COLLEGE ESSAY OPTIMIZER, LLC v. SIMPLE SOLUTIONS, INC.

CourtDistrict Court, D. New Jersey
DecidedJuly 28, 2023
Docket2:19-cv-18410
StatusUnknown

This text of COLLEGE ESSAY OPTIMIZER, LLC v. SIMPLE SOLUTIONS, INC. (COLLEGE ESSAY OPTIMIZER, LLC v. SIMPLE SOLUTIONS, INC.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
COLLEGE ESSAY OPTIMIZER, LLC v. SIMPLE SOLUTIONS, INC., (D.N.J. 2023).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY

COLLEGE ESSAY OPTIMIZER, LLC, Civ. No. 19-18410 (KM) (JBC) d/b/a COLLEGE ESSAY ORGANIZER, and METRO ACADEMIC PREP, INC., OPINION Plaintiffs,

v.

SIMPLE SOLUTIONS, INC.,

Defendant.

KEVIN MCNULTY, U.S.D.J.: Plaintiffs Metro Academic Prep, Inc. (“MAP”) and College Essay Optimizer, LLC d/b/a College Essay Organizer (“CEO”) commenced this action against defendant Simple Solutions, Inc. (“Simple Solutions”) in September 2019. (DE 1.) The gist of the complaint is that Simple Solutions is liable for the loss of CEO’s data that occurred when the server hosting CEO’s website crashed in April 2019, rendering the website unusable. (DE 1.)1 The complaint contains

1 Certain citations to the record will be abbreviated as follows:

DE = Docket entry in this matter Def. Mot. = Defendant’s brief in support of its motion for partial summary judgment (DE 49-2) Def. Opp. = Defendant’s brief in opposition to plaintiffs’ motion for partial summary judgment (DE 50) Pl. St. = Plaintiffs’ statement of undisputed material facts (DE 47-1) Def. Resp. = Defendant’s response to plaintiffs’ statement of undisputed material facts (DE 50-1) Def. St. = Defendant’s statement of undisputed material facts (DE 49-1) Pl. Resp. = Plaintiffs’ response to defendant’s statement of undisputed material facts (DE 51-1) Stern Decl. = Declaration of Daniel Stern in support of plaintiffs’ motion for partial summary judgment (DE 47-7) six causes of action, including negligence and breach of contract. (Id.) In December 2022, both parties moved for partial summary judgment. (DE 47, 49.) Those motions are now before the Court. For the reasons set forth below, the plaintiffs’ motion for partial summary judgment (DE 47) is DENIED and the defendant’s motion for partial summary judgment (DE 49) is GRANTED IN PART and DENIED IN PART. I. Background With noted exceptions, the following facts are undisputed. Daniel Stern is the sole owner, president, and chief executive officer of plaintiff MAP. (Pl. St. ¶1; Def. Resp. ¶1; Stern Decl. ¶1.) MAP offers academic support, test prep, and college admissions support primarily to high school students worldwide. (Pl. St. ¶4; Def. Resp. ¶4; Stern Dep. 15:3-10.) Stern is also the president and chief executive officer of plaintiff CEO, a separate company that was founded in 2008. (Stern Dep. 10:10-14.) MAP owns ninety percent of CEO, while the remaining ten percent is owned by non-party A-List Education. (Pl. St. ¶2; Def. Resp. ¶2.) Until 2017, CEO operated a publicly accessible website which, among other things, aggregated and delivered to users supplemental questions in college admission applications. (Pl. St. ¶¶5-8; Def. Resp. ¶¶5-8.) Website users included college applicants, parents, school counselors, and independent consultants. (Pl. St. ¶3; Def. Resp. ¶3.) In 2017, CEO changed its business

