Colorado v. Center for Excellence
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Opinion
20CA1692 Colorado v Center for Excellence 12-24-2025
COLORADO COURT OF APPEALS
Court of Appeals No. 20CA1692 City and County of Denver District Court No. 14CV34530 Honorable Ross B.H. Buchanan, Judge Honorable Andrew J. Luxen, Judge
State of Colorado, ex rel.; Philip J. Weiser, as Attorney General of the State of Colorado; and Martha Fulford, as Administrator of the Uniform Consumer Credit Code,
Plaintiffs-Appellees and Cross-Appellants,
v.
Center for Excellence in Higher Education, Inc., a not-for-profit company; CollegeAmerica Denver, Inc.; CollegeAmerica Arizona, Inc., divisions thereof d/b/a CollegeAmerica; Stevens-Henager College, Inc., a division thereof d/b/a Stevens-Henagar College; CollegeAmerica Services, Inc., a division thereof; Carl Barney, Chairman of Center for Excellence in Higher Education, Inc., and Trustee of the Carl Barney Living Trust; The Carl Barney Living Trust; and Eric Juhlin, Chief Executive Officer of Center for Excellence in Higher Education, Inc.,
Defendants-Appellants and Cross-Appellees.
JUDGMENTS AFFIRMED
Division A Opinion by JUDGE BERNARD* Román, C.J., and Tow, J., concur
Prior Opinion Announced August 26, 2021, Affirmed in Part and Reversed in Part in 21SC781
NOT PUBLISHED PURSUANT TO C.A.R. 35(e) Announced December 24, 2025 Philip J. Weiser, Attorney General, Shannon Stevenson, Solicitor General, Russell D. Johnson, Deputy Solicitor General, Brady J. Grassmeyer, Senior Assistant Attorney General, Hanah M. Harris, Senior Assistant Attorney General, Sarah Donahue, Assistant Attorney General II, Denver, Colorado, for Plaintiffs-Appellees and Cross-Appellants
Connelly Law LLC, Sean Connelly, Denver, Colorado, for Defendants- Appellants and Cross-Appellees
*Sitting by assignment of the Chief Justice under provisions of Colo. Const. art. VI, § 5(3), and § 24-51-1105, C.R.S. 2025. ¶1 In late 2014, Colorado’s Attorney General and the
Administrator of the Uniform Consumer Credit Code, whom we
shall collectively refer to as “the Attorney General,” sued corporate
entities, individuals, and a living trust that ran CollegeAmerica, a
for-profit educational operation. (CollegeAmerica had a presence in
other states as well as in Colorado, but all CollegeAmerica
campuses are now permanently closed.)
¶2 The corporate defendants were the Center for Excellence in
Higher Education, Inc., and its divisions: CollegeAmerica Denver,
Inc., and CollegeAmerica Arizona, Inc., d/b/a CollegeAmerica;
Stevens-Henager College, Inc., d/b/a Stevens-Henager College; and
CollegeAmerica Services, Inc. The individual defendants were Carl
Barney and Eric Juhlin. The living trust was the Carl Barney Living
Trust. We shall refer to the defendants collectively as
“CollegeAmerica” unless we need to identify them individually.
¶3 After a bench trial, the trial court entered judgment in the
Attorney General’s favor. CollegeAmerica and the Attorney General
appealed.
¶4 A division of this court affirmed the judgment in part, reversed
it in part, and remanded the case to the trial court for further
1 proceedings. State ex rel. Weiser v. Ctr. for Excellence in Higher
Educ., Inc., 2021 COA 117 (Center for Excellence I). Our supreme
court partially reversed the division. State ex rel. Weiser v. Ctr. for
Excellence in Higher Educ., Inc., 2023 CO 23 (Center for Excellence
II).
¶5 After reviewing Center for Excellence II, we remanded the case
for further proceedings and, after those proceedings, recertified the
case to this court. We now affirm the trial court’s and the remand
court’s judgments.
I. Background
¶6 The Attorney General alleged CollegeAmerica violated the
Colorado Consumer Protection Act, often called the CCPA, which we
shall shorten to “the Consumer Act,” and Colorado’s Uniform
Consumer Credit Code, often called the UCCC, which we will call
“the Credit Code.” In particular, the Attorney General alleged
CollegeAmerica
• “knowingly made false representations as to the state
governmental approval necessary to offer various
degrees and certifications,” in violation of section 6-1-
105(1)(b), C.R.S. 2014;
2 • “knowingly misrepresented the outcomes and benefits of
certain or all of [its] degree programs; the
characteristics and benefits of its loans and
scholarships; and the sponsorship, approval[,] or
affiliation necessary to offer certain degree programs
and certifications,” in violation of section 6-1-105(1)(e);
• “knew or should have known that [it had]
misrepresented the outcomes, value[,] and quality of
[its] various degree programs,” in violation of section 6-
1-105(1)(g);
• engaged in “bait and switch” advertising, in violation of
section 6-1-105(1)(n)(I), (II);
• did not disclose material information with the intent to
induce consumers to enroll as students, in violation of
section 6-1-105(1)(u);
• “failed to obtain the necessary authorization to offer
certain degree programs,” in violation of section 6-1-
105(1)(z); and
3 • engaged in fraudulent or unconscionable conduct in
inducing consumers to enter into loans, in violation of
the Credit Code, § 5-6-112, C.R.S. 2025.
¶7 As is pertinent to this appeal, the trial court dismissed part of
the bait-and-switch claim, it made a pretrial ruling that the
Attorney General would not be required to prove ‘significant public
impact’ to prevail on its Consumer Act claims, and it then held a
four-week bench trial beginning in 2017. The Attorney General filed
a proposed order.
¶8 In 2020, the trial court issued its written order and judgment,
deciding that all named defendants were jointly and severally liable
for violating the Consumer Act. It ordered them to pay $3 million in
civil penalties, and it issued detailed injunctions against
CollegeAmerica under both the Consumer Act and the Credit Code.
More specifically, the trial court, as is relevant to our analysis,
decided CollegeAmerica had violated the Consumer Act in six ways:
1) Claim One — making false or misleading representations
about the graduates’ expected earnings;
2) Claim Two — making false or misleading representations
about the graduates’ job placement rates;
4 3) Claim Three — making false or misleading representations
that the EduPlan made college affordable, though it also
found the EduPlan was not unconscionable;
4) Claim Four — knowingly misrepresenting the
characteristics, uses, and benefits of CollegeAmerica’s x-ray
training within the medical specialties curriculum to
become a limited scope operator, which we will shorten to
“LSO”;
5) Claim Five — knowingly making false and misleading
representations that CollegeAmerica’s medical specialties
program offered training to become an emergency medical
technician, which we will shorten to “EMT,” to prepare for
certification to be an EMT in Colorado; and
6) Claim Six — knowingly making false representations from
2010 to 2014 about the availability of a sonography degree
program at the Denver campus.
¶9 CollegeAmerica and the Attorney General appealed.
¶ 10 The corporate defendants contended that the trial court erred
when it (1) retroactively applied a 2019 amendment to the
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20CA1692 Colorado v Center for Excellence 12-24-2025
COLORADO COURT OF APPEALS
Court of Appeals No. 20CA1692 City and County of Denver District Court No. 14CV34530 Honorable Ross B.H. Buchanan, Judge Honorable Andrew J. Luxen, Judge
State of Colorado, ex rel.; Philip J. Weiser, as Attorney General of the State of Colorado; and Martha Fulford, as Administrator of the Uniform Consumer Credit Code,
Plaintiffs-Appellees and Cross-Appellants,
v.
Center for Excellence in Higher Education, Inc., a not-for-profit company; CollegeAmerica Denver, Inc.; CollegeAmerica Arizona, Inc., divisions thereof d/b/a CollegeAmerica; Stevens-Henager College, Inc., a division thereof d/b/a Stevens-Henagar College; CollegeAmerica Services, Inc., a division thereof; Carl Barney, Chairman of Center for Excellence in Higher Education, Inc., and Trustee of the Carl Barney Living Trust; The Carl Barney Living Trust; and Eric Juhlin, Chief Executive Officer of Center for Excellence in Higher Education, Inc.,
Defendants-Appellants and Cross-Appellees.
JUDGMENTS AFFIRMED
Division A Opinion by JUDGE BERNARD* Román, C.J., and Tow, J., concur
Prior Opinion Announced August 26, 2021, Affirmed in Part and Reversed in Part in 21SC781
NOT PUBLISHED PURSUANT TO C.A.R. 35(e) Announced December 24, 2025 Philip J. Weiser, Attorney General, Shannon Stevenson, Solicitor General, Russell D. Johnson, Deputy Solicitor General, Brady J. Grassmeyer, Senior Assistant Attorney General, Hanah M. Harris, Senior Assistant Attorney General, Sarah Donahue, Assistant Attorney General II, Denver, Colorado, for Plaintiffs-Appellees and Cross-Appellants
Connelly Law LLC, Sean Connelly, Denver, Colorado, for Defendants- Appellants and Cross-Appellees
*Sitting by assignment of the Chief Justice under provisions of Colo. Const. art. VI, § 5(3), and § 24-51-1105, C.R.S. 2025. ¶1 In late 2014, Colorado’s Attorney General and the
Administrator of the Uniform Consumer Credit Code, whom we
shall collectively refer to as “the Attorney General,” sued corporate
entities, individuals, and a living trust that ran CollegeAmerica, a
for-profit educational operation. (CollegeAmerica had a presence in
other states as well as in Colorado, but all CollegeAmerica
campuses are now permanently closed.)
¶2 The corporate defendants were the Center for Excellence in
Higher Education, Inc., and its divisions: CollegeAmerica Denver,
Inc., and CollegeAmerica Arizona, Inc., d/b/a CollegeAmerica;
Stevens-Henager College, Inc., d/b/a Stevens-Henager College; and
CollegeAmerica Services, Inc. The individual defendants were Carl
Barney and Eric Juhlin. The living trust was the Carl Barney Living
Trust. We shall refer to the defendants collectively as
“CollegeAmerica” unless we need to identify them individually.
¶3 After a bench trial, the trial court entered judgment in the
Attorney General’s favor. CollegeAmerica and the Attorney General
appealed.
¶4 A division of this court affirmed the judgment in part, reversed
it in part, and remanded the case to the trial court for further
1 proceedings. State ex rel. Weiser v. Ctr. for Excellence in Higher
Educ., Inc., 2021 COA 117 (Center for Excellence I). Our supreme
court partially reversed the division. State ex rel. Weiser v. Ctr. for
Excellence in Higher Educ., Inc., 2023 CO 23 (Center for Excellence
II).
¶5 After reviewing Center for Excellence II, we remanded the case
for further proceedings and, after those proceedings, recertified the
case to this court. We now affirm the trial court’s and the remand
court’s judgments.
I. Background
¶6 The Attorney General alleged CollegeAmerica violated the
Colorado Consumer Protection Act, often called the CCPA, which we
shall shorten to “the Consumer Act,” and Colorado’s Uniform
Consumer Credit Code, often called the UCCC, which we will call
“the Credit Code.” In particular, the Attorney General alleged
CollegeAmerica
• “knowingly made false representations as to the state
governmental approval necessary to offer various
degrees and certifications,” in violation of section 6-1-
105(1)(b), C.R.S. 2014;
2 • “knowingly misrepresented the outcomes and benefits of
certain or all of [its] degree programs; the
characteristics and benefits of its loans and
scholarships; and the sponsorship, approval[,] or
affiliation necessary to offer certain degree programs
and certifications,” in violation of section 6-1-105(1)(e);
• “knew or should have known that [it had]
misrepresented the outcomes, value[,] and quality of
[its] various degree programs,” in violation of section 6-
1-105(1)(g);
• engaged in “bait and switch” advertising, in violation of
section 6-1-105(1)(n)(I), (II);
• did not disclose material information with the intent to
induce consumers to enroll as students, in violation of
section 6-1-105(1)(u);
• “failed to obtain the necessary authorization to offer
certain degree programs,” in violation of section 6-1-
105(1)(z); and
3 • engaged in fraudulent or unconscionable conduct in
inducing consumers to enter into loans, in violation of
the Credit Code, § 5-6-112, C.R.S. 2025.
¶7 As is pertinent to this appeal, the trial court dismissed part of
the bait-and-switch claim, it made a pretrial ruling that the
Attorney General would not be required to prove ‘significant public
impact’ to prevail on its Consumer Act claims, and it then held a
four-week bench trial beginning in 2017. The Attorney General filed
a proposed order.
¶8 In 2020, the trial court issued its written order and judgment,
deciding that all named defendants were jointly and severally liable
for violating the Consumer Act. It ordered them to pay $3 million in
civil penalties, and it issued detailed injunctions against
CollegeAmerica under both the Consumer Act and the Credit Code.
More specifically, the trial court, as is relevant to our analysis,
decided CollegeAmerica had violated the Consumer Act in six ways:
1) Claim One — making false or misleading representations
about the graduates’ expected earnings;
2) Claim Two — making false or misleading representations
about the graduates’ job placement rates;
4 3) Claim Three — making false or misleading representations
that the EduPlan made college affordable, though it also
found the EduPlan was not unconscionable;
4) Claim Four — knowingly misrepresenting the
characteristics, uses, and benefits of CollegeAmerica’s x-ray
training within the medical specialties curriculum to
become a limited scope operator, which we will shorten to
“LSO”;
5) Claim Five — knowingly making false and misleading
representations that CollegeAmerica’s medical specialties
program offered training to become an emergency medical
technician, which we will shorten to “EMT,” to prepare for
certification to be an EMT in Colorado; and
6) Claim Six — knowingly making false representations from
2010 to 2014 about the availability of a sonography degree
program at the Denver campus.
