Covet & Mane, LLC v. Invisible Bead Extensions, LLC

District Court, S.D. New York·Decided September 18, 2023·No. 1:21-cv-07740·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ---------------------------------------------------------------------- X : COVET & MANE, LLC, : : Plaintiff, : : 21 Civ. 7740 (JPC) (RWL) -v- : : OPINION AND ORDER : INVISIBLE BEAD EXTENSIONS, LLC et al., : : Defendants. : : ---------------------------------------------------------------------- X

JOHN P. CRONAN, United States District Judge: Plaintiff Covet & Mane, LLC (“C&M”) brought this action seeking declaratory and monetary relief and challenging the validity of various intellectual property rights held by Defendant Invisible Bead Extensions, LLC (“IBE”), all of which concern hair extensions, or “hair wefts.” To wit, C&M seeks (1) a declaration of noninfringement, (2) cancellation of IBE’s intellectual property, and (3) money damages under the Sherman and Clayton Acts as well as state law for IBE’s allegedly anticompetitive and fraudulent conduct. On March 23, 2023, the Honorable Robert W. Lehrburger, to whom this case has been referred for general pretrial supervision, issued a joint Order and Decision and Report and Recommendation, granting in part and recommending denying in part C&M’s motion for leave to file the Second Amended Complaint. See Dkt. 175 (the “Decision”). The Decision permitted C&M to add eight additional claims—three concerning a trademark obtained by IBE in February 2021 and five based on a patent issued to IBE in August 2022—as well as three additional defendants: McKenzie Turley (“Turley”), Kitsune Hair Co., LLC (“Kitsune”), and Cassadi Currier (“Currier”). The Decision also recommended that the undersigned deny C&M’s request to add a product and brand disparagement claim. Before the Court are IBE’s objections to the Decision. IBE argues that C&M’s patent claims are mooted by a covenant not to sue and that C&M has failed to satisfy the heightened standard under Federal Rule of Civil Procedure 16(b) for permitting amendment after expiration

of the deadline in the Court’s scheduling order. For the reasons discussed, the objections are overruled. I. Background A. Facts1 This case is about hair extensions, or “hair wefts.” “A hair weft is a collection of hair strands that are affixed to a thread or other linear material . . . . [and] attached to a person’s natural hair to add volume and/or extend length to a person’s real hair.” SAC ¶ 13. As alleged by C&M, “[h]air extensions, but especially extensions that are sewn into a person’s natural hair, are common and central to the black community,” dating “back to their West African heritage where this

practice is still used.” Id. ¶ 14. C&M’s founder, Dafina Smith, was taught how to do hair extensions by her sisters and friends when she was growing up. Id. ¶ 15. Her process is to “separate the natural hair into sections and attach a bead to each section.” Id. ¶¶ 15, 22. She then “attach[es] the weft of hair by

1 The following facts are drawn from the Second Amended Complaint, Dkt. 179 (“SAC”), which was filed on April 3, 2023 following the Decision. These facts are assumed as true for the purposes of this Opinion and Order. See Interpharm, Inc. v. Wells Fargo Bank, Nat’l Ass’n, 655 F.3d 136, 141 (2d Cir. 2011) (explaining that on a motion to dismiss pursuant to Rule 12(b)(6), the court must “assum[e] all facts alleged within the four corners of the complaint to be true, and draw[] all reasonable inferences in plaintiff’s favor”); Red Rock Sourcing LLC v. JGX, LLC, No. 21 Civ. 1054 (JPC), 2023 WL 3736442, at *1 n.1 (S.D.N.Y. May 31, 2023) (same, in the context of a motion to amend). sewing the weft above, below, and/or around the bead . . . with common sewing stitches. Id. ¶ 15. These beads are “hidden under the added hair wefts” and are commonly known as “invisible beads—not because they are physically invisible but because they are used in a way that creates seamless blending, which renders them invisible.” Id. ¶¶ 22, 35. Smith’s process is the same process that has been commonly used in the black community for decades. Id. ¶ 35. She grew up

working at her family’s beauty supply store in Minneapolis, before developing an ecommerce division called “Sunny’s Hair Institute,” which offered “education classes on various hair techniques including how to apply hair extensions to human hair.” Id. ¶¶ 19-21. She also blogged about her hair extension application technique in 2010 and created a video class demonstrating the technique, which was promoted on YouTube in 2012. Id. ¶¶ 23-28. Smith founded C&M in January 2019 “to manufacture and sell luxury hair extensions.” Id. ¶ 30. She used her knowledge acquired from working for her family “to design, develop, and create[] her own line of luxury hair extensions. In particular, Smith developed a proprietary cut- point hair weft that is made from human hair and hand-tied by artisans into Smith’s specially-

