COLDWELL BANKER REAL ESTATE LLC v. THE BELLMARC GROUP LLC

CourtDistrict Court, D. New Jersey
DecidedSeptember 9, 2021
Docket2:14-cv-07926
StatusUnknown

This text of COLDWELL BANKER REAL ESTATE LLC v. THE BELLMARC GROUP LLC (COLDWELL BANKER REAL ESTATE LLC v. THE BELLMARC GROUP LLC) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
COLDWELL BANKER REAL ESTATE LLC v. THE BELLMARC GROUP LLC, (D.N.J. 2021).

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

COLDWELL BANKER REAL ESTATE, LLC, Civil Action No. 14-7926

Plaintiff, FINDINGS OF FACT AND v. CONCLUSIONS OF LAW

THE BELLMARC GROUP LLC, et al.,

Defendants.

ARLEO, UNITED STATES DISTRICT JUDGE

I. INTRODUCTION Plaintiff Coldwell Banker Real Estate LLC’s (“Coldwell Banker” or “Plaintiff”) brought this breach of contract action against Defendants The Bellmarc Group LLC, Bellmarc Downtown LLC, Bellmarc Brokerage Midtown Inc., Bellmarc East LLC, Bellmarc West LLC, Bellmarc Simone Song Inc., Bellmark Gramercy Chelsea Inc. (collectively the “Bellmarc Group”), AC Lawrence Real Estate LLC (“AC Lawrence” and with the Bellmarc Group, the “Franchisees”) and Neil Binder (“Binder” and together with the Franchisees, “Defendants”). The Court conducted a two-day bench trial on May 19-20, 2021, in which the parties were afforded a full opportunity to be heard, examine and cross-examine witnesses, present evidence bearing on the issues, and argue the law and evidence. For the reasons set forth below, the Court makes the following Findings of Fact and Conclusions of Law pursuant to Federal Rule of Civil Procedure 52(a). The Court finds that Defendants breached the operative Franchise Agreements and accordingly judgment will be entered for Plaintiff. II. FINDINGS OF FACT A. The Parties 1. Plaintiff is a limited liability company organized and existing under the laws of the State of Delaware with its principal place of business located at 175 Park Avenue, Madison, New

Jersey. Final Pretrial Order, Stipulated Facts ¶ 1, ECF No. 186. 2. The Franchisees are limited liability companies organized and existing under the laws of New York, and all members are residents of the State of New York. Stipulated Facts ¶¶ 2-9. 3. Binder is an individual and citizen of the State of New York who has been employed in real estate in New York City since 1977. Stipulated Facts ¶¶ 12, 15. B. The Parties’ Operations 4. Coldwell Banker was founded in 1906 and is the oldest national real estate brand in the United States, handling over 750,000 transactions annually and generating over $350 million in revenue. T1 14:7-25.1

5. Coldwell Banker has the exclusive right to use and sublicense certain trade names, trademarks, and service marks, including the name “Coldwell Banker”® (collectively referred to as the “Coldwell Banker Marks”). The Coldwell Banker Marks have been registered on the Principal Register of the United States Patent and Trademark Office, with other appropriate state agencies in the United States, and with government agencies of foreign countries. Stipulated Facts ¶ 18.

1 The Court refers to the trial transcript from May 19, 2021, ECF No. 235, as “T1.” The Court refers to the trial transcript from May 20, 2021, ECF No. 236, as “T2.” 6. The Bellmarc Group, owned by Binder, and AC Lawrence, owned by Anthony DeGrotta (“DeGrotta”) and Larry Friedman (“Friedman”) combined operations in or about October 1, 2012 and began doing business as of January 1, 2013. Stipulated Facts ¶ 13. C. Terms of the Franchise Agreements

7. Coldwell Banker and the Franchisees entered into a Real Estate Franchise Agreement dated March 27, 2013, as amended by the following addendums: Addendum to Franchise Agreement (dated March 27, 2013), Amendment to Franchise Agreement (dated May 13, 2013), Amendment to the Addendum to Franchise Agreement (dated May 22, 2013), First Addendum to Amendment to Franchise Agreement (dated October 24, 2013), Master Brand Marketing Fund Addendum to Franchise Agreement (dated November 8, 2013), and Third Addendum to Amendment to Franchise Agreement (dated December 10, 2013). Id. ¶ 19; Exs. P-1, P-2, P-4, P-5, P-6, P-7, P-8 (the “Franchise Agreements”). 8. Initially, the term of the Franchise Agreements was 10 years, which was later amended to 20 years. Exs. P-1 § 1.5; P-2 § 25.6.