¶9 CollegeAmerica and the Attorney General appealed.
¶ 10 The corporate defendants contended that the trial court erred
when it (1) retroactively applied a 2019 amendment to the
Consumer Act, which eliminated the Attorney General’s obligation
5 to prove “significant public impact”; (2) deprived them of their right
to a jury trial; (3) allowed the Attorney General to pursue what was
essentially a claim for educational malpractice; (4) held the
corporate defendants liable for conduct that federal regulations
required, thus substituting its own policy judgments for those of the
federal regulators; (5) decided all the Consumer Act claims against
them; and (6) deprived them of their right to a fair process because
its ruling was long delayed and it incorporated much of the Attorney
General’s proposed order.
¶ 11 The individual defendants and the living trust asserted the
trial court erred when it (1) did not require the Attorney General to
prove significant public impact under the Consumer Act; (2) denied
them the right to a jury trial; (3) found Barney and Juhlin
personally liable when the evidence presented at trial did not
support the imposition of personal liability against either; and (4)
imposed liability against the living trust under an alter ego theory.
¶ 12 The Attorney General raised one error: The trial court should
have concluded, as a matter of law, that CollegeAmerica’s entire
EduPlan loan program, through which CollegeAmerica loaned
students money to pay for their educations, was unconscionable.
6 ¶ 13 In August 2021, a division of this court decided Center for
Excellence I. Specifically, it concluded
• it would reverse the trial court’s judgment and remand
the case for a new trial on the Consumer Act claims
because the trial court had erred when it decided the
Attorney General did not need to prove a significant
public impact under the Consumer Act, Center for
Excellence I, ¶¶ 54-46;
• CollegeAmerica did not have a right to a jury trial, id. at
¶ 71;
• the Attorney General’s Consumer Act claims were not
barred by the educational malpractice doctrine, id. at
¶ 81;
• CollegeAmerica’s use of national wage data in its
advertisements did not shield it from liability, id. at ¶ 89;
• the Attorney General did not have to prove all
CollegeAmerica’s EduPlan loans to students were
unconscionable, id. at ¶ 112; and
7 • the case had to be assigned to a different judge on
remand because of the court’s long delay in reaching a
decision, id. at ¶ 120.
¶ 14 In May 2023, our supreme court partially reversed the division
in Center for Excellence II. The court held it could not “say, on the
record before [the court], that a new trial on all” the Attorney
General’s Consumer Act claims was “necessarily warranted.”
Center for Excellence II, ¶ 66. (The Attorney General did not
challenge the division’s holding that proof of significant public
impact was required.) The supreme court therefore remanded the
case to this court “to determine whether CollegeAmerica had a full
and fair opportunity to litigate the significant public impact
element.” Id.
¶ 15 The supreme court recognized “a limited remand to the trial
court may be necessary to make additional findings.” Id. If the
division were to conclude CollegeAmerica had a full and fair
opportunity to litigate the significant public impact element, the
supreme court instructed the division to decide (1) “whether the
evidence presented at trial was sufficient to establish significant
public impact,” and, if so, whether the trial court’s error in not
8 making this finding was harmless, id. at ¶ 67; and (2) “any
remaining arguments” concerning the Attorney General’s Consumer
Act claims “the division did not consider because of its decision to
remand the claims for a new trial,” id.
¶ 16 The supreme court also decided CollegeAmerica was not
entitled to a jury trial and, although the division erred in its
rationale, the division “properly affirmed the trial court’s finding
that the EduPlan loans as a whole were not unconscionable.” Id. at
¶ 69.
¶ 17 In response to the supreme court’s opinion, the division
ordered the parties to provide supplemental briefs answering four
questions.
¶ 18 The first question was whether the trial court’s pretrial ruling
on significant public impact “so undermine[d] the parties’ incentives
to litigate the significant public impact issue that a new trial is
necessarily required,” or whether “the parties [had] a full and fair
opportunity to litigate the merits of the significant public impact
issue.”
¶ 19 The second question was, if “the parties had a full and fair
opportunity to litigate the significant public impact issue,” (a)
9 whether “the evidence submitted at trial [was] sufficient to establish
significant public impact”; (b) whether “the [trial court’s] error in not
making findings about significant public impact [was] harmless”;
and (c) “[w]hat additional claims under the [Consumer Act]” that the
division did not address in its opinion because of its decision to
remand the case for a new trial it should consider now.
¶ 20 The third question was, “if CollegeAmerica did not have a full
and fair opportunity to litigate the merits of the significant public
impact issue,” what the scope of a remand to the trial court should
be “to achieve substantial justice for the parties” under C.R.C.P. 61
that “could potentially require less than an entirely new trial” on the
Consumer Act claims.
¶ 21 The fourth question was whether a remand to the trial court
was necessary for the trial court to make factual findings
concerning the first three questions, and, if so, which ones.
¶ 22 After reviewing the supplemental briefs and their answers to
the four questions, the division remanded the case to the trial
court. (Because a new district court judge had taken over this case,
we shall refer to that judge as “the remand court.”) The order was
limited in scope: It instructed the remand court to decide whether
10 CollegeAmerica “had a full and fair opportunity” to litigate whether
its conduct had a significant public impact. To do so, the court
“should make inquiries and conduct further proceedings as it
deems necessary.”
¶ 23 If the court decided CollegeAmerica had a full and fair
opportunity to litigate the significant public impact issue, then it
was to “enter factual findings and legal conclusions” concerning
that issue. If the court decided CollegeAmerica did not have a full
and fair opportunity to litigate the significant public impact issue,
then it was to take steps to allow CollegeAmerica to “fully litigate”
the significant public impact issue and to enter factual findings and
legal conclusions based on the additional litigation.
¶ 24 The remand court completed these tasks, and it issued a
written order on February 5, 2025. Although we will discuss this
order in detail below, we provide a preliminary summary now.
¶ 25 The remand court decided CollegeAmerica did not have a full
and fair opportunity to litigate the issue of significant public impact
during the trial, so it offered the parties a chance to present
additional evidence on that issue. In response, the parties told the
court they had no additional evidence to offer, and they wished to
11 present argument to the court on the significant public impact
issue based on the existing record. After listening to those
arguments, the court issued its order. In it, the court ruled the
Attorney General had proved a significant public impact on all the
¶ 26 The case was recertified to this court. The parties submitted
supplemental briefs to this division on the significant public impact
issue.
¶ 27 We begin by addressing the significant public impact issue.
We next address the issues the division did not discuss in Center for
Excellence I, including the claims against the individual defendants
and the living trust.
II. Standard of Review
¶ 28 During the proceedings before the remand court, the parties
disagreed about whether that court should give any deference to the
trial court’s factual findings. CollegeAmerica asserted that there
should be no deference; the Attorney General said there should be
deference; and the trial court agreed with the Attorney General.
That disagreement continues in this appeal.
12 ¶ 29 CollegeAmerica contends that the trial court’s delay in issuing
its judgment, combined with adopting nearly all the Attorney
General’s proposed factual findings, rendered the earlier
proceedings fundamentally unfair. CollegeAmerica thus asserts
that we should not defer to the trial court’s factual findings. We
disagree.
¶ 30 To be sure, because the trial court adopted the Attorney
General’s proposed findings nearly verbatim, we will scrutinize
those findings “more critically than if they were produced by the
trial court itself.” Trask v. Nozisko, 134 P.3d 544, 549 (Colo. App.
2006). But that does not mean we review the record de novo to
arrive at our own factual findings; rather, “we will sustain those
findings if they are supported by the evidence.” Ficor, Inc. v.
McHugh, 639 P.2d 385, 390 (Colo. 1982). We will assume the trial
court “examined the proposed findings and agreed that they
correctly stated the facts as [the court itself] found them to be;
otherwise, [the court] would not have adopted them as [its] own.”
Uptime Corp. v. Colo. Rsch. Corp., 420 P.2d 232, 235 (Colo. 1966).
“It is only when the findings themselves are inadequate and do not
13 indicate the basis for the . . . court’s decision that the judgment will
be reversed.” Id.
¶ 31 There has been a lot of water under the bridge since the
proceedings before the trial court that undermines CollegeAmerica’s
contention that those proceedings were unfair.
¶ 32 First, the remand court “independently reviewed the relevant
evidence” and based its findings “upon careful examination of the
complete trial record, weighing the evidence accordingly.”
¶ 33 Second, the division in Center for Excellence I, ¶ 120, decided
the record did not show the trial court harbored a bias against
CollegeAmerica. It ordered a new judge to handle the case on
remand because of the trial court’s significant delay in issuing its
order.
¶ 34 So, to the extent we review the remand court’s factual findings
that were, in turn, based on the trial court’s factual findings, we will
review them for clear error. See Woodbridge Condo. Ass’n v. Lo
Viento Blanco, LLC, 2020 COA 34, ¶ 24 (“We review findings of fact
for clear error, meaning that we won’t disturb such findings if there
is any evidence in the record supporting them.”), aff’d, 2021 CO 56.
To the extent we review the trial court’s factual findings that were
14 not revisited by the remand court, we will review them to see
whether they are “inadequate and do not indicate the basis for
the . . . court’s decision,” Uptime Corp., 420 P.2d at 235, and we will
sustain those findings if they are supported by the evidence, see
Ficor, 639 P.2d at 390.
¶ 35 We review de novo the trial court’s and the remand court’s
applications of the law. Crocker v. Greater Colo. Anesthesia, P.C.,
2018 COA 33, ¶ 15.
¶ 36 We now turn to the issue of whether CollegeAmerica had a full
and fair opportunity to litigate the significant public impact issue.
III. Significant Public Impact
A. Applicable Law
¶ 37 The Consumer Act is a remedial statute intended to deter and
to punish deceptive trade practices committed by businesses when
dealing with the public. Showpiece Homes Corp. v. Assurance Co. of
Am., 38 P.3d 47, 50-51 (Colo. 2001). Its broad legislative purpose is
“to provide prompt, economical, and readily available remedies
against consumer fraud.” W. Food Plan, Inc. v. Dist. Ct., 598 P.2d
1038, 1041 (Colo. 1979). It provides two enforcement avenues: a
private action brought by any person against a business or a public
15 action brought by the Attorney General against the business.
Showpiece Homes Corp., 38 P.3d at 51.
¶ 38 When this case was brought in 2014, to prove a private right
of action under the Consumer Act, a plaintiff had to show (1) the
defendant engaged in an unfair or a deceptive trade practice; (2) the
challenged practice occurred in the course of the defendant’s
business, vocation, or occupation: (3) the challenged practice
significantly impacted the public as actual or potential consumers
of the defendant’s goods, services, or property; (4) the plaintiff
suffered injury in fact to a legally protected interest; and (5) the
challenged practice caused the plaintiff’s injury. Hall v. Walter, 969
P.2d 224, 235 (Colo. 1998).
¶ 39 To establish a public right of action, however, the Attorney
General only had to prove the first three elements to assess civil
penalties. State ex rel. Weiser v. Castle L. Grp., LLC, 2019 COA 49,
¶ 108, superseded by statute, Ch. 268, sec. 1, § 6-1-103, 2019
Colo. Sess. Laws 2515. (We recognize the legislature amended the
Consumer Act in 2019 to eliminate the significant public impact
element for public rights of action brought by the Attorney General.
But this change was not retroactive, so significant public impact
16 remains an issue in this case. See Center for Excellence I, ¶¶ 52,
54.)
¶ 40 “[T]he question whether there is a significant public impact” in
a Consumer Act case “is one of fact.” One Creative Place, LLC v. Jet
Ctr. Partners, LLC, 259 P.3d 1287, 1289 (Colo. App. 2011).
¶ 41 In evaluating the public impact of a defendant’s allegedly
deceptive trade practice, courts must consider, at least, (1) the
number of consumers directly affected by the trade practice; (2) the
relative sophistication and bargaining power of the consumers
affected by the practice; and (3) evidence the practice previously
impacted other consumers or had significant potential to do so in
the future. Martinez v. Lewis, 969 P.2d 213, 222 (Colo. 1998). But
this list is not exhaustive, and no single factor is determinative.
See id. (identifying “[s]ome of the considerations relevant to” a
determination of public impact); Crowe v. Tull, 126 P.3d 196, 208
(Colo. 2006)(“at least three factors to consider”); Shekarchian v.
Maxx Auto Recovery, Inc., 2019 COA 60, ¶ 42 (noting “[n]o single
factor is determinative”).
17 B. Analysis
1. Evidence Supports the Remand Court’s Determination There Was Significant Public Impact
¶ 42 Under the factors outlined in Martinez, 969 P.2d at 222, we
conclude the evidence presented at trial supports the remand
court’s finding of significant public impact for all six claims.
¶ 43 CollegeAmerica’s marketing and advertising directly affected
the public because they were directed at the general market. For
example, CollegeAmerica utilized national average wage data
showing wages significantly higher than those earned by
CollegeAmerica’s graduates. The national data was used as part of
its admissions interview process, which was viewed by more than
10,000 students who enrolled in CollegeAmerica since 2006.
¶ 44 CollegeAmerica was aware this information was essential to
prospective students, and its admissions employees emphasized to
prospective students the high wages they could receive based on the
national data.
