with collecting required annual statements from direct practices, which are not considered insurers under the code. RCW 48.150.060, .100(1). Specifically, a direct practice provider may not engage in a direct practice under the statute unless they submit an annual statement to the Insurance Commissioner containing certain information. RCW 48.150.100(2). The statute gives the Insurance Commissioner the authority to develop the form and content of the annual statement. RCW 48.150.100(1).

Dr. Craig Jolley is a dentist who owns his practice, Craig R. Jolley, DMD, PLLC (Jolley).

Jolley offered a “membership club” to uninsured patients, allowing them to pay a monthly fee in exchange for certain services including dental cleanings and exams. Clerk’s Papers (CP) at 518. The club included three tiers with different monthly fees and varying levels of service. While operating the membership club, Jolley never submitted annual statements with the Insurance Commissioner, a requirement for operating a direct practice. RCW 48.150.100(2).

II. ADMINISTRATIVE PROCEEDINGS A. Investigation and Cease and Desist Order After an anonymous complaint, the Insurance Commissioner warned Jolley that his membership club “may constitute an unauthorized insurance product” and that it could initiate an investigation if he continued to offer the membership club. CP at 511. Jolley responded that the membership club was “very similar to the direct patient-provider model,” but he did not directly assert that his membership club was a direct practice. CP at 518. When Jolley did not cease offering the membership club, the Insurance Commissioner opened a formal investigation. During the investigation, Jolley disputed that his club constituted an insurance product but did not claim to be operating a direct practice.

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Craig R Jolley, Dmd, Pllc, App V. State Of WA Office Of Insurance Commissioner., Resp, (Wash. Ct. App. 2025).

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