Craft v. Elder & Johnston Co.

38 N.E.2d 416, 34 Ohio Law. Abs. 603, 1941 Ohio App. LEXIS 940
CourtOhio Court of Appeals
DecidedJuly 14, 1941
DocketNo 1680
StatusPublished
Cited by4 cases

This text of 38 N.E.2d 416 (Craft v. Elder & Johnston Co.) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Craft v. Elder & Johnston Co., 38 N.E.2d 416, 34 Ohio Law. Abs. 603, 1941 Ohio App. LEXIS 940 (Ohio Ct. App. 1941).

Opinion

OPINION

By BARNES, J.

The above entitled cause is now being determined as an error proceeding by reason of plaintiff’s appeal on questions of law from the judgment of the Court of Common Pleas of Montgomery County. Ohio.

On or about January 31, 1940, the defendant, The Elder & Johnston Company, carried an advertisement in the Dayton Shopping News, an offer for sale of a certain all electric sewing machine for the sum of $26.00 as a “Thursday Only Special”. Plaintiff in her petition, after certain formal allegations, sets out the substance of the above advertisement carried by defendant in the Dayton Shopping News. She further alleges that the above publication is an advertising paper distributed in Montgomery County and throughout the city of Dayton; that on Thursday, February 1, 1940, she tendered to the defendant company $26.00 in payment for one of the machines offered in the advertisement, but that defendant refused to fulfill the offer and has continued to so refuse. The petition further alleges that the value of the machine offered was $175.00 and she asks damages in the sum of $149.00 plus interest from February 1, 1940.

Defendant interposed a general demurrer which was overruled. Thereupon defendant filed .an answer and after certain admissions of purely formal allegations, of the petition along with an admission that the Dayton Shopping News was an advertising paper distributed in Montgomery County and throughout the city of Dayton, then denies each and every allegation contained in the petition not previously admitted.

.Following the joinder of issues, one branch of the case was submitted to the court by agreement of the parties. This agreement was carried into an entry approved by all counsel of record and reads as follows omitting the formal parts,

“By agreement of the parties this case is submitted to the court for determination solely of the question as to whether the advertisement referred to in the petition of plaintiff constituted an offer.
Further, by agreement of the parties, a copy of page 9 of the Dayton Shopping News for Thursday, February 1, 1940, is attached to this entry and made a part of the record in this case, and the advertisement appearing in the lower left hand corner of said page is stipulated and agreed to be the same advertisement as that referred to in plaintiff’s petition.”

The particular advertisement set forth on page 9 of the publication can not be reproduced in this opinion, but may be described as containing a cut of the machine and other printed matter including the price of $26.00 and all conforming substantially to the allegations of the petition.

The trial court dismissed plaintiff’s petition as evidenced by a journal entry, the pertinent portion of which reads as follows:

“Upon consideration the court finds that said advertisement was not an offer which could be accepted by plaintiff to form a contract, and this case is therefore dismissed with prejudice to a new action, at costs of plaintiff.”

Within statutory time plaintiff filed notice of appeal on questions of law and thus .lodged the case in our court. Counsel for the respective parties have [605]*605filed briefs presenting their respective theories w-ith citation of authorities.

It seems to us that this case may easily be determined on well recognized elementary principles. The first question to be determined is the proper characterization to be given to defendant’s advertisement in the Shopping News. It was not an oiler made to any specific person but was made to the public generally. Thereby it would be properly designated as a unilateral offer and not being supported by any consideration could be withdrawn at will and without notice. This would be true because no contractual relations of any character existed between the defendant company and any other person.

As supporting authority, we refer to Vol. 9, O. JUr., page 257, §23,

“In the absence of a consideration, an offer may be withdrawn at any time before acceptance.”

This part of the text is built from numerous Ohio cases cited under Note 7. In the cases cited under this Note 7. it will be found that none of the cases were predicated upon a unilateral offer made to the public generally under an advertisement. In ail instances, the negotiations were between designated parties. The words “before acceptance” in the above quotation from Ohio Jurisprudence can have no significance in the instant case for the reason that no contractual relation of any kind existed between the plaintiff and defendant.' Plaintiff’s tendering of the money and demanding the article advertised would not create' ■ a contractual relation. Defendant’s refusal to deliver the electric sewing machine would constitute in law a withdrawal of a unilateral offer.

It is argued that an offer can only be withdrawn where notice is given prior to the acceptance. This is true where the negotiations have advanced to the status of, at least, a unilateral contract. We distinguish between a unilateral offer and a unilateral contract.

There are instances where unilateral offers through advertisements may create contractual relations with members of t-he public, but these instances involve special circumstances.

“The most frequent case in which an advertisement has been construed as an offer in the technical sense, involves a published offer of a reward for the furnishing of certain information. the return of particular property, or the doing of a certain act. In such case all that is necessary to confer the benefit demanded by the offeror is performance of the required act. Such offers, of course, are unilateral contracts, and principles of unjust enrichment alone would prevent the offeror from refusing to perform his promise upon the doing of the act.” 6 R. C. L. p. 607, paragraph 30.

Furthermore, conditions sometimes arise where an offer is made through an advertisement and a customer procures the article without notice of the v/ithdrawal of the offer and in such instances the advertiser will be held to his offer, but it must be noted that in these eases the relations of the parties have progressed to a consummated deal.

A case promulgating the above principle is that of Arnold v Phillips, 1 Ohio Decision Reprint 448. This case originated in Montgomery County and was decided by the Supreme Court, Wood, C. J. delivering the opinion. The Arnolds advertised in the Western Empire. a paper published in the city of Dayton, as follows,

“St. Clair Money — Notes of the above bank taken at par for goods at Arnolds — corner of Main and New Market Streets.”

Phillips having seen the advertisement went to Arnold’s store and there ordered merchandise. Nothing was said by either party how or in what funds the goods were to be paid for, The goods being selected and laid aside, Phillips left the store and Arnold sent the goods to .Phjllip’s store with in[606]*606structions not to take St. Clair bills. The clerk left the goods at the store of Phillips without communicating the instructions and returned to the store of Arnold, who sent him back in a few minutes to tell Phillips that he, Arnold would not take St. Clair money for the goods, — must have good money or return the goods — which Arnold’s clerk communicated to clerk of Phillips, Phillips being absent as well as when the clerk first went there with- the goods.

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Cite This Page — Counsel Stack

Bluebook (online)
38 N.E.2d 416, 34 Ohio Law. Abs. 603, 1941 Ohio App. LEXIS 940, Counsel Stack Legal Research, https://law.counselstack.com/opinion/craft-v-elder-johnston-co-ohioctapp-1941.