Corporation Commission v. Mountain States Telephone & Telegraph Co.

502 P.2d 401, 84 N.M. 298
CourtNew Mexico Supreme Court
DecidedOctober 27, 1972
Docket9330
StatusPublished
Cited by9 cases

This text of 502 P.2d 401 (Corporation Commission v. Mountain States Telephone & Telegraph Co.) is published on Counsel Stack Legal Research, covering New Mexico Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Corporation Commission v. Mountain States Telephone & Telegraph Co., 502 P.2d 401, 84 N.M. 298 (N.M. 1972).

Opinion

OPINION

OMAN, Justice.

This cause was removed to this Court from the State Corporation Commission, hereinafter called Commission, by Mountain States Telephone and Telegraph Company, hereinafter called Mountain Bell, pursuant to Art. XI, § 7 of the New Mexico Constitution. The removal was prompted by the entry of the Commission’s “Interim Order No. 3053” dated August 26, 1971, and with which order Mountain Bell indicated it would not comply.

Pursuant to a joint application of the parties addressed to this Court, the facts are before us upon stipulation. These facts are:

(1) Mountain Bell provides, inter alia, interstate and intrastate telephone communications service in New Mexico. Tariffs for intrastate communications are regulated by the Commission pursuant to Art. XI, § 7, supra.

(2) As a necessary part of this service, Mountain Bell publishes, on a recurring basis, directories for each city and town within the State in which it furnishes services. The compilation, publication and delivery of telephone directories is a service essential to the communications service furnished by Mountain Bell and to a viable communications system within the State.

(3) “The directories are each divided into two (2) principal sections: The alphabetical listing of all subscribers within the coverage of the particular directory (except those requesting non-listing) — ‘white pages’; and the classified listing of business subscribers — ‘yellow pages.’ Business customers are listed in both the white pages and the yellow pages of the directory; and residence subscribers are listed in the white pages only. * * * ”

Subscribers are furnished, at no additional charge, said listing or listings and a copy of the directory as a necessary incident of telephone service.

“In addition to the listings to which each subscriber is entitled without charge, * * * subscribers may purchase advertising in the form of bold face listings or advertising insertions in the directory (the latter in the yellow pages only).”

(4) “Publication of the New Mexico telephone directories and all other telephone directories within the operating territory of Mountain Bell is controlled and managed by a line organization which functions separate [sic] and apart from the other operating divisions of the Company which are engaged in the furnishing of telephone communications. The New Mexico Directory Manager reports to a Division Directory Manager in Phoenix [Arizona] who, in turn, reports to the Assistant Vice President-Directory in Denver [Colorado], The New Mexico Directory Manager does not report to the Vice President and General Manager for the State of New Mexico who is responsible for the furnishing of telephone and other communications services within the State * * *. The relationship between the telecommunication operation division and the directory division is one of coordination. This relationship is similar- to that which exists between the New Mexico operations division, on the one hand, and Western Electric Co. representatives and the long-line department of A. T. & T. Co., on the other hand.”

(5) a * * * [A] directory would have to be published in a form similar to that presently used whether or not Mountain Bell also engaged in the advertising business by the sale of advertising in the directory. The sale of such advertising is not essential to the furnishing of an adequate directory or essential to furnishing adequate communications. Engaging in the business of advertising is completely discretionary with Mountain Bell.

“ * * * ^

“The inclusion or exclusion of advertising material in * * * [the] directory is not pursuant to any certificate of public convenience and necessity, or pursuant to any franchise granted in the State.

<< í¡í ‡ * ‡

“In computing the franchise fees paid by Mountain Bell to the various cities it serves, the gross receipts of the utility’s business upon which the fees are based do not include any revenues from directory advertising.”

(6) “Mountain Bell’s tariffs do not now nor have they ever referred to rates, charges, form, content, existence, or any other matter relating to the sale of advertising or the publication of advertisements in any section of the directory; and such matters are not now and never have been a subject of the tariffs filed with the Commission.”

(7) “The rates charged for this advertising and for bold face listings are set by contract between Mountain Bell and the advertiser. Whether or not advertising is purchased is entirely discretionary with the customer and * * * regular listings * * * appear [in the directory] without regard to the customer’s decision as to the purchase of advertising. The races-charged for advertising and bold face listings are not subject to review by the Commission and the Commission has never investigated or otherwise reviewed those rates for the purpose of exercising any control over them. The customer is billed for advertising by separate account, and non-payment of the advertising bill is not cause for interruption of communications service.”

' (8) “The rates established for advertising in Mountain Bell’s directories are determined solely by Mountain Bell in response to competition for the advertising budgets of its potential customers. Among the media in competition for portions of these advertising budgets are newspapers (particularly the classified sections), radio, television, magazines, local handbills distributed to every household, billboards and city directories. The city directories provide all of the information contained in the telephone directories (including telephone numbers), and more. They carry advertising similar in format to that carried in the telephone directories; they are commercially available to anyone who wishes to buy one for the price established by the publishers; they arc generally purchased by most commercial establishments, but relatively few are purchased for private homes; and they are published, on a recurring basis, for all cities and towns of any size in New Mexico. None of these competitive media is required to publicly report in itemized fashion its revenues and expenses associated with advertising as the Commission has ordered Mountain Bell to do.”

(9)“Mountain Bell maintains separate records for all direct costs associated with the compilation, publication, delivery, sales and promotion of directory advertising and allocations have been made by study of indirect costs such as those associated with intangible administrative costs. All such allocations have been made so that any error caused by allocation will always inure to the benefit of the ratepayer.”

(10) “All salesmen of local telephone directory advertising work on a commission basis and are therefore paid on the basis of the advertising revenues produced by their efforts — which is the basis upon which salesmen for other advertising media are paid.”

(11) “All costs and expenses incident to the compilation, publication, delivery, sales, and promotion of the said telephone directories are paid by Mountain Bell.

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Bluebook (online)
502 P.2d 401, 84 N.M. 298, Counsel Stack Legal Research, https://law.counselstack.com/opinion/corporation-commission-v-mountain-states-telephone-telegraph-co-nm-1972.