¶ 45 CollegeAmerica distributed the national data in extensive
advertising campaigns. Between 2010 and 2015, it conducted
approximately seventy-five mail campaigns, some of which reached
18 between 13,000-14,000 Colorado homes. See Hall, 969 P.2d at 235
(“[T]here is no dispute that [defendants’] deceptive practices
implicated the public as consumers because the misrepresentations
were directed to the market generally, taking the form of widespread
advertisement and deception of actual and prospective
purchasers.”).
¶ 46 The evidence presented at trial also showed there was a
significant disparity in the relative bargaining positions of
CollegeAmerica and the affected students.
¶ 47 The Consumer Act protects consumers who are in a relatively
weak bargaining position, particularly in situations where
consumers are dependent on a defendant for truthful information
about a transaction. See Martinez, 969 P.2d at 222.
¶ 48 Unlike CollegeAmerica, which was a large corporate entity,
CollegeAmerica’s students were often relatively economically
unsophisticated. See Rhino Linings USA, Inc. v. Rocky Mountain
Rhino Lining, Inc., 62 P.3d 142, 146 (Colo. 2003)(recognizing that “a
large company is generally more sophisticated than individual
consumers”). As a result, students were in a significantly weaker
bargaining position regarding CollegeAmerica’s use of the national
19 data. CollegeAmerica, through the testimony of Eric Juhlin,
admitted its students generally had “been dealt a very challenging
hand.”
¶ 49 CollegeAmerica was also in a substantially stronger bargaining
position relative to its students concerning information about its
graduate placement rates because it knew high employment rates
in students’ chosen fields of study were a significant factor in
prospective students’ decisions to enroll.
¶ 50 CollegeAmerica was also aware that wage information was
material to the students’ decision to enroll in the school. But they
did not have a viable alternative means of ascertaining the
truthfulness of CollegeAmerica’s wage data, so they were dependent
on CollegeAmerica’s representations. See Martinez, 969 P.2d at 222
(noting the Consumer Act protects consumers who are in a
relatively weak bargaining position, particularly where consumers
are dependent on the defendant for access to truthful information
regarding the transaction).
¶ 51 CollegeAmerica conducted about forty mailing campaigns to
the public that included misleading information about the EduPlan,
and it displayed the same misleading information on its website. It
20 also provided this misleading information to students during the
admissions interview process.
¶ 52 CollegeAmerica was aware many students could not afford
tuition without the EduPlan. It also knew high numbers of its
students and graduates defaulted on their loan obligations.
Evidence at trial showed that between 2003 and 2006,
approximately 70% of EduPlan borrowers defaulted on their
payments. Between 2010 and 2016, more than 80% of students
were assessed late fees on their loans.
¶ 53 Despite knowing that many of its students were experiencing
financial distress and were unable to afford their EduPlan
payments, CollegeAmerica continued to advertise the EduPlan to
make college affordable. Indeed, CollegeAmerica trained its
employees to minimize students’ concerns about the EduPlan, and
employees spent only “a minute or two” reviewing the monthly
payment plan and whether students could afford it.
¶ 54 From 2008 to 2011, CollegeAmerica widely advertised that its
medical specialties program would prepare students for the LSO
exam in television advertisements, internet marketing, print
advertisements, and admissions binders. This information was
21 reiterated in CollegeAmerica’s course catalog. CollegeAmerica
specifically utilized “key word marketing” to target prospective
students who were interested in x-ray training.
¶ 55 However, CollegeAmerica’s Colorado campuses did not have
the necessary x-ray equipment and did not provide enough
experiential training for the LSO certification. Five students
enrolled in CollegeAmerica based on its representations regarding
the LSO certification.
¶ 56 CollegeAmerica never offered EMT courses as part of its
programming at any of its Colorado locations. Despite this fact,
CollegeAmerica advertised EMT certification to the general Colorado
market in printed advertising, in its course catalog, in admissions
binders, in admissions interviews, and online.
¶ 57 Several CollegeAmerica students testified at trial. They said
the admissions employees told the students during the admissions
interview they would be able to obtain EMT certification after
completing the medical specialties program and taking the state
examination. Based upon these representations, the students said
they decided to enroll in CollegeAmerica. CollegeAmerica also
received survey results as early as 2008 from its accrediting
22 institution putting it on notice that students were enrolling in the
medical specialties program based on their understanding the
program would lead to the EMT certification.
¶ 58 Yet CollegeAmerica continued to list EMT as a possible
certification for the medical specialties program in its admissions
binder through 2009 and on its Colorado-specific website through
most of 2010. It continued to advertise the EMT certification in
materials distributed throughout Colorado, and its employees
continued to mislead prospective students by making repeated
representations that EMT certification was possible through
CollegeAmerica’s programming when it was not.
¶ 59 CollegeAmerica’s conduct directly affected the public by
informing students about its sonography program through meetings
and admissions interviews, as well as by including the program in
its course catalog. In 2010, following the closure of Mile High
Medical Academy, CollegeAmerica held a meeting at which it
informed prospective students that it would create a sonography
program the following year. Several students testified about how
admissions personnel told them during their admissions interviews
there would be a sonography program at CollegeAmerica, and they
23 should enroll in the health administration program because those
classes would correspond with the sonography program. The
students added they would not have enrolled in CollegeAmerica had
they known there was a possibility it was not going to offer a
sonography program.
¶ 60 In early 2012, CollegeAmerica began advertising the
sonography program in its catalogs. Over the next year, it received
multiple inquiries from prospective students about the availability
of the sonography program, prompting the Dean of Education for its
Fort Collins campus to remark, “We have inquiries frequently
[about the sonography program], but can’t offer it and I find that a
little unsettling with potential students. They all follow-up with well
why does it say you have it in the catalog?”
¶ 61 CollegeAmerica decided not to offer the sonography program at
its Colorado campuses, but it continued to list the program in its
course catalog for a while after it had made this decision.
2. CollegeAmerica’s Additional Contentions About Significant Public Impact
¶ 62 CollegeAmerica further contends that (1) the remand court
misapplied the law because “directly affected” requires evidence
24 that CollegeAmerica’s advertising caused harm to an actual
consumer; (2) neither CollegeAmerica’s challenged advertisements
nor its catalog listings directly affected any consumer; (3) there was
no other basis for finding significant public impact; and (4) the
factual findings and conclusions adopted by the trial court and the
remand court are incorrect. We are not persuaded.
a. Directly Affected
¶ 63 CollegeAmerica contends that the remand court misapplied
the law because the phrase “directly affected” requires evidence
showing actual consumers were misled by the allegedly deceptive
advertising. It claims there was no evidence establishing the
allegedly deceptive advertising caused injury to an actual consumer.
¶ 64 We reject CollegeAmerica’s position because it would limit the
Consumer Act’s efficacy in fulfilling its purpose. As we noted above,
the Consumer Act is a remedial statute intended to deter and to
punish deceptive trade practices committed by businesses when
dealing with the public. Showpiece Homes Corp., 38 P.3d at 50-51.
The Consumer Act’s broad legislative purpose is to provide prompt,
economical, and readily available remedies against consumer fraud.
Id. at 51 (citing W. Food Plan Inc., 598 P.2d at 1041).
25 ¶ 65 The Consumer Act also regulates “commercial activities and
practices which, ‘because of their nature, may prove injurious,
offensive, or dangerous to the public.’” Rhino Linings, 62 P.3d at
146 (quoting People ex rel. Dunbar v. Gym of Am., Inc., 493 P.2d
660, 667 (Colo. 1972)). When interpreting the Consumer Act’s
language, courts rely on the Consumer Act’s broad deterrent
purpose and scope. Id. “An expansive approach is taken in
interpreting the [Consumer Act] by reading and considering the
[Consumer Act] in its entirety and interpreting the meaning of any
one section by considering the overall legislative purpose.” May
Dep’t Stores Co. v. State ex rel. Woodard, 863 P.2d 967, 973 n.10
(Colo. 1993); see also Showpiece Homes Corp., 38 P.3d at 51 (“[W]e
must keep in mind the liberal construction we have given the
[Consumer Act] in prior cases.”). Adopting CollegeAmerica’s
definition of “directly affected” would drastically narrow the scope of
conduct covered by the Consumer Act — a result at odds with the
preceding authority directing us to interpret the statute broadly.
¶ 66 CollegeAmerica’s position would require the Attorney General
to show evidence of specific individuals who have suffered an actual
injury before the Attorney General could file a Consumer Act claim.
26 But neither the Consumer Act nor our case law requires evidence of
an actual injury before the Attorney General can seek civil
penalties. See May Dep’t Stores Co., 863 P.2d at 973 (noting that
the Consumer Act “does not require proof of an actual injury or loss
before a civil penalty can be awarded” (emphasis added)).
¶ 67 We must also consider the Consumer Act’s deterrent purpose
when analyzing the scope of the statute. See Rhino Linings, 62 P.3d
at 146. Requiring proof of actual injury to a consumer before a
Consumer Act claim can be brought would force the Attorney
General to wait on the sidelines for consumers to become victims
before the Attorney General could act. May Dep’t Stores Co., 863
P.2d at 973 n.9 (“A policy of tolerating false advertising until a
customer was actually injured would . . . ignore the plain language
and broad remedial purposes of the [Consumer Act].”).
¶ 68 CollegeAmerica’s contention also conflates the elements of a
private Consumer Act claim with the elements required for public
claims brought by the Attorney General. As we explained above,
Hall, 969 P.2d at 235-36, listed five elements for private Consumer
Act claims, versus three for public Consumer Act claims filed by the
Attorney General. See also Castle L. Grp., ¶ 108. In other words,
27 the proof requirements for the Attorney General, in this context, are
not the same as the proof required for private Consumer Act claims.
b. Advertisements and Catalog Listings
¶ 69 CollegeAmerica asserts that neither the challenged
advertisements nor the catalog listings directly affected consumers.
Specifically, it submits that (1) the Attorney General did not offer
evidence showing any student misunderstood the national wage
data; (2) the Attorney General did not offer evidence that any
student reviewed or acted on the graduation/employment data; (3)
the Attorney General did not introduce any evidence of any student
who was misled or acted upon the EduPlan flyers; and (4) the
number of students directly impacted by the LSO, EMT, and
sonography claims were numerically insufficient to establish
significant public impact. We disagree.
¶ 70 CollegeAmerica’s position about its advertising is predicated
on the assumption that “directly affected” requires an identifiable
consumer to suffer an actual injury. But, as we have shown,
neither the Consumer Act nor our case law imposes such a
requirement.
28 ¶ 71 “Although ‘the number of consumers directly affected by’ a
deceptive trade practice is one factor that may be considered in
evaluating public impact, no single factor is determinative, nor does
Martinez suggest that it provides an exhaustive list.” One Creative
Place, LLC, 259 P.3d at 1290 (citation omitted).
¶ 72 Based on the record in this case, there can be no meaningful
dispute that CollegeAmerica’s “deceptive practices implicated the
public as consumers because the misrepresentations were directed
to the market generally, taking the form of widespread
advertisement and deception of actual and prospective purchasers.”
Hall, 969 P.2d at 235 (emphasis added). And the evidence in this
case showed that the LSO, EMT, and sonography programs were
marketed broadly to the public. See Shekarchian, ¶ 49 (“[T]he
evidence supported a reasonable inference that Maxx Auto engages
in the unfair or deceptive trade practice in virtually every
interaction with consumers.”).
¶ 73 Turning to the specific evidence about students in the record,
when discussing significant public impact under Claim One —
concerning wage data — the remand court found that
29 • “[b]etween 60% and 66%” of the students who enrolled in
CollegeAmerica “did not graduate”;
• of those who graduated, “about 20% to 25% were
unemployed”;
• graduates “often ended up with low-paying jobs outside
their fields of study and stuck with high levels of
educational debt that they were unable to repay”; and
• “multiple” students testified that they “enrolled at
CollegeAmerica because of its misleading practices and
were unable to find employment or obtain better paying
jobs after graduation.”
¶ 74 As for significant public impact for Claim Two — job placement
rates — the remand court found that
• “approximately 326 out of 925 CollegeAmerica graduates
were incorrectly reported as ‘employed in the field;” and
• several graduates testified they were “either unemployed
or working in unrelated fields.”
¶ 75 Turning to significant public impact for Claim Three — the
EduPlan — the remand court found that
30 • “CollegeAmerica’s representations impacted many
hundreds of Colorado consumers who borrowed money
through the EduPlan loans”;
• CollegeAmerica “sent over . . . 1,400 . . . EduPlan
borrowers to collections agencies”;
• a significant percentage of students who defaulted on
their EduPlan loans faced harsh economic consequences,
“such as negative credit reporting, difficulty qualifying for
other loans, falling behind on other credit obligations,
missing rent and utility payments, and [having] less
money to support themselves and their families”; and
• these debts were generally not dischargeable in
bankruptcy, meaning students would be saddled with the
negative consequences of the EduPlan loans well into the
future.
¶ 76 For Claim Four — LSO — the remand court found that at least
five students “enrolled in CollegeAmerica because of [its] false
statements.”
¶ 77 The remand court found that, for Claim Five — EMT
certification — at least two “former students testified that they were
31 misled by CollegeAmerica . . . during their admission interviews . . .
which resulted in significant financial harm.”
¶ 78 And, for Count Six — the sonography program — the remand
court found that “at least two” students testified they were “harmed
by CollegeAmerica’s representations about the availability of a
sonography program.”
