Liacos, J.
On January 19, 1976, one Richard L. Mott, while operating his motor vehicle, caused the death of the plaintiff’s son, John Cimino. Mott allegedly became greatly intoxicated while a patron of the defendant tavern keeper, The Milford Keg, Inc. The plaintiff, Joseph A. Cimino, individually and in his capacity as administrator of the estate of his deceased son, John Cimino, brought this action against the defendant.
The complaint was originally brought in the Third District Court of Southern Worcester on August 24, 1976, and alleged two counts against the defendant, one for wrongful death of the son and the other for the decedent’s conscious pain and suffering. The action was removed to the Superi- or Court on the defendant’s motion on September 21, 1976. The plaintiff’s motion to amend his complaint adding a count for negligent infliction of emotional distress on the plaintiff was allowed on April 3, 1979. The case was tried
to a jury from July 8, 1980, to July 11, 1980. The jury found for the plaintiff on all three counts. The defendant filed timely motions for directed verdict, to dismiss, for judgment notwithstanding the verdict or for a new trial, all of which were denied. The defendant now appeals.
The defendant argues that it was error to deny these motions because there was insufficient evidence to support a verdict that the defendant violated any duty it owed to the plaintiff, or that any such breach proximately caused the plaintiff’s and decedent’s injuries. The defendant also argues that the plaintiff should not have been permitted to recover on the count alleging negligent infliction of emotional distress. We affirm.
Evidence was introduced from which the jury could have found that the only entrance to The Milford Keg is through a municipal parking lot. A majority of the defendant’s customers were observed during a thirty-day period arriving and leaving by automobile, and the defendant solicited business by advertisements in a newspaper which was circulated in Milford and the surrounding towns. The owner of The Milford Keg acknowledged that it had customers who would arrive and leave by automobile.
Mott went to The Milford Keg on January 19, 1976, and was served six or more “White Russians” (an intoxicating beverage containing vodka and coffee-brandy liqueur), between 1 p.m. and 6 p.m. While there Mott played pool and became drunk, loud, and vulgar. Mott had been ejected from The Milford Keg in July or August, 1975, for loud, boisterous, and drunken behavior. On the date of the fatal accident he did not remember at what time he had his last drink there, when he left, or how he got to his next destination, the Blue Moon Saloon. Mott arrived at the Blue Moon Saloon by automobile between 6:30 p.m. and 7 p.m. , totally drunk and carrying a “White Russian.” Mott was drunk and obnoxious at the Blue Moon Saloon. He stayed for approximately fifteen minutes and was not served a drink by anyone at the Blue Moon Saloon.
Mott was next seen between 7 p.m. and 7:15 p.m., driving a car on East Main Street in Milford. Mott swerved over the center line, went onto a sidewalk, and struck John Cimino. He then struck a telephone pole and drove away. He was arrested by the police shortly thereafter. John Cimino, age nine, was severely injured and died later that day. The plaintiff, who was walking beside his son, was “knocked” into adjacent hedges. He got up, went to his injured son, and then crossed the street to obtain assistance. Mott was subsequently charged with manslaughter, operating negligently so as to endanger the public, operating under the influence of intoxicating liquor, and leaving the scene of an accident after causing personal injuries and property damage, to which crimes he pleaded guilty.
The plaintiff suffered a number of bruises as a result of the accident. The accident and his son’s death also affected the plaintiff and his relations with his family. He subsequently suffered pains in his chest and stomach, diminished appetite, and difficulty in sleeping. He became generally depressed and introspective.
1.
Duty of tavern not to serve intoxicated patron.
The defendant argues that it owes a duty to travelers only to refuse to serve patrons who are visibly or obviously intoxicated, and that insufficient evidence was introduced at trial to warrant submission of that issue (as well as the question of proximate causation, discussed below) to the jury. It is axiomatic that, in reviewing the denial of the defendant’s motions for directed verdict and judgment notwithstanding the verdict, we will construe the evidence most favorably to the plaintiff and disregard that favorable to the defendant.
See
H.P. Hood & Sons
v.
Ford Motor
Co., 370 Mass. 69, 71 (1976);
D’Annolfo
v.
Stoneham Hous. Auth.,
375 Mass. 650, 657 (1978).
In
Adamian
v.
Three Sons,
Inc., 353 Mass. 498 (1968), an issue similar to that argued by the defendant was raised.
