Cleveland Bakers and Teamsters Health and Welfare Fund v. Publicis Health, LLC

CourtDistrict Court, N.D. Ohio
DecidedFebruary 26, 2025
Docket1:24-cv-00664
StatusUnknown

This text of Cleveland Bakers and Teamsters Health and Welfare Fund v. Publicis Health, LLC (Cleveland Bakers and Teamsters Health and Welfare Fund v. Publicis Health, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cleveland Bakers and Teamsters Health and Welfare Fund v. Publicis Health, LLC, (N.D. Ohio 2025).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF OHIO EASTERN DIVISION

CLEVELAND BAKERS AND ) Case No. 1:24-cv-664 TEAMSTERS HEALTH AND ) WELFARE FUND, ) Judge J. Philip Calabrese ) Plaintiff, ) Magistrate Judge ) James E. Grimes, Jr. v. ) ) PUBLICIS HEALTH, LLC, ) ) Defendant. ) )

OPINION AND ORDER A third-party payor brings this putative class action against a marketing company whose clients include pharmaceutical companies that manufacture and sell opioids. The complaint asserts a claim under the Racketeer Influenced and Corrupt Organizations Act as well as State-law claims for violation of the Ohio Corrupt Practices Act, absolute public nuisance, and unjust enrichment. Defendant moves to dismiss. After the close of briefing on the motion to dismiss, the Ohio Supreme Court issued an opinion addressing how State law handles public nuisance actions like this one. Subsequently, Plaintiff moved to dismiss its public nuisance claim. For the reasons that follow, the Court GRANTS Plaintiff’s unopposed motion to dismiss the public nuisance claim and GRANTS Defendant’s motion to dismiss the remaining claims. STATEMENT OF FACTS Plaintiff Cleveland Bakers and Teamsters Health and Welfare Fund is a multi- employer trust fund that provides health and welfare benefits to members of Bakers’

Union Local No. 19 and Teamsters Local Union No. 507 in Northeast Ohio. (ECF No. 1, ¶ 40, PageID #14.) The Fund is a third-party payor: it indirectly purchases, pays for, or reimburses the costs of prescription drugs that are on its approved formularies. (Id.; id., ¶¶ 92 & 114, PageID #33 & #41–42.) “Positive placement on Plaintiff’s . . . formularies” results in “quicker and easier approval for a prescription’s coverage.” (Id., ¶ 92, PageID #33.) To help inform its decisions regarding a drug’s

placement on its formularies, Plaintiff engages pharmacy benefit managers as its agents. (Id., ¶¶ 91 & 114, PageID #32–33 & #41–42.) Defendant Publicis Health, LLC is a healthcare marketing company that forms part of a consortium of entities under the umbrella of parent company Publicis Groupe. (Id., ¶¶ 41 & 42, PageID #15.) In 2010, Purdue Pharma, L.P., a manufacturer of opioids, hired Publicis Health’s predecessor to “design and implement marketing tactics” and “provide[] marketing plans, public relations

advice, and analyses.” (Id., ¶¶ 13 & 46, PageID #7 & #16.) These plans included strategies to encourage prescribers to issue new prescriptions as well as to increase the dosages and lengths of therapy for existing users. (Id., ¶¶ 71–74, 77, 79–81, 84–86 & 98–101, PageID #23–#30 & #35–37.) To gather information for their analyses, Publicis Health’s employees accompanied Purdue Pharma sales representatives during visits to doctors and observed the doctors’ prescribing decisions. (Id., ¶¶ 26 & 90, PageID #11 & #32.) As public concern about opioid use mounted, Publicis Health strategized ways

to portray Purdue Pharma and its products as safe and responsible, shifting blame for addiction onto individual patients. (Id., ¶¶ 103–13, PageID #37–41.) In response to public policy efforts against opioid overprescription, Publicis Health advised Purdue Pharma to focus its marketing on prolific prescribers and prescribers at hospitals that did not allow sales representatives. (Id., ¶¶ 115–21 & 127–35, PageID #42–44 & #47–53.) Other pharmaceutical companies also hired Publicis Health for

