Columbia Broadcasting System, Inc. v. Technicolor Motion Picture Corp.

166 F.2d 941, 35 C.C.P.A. 1019, 77 U.S.P.Q. (BNA) 160, 1948 CCPA LEXIS 252
CourtCourt of Customs and Patent Appeals
DecidedJanuary 27, 1948
DocketNo. 5365; No. 5366
StatusPublished
Cited by10 cases

This text of 166 F.2d 941 (Columbia Broadcasting System, Inc. v. Technicolor Motion Picture Corp.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Columbia Broadcasting System, Inc. v. Technicolor Motion Picture Corp., 166 F.2d 941, 35 C.C.P.A. 1019, 77 U.S.P.Q. (BNA) 160, 1948 CCPA LEXIS 252 (ccpa 1948).

Opinion

O’Connell, Judge,

delivered the opinion of the court:

We have here appeals from decisions of the United States Commissioner of Patents, acting through the First Assistant Commissioner, in a trade-mark registration case, 69 USPQ 260. In one of the [1020]*1020decisions an opposition involving two grounds was passed upon, and the other was a decision ex parte. Both were announced in a single opinion.

As will be observed from the caption, there are two appeals before us, but only one opinion is necessary. As is hereinafter stated, Technicolor Motion Picture Corporation was not in fact a party appellant in appeal No. 5366 and in that respect the caption is somewhat misleading.

On February 29,1944, Columbia Broadcasting System, Inc., hereinafter usually referred to as C. B. S., filed in the Patent Office an application for registration, under the Trade-Mark Registration Act of February 20, 1905, of the word “Telecolor,” shown printed in capital letters with the use of plain type, “for radio and television transmitting and receiving apparatus and component parts therefor,” use of the mark being alleged “since February 11, 1944.”

The application was opposed by Technicolor Motion Picture Corporation and Technicolor, Inc. It appears that the latter is a holding company which owns all the stock of the former but is not itself engaged in either the manufacture or sale of any products. The two companies joined in a single action of opposition but, it is stated, paid two filing fees in the Patent Office. A question was raised by the Examiner of Trade-Mark Interferences with respect to there being two parties in one action under the facts relating to the interest of the parties shown in this case, but in view of our conclusion that need not be discussed here.

The opposition was predicated upon two grounds, viz:

First, it was alleged that “Telecolor” so closely simulates the full name of Technicolor, Inc., and, what was asserted to be, the “distinctive part” of the name of Technicolor Motion Picture Corporation, that it should be denied registration under that part of the second proviso of section 5 of the Act, which reads:

* * * Provided, That no mark which, consists merely in the name of * * * [a] corporation * * * shall be registered under the terms of this Act.

The Examiner of Trade-Mark Interferences dismissed the opposition of Technicolor, Inc., based on the “name clause,” but sustained the opposition of Technicolor Motion Picture Corporation on that ground. The First Assistant Commissioner reversed the latter holding, and, so far as the “name clause” was concerned, dismissed the opposition of both the opposing parties.

Technicolor, Inc., appealed from the First Assistant Commissioner’s decision on this phase of the controversy, but Technicolor Motion Picture Corporation took no appeal. That issue is involved gen[1021]*1021erally before us in appeal No. 5366, which is in fact improperly styled, since Technicolor, Inc., is the only appellant.

■Second, it was alleged, particularly by Technicolor Motion Picture Corporation which plead ownership of two registrations of the term “Technicolor” used upon “motion picture films” since long prior to the date of use claimed by C. B. S. for “Telecolor” on television apparatus, that use by the latter party of the latter mark in the manner designed would be likely to cause confusion or mistake in the mind of the public or to deceive purchasers, especially as to origin. It was contended, therefore, that the registration sought by C. B. S. should be denied.

The Examiner of Trade-Mark Interferences sustained the opposition under the confusion in trade clause and the First Assistant Commissioner affirmed in that respect, whereupon C. B. S. took the appeal which became appeal No. 5365 on our calendar.

The questions raised in the opposition proceedings were interesting and they have received the attention of the court, much study having been given them, but, as we view the situation here, it is not only unnecessary to pass upon them, but any decision of them would be obiter.

The Examiner of Trade-Mark Interferences and the First Assistant Commissioner correctly held it to be their duty to consider ex parte the right of C. B. S. to the registration sought, entirely independently of the contentions of the opposers, under the statute as construed in various decisions of this court. See Burmel Handkerchief Corp. v. Cluett, Peabody & Co., Inc., 29 C. C. P. A. (Patents) 1024, 127 F. (2d) 318, 53 USPQ 369, and cases therein cited.

They did this with the result that they concurred in the view that the registration should be denied because upon the record “Tele-color” was shown to be either a descriptive or a misdescriptive term with respect to television apparatus. This conclusion was based upon testimony given largely on direct examination by a witness whom C. B. S. itself called and who seemed well qualified to speak of the matters concerning which he testified.

The decision of the Examiner of Trade-Mark Interferences on this phase of the matter is brief and pointed. He quotes all the testimony bearing upon the issue involved ex parte and we here reproduce it, omitting the record page references:

. 'Aside from the right of opposer to intervene herein on the grounds pleaded in the notice of opposition, it remains the duty of the examiner to consider applicant’s right of registration ex parte. Burmel Handkerchief Corp. v. Cluett, Peabody & Co., Inc., 542 O. G. 395 ; 29 C. C. P. A. 1024; 127 P. (2d) 318.
[1022]*1022In the testimony of Larsen, witness for applicant, it was developed that the word “Tele” is a common term employed indicating “television.” Indeed, the witness was quite insistent as to this fact as indicated by the following testimony:
Q. 57. Was there any short abbreviation that was used when discussing television, and if so, will you state what that is?
A. As far back as I recall, that is in the early development days, which goes back, in my particular case, to 1936, the common term we always employed in connection with television was the word “Tele.”
Q. 58. That is, it was widely known by the public, in view of your acquaintance and work in the industry?
A. It is a very common term, used in technical discussions and used by the public as well.
Q. 61. And would you say that from your knowledge of the public’s reaction to television announcements, that the public itself has begun to refer to affairs relating to television by the combining term “Tele”?
.A. Yes, sir.
Q. 62. You have lectured to lay audiences, have you not, Mr. Larsen?
A. I have, sir.
Q. 63. And in the course of questioning and conversation amongst those lay attending, have you heard them use the word “Tele”?
A. Very often.
Q. 64. Among the advertisers, for example — and first I will ask you, Mr. Larsen, have you had contact with advertising firms that may have interest in television?
A.

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166 F.2d 941, 35 C.C.P.A. 1019, 77 U.S.P.Q. (BNA) 160, 1948 CCPA LEXIS 252, Counsel Stack Legal Research, https://law.counselstack.com/opinion/columbia-broadcasting-system-inc-v-technicolor-motion-picture-corp-ccpa-1948.