Cisneros Design, Inc. v. County of Santa Fe, New Mexico

District Court, D. New Mexico·Decided May 19, 2021·No. 1:20-cv-00818·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW MEXICO

CISNEROS DESIGN, INC., a New Mexico Corporation,

Plaintiff,

v. Civ. No. 20-818 SCY/JHR

BOARD OF COUNTY COMMISSIONERS OF THE COUNTY OF SANTA FE, NEW MEXICO,

Defendant.

MEMORANDUM OPINION AND ORDER GRANTING MOTION FOR JUDGMENT ON THE PLEADINGS This is an action for copyright infringement surrounding the official logo of the County of Santa Fe. Plaintiff is a local design firm who submitted suggestions to Defendant for improving their old logo. After Plaintiff sent this design proposal, the County adopted a new logo that appeared similar to Plaintiff’s design. For purposes of its motion for judgment on the pleadings, Defendant does not contest the allegation that it copied Plaintiff’s logo as a factual matter. Nonetheless, Defendant seeks judgment on the pleadings in its favor, arguing that few, if any, of the elements of Plaintiff’s design are protected by copyright and any portion that is protected is not substantially similar to Defendant’s logo. Under copyright law, the Court has two tasks. First, it must separate uncopyrightable ideas in a design from expressive elements that are entitled to copyright protection. To gain protection, the work must demonstrate some minimal degree of creativity. The Court finds that Plaintiff’s design has both uncopyrightable ideas as well as expressive elements, and that the expressive elements are protected by copyright law. Second, the Court must compare the expressive elements in Plaintiff’s design against the expressive elements in Defendant’s design. If no reasonable person could find the expressive elements to be substantially similar, the Court must enter judgment. Under binding Tenth Circuit precedent, the Court finds that what Defendant copied was not any protectible, expressive elements of Plaintiffs logo. Defendant therefore did not violate copyright law. As a result, the Court grants Defendant’s motion. BACKGROUND Plaintiff initiated this lawsuit in federal court on August 20, 2020 against the County of Santa Fe. Doc. 1. After Defendant moved to dismiss, Plaintiff filed an Amended Complaint naming as sole defendant the Board of County Commissioners of the County of Santa Fe. First Amended Complaint (“FAC”), Doc. 14. The Amended Complaint alleges that Plaintiff Cisneros Design is a marketing agency who presented to the County a set of slides entitled Santa Fe County Brand Identity Redesign. FAC {[] 6-7. The slides were emailed to Katherine Miller, County Manager, on June 15, 2017, FAC Exhibit A (Doc. 14-1), and emailed again to County Commissioner Anna Hansen on June 26, FAC Exhibit B (Doc. 14-2). The slides included suggestions for rebranding Defendant’s existing logo. Docs. 14-1 & 14-2. In December 2019, Defendant announced the adoption of a new logo. FAC 4 10. Defendant’s existing logo, prior to Plaintiff's submissions, used Southwestern-style depictions of a wagon, pottery, and a building, arranged together in a triangular pattern:

ania Fe Coun; □□□

Doc. 14-1] at 8.

Plaintiff suggested a rebranding that incorporated similar Southwestern elements of pottery, a wagon, mountains, and buildings, but arranged side-by-side in a three-square-panel design: I ofS, os □□

Compl. Ex. C, Doc. 1-3. (The original complaint presents the logos in color, but the FAC is in shades of gray. The Court cites to and reproduces the color versions of the logos.) After receiving Plaintiff’s suggestions, Defendant adopted the following as its new logo:

SANTA FE county

Doc. 1-3. According to the complaint, the new logo unlawfully infringes on the copyrighted designs of Plaintiff. Id. On January 6, 2021, Defendant filed the present Motion For Judgment On The Pleadings under Federal Rule of Civil Procedure 12(c), arguing that a three-panel design, buildings, pottery, and mountains are not copyrightable elements and that Plaintiff’s and Defendant’s

expression of those ideas are not substantially similar. Doc. 31. Plaintiff filed its response on January 20, arguing that the expression of the idea (a three-panel design, buildings, pottery, and mountains) is copyrightable regardless of whether the idea itself is, and that Defendant’s logo “impermissibly copies the ‘particularized expression’” of the Plaintiff’s logo. Doc. 33 at 2. Defendant filed its reply on February 3. Doc. 36. The Court stayed discovery pending decision on this motion. Doc. 39. Pursuant to 28 U.S.C. § 636(c), the parties consented to the undersigned to conduct any or all proceedings and to enter an order of judgment. Docs. 7, 10, 11 & 23. Briefing is complete and the motion is ready for decision. LEGAL STANDARD

Rule 12(c) permits a litigant to file a motion for judgment on the pleadings after the pleadings have closed; that is, after the filing of the complaint and answer. “A motion for judgment on the pleadings under Rule 12(c) is treated as a motion to dismiss under Rule 12(b)(6).” Atl. Richfield Co. v. Farm Credit Bank of Wichita, 226 F.3d 1138, 1160 (10th Cir. 2000). Federal Rule of Civil Procedure 12(b)(6) allows a court to dismiss a complaint for failure to state a claim upon which the court can grant relief. “[T]o withstand a Rule 12(b)(6) motion to dismiss, a complaint must contain enough allegations of fact, taken as true, to state a claim to relief that is plausible on its face.” Khalik v. United Air Lines, 671 F.3d 1188, 1190 (10th Cir. 2012) (quoting Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007)). While a complaint does not require detailed factual allegations to survive a Rule 12(b)(6) motion to dismiss, it “requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Twombly, 550 U.S. at 555. “A claim is facially plausible when the allegations give rise to a reasonable inference that the defendant is liable.” Mayfield v. Bethards, 826 F.3d 1252, 1255 (10th Cir. 2016). The court’s

consideration, therefore, is limited to determining whether the complaint states a legally sufficient claim upon which the court can grant relief. See Sutton v. Utah State Sch. for the Deaf & Blind, 173 F.3d 1226, 1236 (10th Cir. 1999). The court is not required to accept conclusions of law or the asserted application of law to the alleged facts. See Hackford v. Babbitt, 14 F.3d 1457, 1465 (10th Cir. 1994). Nor is the court required to accept as true legal conclusions that are masquerading as factual allegations. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). The court must, however, view a plaintiff’s allegations in the light most favorable to the plaintiff. Schrock v. Wyeth, Inc., 727 F.3d 1273, 1280 (10th Cir. 2013). The court’s “function on a Rule 12(b)(6) motion is not to weigh potential evidence that

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