¶ 79 CollegeAmerica’s submission concerning the catalog listings,
while slightly different, is equally unpersuasive. It submits that the
Attorney General’s LSO, EMT, and sonography claims do not
establish significant public impact because deceptive advertising “at
most allegedly affected eight out of the 10,879 students who
enrolled from 2006 to 2016.” There is, CollegeAmerica continues,
an implicit numerical threshold — a specific number of actual
consumers suffering injury — that the Attorney General must show
before the Attorney General can establish significant public impact.
¶ 80 But this position misunderstands our precedent.
CollegeAmerica relies heavily on cases where courts concluded that
plaintiffs had not established significant public impact, in part,
because of the small number of individuals directly affected by the
deceptive advertising. See, e.g., Coors v. Sec. Life of Denver Ins. Co.,
32 91 P.3d 393, 399 (Colo. App. 2003)(noting impact of “200 affected
policy holders out of 20,000” did not constitute significant public
impact), aff’d by an equally divided court in part and rev’d in part,
112 P.3d 59, 63-64 (Colo. 2005); Rhino Linings, 62 P.3d at 150
(“Three affected dealers out of approximately 550 worldwide does
not significantly affect the public . . . .”).
¶ 81 But these statements taken in isolation and stripped of their
context do not fairly represent the nuanced approach taken by our
courts when balancing the factors listed in Martinez, 969 P.2d at
222. Specifically, CollegeAmerica relies on Coors and Rhino Linings
to contend that, for Claims Four, Five, and Six, the small number of
affected students — five for LSO, two for EMT, and two for
sonography — means there was not a significant public impact for
those claims. See Coors, 91 P.3d at 399 (finding no significant
public impact in part due to the “challenged conduct being private
in nature,” and fact that Coors was “a sophisticated businessman
and was accompanied by counsel”); Rhino Linings, 62 P.3d at 150
(finding no significant public impact, in part because the claim was
more akin to a private breach of contract, and “Snyder was
represented by counsel in negotiations with Rhino and Schaefer
33 was relatively sophisticated in his education and knowledge of the
business”).
¶ 82 But both Coors and Rhino Linings were private causes of
action, not public causes of action, such as this case, brought by
the Attorney General. See Coors, 91 P.3d at 398; Rhino Linings, 62
P.3d at 146.
c. CollegeAmerica’s Claim that No Other Basis Supports Significant Public Impact
¶ 83 CollegeAmerica contends that there is no other basis for
finding significant public impact because neither the second nor
third Martinez factor is applicable.
¶ 84 According to CollegeAmerica, the second factor — the “relative
sophistication and bargaining power of the consumers affected by
the challenged practice,” Martinez, 969 P.2d at 222 — does not
apply because few to no consumers were harmed by
CollegeAmerica’s conduct. Likewise, CollegeAmerica asserts that
the third factor is inapplicable because its discontinued past
practices cannot impact future consumers. (As we noted above,
CollegeAmerica ceased operations in Colorado in 2020.) Again, we
34 ¶ 85 CollegeAmerica’s assertion that the second Martinez factor is
inapplicable if no or few consumers are directly affected is not
supported by precedent. Its assertion implies the term “directly
affected” is either a threshold question to be answered before
proceeding to the remaining Martinez factors or a recognition the
first Martinez factor is determinative. But our case law has not
adopted such a rigid analysis, and we decline to do so here. See id.
¶ 86 Second, even assuming, for the purposes of argument, the
closure of CollegeAmerica’s operation in Colorado limits the extent
to which the college’s past actions could produce future harms, it
does not alter our analysis or the significance of the other factors.
And, despite the fact the closure may eliminate some aspects of the
future harm caused by CollegeAmerica’s conduct, we are
unpersuaded its closure eliminates the impact its past conduct had
on its students.
d. Reliability of the Trial Court’s Factual Findings
¶ 87 CollegeAmerica next attacks the trial court’s factual findings
and conclusions as unreliable. As we concluded above, to the
extent we review the trial court’s factual findings that were not
revisited by the remand court, we look at them to see whether they
35 are “inadequate and do not indicate the basis for the . . . court’s
decision,” Uptime Corp., 420 P.2d at 235, and we will sustain those
findings if they are supported by the evidence, see Ficor, 639 P.2d
at 390. In this case, we conclude they were supported by evidence.
IV. Bias and Fairness of the Trial Court Proceedings
¶ 88 In its supplemental briefing following the remand,
CollegeAmerica reasserts its beliefs that (1) the proceedings were
fundamentally unfair; and (2) the Attorney General and the trial
court were biased against proprietary colleges. These claims,
however, were considered and addressed in Center for Excellence I,
¶ 120. We decline to reconsider these claims. See In re Foster, 253
P.3d 1244, 1258 (Colo. 2011)(rejecting a claim of bias because it
“simply asserted the same arguments to the same court for a
second time” and it was “not a situation where new circumstances
or new evidence could possibly have led to a different result”).
V. CollegeAmerica’s Remaining Claims Concerning the Consumer Act
¶ 89 CollegeAmerica raises an assortment of other alleged errors
regarding the Consumer Act.
36 A. CollegeAmerica’s Universal Challenges
¶ 90 As we understand its position, CollegeAmerica asserts that (1)
the Attorney General’s Consumer Act claims constitute a qualitative
attack on CollegeAmerica’s educational services; (2) the trial court
usurped the regulatory functions of the Department of Education,
the Accrediting Commission of Career Schools and Colleges, and
Colorado’s Division of Private Occupational Schools; (3) the trial
court did not apply the “reasonable consumer” standard for
analyzing deceptive conduct; and (4) the trial court did not conduct
a “holistic review” of the claims. (It is unclear whether
CollegeAmerica raises these challenges to all six of the Attorney
General’s Consumer Act claims. Out of an abundance of caution,
we treat these assertions as applying to all six claims.) We are not
persuaded by any of these more general assertions.
1. Educational Malpractice
¶ 91 CollegeAmerica submits that the Attorney General’s Consumer
Act claims are barred by the educational malpractice doctrine
because they are qualitative attacks against its educational
services. The division’s prior opinion rejected CollegeAmerica’s
submission that the educational malpractice doctrine prohibits
37 Consumer Act claims against educational institutions as a matter of
law. See Center for Excellence I, ¶ 81. But the division did not
address whether the Attorney General’s claims were prohibited
based on specific facts presented at trial. Id. at ¶ 72.
¶ 92 Because education is a “collaborative and subjective process
whose success is largely reliant on the student,” and because “the
existence of such outside factors as a student’s attitude and
abilities render it impossible to establish any quality or curriculum
deficiencies as a proximate cause to any injuries,” Colorado courts
have refused to recognize claims alleging educational malpractice.
Tolman v. CenCor Career Colls., Inc., 851 P.2d 203, 205 (Colo. App.
1992), aff’d sub nom., CenCor, Inc. v. Tolman, 868 P.2d 396 (Colo.
1994); see CenCor, 868 P.2d at 398 (“Contract claims that in fact
attack the general quality of educational experiences provided to
students have generally been rejected.”).
¶ 93 Notwithstanding this prohibition, a plaintiff may raise claims
alleging the institution did not provide educational services the
institution promised to provide. See CenCor, 868 P.2d at 399
(holding claims based on an institution’s lack of “specifically
promised educational services” are permitted).
38 ¶ 94 We conclude, for the following reasons, that the Attorney
General’s Consumer Act claims do not pertain to the quality of the
education provided by CollegeAmerica, and they do not question the
abilities of its instructors or the wisdom of its curriculum. Instead,
the claims focus on specific representations made by
CollegeAmerica in its advertising and throughout its admissions
process. See id. (recognizing the educational malpractice doctrine
would not bar claims such as “a failure to offer any classes or a
failure to deliver a promised number of hours of instruction”
because such claims sound in contract).
¶ 95 For example, the Attorney General presented evidence that
CollegeAmerica used national wage data to mislead prospective
students into believing they would receive salaries higher than the
salaries its graduates were receiving. Similarly, there was proof
CollegeAmerica misled prospective students by advertising inflated
job placement rates. Neither of these claims implicated how
CollegeAmerica presented its educational programming or the
quality of its courses. Rather, the claims focused on what its
representatives were telling prospective students and the public
39 about what they might expect to receive after taking
CollegeAmerica’s classes.
¶ 96 Likewise, the Attorney General’s claims about
CollegeAmerica’s representations for specific programming — such
as the LSO, EMT, and sonography programs — do not address the
quality of the education provided in those classes. Instead, the
evidence focused on representations made in CollegeAmerica’s
advertising — such as telling students they could pursue a degree
in sonography despite not offering a sonography program, or that a
student could sit for the LSO licensing exam even though
CollegeAmerica’s coursework did not meet the exam’s minimum
qualifications. See id. (“[I]f certain requisites necessary to attain
certification in a specific program are not even offered, a claim
based on contract principles may be viable.”).
2. Usurping Regulatory Function
¶ 97 As is pertinent to our analysis, the trial court ordered
CollegeAmerica before the trial to disclose in any advertisement
using wages obtained from the Bureau of Labor Statistics or from
any other national database that the wages were “based upon
national data,” not on CollegeAmerica’s data. Before the trial, the
40 court also required CollegeAmerica to disclose the “median wages of
CollegeAmerica graduates in the prospective students’ program(s) of
interest.” CollegeAmerica contends that this order was error
because it usurped the regulatory role of (1) the Department of
Education by imposing new affirmative rules on how
CollegeAmerica must report wages beyond those rules already
mandated by the Department; (2) the Accrediting Commission of
Career Schools and Colleges by acting as CollegeAmerica’s regulator
instead of the Accrediting Commission; and (3) Colorado’s Division
of Private Occupational Schools by requiring the reporting of
college-specific wage data when the Division of Private Occupational
Schools did not. We disagree.
¶ 98 The Consumer Act provides a district court may
make such orders or judgments as may be necessary to prevent the use or employment by the person of any such deceptive trade practice or that may be necessary to completely compensate or restore to the original position of any person injured by means of any such practice or to prevent any unjust enrichment by any person through the use or employment of any deceptive trade practice.
§ 6-1-110(1), C.R.S. 2025.
41 ¶ 99 Under this grant of authority, “[a] trial court enjoys broad
discretion in fashioning appropriate remedies under the [Consumer
Act].” People v. Wunder, 2016 COA 46, ¶ 30 (quoting People v.
Shifrin, 2014 COA 14, ¶ 83). A court abuses its discretion if its
decision is manifestly arbitrary, unreasonable, or unfair, or based
on an erroneous understanding or application of the law. Salazar v.
Kubic, 2015 COA 148, ¶ 6.
¶ 100 We conclude, for the following reasons, that the trial court’s
order did not usurp the authority of the Department, the
Accrediting Commission, or the Division of Private Occupational
Schools.
¶ 101 Generally, the trial court’s orders requiring disclosure of this
kind of information were within its discretion under section 6-1-
110(1). Colorado appellate courts have consistently recognized
court-ordered disclosure of information to consumers is a
permissible remedy. See May Dep’t Stores Co., 863 P.2d at 978
(noting disclosure is an adequate remedy in some cases); Castle L.
Grp., ¶ 28 (acknowledging disclosure may be an adequate remedy to
correct fraudulent and misleading advertising practices). In this
case, the trial court’s order was narrow, only requiring
42 CollegeAmerica to disclose specific information if it continued to
utilize national wage data in its advertising.
¶ 102 More specifically, the trial court’s order imposed conditions on
CollegeAmerica’s use of national wage data in its public advertising.
The order did not affect CollegeAmerica’s eligibility for federal
funding from the Department, its accreditation by the Accrediting
Commission, or its license issued by the Division of Private
Occupational Schools.
¶ 103 CollegeAmerica points out the Department rescinded a rule in
2019 requiring the reporting of college-specific median earnings.
The rescission of this rule, CollegeAmerica continues, is evidence
the trial court usurped the Department’s authority.
¶ 104 But it is unclear to us why the Department rescinded the rule.
The decision to rescind a rule may reflect a variety of
considerations, such as its alignment with statutory objectives or
its practical implications. See Colo. Oil & Gas Conservation Comm’n
v. Martinez, 2019 CO 3, ¶¶ 48-53 (pointing out the oil and gas
commission’s rulemaking decisions may be based on multiple
considerations). Absent clear evidence the Department intended
the recission of the rule to act as a prohibition on similar
43 requirements in individual cases, which CollegeAmerica did not give
the trial court, we decline to interpret the rule’s rescission as being
designed to preempt other entities from imposing similar
requirements.
3. Reasonable Consumer Standard
¶ 105 CollegeAmerica asserts that the “reasonable consumer”
standard governs whether advertising was deceptive within the
context of the Consumer Act. So, it adds, the trial court erred when
it did not apply this standard. We disagree.
¶ 106 The Consumer Act defines deceptive trade practices. See § 6-
1-105(1), C.R.S. 2025 (providing an extensive, nonexhaustive list of
conduct that violates the Consumer Act). As is relevant in this
case, the trial court decided CollegeAmerica violated section 6-1-
105(1)(e), C.R.S. 2014, regarding all six of the Attorney General’s
claims. (The court also decided some of CollegeAmerica’s conduct
violated section 6-1-105(1)(g) and (u).)