Adamian,
however, came before this court on appeal from the sustaining of a demurrer by the trial judge. While
Adamian
accordingly did not specifically address the question whether the tavern’s duty arises only when the patron becomes “visibly” intoxicated, it is instructive that the complaint upheld there alleged that the patron became “greatly intoxicated” while at the defendant’s tavern.
Id.
at 499.
Adamian
also held that violation of G. L. c. 138, § 69, which prohibits the sale of alcoholic beverages to an intoxicated person, is “some evidence” of the defendant’s negligence.
Id.
The defendant’s liability in such a situation, however, is grounded on the common law doctrine of negligence and is not directly imposed by the statute.
Three Sons, Inc.
v.
Phoenix Ins. Co.,
357 Mass. 271, 275 (1970).
We agree that a tavern keeper does not owe a duty to refuse to serve liquor to an intoxicated patron unless the tavern keeper knows or reasonably should have known that the patron is intoxicated. We also agree with the defendant’s claim that a plaintiff must introduce evidence at trial that the defendant violated the statute before Adamian’s “some evidence” rule comes into effect.
The requirement that the plaintiff introduce some evidence showing the defendant was on notice that it was serving alcoholic beverages to an intoxicated patron has been accepted in other jurisdictions that have considered the matter. See, e.g.,
Vesely
v.
Sager,
5 Cal. 3d 153 (1971);
Gonzales
v.
United States,
589 F.2d 465, 469 (9th Cir. 1979) (California law);
Paula
v.
Gagnon,
81 Cal. App. 3d 680
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Liacos, J.
On January 19, 1976, one Richard L. Mott, while operating his motor vehicle, caused the death of the plaintiff’s son, John Cimino. Mott allegedly became greatly intoxicated while a patron of the defendant tavern keeper, The Milford Keg, Inc. The plaintiff, Joseph A. Cimino, individually and in his capacity as administrator of the estate of his deceased son, John Cimino, brought this action against the defendant.
The complaint was originally brought in the Third District Court of Southern Worcester on August 24, 1976, and alleged two counts against the defendant, one for wrongful death of the son and the other for the decedent’s conscious pain and suffering. The action was removed to the Superi- or Court on the defendant’s motion on September 21, 1976. The plaintiff’s motion to amend his complaint adding a count for negligent infliction of emotional distress on the plaintiff was allowed on April 3, 1979. The case was tried
to a jury from July 8, 1980, to July 11, 1980. The jury found for the plaintiff on all three counts. The defendant filed timely motions for directed verdict, to dismiss, for judgment notwithstanding the verdict or for a new trial, all of which were denied. The defendant now appeals.
The defendant argues that it was error to deny these motions because there was insufficient evidence to support a verdict that the defendant violated any duty it owed to the plaintiff, or that any such breach proximately caused the plaintiff’s and decedent’s injuries. The defendant also argues that the plaintiff should not have been permitted to recover on the count alleging negligent infliction of emotional distress. We affirm.
Evidence was introduced from which the jury could have found that the only entrance to The Milford Keg is through a municipal parking lot. A majority of the defendant’s customers were observed during a thirty-day period arriving and leaving by automobile, and the defendant solicited business by advertisements in a newspaper which was circulated in Milford and the surrounding towns. The owner of The Milford Keg acknowledged that it had customers who would arrive and leave by automobile.
Mott went to The Milford Keg on January 19, 1976, and was served six or more “White Russians” (an intoxicating beverage containing vodka and coffee-brandy liqueur), between 1 p.m. and 6 p.m. While there Mott played pool and became drunk, loud, and vulgar. Mott had been ejected from The Milford Keg in July or August, 1975, for loud, boisterous, and drunken behavior. On the date of the fatal accident he did not remember at what time he had his last drink there, when he left, or how he got to his next destination, the Blue Moon Saloon. Mott arrived at the Blue Moon Saloon by automobile between 6:30 p.m. and 7 p.m. , totally drunk and carrying a “White Russian.” Mott was drunk and obnoxious at the Blue Moon Saloon. He stayed for approximately fifteen minutes and was not served a drink by anyone at the Blue Moon Saloon.