Stern Opp. Decl. = Declaration of Daniel Stern in opposition to defendant’s motion for partial summary judgment (DE 51-6) Weeks Dep. = Deposition of Matthew Weeks (DE 49-10) Cameron Dep. = Deposition of Keely Cameron (49-8) Stern Dep. = Deposition of Daniel Stern (DE 49-5) Israely Decl. = Declaration of Alon Israely in support of plaintiffs’ motion for partial summary judgment (DE 47-10) Greenspun Rep. = Report of Philip Greenspun (DE 50-3) Morris Dep. = Deposition of Stephanie Morris (DE 49-7) Agr. = Agreement between CEO and Simple Solutions dated June 2009 (DE 49- 6) model. (Pl. St. ¶6; Def. Resp. ¶6.) The tools on the CEO website were removed from public accessibility and remained available only to MAP employees, who utilized the CEO website as an operational, marketing, and lead generation tool. (Pl. St. ¶¶7-8; Def. Resp. ¶¶7-8.) Due to this change, CEO has not generated revenue for itself since 2017. (Stern Dep. 106:21-23.) Defendant Simple Solutions is a web design and development company owned by Jeremy and Keely Cameron. (Cameron Dep. 20:19-20; Weeks Dep. 21:5-27:14.) In addition to providing website coding and graphic design services, Simple Solutions helps clients select the technology on which a client’s website will operate by offering advice and guidance as to the available options. (Weeks Dep. 22:1-24:3, 25:9-18.) This includes assistance with selecting a server to host the website. (Id. 26:22-27:6.) Simple Solutions does not maintain servers itself, but instead relies on a hosting company to provide that service to its clients. (Id. 27:10-14.) In June 2009, CEO entered into an independent contractor agreement (“the Agreement”) with Simple Solutions. (DE 49-6.) In exchange for a monthly retainer, Simple Solutions agreed to build, design, maintain, and update the CEO website. (DE 49-6 at 5.) Simple Solutions also agreed to “maintain redundant backups of data (code/database) on a regular basis and provide CEO with the ability to download/receive code/database backups.” (Id.) Stern testified that the contract was originally drafted as one between Simple Solutions and MAP, rather than Simple Solutions and CEO. (Stern Dep. ¶22:22-25.) According to Stern, he explained to Simple Solutions at the outset of the parties’ relationship that MAP intended to mine CEO’s data for marketing purposes. (Stern Opp. Decl. ¶10.) Stern further explained that in hiring a web developer to complete and manage its website, it was CEO’s intent to benefit MAP because MAP relied on the data generated by the website and would suffer a significant loss if this data was destroyed. (Id. ¶11.) Although it is not entirely clear, Simple Solutions appears to dispute that the Agreement was originally drafted as between Simple Solutions and MAP. Simple Solutions points out that there is no documentary evidence of this earlier draft of the contract (Def. St. ¶5), and MAP has its own website, which is managed by another company (Def. St. ¶9; Pl. Resp. ¶9). Between 2009 and 2019, CEO relied on Simple Solutions to make changes and updates to the CEO website, including those changes required to convert the website to internal use only in 2017. (Pl. St. ¶13; Def. Resp. ¶13.) This work was mostly done by Matthew Weeks, a senior web developer at Simple Solutions. (Weeks Dep 21:5-9; Stern Dep. 36:6-9.) The parties dispute whether the Agreement was terminated in 2013 in favor of an ad hoc working relationship. (Def. St. ¶11; Pl. Resp. ¶11.) From 2009 to 2013, CEO paid Simple Solutions a monthly retainer for its services pursuant to the Agreement. (Def. St. ¶10; Pl. Resp. ¶10.) In 2013, CEO stopped paying a monthly retainer and instead billed Simple Solutions for its time and materials on an as-needed basis. (Cameron Dep. 65:4-9; 69:1-5.) The Agreement provides that “[t]he Payment Schedule”—i.e., the monthly retainer— “may be updated by the parties from time to time during the ‘Term’ upon the mutual written agreement of the Parties.” (Agr. ¶3.) The parties never explicitly discussed whether the Agreement was terminated, and Stern evidently believed that it remained in effect throughout the course of the parties’ working relationship. (Stern Opp. Decl. ¶¶18-19.) At some point, CEO also began paying Simple Solutions an annual fee to act as the “interpreter” between CEO and the company that hosted its server, Lunarpages. (Cameron Dep. 69:8-24; Weeks Dep. 164:21-165:19.) This annual fee ranged from $350 to $500. (Cameron Dep. 69:13-15.) Simple Solutions communicated with Lunarpages on CEO’s behalf and coordinated all server upgrades and maintenance with Lunarpages and CEO. (Pl. St. ¶12; Def. Resp. ¶12.) Stern testified that he communicated directly with Lunarpages only once, when an urgent issue arose in the middle of the night, and that Jeremy Cameron instructed him the next morning to contact Simple Solutions instead of Lunarpages with any future concerns. (Stern Dep. 27:21-30:5.) At the beginning of the parties’ relationship, the CEO website was hosted on a virtual private server. (Pl. St.

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COLLEGE ESSAY OPTIMIZER, LLC v. SIMPLE SOLUTIONS, INC., Counsel Stack Legal Research, https://law.counselstack.com/opinion/college-essay-optimizer-llc-v-simple-solutions-inc-njd-2023.