¶ 107 To establish a deceptive trade practice under section 6-1-
105(1)(e), C.R.S. 2014, a plaintiff must show the defendant
“[k]nowingly ma[de] a false representation.” (Subsection (1)(e) was
amended by H.B. 19-1289 to include “recklessly” as a culpable
44 mental state, but this amendment was not effective when the
Attorney General filed this case. Ch. 268, sec. 2, § 6-1-105(1)(e),
2019 Colo. Sess. Laws 2516.)
¶ 108 A false representation is one that “must either induce a party
to act, refrain from acting, or have the capacity or tendency to
attract consumers.” Rhino Linings, 62 P.3d at 147. A false
representation may satisfy the deceptive trade practice requirement
even if the representation did not deceive the plaintiff. Id. at 148
(noting the deceptive trade practice requirement can be met by
showing the “false representation had the capacity or tendency to
deceive, even if it did not”(emphasis added)).
¶ 109 We conclude the trial court applied the proper standard under
section 6-1-105(1)(e). In reaching its conclusion, the trial court
considered whether CollegeAmerica’s conduct was deceptive under
the framework adopted by our supreme court. See May Dep’t Stores
Co., 863 P.2d at 973 (“[I]t is in the public interest to invoke the
state’s police power to prevent the use of methods that have a
tendency or capacity to attract customers through deceptive trade
practices.”(citation omitted)); Rhino Linings, 62 P.3d at 146.
45 ¶ 110 Contrary to CollegeAmerica’s assertion, the reasonable
consumer standard has not been adopted by either Colorado’s
legislature or Colorado’s courts. The only Colorado authority
CollegeAmerica cites for this proposition is a single reference in a
case footnote. See Rhino Linings, 62 P.3d at 148 n.11. But this
footnote does not purport to adopt the reasonable consumer
standard as CollegeAmerica submits; rather, the footnote’s function
is to demonstrate that “courts in other jurisdictions have also
concluded that either proof of a misrepresentation or proof that the
representation had the capacity to deceive will satisfy the deceptive
trade practices requirement.” Id. at 148.
¶ 111 CollegeAmerica contends that our past reliance on Washington
state law requires us to adopt the reasonable consumer standard,
which is the standard in that state. See Crowe v. Tull, 126 P.3d
196, 203 (Colo. 2006)(noting Colorado courts “have previously
looked to decisions of the Supreme Court of Washington for
guidance in interpreting the [Consumer Act].”); see also Panag v.
Farmers Ins. Co. of Wash., 204 P.3d 885, 895 (Wash. 2009)(noting
deception exists where the “‘representation, omission or practice . . .
is likely to mislead’ a reasonable consumer” (citation omitted)).
46 ¶ 112 In both May Department Stores and Rhino Linings, our
supreme court articulated the standard for determining whether
conduct is deceptive enough to be conduct having “the capacity or
tendency to deceive.” Rhino Linings, 62 P.3d at 148. Adopting the
reasonable consumer standard would require us to deviate from the
rule prescribed by our supreme court. We decline to do so. See
Silver v. Colo. Cas. Ins. Co., 219 P.3d 324, 330 (Colo. App.
2009)(“[W]e are not at liberty to disregard that rule absent some
clear indication that the Colorado Supreme Court has overruled
it.”). And, had the supreme court wanted to adopt the reasonable
consumer standard, it could have done so in Rhino Linings.
¶ 113 To add more weight to the “reasonable consumer” pan on the
scale, CollegeAmerica claims in its reply brief that the reasonable
consumer standard “now governs not only federal cases but also
state consumer protection cases.” But it does not cite any Colorado
case adopting this standard; it only references authorities from
other jurisdictions; and it does not explain how these authorities
supplant May Department Stores and Rhino Linings. And, to the
extent this contention was raised for the first time in the reply brief,
47 we will not consider it further. See Meadow Homes Dev. Corp. v.
Bowens, 211 P.3d 743, 748 (Colo. App. 2009).
4. Holistic Review
¶ 114 CollegeAmerica submits that the trial court erred because it
did not conduct a holistic review of the information available to
consumers before concluding the advertisements were deceptive.
As best we can discern, CollegeAmerica means the trial court did
not consider all the evidence presented at trial. But, absent
evidence to the contrary, we presume the trial court considered all
competent evidence presented during the trial before making its
factual findings. See In re Marriage of Hatton, 160 P.3d 326, 329-30
(Colo. App. 2007)(“We may presume that the trial court considered
the evidence before it.”); Hereford v. Benton, 80 P. 499, 500 (Colo.
App. 1905)(“We must presume that the court, in making its
findings, did its duty; that is, that it considered all competent
evidence which had been received in the course of the trial.”).
¶ 115 CollegeAmerica asserts that there is evidence, such as its
admissions process and its three-week “false start” period, that
shows the trial court could not have considered all relevant
evidence in concluding that the advertisements were deceptive. But
48 this evidence — at most — only shows there was conflicting
evidence in the record, and the trial court did not find this evidence
compelling. In the absence of any specific affirmative evidence to
the contrary, we presume the trial court performed its duty and
considered the entire record before it. Marriage of Hatton, 160 P.3d
at 329-30. We therefore will not substitute our judgment for the
trial court’s. Gen. Cable Co. v. Indus. Claim Appeals Off., 878 P.2d
118, 120 (Colo. App. 1994)(“An appellate court does not decide the
facts and may not substitute its judgment for that of the fact
finder.”).
B. CollegeAmerica’s Contentions Regarding Issues Other Than Significant Public Impact
¶ 116 Beyond the significant public impact analysis, CollegeAmerica
alleges the trial court committed various errors concerning all six of
the Attorney General’s Consumer Act claims.
1. Claim One: National Wage Data
¶ 117 CollegeAmerica contends that it did not violate the Consumer
Act because it truthfully cited national wage data. We disagree.
¶ 118 The division addressed a variant of this issue in Center for
Excellence I, ¶ 89. It rejected CollegeAmerica’s assertion it could
49 not be held liable for including national wage data in its advertising
that the Department required it to disclose. But the division did not
address the issue CollegeAmerica raises now, which is based on
whether the facts presented to the trial court prohibited the
Attorney General’s Consumer Act claim.
¶ 119 To begin, the Attorney General did not allege CollegeAmerica
violated the Consumer Act because it provided links to accurate
national wage data; rather, the Attorney General alleged something
decidedly different: CollegeAmerica deceptively used the national
wage data in its advertising to mislead consumers. In other words,
this allegation focused on the way CollegeAmerica used the national
wage data in its advertising, not on the fact the national wage data
was accurate.
¶ 120 We conclude, for the following reasons, that the trial court’s
determination that CollegeAmerica’s use of the national wage data
in advertising was misleading is supported by the record.
¶ 121 One CollegeAmerica advertisement stated, “[S]tarting offers for
graduates with a bachelor’s degree in computer science averaged
$60,473.” In fine print at the bottom of the advertisement,
CollegeAmerica noted the information came from the national wage
50 data and the “actual salary may be higher or lower.” But
CollegeAmerica knew starting offers for its graduates were markedly
lower. Indeed, CollegeAmerica’s data showed the average salary for
its graduates with a degree in computer science was only $31,870,
almost half the salary quoted in its advertisement.
¶ 122 This approach — CollegeAmerica quoting higher national wage
data while being aware its data showed its graduates made
substantially less than the national figures — was not limited to
advertisements concerning CollegeAmerica’s computer science
degree. CollegeAmerica advertised the median national salary for a
degree in accounting as $44,700, even though its data showed the
average salary of its graduates was only $27,040. Its catalog listed
a starting salary range for a graphic arts degree to be between
$38,000 and $45,000, despite its awareness its own data showed
graduates made less than $16,000.
¶ 123 We are not persuaded by CollegeAmerica’s assertion it cannot
be held liable for providing truthful national wage information. A
statement, while truthful, may still be misleading when considering
the context in which the statement is made. See NBC Subsidiary
(KCNC-TV), Inc. v. Living Will Ctr., 879 P.2d 6, 11 (Colo. 1994)(noting
51 a statement appearing to be truthful may still imply a false or
misleading fact depending on how it is presented); Eng v.
Specialized Loan Servicing, 500 P.3d 171, 178 (Wash. Ct. App.
2021)(“Even a truthful statement can be deceptive if it creates a
misleading ‘net impression.’” (quoting State v. Living Essentials,
LLC, 436 P.3d 857, 865 (Wash. Ct. App. 2019))).
¶ 124 Context matters. By advertising true statements about the
average national wages of certain professions — but declining to
provide any of its own data about its graduates’ wages —
CollegeAmerica misled its students into believing they would receive
wages higher than what its graduates received.
2. Claim Two: Graduation and Employment Data
¶ 125 CollegeAmerica submits that the trial court erred when it
found that CollegeAmerica’s use of graduation and employment
data violated the Consumer Act. Specifically, CollegeAmerica
asserts that (1) the trial court should not have applied accreditation
rules; (2) the Attorney General’s audit misapplied the accreditation
rules; (3) the graduation and employment data reported to the
Accrediting Commission was never used in CollegeAmerica’s
advertising; and (4) an independent third party audited and verified
52 CollegeAmerica’s graduation and employment data. We are not
persuaded.
¶ 126 We first conclude, for the following reasons, the trial court did
not err when it used the relevant accreditation standards.
¶ 127 At trial, the Attorney General offered the testimony of a
certified public accountant who had audited CollegeAmerica’s
employment rate documentation. The accountant was also certified
in financial forensics and as a fraud examiner. Based on his review
of CollegeAmerica’s documentation, the accountant concluded
CollegeAmerica was misrepresenting the percentage of graduates
who obtained jobs in their fields of study. The court found the
accountant’s analysis “credible and helpful to understanding the
accuracy of CollegeAmerica’s reporting of its graduation and
employment rates.”
¶ 128 Citing Professional Massage Training Center, Inc. v.
Accreditation Alliance of Career Schools and Colleges, 781 F.3d 161,
172 (4th Cir. 2015), CollegeAmerica contends that the court’s use of
this information was improper because courts should not apply
accreditation rules in the first instance and because courts lack the
knowledge and expertise necessary to perform the Accrediting
53 Commission’s function. But Professional Massage Training Center
is inapposite.
¶ 129 The issue in Professional Massage Training Center was a
court’s decision to overrule the Accrediting Commission’s revocation
of a school’s accreditation. Id. at 166. So that case stands for the
proposition that courts defer to agency determinations even in the
for-profit school accreditation process. Id.
¶ 130 But in this case, the trial court was not reviewing any decision
of the Accrediting Commission; the court’s reliance on the
accountant’s testimony was not tantamount to a review of any of
the Commission’s actions; and the court was not asked to defer to
any of the Commission’s actions. Instead, the court used the
accountant’s testimony and CollegeAmerica’s records to assess the
accuracy of the information CollegeAmerica provided to the
Commission.
¶ 131 We next reject CollegeAmerica’s claims that the accountant
misapplied the Accrediting Commission’s standards and that a
third-party audit absolved CollegeAmerica from liability.
54 • contends that the accountant “defied” the Commission’s
methodology;
• questions his ability, as a certified public accountant, to
apply the Commission’s standards accurately; and
• submits that the court did not explain how
CollegeAmerica knowingly engaged in a deceptive trade
practice when it had reasonably relied on the findings of
independent audits.
¶ 132 But these are factual questions, some of them based on
credibility findings. As we have pointed out above, we defer to the
trial court’s credibility determinations and to its factual findings
when they are supported by the record. See Shekarchian, ¶ 28.
And the record supports the court’s findings as far as these
CollegeAmerica assertions are concerned.
¶ 133 For one example, the Accrediting Commission identifies
certified public accountants as experts who are qualified to perform
independent employment verification audits.
¶ 134 For a second example, the trial court heard testimony about
employment rates from the accountant, from the executive director
55 of the Accrediting Commission, and from some CollegeAmerica
employees.
¶ 135 The accountant testified CollegeAmerica was reporting
graduates as employed in their field of study when they were
employed in unrelated occupations. He testified CollegeAmerica
identified graduates with degrees in Business Administration as
employed in their field of study because they obtained jobs such as
a produce clerk at a grocery store, an employee working at the
counter of a fast-food restaurant, and a sales associate at a clothing
store.
¶ 136 For a third example, the trial court considered evidence of
CollegeAmerica’s independent third-party audits. But, after
comparing this evidence with CollegeAmerica’s own records, the
court decided the accountant’s testimony was more credible than
the auditor’s testimony.
¶ 137 CollegeAmerica next asserts that it did not violate the
Consumer Act because it never used the graduate employment
rates reported to the Accrediting Commission in its advertisements.
But the court found otherwise. In one instance, the court, relying
on support in the record, determined that CollegeAmerica disclosed
56 the employment rates it reported to the Commission to prospective
students through its website, in its TV advertisements, on its flyers,
and on its postings around its Colorado campuses.
3. Claim Three: EduPlan
¶ 138 CollegeAmerica asserts that it accurately described the
benefits of the EduPlan, and that the Attorney General’s Consumer
Act claim attacks “the value” of a CollegeAmerica degree. We
¶ 139 We conclude evidence presented at trial supported the trial
court’s determination CollegeAmerica misrepresented the benefits of
the EduPlan to prospective and current students.
¶ 140 CollegeAmerica touted the EduPlan to prospective students
through flyers, in its advertising, on its website, and during
admissions interviews as a way to afford college and to re-establish
credit.
¶ 141 But the reality was different. CollegeAmerica was aware that
significant portions of its student population came from
economically disadvantaged backgrounds and that these students
were not likely to be able to afford a CollegeAmerica education.