Mott was next seen between 7 p.m. and 7:15 p.m., driving a car on East Main Street in Milford. Mott swerved over the center line, went onto a sidewalk, and struck John Cimino. He then struck a telephone pole and drove away. He was arrested by the police shortly thereafter. John Cimino, age nine, was severely injured and died later that day. The plaintiff, who was walking beside his son, was “knocked” into adjacent hedges. He got up, went to his injured son, and then crossed the street to obtain assistance. Mott was subsequently charged with manslaughter, operating negligently so as to endanger the public, operating under the influence of intoxicating liquor, and leaving the scene of an accident after causing personal injuries and property damage, to which crimes he pleaded guilty.
The plaintiff suffered a number of bruises as a result of the accident. The accident and his son’s death also affected the plaintiff and his relations with his family. He subsequently suffered pains in his chest and stomach, diminished appetite, and difficulty in sleeping. He became generally depressed and introspective.
1.
Duty of tavern not to serve intoxicated patron.
The defendant argues that it owes a duty to travelers only to refuse to serve patrons who are visibly or obviously intoxicated, and that insufficient evidence was introduced at trial to warrant submission of that issue (as well as the question of proximate causation, discussed below) to the jury. It is axiomatic that, in reviewing the denial of the defendant’s motions for directed verdict and judgment notwithstanding the verdict, we will construe the evidence most favorably to the plaintiff and disregard that favorable to the defendant.
See
H.P. Hood & Sons
v.
Ford Motor
Co., 370 Mass. 69, 71 (1976);
D’Annolfo
v.
Stoneham Hous. Auth.,
375 Mass. 650, 657 (1978).
In
Adamian
v.
Three Sons,
Inc., 353 Mass. 498 (1968), an issue similar to that argued by the defendant was raised.
Adamian,
however, came before this court on appeal from the sustaining of a demurrer by the trial judge. While
Adamian
accordingly did not specifically address the question whether the tavern’s duty arises only when the patron becomes “visibly” intoxicated, it is instructive that the complaint upheld there alleged that the patron became “greatly intoxicated” while at the defendant’s tavern.
Id.
at 499.
Adamian
also held that violation of G. L. c. 138, § 69, which prohibits the sale of alcoholic beverages to an intoxicated person, is “some evidence” of the defendant’s negligence.
Id.
The defendant’s liability in such a situation, however, is grounded on the common law doctrine of negligence and is not directly imposed by the statute.
Three Sons, Inc.
v.
Phoenix Ins. Co.,
357 Mass. 271, 275 (1970).
We agree that a tavern keeper does not owe a duty to refuse to serve liquor to an intoxicated patron unless the tavern keeper knows or reasonably should have known that the patron is intoxicated. We also agree with the defendant’s claim that a plaintiff must introduce evidence at trial that the defendant violated the statute before Adamian’s “some evidence” rule comes into effect.
The requirement that the plaintiff introduce some evidence showing the defendant was on notice that it was serving alcoholic beverages to an intoxicated patron has been accepted in other jurisdictions that have considered the matter. See, e.g.,
Vesely
v.
Sager,
5 Cal. 3d 153 (1971);
Gonzales
v.
United States,
589 F.2d 465, 469 (9th Cir. 1979) (California law);
Paula
v.
Gagnon,
81 Cal. App. 3d 680 (1978);
Ono
v.
Applegate,
62 Haw. 131 (1980);
Rappaport
v.
Nichols,
31 N.J. 188 (1959);
Campbell v. Carpenter,
279 Or. 237 (1977);
Mitchell
v.
Ketner,
54 Tenn. App. 656 (1964). See 1 J.A. Dooley, Modern Tort Law § 3.12, at 33 (1977) (“trend in the law of a vendor’s liability for
overserving
alcoholic beverages” [emphasis supplied]). See also An-not., 97 A.L.R.3d 528 (1980).
The plaintiff, however, introduced sufficient evidence from which the jury could infer that Mott was visibly intoxicated when he was served. Mott’s loud and vulgar conduct and the defendant’s service to Mott of a large number of strong alcoholic drinks was each sufficient to put the defendant on notice that it was serving a man who could potentially endanger others. There was no error on this ground.
2.
Proximate causation of plaintiff’s and decedent’s injuries.
The defendant argues next that it violated no duty to persons injured by the drunken driving of its patrons in the absence of evidence that it knew or should have known that the patron arrived, or would leave, by automobile. This contention requires us to focus upon the continuing vitality of our brief opinion in
Dimond
v.