similar work marketing their opioid products. (Id., ¶¶ 149–87, PageID #58–69.) On October 20, 2020, Purdue Pharma reached a plea agreement with the United States Department of Justice. (Id., ¶ 145, PageID #57.) It agreed to plead guilty “to a dual-object conspiracy to defraud the United States and to violating the Food, Drug, and Cosmetic Act, 21 U.S.C. §§ 331, 353, violating anti-kickback laws, and using aggressive marketing tactics to convince doctors unnecessarily to dispense frivolous opioid prescriptions.” (Id., ¶ 146, PageID #57.) The plea agreement “does

not identify Purdue’s co-conspirators, and Publicis [is] not identified by name in the plea agreement.” (Id., ¶ 147, PageID #57.) At bottom, Plaintiff alleges that Publicis Health created marketing plans and analyses and provided services that made it part of a criminal enterprise with Purdue Pharma that exerted influence over prescribers and payors to expand the availability and use of opioids. (Id., ¶¶ 46, 106–07 & 110–14, PageID #16, #38–42.) In this regard, the complaint alleges that, like Purdue Pharma, Publicis Health knew that the formulation of OxyContin on the market in the 2010s facilitated misuse, abuse, and a growing addiction crisis and, in the face of this knowledge, undertook an advertising

campaign to brand the product falsely as safer for patients. (See, e.g., id., ¶¶ 78–81, PageID #27–29.) Plaintiff contends that this work formed part of a broader scheme to increase opioid sales. (Id., ¶ 139, PageID #54.) According to the complaint, Publicis Health targeted third-party payors, which reimbursed the cost of opioid prescriptions, as they marketed the drugs to prescribers. (Id., ¶¶ 26, 91–92 & 110–14, PageID #11, #32–33 & #39–42.)

STATEMENT OF THE CASE On April 12, 2024, on behalf of itself and all others similarly situated, Plaintiff Cleveland Bakers and Teamsters Health and Welfare Fund sued Defendant Publicis Health in federal court. Plaintiff alleged violations of the Racketeer Influenced and Corrupt Organizations Act (Count 1) and the Ohio Corrupt Practices Act (Count 2) as well as unjust enrichment (Count 3) and common law absolute public nuisance (Count 4). Defendant moved to dismiss the complaint, arguing that Plaintiff did not

have standing to assert its RICO or public nuisance claims, its public nuisance claim was moot, the RICO and unjust enrichment claims were time barred, and the complaint did not otherwise state a claim on which relief can be granted (ECF No. 19). In 2018, Cleveland Bakers and Teamsters Health and Welfare Fund and a similar third-party payor, Pipe Fitters Local Union No. 120 Insurance Fund, sued a group of companies that marketed or distributed opioid products. See In re National Prescription Opiate Litig., 440 F. Supp. 3d 773, 781–82 (N.D. Ohio 2020). In that case, the plaintiffs named among a number of “Marketing Defendants” each of the pharmaceutical companies that the present complaint identifies as opioid-related

clients of Publicis Health. Compare id. at 782 n.2 with ECF No. 1, ¶ 149, PageID #58. In the National Prescription Opiate litigation, the plaintiffs did not name Publicis Health as a defendant. In that litigation, the complaint brought claims under RICO as well as State-law claims for violation of the Ohio Corrupt Practices Act, public nuisance, negligence, fraud, injury through criminal acts, unjust enrichment, and civil conspiracy. In re National Prescription Opiate Litig., 440 F.

Supp. 3d at 782–83. The defendants moved to dismiss the complaint. Id. at 783. On February 21, 2020, the court largely denied the motion. Id. at 818. That multi- district litigation remains ongoing. See MDL No. 2804, Case No. 1:17-md-2804 (N.D. Ohio). Following a jury trial in the MDL resulting in a verdict of $650 million against three national pharmacies, the defendants appealed, and the Sixth Circuit certified to the Ohio Supreme Court the question whether Ohio law abrogates a common-law

claim of absolute public nuisance to remedy the harms resulting from the opioid epidemic. On December 10, 2024, the Ohio Supreme Court answered that question in the affirmative. Trumbull Cnty. v. Purdue Pharma, L.P. (In re National Prescription Opiate Litig.), 2024-Ohio-5744.

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Cleveland Bakers and Teamsters Health and Welfare Fund v. Publicis Health, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cleveland-bakers-and-teamsters-health-and-welfare-fund-v-publicis-health-ohnd-2025.