CollegeAmerica was also aware its students were facing a greater
57 likelihood of defaults on EduPlan payments during school and after
graduation. For example, evidence at trial showed that, between
2003 and 2006, approximately 70% of EduPlan borrowers defaulted
on their payments. Between 2010 and 2016, more than 80% of
students were assessed late fees on their student loans. Despite
being aware of these statistics, CollegeAmerica continued to tell
prospective students through its advertising that the EduPlan made
college more affordable and would help them re-establish their
¶ 142 CollegeAmerica asserts that it did not violate the Consumer
Act because it accurately described the benefits of the EduPlan. In
support of this assertion, it cites a statement made by the judge
who presided over the preliminary injunction hearing in this case,
who said it accurately described the EduPlan. But a preliminary
injunction hearing is not designed to be a full hearing at which a
party presents its entire case. Litinsky v. Querard, 683 P.2d 816,
819 (Colo. App. 1984); see also Governor’s Ranch Pro. Ctr., Ltd. v.
Mercy of Colo. Inc., 793 P.2d 648, 651 (Colo. App. 1990)(noting a
party during a preliminary injunction hearing does not have “the
incentive to develop [its] case as thoroughly as during trial”). So the
58 judge’s findings during the preliminary injunction hearing were not
determinative of the case’s merits, which were developed in the
proceeding held by the trial court. See Mt. Emmons Mining Co. v.
Town of Crested Butte, 690 P.2d 231, 239-40 (Colo. 1984)(noting
the findings made in connection with a request for a preliminary
injunction are not conclusive on the ultimate merits of the
controversy). For this reason, the statements made by the judge
during the preliminary injunction hearing do not override the
findings of fact made by the trial court after an extensive trial.
¶ 143 Next, we do not agree with CollegeAmerica’s attempt to
reframe the Attorney General’s Consumer Act claim as a qualitative
attack on the value of a CollegeAmerica education. We have already
rejected CollegeAmerica’s contention that the Attorney General’s
case constitutes an allegation of educational malpractice. Turning
to this issue, the Attorney General did not allege a CollegeAmerica
education lacked value because students were financially worse off
after graduating; rather, the Attorney General alleged
CollegeAmerica was misrepresenting the benefits of the EduPlan to
students. In other words, the focus of the Attorney General’s case
was on the misrepresentations CollegeAmerica made to students
59 concerning the EduPlan, not on the quality of the education they
received.
4. CollegeAmerica’s Catalog Arguments: Claims Four Through Six
¶ 144 Because CollegeAmerica makes similar assertions about the
LSO, EMT, and sonography claims, which were covered by
Consumer Act Claims Four through Six, we will address these
assertions together. Where CollegeAmerica makes an assertion
unique to one of the Consumer Act claims, we will point it out.
¶ 145 CollegeAmerica submits that its catalog listings and
advertisements for EMT, LSO, and sonography did not violate the
Consumer Act. As to each claim, CollegeAmerica contends that (1)
disclaimers on the catalog informed consumers of the unavailability
of, or limitations on, specific programs; (2) evidence at trial did not
prove it acted with an intent to deceive; and (3) the penalties
assessed against it were excessive. Concerning specific claims,
CollegeAmerica also submits that the statute of limitations bars the
EMT claim.
a. Disclaimers
¶ 146 CollegeAmerica contends that, had the trial court conducted a
holistic review of the advertisements, it would have determined that
60 its use of disclaimers mitigated any potential Consumer Act
violation. We disagree.
¶ 147 Regarding the EMT courses, CollegeAmerica submits that the
disclaimer on the 2006-2008 catalog stated the “EMT option may
not be available at all campuses.” It adds the 2009 catalog only
listed EMT as among the “possible certifications and licenses”
students could receive. And, it notes, a disclaimer on the catalogs
used from 2006 to 2011 notified students the medical specialties
program would “prepare students for possible certification or
licensing” for LSO, so students were informed the program may not
meet all requirements necessary for certification.
¶ 148 While use of a disclaimer may — in some cases — remedy
deceptive advertising, a disclaimer alone is not always sufficient to
eliminate the underlying deception. See May Dep’t Stores Co., 863
P.2d at 979 (noting disclosures are ineffective if the consumer may
be confused by the disclosure or if the advertising is false). In this
case, the trial court considered the record and determined that the
disclaimers did not adequately remedy CollegeAmerica’s deceptive
advertising.
61 ¶ 149 For example, the trial court found that CollegeAmerica was
repeatedly notified that, as early as 2008, consumers were confused
about the availability of EMT training. One CollegeAmerica
employee testified that, between 2009-2010, she had “constant
issues” with students complaining they believed they would be able
to get an EMT certification, but they did not learn it would not be
possible until late in their academic careers. Despite having this
knowledge, CollegeAmerica continued to list EMT certification in its
catalog, in admission binders, and on its website, and its
admissions employees discussed EMT certification during
interviews. Even with the disclosure listed on the catalog, some
students enrolled in the medical specialties program because they
believed they could obtain EMT certification.
¶ 150 The record also supports the trial court’s conclusion that the
LSO disclaimers did not remedy CollegeAmerica’s deceptive
advertising. Following a rule change by state regulators in 2005,
CollegeAmerica’s medical specialties program no longer met the
minimum qualifications needed to allow students to sit for the LSO
certification exam following graduation. In response,
CollegeAmerica added disclaimers to advertisements and the
62 catalog to clarify that the medical specialties program “would
prepare students for possible certification” or the program “leads to
certification.”
¶ 151 But evidence at trial indicated the disclaimers did not remedy
the students’ confusion over LSO certification. Despite knowing the
medical specialties program did not meet the LSO certification
requirements, CollegeAmerica continued to advertise that its
coursework would prepare students to sit for the LSO exam.
Admissions employees continued to lead potential students to
believe they would be prepared to sit for the LSO exam upon
graduation.
¶ 152 As early as 2008, CollegeAmerica received a report containing
complaints from students who believed they would be able to sit for
the LSO exam following graduation. In 2011, CollegeAmerica
received a letter from the Accrediting Commission including
statements from students such as the following:
• “[CollegeAmerica] should be honest about what programs
you can be certified in because a lot of people wanted to
do limited radiology and it’s not available.”
63 • “I was led to believe that I could obtain a radiology
certification and found out in the middle of my education
that information was untrue.”
And, at trial, several former students testified they felt they had
been misled into believing the medical specialties program would
prepare them to sit for the LSO exam.
¶ 153 We conclude the record supports the trial court’s
determination the disclaimers used by CollegeAmerica did not
remedy its deceptive advertising practices. Despite the disclaimers,
students remained confused and continued to enroll in
CollegeAmerica’s programs under the impression they would be
prepared to obtain EMT certification or sit for the LSO exam.
b. Intent to Deceive
¶ 154 CollegeAmerica submits that the record does not contain
evidence showing it knowingly engaged in a deceptive trade practice
regarding the EMT, LSO, and sonography claims. Specifically,
CollegeAmerica asserts that any representations about EMT
certification and the sonography program in the catalogs were — at
most — negligent or honest mistakes. Regarding the LSO claim,
CollegeAmerica contends that its conduct was not knowingly
64 deceptive because it took steps to address student confusion after it
became aware of their complaints. We are not persuaded.
¶ 155 To establish a claim under the Consumer Act, a plaintiff must
show the defendant “knowingly engaged in a deceptive trade
practice.” Crowe, 126 P.3d at 204. The Consumer Act provides an
absolute defense to misrepresentations caused by negligence or by
an honest mistake. Id. Consequently, liability under the Consumer
Act depends upon the knowledge or intent existing at the time of
the advertising conduct. Id.
¶ 156 In this case, there was evidence in the record from which the
trial court could infer CollegeAmerica knowingly engaged in
deceptive trade practices. See Chaffin, Inc. v. Wallain, 689 P.2d
684, 688 (Colo. App. 1984)(noting intent may be proved by
circumstances as well as direct proof). For example, from 2006 to
2010, CollegeAmerica advertised EMT as a possible certification in
its course catalog, in a flyer, in its admissions binder, on its
website, and during admissions interviews. But, during trial,
CollegeAmerica admitted it did not provide EMT training at any
Colorado location.
65 ¶ 157 A report by a state agency indicated some former
CollegeAmerica students “had enrolled believing . . . that completion
would qualify them to sit for [an LSO] exam” or they would be able
to get an EMT certification, “only to learn differently after having
completed much of the program.” Student complaints led several
CollegeAmerica faculty members to share their concerns about the
EMT and LSO programs with CollegeAmerica’s management during
faculty meetings. Despite being aware of the complaints and the
students’ confusion, CollegeAmerica continued to list EMT
certification on its website as late as August 2010.
¶ 158 Similarly, evidence in the record supported the trial court’s
conclusion CollegeAmerica knowingly deceived students through its
LSO advertisements. CollegeAmerica advertised LSO licensure as
part of its medical specialties program on television, in mailers and
in newspapers, on the internet, and during its admissions
interviews. But, following the 2005 rule change to LSO licensure,
CollegeAmerica was aware its program no longer met the minimum
requirements necessary to sit for the exam after graduation.
Between 2005 and 2010, CollegeAmerica received reports from
agencies, including the Accrediting Commission, containing
66 multiple consumer complaints. These complaints were evidence
students enrolled in the college believing they could sit for the LSO
exam after graduation, only to learn late in their education that the
program did not meet the minimum qualifications. Despite this,
CollegeAmerica continued to advertise LSO certification from 2006
to 2011, and admissions employees continued to tell students the
college’s programming met the requirements for the LSO exam.
¶ 159 The record also supports the trial court’s finding that
CollegeAmerica knowingly deceived its students by advertising a
nonexistent sonography program. After Mile High Medical Academy
closed, CollegeAmerica told prospective students it intended to
create its own sonography program the following year. But
CollegeAmerica was then aware it lacked the equipment necessary
to offer the program and the program had not been approved by the
Accrediting Commission.
¶ 160 CollegeAmerica listed the sonography program in its catalog
beginning in 2012. It began to receive inquiries from prospective
students about the program, and some students enrolled in
CollegeAmerica because admissions employees told them there
would be a sonography program. While CollegeAmerica eventually
67 decided to forgo a sonography program, it continued to advertise
the program in its catalog through April 2014.
¶ 161 Based on this evidence, we conclude the trial court could
reasonably infer CollegeAmerica was acting with knowledge of its
deceptive trade practices. In each situation, CollegeAmerica
advertised a program would lead to a specified result, despite
knowledge to the contrary that it would not. CollegeAmerica
learned of these problems in various ways: from misled students
who were confused and who filed complaints, from faculty
members, and from reports issued by the Accrediting Commission.
Yet CollegeAmerica continued to distribute the same
misinformation.
¶ 162 In response, CollegeAmerica asserts that the court erred in
deciding it possessed the state of mind necessary to violate the
Consumer Act because its conduct was more akin to being
negligent or to making honest mistakes. Regarding the sonography
program, it claims it did not knowingly deceive students because it
had a good faith intention to create the program. And, concerning
the LSO exam, it also asserts that it did not knowingly deceive
68 students because it sent out a letter addressing certification
requirements after the college learned of the student complaints.
¶ 163 But determining CollegeAmerica’s intent was a question of fact
left to the trial court’s sound discretion. Nixon v. City & County of
Denver, 2014 COA 172, ¶ 31. As discussed above, the court heard
testimony and reviewed voluminous evidence before concluding
CollegeAmerica knowingly engaged in deceptive advertising. As a
result, CollegeAmerica’s disagreement is with the trial court’s
factual findings; but, because the court’s findings are supported by
the record, we defer to its judgment. See Shekarchian, ¶ 27 (noting
where the trial court acts as fact finder, we defer to its credibility
determinations and will not disturb its findings of fact unless they
are clearly erroneous).
c. Excessive Penalties
¶ 164 CollegeAmerica submits that the trial court erred in imposing
the penalties it decided to impose. But CollegeAmerica only raises
this submission in a handful of sentences, and it does not develop
its reasoning for why the assessed penalties are impermissible. We
therefore will not consider this submission. See Gravina Siding &
Windows Co. v. Gravina, 2022 COA 50, ¶ 71 (“[I]t is not this court’s
69 function to speculate as to what a party’s argument might be.”
(alteration in original)(quoting People v. Palacios, 2018 COA 6M,
¶ 29)); see also Galiant Homes, LLC v. Herlik, 2025 COA 3, ¶ 14
(declining to “consider undeveloped and unsupported arguments”
(citation omitted)).
d. Statute of Limitations on EMT Claim
¶ 165 CollegeAmerica submits that the relevant advertising all
occurred before December 5, 2009, so the Attorney General’s claim
about its EMT program is barred by the statute of limitations. We
¶ 166 We interpret a statute of limitations consistently with its
purpose of promoting justice, avoiding unnecessary delay, and
preventing the litigation of stale claims. Murry v. GuideOne
Specialty Mut. Ins. Co., 194 P.3d 489, 491 (Colo. App. 2008). Under
the Consumer Act, a cause of action must be brought within “three
years after the date on which the false, misleading, or deceptive act
or practice occurred or the date on which the last in a series of such
acts or practices occurred.” § 6-1-115, C.R.S. 2025. If the evidence
is disputed, the point at which a claim accrues is generally a
question of fact left for the fact finder to resolve, see Jackson v. Am.
70 Fam. Mut. Ins. Co., 258 P.3d 328, 332 (Colo. App. 2011), and the
party asserting the statute of limitations as a defense bears the
burden of proof. Rademacher v. Greschler, 2020 CO 4, ¶ 30.
¶ 167 The trial court decided CollegeAmerica continued to
misrepresent the availability of EMT training past December 2009.
This decision is supported by the record.