9. The Franchisee Agreements required the “Owners” to actively manage and supervise the business operations of the Franchisees. Stipulated Facts ¶ 23. The Owners of the Franchisees include (1) Defendant Nice Idea, LLC, wholly owned by Binder, and (2) Defendant All Enterprises, LLC, which was owned by DeGrotta, Friedman, Lenny Flausso, and Frank Sanchez at the time the Franchise Agreements were executed. Id. ¶¶ 24-26. 10. Binder, Nice Idea, LLC, and All Enterprises, LLC each executed and conveyed to Coldwell Banker a Guaranty of Payment and Performance of the obligations of the Franchisees under the Franchise Agreements. Id. ¶ 35. 11. The Franchise Agreements required the Franchisees to report transactions to Coldwell Banker. Failure to do so is an event of default under the Franchise Agreements. Id. ¶ 29. 12. The Franchise Agreements required the Franchisees to maintain accurate financial statements and records and provide the same periodically to Coldwell Banker. Id. ¶ 31.

13. The Franchise Agreements required the Franchisees to pay Coldwell Banker franchise Royalty Fees, marketing fees, interest, and other amounts. Ex. P-1 §§ 7- 8, 11. 14. As for Royalty Fees, the Franchisees were to pay Coldwell Bank 6% royalty, calculated from the gross revenues of the Franchisees at the time of a closing. Id. § 7.1.1. 15. In one of the initial addendums before the franchise began operating, Coldwell Banker agreed to reduce the Royalty Fee to 2.25%, so long as the Franchisees were in compliance with the Franchise Agreements. Ex. P-2 § 25.3. 16. Royalty Fees were due immediately after the closing. Ex. P-1 § 7.1.1; T1 22:8-23:8. 17. As for marketing fees, the Franchisees were also required to pay into the “Brand Marketing Fund” (“BMF” or “NAF”), which was used for the promotion of the Coldwell Banker

brand nationally. T1 23:19-24:8. 18. The BMF contribution rate was calculated as a percentage of gross revenues of the Franchisees. The Franchise Agreements detailed that the Franchisees’ BMF contribution rates were 2.5% of the first $2 million in gross revenues reported during a calendar year,2 and then 0.5% of revenues thereafter. Ex. P-1 § 8.1. 19. The Franchise Agreements specified: “To be eligible for the reduced BMF contribution rates . . . you must have reported and paid Royalty Fees and BMF contributions on all Gross

2 Coldwell Banker also agreed to split the $2 million threshold for a reduced BMF fee between the Bellmarc Group and AC Lawrence, so that the Bellmarc Group had to report and pay royalties and BMF at 2.5% on $1.3 million in gross revenues in order to achieve the reduced rate of 0.5%. Ex. P-5 §§ 25.17, 25.18. Revenue. . . . [A]ll Gross Revenue on which Royalty Fees and BMF contributions are not paid within 30 days of accrual will be subject to a 2.5 percent BMF contribution.” Ex. P-5 §§ 25.17, 25.18. In other words, the lower BMF contribution range is operable only if the Franchisees pay their Royalty Fees when due immediately after a closing. T1 26:6-8.

20. Coldwell Banker agreed to use BMF contributions paid by the Franchisees to fund brand marketing in Manhattan, where the Franchisees were based. Ex. P-2 § 25.1. 21. Pursuant to the Franchise Agreements, the Franchisees agreed that the Royalty Fees and BMF contributions had to be paid regardless of whether any sums were due or might become due to the Franchisees from Coldwell Banker. Ex. P-1 §§ 7.3, 11.2. 22. If any payments under the Franchise Agreements, including Royalty Fees and BMF contributions, were more than 10 days late, they would bear interest thereafter at 18% per annum. Id. § 11.2. 23. The Franchise Agreements provided for “conversion funding,” which Coldwell Banker offered to certain new franchisees to help offset costs associated with moving from an

independent brokerage to a franchise-branded broker. Ex. P-2 §§ 25.8, 25.9; T1 31:19-32:3. 24.

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COLDWELL BANKER REAL ESTATE LLC v. THE BELLMARC GROUP LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/coldwell-banker-real-estate-llc-v-the-bellmarc-group-llc-njd-2021.