Continental Plants Corp. v. Measured Marketing Service, Inc.

547 P.2d 1368, 274 Or. 621, 1976 Ore. LEXIS 910
CourtOregon Supreme Court
DecidedApril 2, 1976
StatusPublished
Cited by35 cases

This text of 547 P.2d 1368 (Continental Plants Corp. v. Measured Marketing Service, Inc.) is published on Counsel Stack Legal Research, covering Oregon Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Continental Plants Corp. v. Measured Marketing Service, Inc., 547 P.2d 1368, 274 Or. 621, 1976 Ore. LEXIS 910 (Or. 1976).

Opinion

*623 HOLMAN, J.

Plaintiff brought an action for damages for breach of contract. Defendant appeals from a judgment for plaintiff after a trial by the court without a jury, and plaintiff cross-appeals.

Plaintiff, whose home base was in Portland, Oregon, was an auctioneer of industrial machinery. It purchased for its own account a plant of metal fabricating machinery situated in Louisiana. The price was $40,000 plus one-half of whatever the machinery would bring at auction over $45,000. It was estimated that its cost of auctioning the machinery would be $5,000. It entered into a contract with defendant to mail brochures advertising the sale to prospective purchasers in the metal fabricating field in nine states in the southeastern United States as such purchasers were listed in Category 3400 of the National Business List. Through defendant’s error, 5,750 brochures were mailed to Category 2400, which contained only wood fabricators. Plaintiff claims that few people attended the auction, the sale was a failure, and it was damaged as a result.

The sale was advertised and conducted on a no-limit, no-reserve basis and brought only $11,712.50. However, there were no bids for three of the larger, more valuable pieces of equipment, which were presses, each weighing in the neighborhood of 200,000 to 300,000 pounds. The sale was conducted on January 17 and possession of the premises upon which the machinery was situated had to be delivered on February 2. There was evidence to sustain a finding by the trier of the facts that because there were only three pieces of equipment left after the auction, there was an insufficient number of items with which to conduct successfully another auction. Plaintiff thereafter attempted to sell the three pieces of equipment by telephone. It made approximately 100 calls and finally, on the last day possible, sold two of the presses for $12,000. The third piece of equipment was scrapped by *624 the owners of the premises and represented a total loss to plaintiff. Thus, a total of $23,712.50 was realized from all of the equipment.

Plaintiff claims the market value of the property upon resale was $87,800. The trial judge found the property would have brought $87,800 at auction but that plaintiff had failed to mitigate properly its damages upon the resale of the presses because it had failed to store and sell them when the opportunity was presented. Therefore, he deducted $30,000 from the difference between $87,800 and $23,712.50, which resulted in a judgment for plaintiff of $34,087.50 plus certain minor adjustments which are not in substantial dispute.

Defendant first contends plaintiff failed to sustain its burden of proof that defendant’s failure to mail the brochures to the correct parties was a cause in fact of the sale’s lack of success because plaintiff failed to produce evidence of any potential buyer who would have purchased equipment had he been given notice of the sale. If a plaintiff is held to the kind of proof of cause in fact of the failure of a sale which defendant claims is necessary, it would be virtually impossible for one in plaintiff’s position ever to prove a case; however, the law does not require such exactitude of proof. Defendant argues that cause in fact of damages was not proved with reasonable certainty as required by Parker v. Harris Pine Mills, Inc., 206 Or 187, 206, 291 P2d 709, 56 ALR2d 382 (1955). What is actually meant by "reasonable certainty” is discussed in McCormick, Damages 100, § 27 (1935), in which it is stated,

«* * * [i]t appears that the epithet 'certainty’ is over-strong, and that the standard is a qualified one, of 'reasonable certainty’ merely, or, in other words, of 'probability.’ ”

Plaintiff introduced evidence that the number of persons who registered for its sales were in a fairly constant proportion to the number of brochures which *625 were mailed, and that the number of persons who purchased at its auctions were in constant proportion to the number who registered for the sale. It then showed that the proportion of registrants to the number of brochures mailed for the sale in question was enormously reduced as compared with 13 prior and subsequent sales it conducted over a period of 18 months. Plaintiff also introduced evidence that the average return from the 13 other sales was 157.5 per cent of the machinery’s cost, while the return from the sale in question was only 29 per cent of plaintiff’s cost, and that the present sale was the only one in which it had suffered a loss. The very purpose of the contract was to notify persons of the auction who dealt in the kind of merchandise plaintiff had for sale and to generate in them interest in becoming purchasers. We cannot escape the conclusion that there was sufficient evidence for the finder of facts to conclude that the failure to mail the brochures to the proper businesses was the probable cause of the failure of plaintiff’s auction and resulted in damage to plaintiff.

Defendant next contends it had no knowledge that plaintiff was selling the machinery for its own account, and, therefore, defendant could foresee only a loss of commissions as possible damages and not loss resulting from the sale of an ownership interest. The applicable rule in determining whether pecuniary harm caused in fact by the breach is compensable is set forth in the English case of Hadley v. Baxendale, 9 Exch 341 (1854) in the following words:

"Where two parties have made a contract which one of them has broken, the damages which the other party ought to receive in respect of such breach of contract should be such as may fairly and reasonably be considered either arising naturally; i.e., according to the usual course of things, from such breach of contract itself, or such as may reasonably be supposed to have been in the contemplation of both parties at the time they made the contract as the probable result of the breach.”

*626 The rule is basically one of foreseeability and is stated in 5 Corbin on Contracts 79, § 1010 (1964) as follows:

"* * * All that is necessary, in order to charge the defendant with a particular loss, is that it is one that ordinarily follows the breach of such a contract in the usual course of events, or that reasonable men in the position of the parties would have foreseen as a probable result of breach. It is not necessary that the parties should have given the matter a moment’s thought or should have expressed themselves on the subject * *

The testimony of plaintiff and defendant’s employee who regularly dealt with plaintiff was somewhat equivocal, but defendant’s employee did testify as follows:

"Q. Now, basically you knew at the time of the first order that he said he bought a metal fabricating plant and that he wanted 3400, is that not correct?
"A. Yes.” (Emphasis added.)

This testimony was sufficient to allow the trial judge to find that defendant was aware that plaintiff was selling for its own account and, therefore, the loss of an ownership interest rather than a commission was foreseeable.

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Bluebook (online)
547 P.2d 1368, 274 Or. 621, 1976 Ore. LEXIS 910, Counsel Stack Legal Research, https://law.counselstack.com/opinion/continental-plants-corp-v-measured-marketing-service-inc-or-1976.