¶ 168 The Attorney General filed the case against CollegeAmerica on
December 1, 2014, and the parties entered into a tolling agreement
that was effective beginning December 5, 2012. When considered
together with the Consumer Act’s statute of limitations found in
section 6-1-115, the effect of the tolling agreement on our analysis
of this issue is clear: If all the acts or practices occurred before
December 5, 2009, then the Consumer Act claim concerning the
EMT program would be barred. But, if one act or practice in the
series of acts or practices concerning the EMT program occurred
after December 5, 2009, the claim would not be barred.
¶ 169 We conclude the claim was not barred. The trial court heard
evidence indicating CollegeAmerica distributed its catalog
containing misleading representations about EMT training from
2006 to 2008, misrepresented EMT training to prospective students
71 during admissions interviews from January 2008 until August
2009, distributed an admissions binder containing misleading
statements about EMT training during 2009, and advertised the
availability of EMT training on CollegeAmerica’s Colorado-specific
website until August 2010. This evidence supports the court’s
determination CollegeAmerica engaged in a series of misleading
advertisements beginning as early as 2006, continuing through
2010, with at least one act — advertising EMT availability on its
website — occurring after December 5, 2009.
¶ 170 We are not persuaded by CollegeAmerica’s assertion that all
the deceptive advertisements occurred before the tolling date and
that the EMT advertisement on its website was “a simple mistake.”
The facts at trial concerning this issue were disputed, and we defer
to the trial court’s findings if they are supported by the record,
which they are. See Jackson, 258 P.3d at 332. For example, the
court was not required to accept testimony that including EMT
training on the website during 2010 was a “simple mistake.” When
acting as the fact finder, it is the trial court’s duty to determine the
credibility of witnesses, and we will not disturb those findings
absent clear error. See Shekarchian, ¶ 28.
72 VI. Claims Against the Individual Defendants and the Living Trust
¶ 171 We turn to the claims raised by the individual defendants,
Barney and Juhlin, and we will then address the claims raised by
the Carl Barney Living Trust.
A. Barney and Juhlin
¶ 172 Barney and Juhlin contend that the trial court made several
errors applying to each of the six Consumer Act violations.
¶ 173 First, they assert that the evidence did not support the court’s
finding that the advertisements were false. We discussed the
deceptive nature of CollegeAmerica’s advertising above, and,
because the same analysis and the same result applies to Barney
and Juhlin’s assertion, we will not repeat it now.
¶ 174 Second, they submit that the evidence did not establish they
acted with the intent to deceive consumers.
¶ 175 Third, they raise contentions unique to their individual
circumstances.
1. Applicable Law and Standard of Review
¶ 176 Individual corporate officers and agents can be held liable
under the Consumer Act. § 6-1-113(1), C.R.S. 2025 (“The
provisions of this article shall be available in a civil action for any
73 claim against any person who has engaged in or caused another to
engage in any deceptive trade practice listed in this article.”); see
also Hoang v. Arbess, 80 P.3d 863, 870 (Colo. App. 2003). A person
is defined as “an individual, corporation, business trust, estate,
trust, partnership, unincorporated association, or two or more
thereof having a joint or common interest, or any other legal or
commercial entity.” § 6-1-102(6), C.R.S. 2025.
¶ 177 Corporate agents are liable for torts of the corporation if they
approved of, sanctioned, directed, actively participated in, or
cooperated in such conduct. See Colo. Coffee Bean, LLC v. Peaberry
Coffee Inc., 251 P.3d 9, 28 (Colo. App. 2010)(citing Hoang, 80 P.3d
at 867-68). An agent may “be held personally liable for his or her
individual acts . . . even though committed on behalf of the
corporation, which is also held liable.” Hoang, 80 P.3d at 867. “At
a minimum, personal liability attaches to a defendant who was
directly involved in the conduct through conception or
authorization.” Id. at 868. But other direct involvement, “such as
active participation or cooperation, specific direction, or sanction of
the conduct, also may be sufficient.” Id. Whether an individual
defendant approved of, directed, actively participated in, or
74 cooperated in the corporation’s negligent conduct is usually a
question of fact. Id.
¶ 178 Barney and Juhlin assert that the trial court’s application of
Hoang stretched its holding beyond its breaking point. They cannot
be held liable under the Consumer Act, they add, because they did
not directly engage in CollegeAmerica’s alleged violations and
because extending liability to their conduct would be tantamount to
imposing liability on individuals simply by virtue of their positions
as corporate officers.
¶ 179 But Hoang did not impose liability on corporate officers merely
because they were corporate officers. Rather, Hoang imposed
important limits on such liability. For example, “an officer of a
corporation cannot be held personally liable for a corporation’s tort
solely by reason of his or her official capacity.” Id. at 867. And,
“[t]o be found personally liable to third persons for a tort, the officer
of a corporation must have participated in the tort.” Id. at 868
(emphasis added). Hoang has been around for over twenty years.
Although Barney and Juhlin claim it can be used to unfairly expand
the liability of corporate officers, they have not cited, and we have
75 not found, any case since Hoang was decided indicating Hoang
leads to such unfair results.
¶ 180 We reject Barney and Juhlin’s invitation to ignore Hoang;
instead we choose to follow its reasoning. Accordingly, we
conclude, for the following reasons, substantial evidence supported
the trial court’s findings that both men knowingly directed and
participated in CollegeAmerica’s misrepresentations.
2. Knowledge of Deception and Intent to Deceive
¶ 181 Barney and Juhlin submit that they lacked knowledge that
any of CollegeAmerica’s advertising was false and that they did not
intend to deceive prospective and current students. We disagree.
¶ 182 As we understand their contention, Barney and Juhlin seek to
challenge the adequacy of the evidence supporting the trial court’s
findings that (1) they had knowledge specific CollegeAmerica
advertisements were false or misleading, and (2) they intended to
deceive students by disseminating the false or misleading
advertisements. But their contention asks us to reweigh the
evidence and to substitute our judgment for that of the trial court.
This we cannot do. Id.
76 3. Specific Attacks on Consumer Act Claims
¶ 183 We turn to Barney and Juhlin’s attacks on each of the trial
court’s findings concerning the six Consumer Act claims.
a. Claim One: National Wage Data
¶ 184 We conclude there is sufficient evidence in the record to
support the trial court’s determination Barney and Juhlin were
liable for deceptively using national wage data in CollegeAmerica’s
¶ 185 First, evidence showed Barney and Juhlin acted with
knowledge that CollegeAmerica’s use of the national wage data in
advertising was misleading. For example, there was evidence
showing Barney was integral to the creation, operation, and
administration of many of CollegeAmerica’s programs and much of
its advertising.
¶ 186 Before 2012, Barney was president and chief executive officer
of a company providing senior management oversight and support
services to for-profit colleges, including CollegeAmerica. Barney
controlled this company through the Carl Barney Living Trust,
which was the company’s sole shareholder. Under Barney, this
77 company directly provided training, marketing, and accounting
services to CollegeAmerica.
¶ 187 This company merged into a successor company, the Center
for Excellence in Higher Education, and, from 2012 to 2014, Barney
was the chief marketing officer for the successor company.
¶ 188 Throughout the period covered by the Attorney General’s
complaint, Barney exercised control over the day-to-day operations
of CollegeAmerica via written policies and procedures. He wrote
letters, memos, and directives that CollegeAmerica’s staff was
expected to follow.
¶ 189 Barney also exercised significant control over CollegeAmerica’s
training and advertising programs. He had copyrights on
admissions and financial planning manuals, and he issued
directives included in them. As the chief marketing officer, Barney
controlled CollegeAmerica’s advertising through policies and
directives he had written. In 2008, he authored a checklist
applying to all of CollegeAmerica’s advertising. He was responsible
for reviewing all advertisements until mid-2011 to 2012, when
Juhlin was hired. From 2010 until the time this case was filed,
78 either Barney or Juhlin reviewed approximately 90% of
CollegeAmerica’s advertisements.
¶ 190 In 2014, Barney issued a letter directing staff to use national
wage data in CollegeAmerica’s advertisements. He also began the
process of collecting salary data from CollegeAmerica’s graduates.
He received regular information about the starting salaries of
CollegeAmerica’s graduates, which he distributed to
CollegeAmerica’s executives and career services staff.
¶ 191 This evidence supports the trial court’s finding Barney knew
CollegeAmerica’s use of the national wage data was misleading.
Barney created the procedures and checklists staff were required to
use when creating advertisements, and he was responsible for
approving all advertisements used by CollegeAmerica. He also
created the process for collecting wage data from CollegeAmerica
graduates, and he issued directives requiring CollegeAmerica to use
national wage data in advertisements.
¶ 192 Likewise, the evidence supports the trial court’s imposing
liability on Juhlin for his role in CollegeAmerica’s use of national
wage data in its advertisements. CollegeAmerica’s policy required
Juhlin or Barney to approve all of CollegeAmerica’s advertisements.
79 Juhlin received monthly operational reports including campus-level
information about graduate wages, and he had access to
CollegeAmerica’s data on graduate salaries. Mailers sent out as
recently as 2014 — when Juhlin was CollegeAmerica’s chief
executive officer — contained misleading national wage information.
These mailers were like approximately seventy-five other advertising
campaigns conducted by CollegeAmerica between 2010 and 2015.
¶ 193 The record also supports the trial court’s finding that Barney
and Juhlin intended to deceive students by using the national wage
data in advertising. At trial, a former director of internet advertising
for the Center for Excellence in Higher Education acknowledged
CollegeAmerica used information about earning potential — using
only national wage information — on its websites to “attract
students” to enroll. But the only salary information on the websites
was the national wage information. And, as noted above, the
advertising strategy was created and directed by Barney and Juhlin.
¶ 194 Finally, in 2015, the Accrediting Commission notified the
college its “advertisements include[d] information regarding
potential salaries . . . [that] may [have been] misleading.” Juhlin
informed the Commission that, “effective May 2015,
80 [CollegeAmerica] . . . no longer puts any income or salary
information into its advertisements.” Despite this assurance,
CollegeAmerica continued to include salary information in its
advertisements.
b. Claim Two: Employment Outcomes
¶ 195 We conclude the record supports the trial court’s
determination that Barney and Juhlin were liable for knowingly
misrepresenting graduate employment rates by posting inflated
employment rates online and around CollegeAmerica’s Colorado
campuses.
¶ 196 The Accrediting Commission required member schools to file
annual reports including metrics, such as the percentage of
graduates who found employment in a training-related field.
CollegeAmerica submitted its annual reports to the Commission in
October or November of each year.
¶ 197 Witnesses at trial testified CollegeAmerica was aware wage
information and employment placement rates were important to
prospective students’ decisions to attend CollegeAmerica.
CollegeAmerica leveraged this knowledge by emphasizing high
employment rates for specific degree programs during its
81 admissions process, on its website, and on postings across its
¶ 198 As is relevant to our analysis, Barney was an active
participant in CollegeAmerica’s misleading use of the inflated
employment rates. While at CollegeAmerica, Barney consistently
received operational reports containing detailed information about
CollegeAmerica’s graduates. And, as the architect of
CollegeAmerica’s training manuals and admissions, he was
essential in directing staff training and the methods used by
employees during the admissions process to convince students to
enroll. He was also responsible for reviewing CollegeAmerica’s
advertisements, which included approving the representations in
them.
¶ 199 Juhlin engaged in similar conduct. Like Barney, he approved
the representations made in CollegeAmerica’s advertisements by
reviewing and authorizing nearly all the advertisements used by the
college. He received monthly operations reports including
information on graduates’ wages and employment placement rates.
He attended and participated in the training of admissions staff.
82 ¶ 200 The record supports the trial court’s finding that Barney and
Juhlin intended to deceive CollegeAmerica’s students. They were
aware wage and employment information was necessary for
students to make an informed decision about enrolling in
CollegeAmerica. They both consistently received information about
starting salaries and employment of CollegeAmerica’s graduates.
And they were both aware of the significant problems surrounding
the wage and employment information they used that have been
described above.
c. Claim Three: EduPlan
¶ 201 We conclude the record supports the trial court’s finding
Barney and Juhlin knowingly misrepresented the benefits of
CollegeAmerica’s EduPlan because they actively participated in
CollegeAmerica’s misrepresentations about those benefits.
¶ 202 Barney created the EduPlan in 2002. He also drafted and
revised the college’s procedures and directives relating to the
EduPlan. CollegeAmerica advertised the EduPlan as a means by
which students could make college affordable and re-establish their
credit. Both Barney and Juhlin were responsible for reviewing and
83 approving all advertisements about the EduPlan used by
CollegeAmerica since 2010.
¶ 203 Admissions employees were responsible for administering the
EduPlan program in accordance with the directives Barney
authored. The employees were trained to minimize students’
objections under the plan to encourage higher enrollment.
Admissions employees typically spent about fifteen minutes
explaining the EduPlan paperwork, and only a few minutes
reviewing the monthly payment plans.
¶ 204 At trial, a CollegeAmerica admissions employee testified that
about twenty-five to thirty percent of students appeared confused
about the EduPlan, and she raised this concern with her
supervisor. CollegeAmerica also received feedback students were
“overloaded” with the information they received on the same day,
and prospective students told the college they did not want to take
out loans. But the college’s financial aid planners were trained to
provide students with the EduPlan information to see if they could
change the students’ minds. Some employees also raised concerns
that some prospective students could not afford CollegeAmerica’s
tuition and the EduPlan payments, but these concerns were
84 dismissed because, “in the end, it was the admission consultant’s
job to push forward with enrollment.”