created cut-point weft design.” Id. ¶ 31. Those wefts are then bound together with nylon threads using a series of knots as secured points and are “designed to be thin so that they lie flat on a person’s head and the hair extensions blend seamlessly with a person’s natural hair.” Id. ¶ 32. The hair wefts can then be dyed a variety of colors based on the customers’ preferences. Id. ¶ 33. C&M first began selling its hair wefts in July 2019 “to leading, high-end stylists and salons.” Id. ¶¶ 31, 36. It also began offering education on how to apply and maintain the hair wefts. Id. ¶¶ 44, 46-47. Smith further created the “Covet & Mane Education Guide” in 2021, and has expressed plans to offer “limited educational sessions for popular stylists that purchase[] Covet & Mane extensions,” including potentially at an exposition in New York City. Id. ¶¶ 48-49. Smith also formed the “Covet & Mane Academy” “to bring hair extension education to [a] market for a much wider range of consumers.” Id. ¶¶ 51-52. Meanwhile, IBE was formed as a cosmetology business in December 2019. Id. ¶¶ 53-55. Turley is the founder of IBE, and she jointly owns the company with her husband, Tyler Turley. Id. ¶¶ 57-58. IBE “offers training services to stylists that teaches them how to apply hair extension

wefts with beads, threads and clips, referred to as the “IBE Method.” Id. ¶¶ 60, 69. Turley posts video classes of herself demonstrating the techniques. Id. ¶ 74. She then comments on submissions of her students’ work using a chat function. Id. At the end of the course, students can obtain a “certification.” Id. ¶ 75. C&M alleges that the IBE Method simply entails “sectioning natural hair, attaching the beads to the natural hair, sewing hair extensions to the natural hair by sewing around the beads, and then hiding the beads under the wefts,” id. ¶ 70, which technique was, at the time of Turley’s claimed invention, “well-known in the hair extension industry,” id. ¶ 72. Smith reached out to Turley, who had used C&M hair wefts in her classes and tagged

C&M on Instagram. Id. ¶¶ 81-83. In July 2019, Turley proposed that IBE and C&M enter into a partnership whereby “stylists would [enroll in] IBE education to get access to C&M’s high- quali[t]y hair extensions.” Id. ¶ 83. Turley also asked Smith to create “a special set of C&M’s proprietary cut-point hair wefts” for use during a training course that Smith intended to film and later promoted on social media. Id. ¶ 88. Smith understood IBE hoped to capitalize on the popularity of C&M’s hair extensions to attract students. Id. ¶ 84. After C&M agreed to the partnership, id. ¶ 87, Smith began creating the “customized line of hair extensions for IBE and training kits for IBE’s stylists,” id. ¶ 90.

Free access — add to your briefcase to read the full text and ask questions with AI

Covet & Mane, LLC v. Invisible Bead Extensions, LLC, (S.D.N.Y. 2023).

Covet & Mane, LLC v. Invisible Bead Extensions, LLC (Covet & Mane, LLC v. Invisible Bead Extensions, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Holmes v. Grubman
568 F.3d 329 (Second Circuit, 2009)
Link v. Wabash Railroad
370 U.S. 626 (Supreme Court, 1962)
Christianson v. Colt Industries Operating Corp.
486 U.S. 800 (Supreme Court, 1988)
Exergen Corp. v. Wal-Mart Stores, Inc.
575 F.3d 1312 (Federal Circuit, 2009)
Baden Sports, Inc. v. Molten USA, Inc.
556 F.3d 1300 (Federal Circuit, 2009)
Cat Tech LLC v. TubeMaster, Inc.
528 F.3d 871 (Federal Circuit, 2008)
Floyd Frank v. Sally B. Johnson
968 F.2d 298 (Second Circuit, 1992)
Nike, Inc. v. ALREADY, LLC
663 F.3d 89 (Second Circuit, 2011)
Already, LLC v. Nike, Inc.
133 S. Ct. 721 (Supreme Court, 2013)
Kassner v. 2nd Avenue Delicatessen Inc.
496 F.3d 229 (Second Circuit, 2007)
Burch v. Pioneer Credit Recovery, Inc.
551 F.3d 122 (Second Circuit, 2008)
Caidor v. Onondaga County
517 F.3d 601 (Second Circuit, 2008)
Lewis v. Zon
573 F. Supp. 2d 804 (S.D. New York, 2008)
Palmer v. Monroe County Sheriff
378 F. Supp. 2d 284 (W.D. New York, 2005)
Allergan, Inc. v. Athena Cosmetics, Inc.
738 F.3d 1350 (Federal Circuit, 2013)
Raytheon Company v. Indigo Systems Corporation
895 F.3d 1333 (Federal Circuit, 2018)