Commodity Futures Trading Commission v. Montano

CourtDistrict Court, M.D. Florida
DecidedSeptember 29, 2020
Docket6:18-cv-01607
StatusUnknown

This text of Commodity Futures Trading Commission v. Montano (Commodity Futures Trading Commission v. Montano) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Commodity Futures Trading Commission v. Montano, (M.D. Fla. 2020).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA ORLANDO DIVISION

COMMODITY FUTURES TRADING COMMISSION,

Plaintiff,

v. Case No: 6:18-cv-1607-Orl-31GJK

RONALD MONTANO and MONTANO ENTERPRISES, LLC,

Defendants.

ORDER This matter comes before the Court on the Motion for Summary Judgment (Doc. 90) filed by Commodity Futures Trading Commission (the “CFTC”); the Motion for Summary Judgment (Doc. 92) filed by Ronald Montano (“Montano”); the Report and Recommendation (Doc. 114) issued by Magistrate Judge David A. Baker; the Objection to the Report (Doc. 115) filed by Montano; and the Response to the Objection (Doc. 116) filed by the CFTC. Upon de novo review of the above, the Report will be adopted. I. Background This case arises from the defendants’ purported fraudulent scheme to induce consumers to open and fund illegal, off-exchange binary options trading accounts through unregistered brokers. A. Binary Options and Affiliate Marketing Binary options are financial instruments that allow customers to speculate whether the price of an asset will go above or below a certain point on a future date. (Doc. 90-3 at 64:22-65:7). With binary options, customers can speculate on multiple asset classes such as foreign exchange currency pairings (forex) and stocks. (Id.). If the customer’s price prediction of an asset is correct, the customer is entitled to a pre-determined amount of money. (Id.) If the price prediction is wrong, however, the customer loses their entire investment. (Id.) Affiliate marketing is a type of performance-based marketing conducted through solicitation emails and promotional materials placed on Internet websites. (Doc. 72-12, ¶ 4). Affiliate marketing in binary options is often referred to as a “campaign or funnel” because the advertising is designed to direct customers “to a specific broker for the purpose of opening and funding a binary options trading account.” (Doc. 72-12, ¶ 5; Doc. 72-10, ¶ 11). A campaign “generally involves the creation and bulk dissemination of solicitation materials.” (Doc. 72-10, ¶ 12). Each time a customer receives a solicitation email and clicks an embedded link, the customer is redirected to the corresponding campaign website. The goal is to drive customers through the campaign website to a web page where they can open and fund a binary options trading account with a recommended broker. (Id. ¶ 13). Affiliate marketers in binary options act as either affiliates or sub-affiliates. Affiliates

generally come up with a marketing angle and create the marketing materials. (See, e.g., id. ¶¶ 15– 18). Sometimes affiliates use materials created by individuals they partner with for campaigns. (See, e.g., id. ¶¶ 15–18). They may also recruit sub-affiliates who send out the marketing materials to their customer lead lists. (See, e.g., id. ¶¶ 20–21; Doc. 72-6, ¶¶ 17–22). Each time a customer opens an account and deposits the minimum amount required by the broker, they are deemed a “first time buyer” and the affiliate who launched the campaign, and the sub-affiliates who assisted with the campaign, receive a commission. (See, e.g., Doc. 72-10, ¶¶ 26– 27; Doc. 72-6, ¶ 23). B. Montano’s Binary Options Affiliate Marketing1

In November 2001, Montano formed Montano Enterprises, LLC (“MEL”) and served as its