Sacilotto,
353 Mass. 501 (1968), decided the same day as
Adamian.
In
Dimond,
we affirmed a directed verdict for the defendant. We held that a sale of beer to minors who “ ‘felt the alcohol’ . . . would not, without more, satisfy the burden upon the plaintiffs to prove proximate cause,”
and distinguished
Adamian
on the
lack of evidence in
Dimond
that the defendant knew or should have known the patron was using an automobile.
Dimond, supra
at 502-503.
Here a jury instruction was given that the plaintiff bore the burden of proving that the defendant knew or should have known that Mott was driving an automobile on the day of the. accident. The jury answered “Yes” to special questions asking if the defendant had solicited the motoring public and if the defendant should have known Mott was using an automobile. These findings were amply supported by the plaintiff’s evidence, and the verdict here would stand
even under
Dimond.
However, to the extent the holding in
Dimond
implies a necessity that a plaintiff must prove that the defendant knew or should have known that a particular intoxicated patron would use a motor vehicle, we decline to follow it.
Dimond’s
apparent requirement of scienter has been aptly criticized as weakening the liability of establishments that serve liquor on their premises “precisely where the social interest is strongest — the area of driving under the influence of alcohol.” Comment, 48 B.U.L. Rev. 502, 512 (1968). We see no reason why the recovery by those injured by that driving should turn on such fortuities as the ability of such injured persons to prove that the defendant knew or should have known the particular person who caused the injury was going to use a motor vehicle. Such a requirement, moreover, flies in the face of the realities of modern life. We note that the Supreme Court of Oregon has acknowledged the propriety of a trial judge (sitting as the trier of fact) taking notice of the fact that it is now commonplace to travel to and from a tavern by car.
Campbell
v.
Carpenter,
279 Or. 237 (1977). See
Rappaport
v.
Nichols,
31 N.J. 188 (1959). A similar result was reached in
Ono
v.
Applegate,
62 Haw. 131, 141 (1980), where the court held “that the consequences of serving liquor to an intoxicated motorist, in light of the universal use of automobiles and the increasing frequency of accidents involving drunk drivers, are foreseeable to a tavern owner.”
It is only necessary for the plaintiff to prove that the defendant took a risk with respect to the plaintiff’s safety that a person of ordinary prudence would not have taken, and that the plaintiff suffered a resulting injury that was within the foreseeable risk. See
Wiska
v.
St. Stanislaus Social Club, Inc.,
7 Mass. App. Ct. 813, 818 (1979), citing
Carey
v.
New Yorker of Worcester, Inc.,
355 Mass. 450, 454 (1969). The universal use of automobiles and the frequency of accidents involving drunken drivers are matters of common knowledge. Therefore, evidence that a tavern keeper served intoxicating liquor to a patron the tavern keeper knew, or reasonably should have known, was intoxicated is sufficient to warrant a jury finding that the tavern keeper took such a risk, and that injuries to a highway traveler as a result of being struck by a vehicle improperly operated by the intoxicated patron, due to his intoxication, were proximately caused by the tavern keeper’s negligent act.
Although he may do so, it is unnecessary for the plaintiff to prove that the defendant solicited the motoring public, or that many of the patrons were drivers, or that there were any special circumstances alerting the defendant to the knowledge that a risk existed that a particular patron would probably drive improperly and thereby injure someone on the highway. Without such evidence, a jury may infer that a tavern keeper of ordinary caution recognizes that an intoxicated patron may drive an automobile, thus creating a risk of injury to highway travelers, and that such a person’s response to that recognition ought to be to refrain from serving liquor to the patron. A jury may also infer that service of liquor to an intoxicated patron is the proximate cause of injuries sustained by a traveler who suffers direct injury by reason of a vehicle being operated by the patron in a manner that is affected by his intoxication. The ultimate question for the jury is whether the service of liquor by the defendant tavern keeper to the intoxicated patron was a failure to exercise that degree of care for the safety of travelers that ought to be exercised by a tavern keeper of ordinary prudence in the same or similar circumstances.
There is ample support for this view in our decisions following
Adamian
which considered the liability of taverns for the acts of their intoxicated patrons while in the bar. We have found the shooting of a patron by an intoxicated patron to be reasonably foreseeable by the tavern.
Carey
v.