¶ 205 Barney and Juhlin were aware significant numbers of
students were unable to afford their EduPlan payments. The entity
hired to service the EduPlan sent monthly lists of delinquent
EduPlan borrowers to CollegeAmerica.
¶ 206 Barney authorized the sale of the EduPlan debt to buyers in
both 2007 and 2013.
d. Claim Four: LSO Certification
¶ 207 We conclude the record supports the trial court’s finding that
Barney and Juhlin knowingly misrepresented LSO licensure as part
of CollegeAmerica’s medical specialties program.
¶ 208 Barney was an active participant in the creation of
CollegeAmerica’s medical specialties program, training
CollegeAmerica’s admissions staff, and reviewing and approving the
LSO advertisements. He created the program in the early 2000s.
¶ 209 In 2009, Barney identified LSO licensure as an “advertising
opportunit[y]” for the college. From 2008 to 2011, CollegeAmerica
advertised its medical specialties program as leading to LSO
certification. CollegeAmerica made similar statements in its course
85 catalog, which was published from 2006 to 2011. Barney approved
CollegeAmerica’s LSO advertisements because he reviewed and
authorized nearly all of them during this period. And the
procedures in the manual Barney wrote directed employees to
continue telling students that LSO certification was available under
the medical specialties program through at least 2012.
¶ 210 Juhlin was also an active participant in CollegeAmerica’s
dissemination of misleading LSO advertisements. Like Barney,
Juhlin shared responsibility for reviewing and approving all of
CollegeAmerica’s advertisements, including advertising about the
LSO program on television, and approving advertisements and
catalog listings running through 2011. Juhlin was also aware
CollegeAmerica’s programs did not prepare students for the LSO
licensure exam.
¶ 211 Although they were aware of the state regulators’ 2005 rule
change resulting in CollegeAmerica’s medical specialties program no
longer meeting the clinical hour requirement need for students to
sit for the LSO examination upon graduation, Barney and Juhlin
continued to make misleading representations about the LSO
programs to prospective students.
86 ¶ 212 For example, mailed advertisements sent from 2006 to 2011
told students CollegeAmerica’s programs would “prepare students
for possible certification or licensing” in LSO. Additionally, flyers
posted on CollegeAmerica’s Denver campus inaccurately informed
students the only prerequisite for the LSO exam was “completi[ng]
all the courses, including [the] externship.” Juhlin testified he was
aware this inaccurate flyer was posted around the campus
sometime around 2010. Admissions employees, complying with
CollegeAmerica’s procedures created by Barney, continued to tell
students their coursework would prepare them to sit for the LSO
exam upon graduation.
¶ 213 As early as 2008, CollegeAmerica began receiving complaints
from disappointed students who thought they would be able to sit
for the LSO exam after graduating. After receiving these
complaints, Barney sent out a letter addressing certification
requirements for all of CollegeAmerica’s programs. But again, in
2011, the Accrediting Commission sent a letter to CollegeAmerica
informing it of student complaints about its representation of LSO
certification. Despite this information, Barney and Juhlin
87 continued to review and approve CollegeAmerica’s misleading
representations about LSO certification.
e. Claim Five: EMT Certification
¶ 214 We conclude the record supports the trial court’s finding
Barney knowingly misrepresented the availability of EMT training at
CollegeAmerica’s Colorado campuses. We also conclude, however,
that the court erred when it found that Juhlin knowingly did so
because he was not employed at CollegeAmerica during the relevant
time. Nevertheless, we conclude that this single error was
harmless, considering all the other misrepresentations concerning
other claims in which Juhlin was involved. Cf. Terra Mgmt. Grp.,
LLC v. Keaten, 2025 CO 40, ¶ 42 (putative error in making an
adverse inference was harmless when a court also relied on other
evidence in making findings); In re Marriage of Adamson, 626 P.2d
739, 741 (Colo. App. 1981)(an evidentiary ruling did not amount to
reversible error when other cumulative evidence supported the
judgment). The judgments against both Barney and Juhlin
therefore stand.
¶ 215 Returning to Barney, he approved CollegeAmerica’s misleading
representations about the EMT certification by reviewing and
88 approving the advertisements concerning it. For example, between
2006 and 2010, CollegeAmerica advertised students could earn the
EMT certification through course catalogs, flyers, admissions
binders, its website, and admissions interviews. The
advertisements were specific to CollegeAmerica’s Colorado and
Wyoming campuses, and they contained a general disclaimer
indicating not all locations provided the EMT option. But
CollegeAmerica never offered the EMT certification at any of its
Colorado campuses, and there were no specific disclosures the EMT
certification was not offered in Colorado.
¶ 216 Barney was also instrumental in creating the procedures and
training followed by admissions employees. During admissions
interviews, CollegeAmerica employees routinely informed students
the medical specialties program would prepare students for the
certifications listed in the brochures, including the EMT
certification. Students also testified they enrolled in the medical
specialties program with the understanding it would lead to an EMT
certification.
¶ 217 Evidence supports the trial court’s finding Barney intended to
deceive prospective students by approving misleading
89 advertisements about CollegeAmerica’s EMT program. Students
testified that, based on CollegeAmerica’s advertisements, they
enrolled in the medical specialties program believing they would
eventually obtain the EMT certification.
¶ 218 The Accrediting Commission sent a letter to CollegeAmerica in
2008 informing it students were enrolling in the medical specialties
program based on their understanding the program would lead to
the EMT certification. Despite this letter, CollegeAmerica continued
to advertise the EMT certification as an available option in Colorado
through 2010.
f. Claim Six: Sonography
¶ 219 We conclude the record supports the trial court’s finding that
Barney and Juhlin knowingly made false representations about the
availability of a sonography degree program at CollegeAmerica’s
Colorado campuses. Barney and Juhlin actively participated in
CollegeAmerica’s false representations by reviewing and approving
CollegeAmerica’s advertisements and by creating and controlling
the training and procedures used by the college’s admissions
90 ¶ 220 In 2010, CollegeAmerica began informing prospective students
it would launch a sonography program within the next year. By
2012, CollegeAmerica began advertising a sonography program in
its course catalog. These advertisements continued until at least
April 2014. Under CollegeAmerica’s procedures, all these
advertisements required either Barney’s or Juhlin’s approval.
¶ 221 Admissions employees also encouraged students interested in
sonography to enroll in CollegeAmerica. Employees informed
students CollegeAmerica would have a sonography program, adding
students should enroll in the health administration program in the
meantime because that program’s coursework would correspond
with the sonography program. Students testified they would not
have enrolled in CollegeAmerica had they known there was a
possibility it would not offer sonography.
¶ 222 CollegeAmerica advertised a sonography program that never
existed. It took initial steps to obtain accreditation for a
sonography program through the Accrediting Commission, but it
never completed the process. After conducting a market study in
late 2012, CollegeAmerica decided not to create a sonography
91 program. But it continued to list sonography as a degree after it
decided to forgo creating the program.
¶ 223 The record also supports the trial court’s finding Barney and
Juhlin intended to deceive prospective students. Despite deciding,
in 2012, CollegeAmerica would not create a sonography program,
Barney and Juhlin continued to review and approve advertisements
in the college’s catalog telling students it offered a sonography
program. Indeed, Barney and Juhlin continued to advertise the
nonexistent sonography program even after students and employees
raised concerns. In early 2013, the Accrediting Commission sent
CollegeAmerica a complaint from a prospective student who was
concerned that the catalog listed sonography as an option but that
no Colorado campus offered the program. And a dean on
CollegeAmerica’s Fort Collins campus said there were frequent
inquiries from students about the sonography program, but
CollegeAmerica “can’t offer it, and I find that a little unsettling with
potential students. They all follow-up with well why does it say you
have it in the catalog?”
¶ 224 At a meeting in late 2013, the executive team, which included
Juhlin, decided to leave the sonography program in the catalog.
92 The sonography program was listed in the catalog until at least
April 2014.
4. Barney and Juhlin’s Other Contentions
¶ 225 Both Barney and Juhlin assert that (1) the reasonable
consumer standard applies to determining whether the national
wage data advertisement violated the Consumer Act; (2) the trial
court engaged in improper policymaking by requiring disclosure of
CollegeAmerica-specific wage data; and (3) no Consumer Act
violations could have occurred where CollegeAmerica’s advertising
was truthful.
¶ 226 These assertions, however, are the same as those raised by the
corporate defendants, and they are based on the same factual
allegations. We reject these contentions based on our previous
analysis. Supra Part V.A-B.
B. The Carl Barney Living Trust
¶ 227 The living trust submits that it cannot be held liable for the
Consumer Act violations under the alter ego theory based solely on
Barney’s control over the trust. Under these circumstances, we
93 ¶ 228 To establish liability under an alter ego theory, a court must
decide (1) the trust is the alter ego of the defendant; (2) the trust’s
separate form was used to perpetrate a fraud or defeat a rightful
claim; and (3) piercing the veil would achieve an equitable result.
Dill v. Rembrandt Grp., Inc., 2020 COA 69, ¶ 42. Although the trust
appears to challenge all three elements of this test in its briefing, we
shall only address its contention concerning the first element
because it did not sufficiently develop its contentions concerning
the second and third elements. See Sinclair Transp. Co. v.
Sandberg, 2014 COA 76M, ¶ 74 “[B]ald assertions of error that lack
any meaningful explanation or support in legal authority . . .
violate[] C.A.R. 28(a) and will not be addressed.”).
¶ 229 We review de novo a court’s legal conclusions in finding an
alter ego and in piercing the corporate veil, and we examine its
related factual findings for clear error. Sedgwick Props. Dev. Corp.
v. Hinds, 2019 COA 102, ¶ 22. We defer to the court’s factual
findings and disturb them only when they are not supported by the
record. Amos v. Aspen Alps 123, LLC, 2012 CO 46, ¶ 25.
94 ¶ 230 Under the first factor of the Dill test, the court must determine
whether the corporate entity is the alter ego of the person or entity
at issue. Dill, ¶ 28. An alter ego relationship exists when a legal
entity, such as a corporation or an LLC, is merely an
instrumentality for the transaction of the shareholders’ or members’
affairs and “there is such unity of interest in ownership that the
separate personalities of the corporation [or LLC] and the owners no
longer exist.” In re Phillips, 139 P.3d 639, 644 (Colo. 2006)(citation
omitted). In making this determination, courts consider factors
such as whether (1) the entity is operated as a distinct business
entity; (2) funds and assets are commingled; (3) adequate business
records are maintained; (4) the nature and form of the entity’s
ownership and control facilitate misuse by an insider; (5) the entity
is used as a “mere shell”; (6) the entity is thinly capitalized; (7) legal
formalities are disregarded; and (8) the entity’s funds or assets are
used for nonbusiness purposes. Dill, ¶ 29. Courts consider the
specific facts of the case but need not find every factor is satisfied to
decide an entity is an alter ego. Id. Depending on the entity in
question, some of the factors will not readily apply. Sedgwick
Props., ¶ 36.
95 2. Analysis
¶ 231 We conclude the record supports the trial court’s conclusion
that the trust operated as Barney’s alter ego.
¶ 232 First, the way the trust operated, and the nature and form of
its ownership, drastically increased the risk of its misuse. Barney
was the sole shareholder, trustee, and beneficiary of the trust. He
had control over the trust’s operations, and he benefited from its
business decisions.
¶ 233 Second, Barney used his control over the trust to exert control
over the Center for Excellence in Higher Education. The trust made
two loans, one of $200,000,000 and one of $231,000,000, to
finance the Center’s creation and its merger with other for-profit
colleges Barney owned, and he was the Center’s sole member and
chairman. As the trust’s sole shareholder, he was the Center’s
largest creditor, and he used the trust to fund and to control the
Center’s operations. In these ways, Barney’s position and control
blurred the lines between him and the trust. See Lakota Girl Scout
Council, Inc. v. Havey Fund-Raising Mgmt., Inc., 519 F.2d 634, 638
(8th Cir. 1975)(piercing the corporate veil was proper when, among
other things, evidence showed an individual was the corporation’s
96 sole shareholder; the individual was the corporation’s sole
incorporator; and only the individual gave loans to and borrowed
money from the corporation).
¶ 234 After the 2013 merger, the Center for Excellence in Higher
Education filed a change of ownership application with the
Department to maintain CollegeAmerica’s eligibility to participate in
Title IV funding. But the Department denied the Center’s
application because it determined that it was not operated as a
nonprofit. The Department reached this conclusion in part because
“the [t]rust retained the benefit of a continued stream of Title IV
revenues and Mr. Barney obtained significant control of [the
successor company], and, by extension, retained control of the
[various colleges].” The Department decided “the payments made
under the [loans], which are contingent on [the Center] ‘making
money,’ are essentially profit distributions to the trust —
substantially the same as it received when it was the sole
shareholder of the [various colleges].”
¶ 235 The Department’s denial of the successor company’s
application focused largely on the Department’s concern that
Barney’s control and his use of the trust would allow him to control
97 and extract profits from the Center. While we are not bound by the
decisions of federal agencies, we think the Department’s reasoning
is persuasive, and it supports our conclusion the Center was
Barney’s alter ego.
¶ 236 The trial court’s and remand court’s judgments are affirmed.
CHIEF JUDGE ROMÁN and JUDGE TOW concur.
Related
Cite This Page — Counsel Stack
Colorado v. Center for Excellence, Counsel Stack Legal Research, https://law.counselstack.com/opinion/colorado-v-center-for-excellence-coloctapp-2025.