1 The following facts are taken from the “Statement of Undisputed Facts” in the CFTC’s only managing member and employee. (Doc. 90, ¶¶ 3–4). In that role, Montano managed all of MEL’s operations and possessed sole signatory authority over MEL’s bank accounts. (Id. ¶ 4). Montano and MEL never registered with the CFTC in any capacity. (Doc. 72-7, ¶¶ 8, 10). Between September 2013 and December 2016, Montano, acting individually and on behalf of MEL, solicited prospective customers to open and fund binary options trading accounts. (Doc. 90, ¶¶ 10). To do this, Montano participated in thirty-five affiliate campaigns that offered free access to an automated trading system (“Trading System(s)”) to prospective customers who opened and funded a binary options trading account through a recommended broker. (Id.). Of the thirty-four campaigns that Montano participated in, he launched and acted as an affiliate for twenty-one: (1) Binary Cash Code; (2) Free Cash App; (3) Free Profits; (4) Trader App; (5) Automobile Code; (6) Binary Brain; (7) Stock Matrix Pro; (8) Money Platform; (9) Larry’s Cash Machine2; (10) Live Profits; (11) Copy Trade Profit; (12) Binary Hijack; (13) 3 Week Millionaire; (14) Stock Matrix

Pro(2); (15) Azure Method; (16) Centument; (17) Trianasoft; (18) Binary Interceptor; (19) Binary Interceptor(2); (20) Mobile Binary Code; and (21) Centument Redux/2.0. (Id. ¶ 11). To host his campaigns, Montano and/or his partners purchased and created the campaign websites or used websites provided by broker intermediaries BOA Elite (“BOA”) or Boost Affiliates (“Boost”). (Id. ¶ 16). Montano created and/or procured, reviewed, and disseminated bulk solicitation emails to prospective customers regarding the binary options Trading Systems. (Id. ¶¶ 15, 17–18; Doc. 98, p. 7). The solicitation emails contained embedded links to corresponding campaign

motion, (Doc. 90, ¶¶ 1–81), and the “Disputed Material Facts” in Montano’s motion, (Doc. 98, pp. 6–8). 2 Montano claims that he didn’t launch Larry’s Cash Machine. (Doc. 98-1 at 224:5-14, 295:23-296:2; Doc. 98-4, ¶¶ 8, 11). websites that automatically streamed videos on the landing pages. (Doc. 90, ¶ 15). From there, customers were redirected to BOA or Boost to open a binary trading account with a recommended broker that BOA or Boost selected. (Id. ¶ 16). Montano also acted as a sub-affiliate for fourteen of the thirty-five campaigns: (1) Binary Matrix Pro; (2) A.I. App; (3) Home Online Earners; (4) Cash Code; (5) Peak Profits; (6) 10k in 7 Days; (7) Overnight Profits; (8) Auto Profit Signals; (9) Coffee Cash Cheat Sheet; (10) Medallion(aire) App; (11) Binary Bank Breaker; (12) Stark Trading System; (13) Cloud Trader; and (14) Trade Tracker Pro. (Id. ¶¶ 14, 19). Solicitation materials for the campaigns Montano launched as an affiliate or participated in as a sub-affiliate all offered free access to Trading Systems for binary options on commodities once the customer opened and funded an account with the broker they were funneled to. (Doc. 90, ¶¶ 10, 20). The solicitation materials also guaranteed or advertised that the Trading Systems would generate profits with no risk of loss. (Id. ¶¶ 10, 20, 33, 42–51).

Included in the solicitations were fake historical profits and/or live trading results and other misrepresentations to assure the viewer that the information relayed was real, but it wasn’t. (Id. ¶ 27, 30). For example, Montano’s email solicitations falsely claimed that users can and have already “made millions” and achieved “mind-blowing results” trading with the Trading System. (Id. ¶ 28). Email and video solicitations that Montano used (or made available to others) included fake testimonials of purported users of the advertised Trading System and “proof” of results via fictitious bank or trading account screenshots. (Id. ¶¶ 30, 32). Montano even provided an image of his bank account to falsely portray as a successful binary options trader although he never traded binary options. (Id.). Other common statements in Montano’s solicitations created false urgency to convince

prospective customers to invest immediately to avoid missing out. (Id. ¶ 34). For example, the email and video solicitations Montano disseminated or made available to others stressed the limited availability of the Trading System, and/or some restriction on the amount of time left to take advantage of the opportunity, although no limits existed. (Id. ¶ 34). As a result of Montano’s campaign solicitations, at least 10,000 customers opened and funded binary options trading accounts. (Id. ¶ 61).

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