New Yorker of Worcester, Inc.,
355 Mass. 450 (1969). See
Kane
v.
Fields Corner Grille, Inc.,
341 Mass. 640 (1961) (attack by belligerent patron on another patron). It is reasonably foreseeable that a drunken patron may fall from his stool and that another patron may be injured attempting to catch him.
Sweenor
v.
162 State St., Inc.,
361 Mass. 524 (1972). See
O’Hanley
v.
Ninety-Nine, Inc.,
12 Mass. App. Ct. 64 (1981) (proximate causation of injuries to drunken patron injured while dancing on the bar). At least where there has been commotion, boisterous behavior, and continued drinking, it is not “fatal to the plaintiff’s case that the method of assault was not precisely foreseeable.”
Carey, supra
at 452. A plaintiff is not required to establish special circumstances that put the tavern on notice that a
particular
drunken patron would be driving.
3.
Recovery for emotional distress.
The defendant argues that the plaintiff’s cause of action for negligent infliction of emotional distress was barred by the statute of limitations, requires an unwarranted retroactive application of our opinion in
Dziokonski
v.
Babineau,
375 Mass. 555 (1978), and is “preempted” by the wrongful death statute, G. L. c. 229, § 2. We find no merit in these contentions.
The original complaint was filed well within the applicable three-year limitation period. G. L. c. 260, § 2A. The amendment adding the cause of action for emotional distress was added after the three-year period had run, but relates back to the date of the original complaint since it arose out of the same underlying transaction. Mass. R. Civ. P. 15 (c), 365 Mass. 761 (1974). Any prejudice to the defendant is for the trial judge to weigh when considering the motion to amend.
Castellucci
v.
United States Fidelity & Guar. Co.,
372 Mass. 288 (1977).
The amended complaint was not time barred.
Wadsworth
v.
Boston Gas Co.,
352 Mass. 86, 88-89 (1967).
This case involves no extension or retroactive application of
Dziokonski, supra.
The plaintiff here, unlike the plaintiff in
Dziokonski,
was himself indisputably in danger of being hit by Mott’s car. There was considerable authority in 1976, when this accident occurred, in favor of permitting a person within the so called “zone of danger” to recover for emotional distress and injuries caused by witnessing injuries negligently inflicted on another. See Annot., 29 A.L.R.Sd 1337, 1356-1357 (1970), and cases cited; Restatement (Second) of Torts § 313 (2) (1965). We acknowledged these authorities in
Dziokonski, supra
at 563-564, but there we permitted recovery by one
not
in the zone of danger. See,
id.
at 569-571 (Quirico, J., dissenting). It seems clear, also, that the case law of this Commonwealth had developed by January 19, 1976, to allow recovery for negligent infliction of emotional harm where physical impact or harm was involved as it was in this case. See
Dziokonski, supra
at 559 (cases collected). See also
Freedman
v.
Eastern Mass. St.
Ry.,
299 Mass. 246 (1938), which appears to be on all fours with the case at bar. The plaintiff here was properly allowed to recover on this theory.
The defendant’s final argument that the plaintiff’s claim for emotional distress is “preempted” by the wrongful death action (G. L. c. 229, § 2) misconstrues the common law cause of action for emotional distress. Emotional distress, as the concept has evolved in this Commonwealth, is a severe psychological shock directly resulting from experiencing or witnessing the effects of a defendant’s conduct. See
Dziokonski, supra,
and cases cited. See also
Ferriter
v.
Daniel O’Connell’s Sons,
381 Mass. 507 (1980). A claim for damages based on emotional distress does not include an administrator’s claim for loss of consortium — which will be present in every wrongful death action such as this. Since emotional distress is a wrong to the plaintiff distinct from that done to his son and the statutory beneficiaries of the decedent, it is not a duplicative remedy and is not “preempted” by the wrongful death statute. Cf.
Minkley
v.
McFarland,
371 Mass. 891 (1976) (compensatory damages);
Gouras
v.
Barchi,
5 Mass. App. Ct. 845 (1977) (loss of consortium). See also
Ferriter
v.
Daniel O’Connell’s Sons, supra.
There was no error in permitting the plaintiff’s amendment or in denying the defendant’s motions to dismiss, for a directed verdict, for judgment notwithstanding the verdict, or for a new trial.
Judgments affirmed.