CHOICE ENERGY, LLC v. SUNSEA ENERGY LLC

CourtDistrict Court, D. New Jersey
DecidedSeptember 20, 2023
Docket1:20-cv-14139
StatusUnknown

This text of CHOICE ENERGY, LLC v. SUNSEA ENERGY LLC (CHOICE ENERGY, LLC v. SUNSEA ENERGY LLC) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
CHOICE ENERGY, LLC v. SUNSEA ENERGY LLC, (D.N.J. 2023).

Opinion

[ECF No. 76]

THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY CAMDEN VICINAGE

CHOICE ENERGY, LLC, d/b/a 4 CHOICE ENERGY,

Plaintiff, Civil No. 20-14139 (KMW/SAK) v.

SUNSEA ENERGY LLC et al.,

Defendants.

OPINION AND ORDER

This matter is before the Court on the Cross-Motion for Spoliation Sanctions [ECF No. 76] filed by Plaintiff Choice Energy, LLC d/b/a 4 Choice Energy (“Plaintiff” or “Choice Energy”). The Court received the opposition of Defendants Sunsea Energy LLC, Sunsea Energy NJ, LLC, Sunsea Energy Holdings, LLC (collectively, “Sunsea Energy”), Protel Marketing Inc. (“Protel”), Eze Sales & Marketing Inc. (“Eze”), Jacob Adigwe, Romaine Reid, and Germaine Reid (collectively, the responding parties will be referred to as “Defendants”) [ECF No. 85]. The Court also received Plaintiff’s reply [ECF No. 86]. The Court exercises its discretion to decide Plaintiff’s cross-motion without oral argument. See FED. R. CIV. P. 78; L. CIV. R. 78.1. For the reasons to be discussed in detail, Plaintiff’s cross-motion is DENIED. I. BACKGROUND Plaintiff filed this action against Defendants on October 8, 2020. See Compl. [ECF No. 1]. Plaintiff is an electric supply company (“ESCO”) licensed to provide electric generation services to residential and business consumers in several states, including New Jersey. See id. ¶¶ 22–27. Sunsea Energy is an ESCO similarly licensed to do business in New Jersey. See id. ¶ 28. Protel and Eze are marketing entities that Plaintiff alleges are engaged in an “exclusive relationship” with Sunsea Energy. See id. ¶¶ 29–31. The three individual defendants are all allegedly associated with these various entities in one form or another.1 In brief, Plaintiff alleges that Defendants engage in

deceptive telemarketing practices by misrepresenting the ESCO for which they make solicitation calls. See id. ¶¶ 33–37. Such practices “consist of having their telemarketers falsely represent to customers that they are calling on behalf of Choice Energy.” Id. ¶ 38. Thus, Plaintiff alleges that Defendants intentionally confuse customers using the “Choice Energy” mark in a manner likely to cause dilution of the mark. See id. ¶ 39. Plaintiff asserts claims under the Lanham Act, based on Defendants’ alleged use of its mark, and the New Jersey Consumer Fraud Act. See id. ¶¶ 62–100. It also asserts common law fraud, defamation, trade libel, and unfair competition claims. See id. ¶¶ 101–120. Plaintiff seeks monetary and injunctive relief with respect to all claims. During the course of discovery, various disputes arose. Among these was a dispute arising out of Defendants’ production of “4,311 files comprising recordings of telemarketing calls.” Pl.’s

Letter, Dec. 20, 2021, at 2 [ECF No. 34] (citing Request for Production (“RFP”) Nos. 9 and 10). In brief, Plaintiff called into question the integrity of the production and the manner in which the recordings were produced. Plaintiff alleged that Defendants failed to include all recordings from January 1, 2018 to the present and omitted an entire category of recordings—namely, initial sales calls. See id. Plaintiff also alleged that there was “no apparent organization of the [audio] files to indicate how they are kept in the usual course of business.” Id.

1 Defendant Jacob Adigwe is a co-founder, Chief Operating Executive (“CEO”), and sole member of Sunsea Energy. See id. ¶ 6. He “also owns Eze.” Id. ¶ 7. Defendant Romaine Reid is allegedly a co-founder and vice-president of Sunsea Energy. See id. ¶ 8. He is also the owner and CEO of Protel. See id. ¶ 9. Defendant Germaine Reid is allegedly a director of Protel. See id. ¶ 10. In response, Defendants asserted the production was a complete account of all recordings since Sunsea Energy “started marketing in 2019.” Defs.’ Letter, Dec. 21, 2021, at 2 [ECF No. 35]. They also asserted that no index existed for the recordings. See id. As for the alleged omission, Defendants contended that “many of the calls from prospective customers” were inbound and not

generated by initial sales calls. Id. Rather, these calls were generated as a result of “mailed brochures and Google advertisements,” or possibly referrals from third-party lead providers. Id. Plaintiff then demanded Defendants produce certified statements to the extent they claimed not to possess additional recordings or further information on how the files were organized. See Pl.’s Letter, Dec. 29, 2021, at 2 [ECF No. 36]. Plaintiff also demanded that Defendants “identify and produce documents and recordings for all ‘lead providers’ and any other sources (advertisements, etc.) that . . . constitute part of the sales process.” Id. Defendants replied that the “telemarketing recordings have been produced as they are kept in the usual course of business. Nothing has been withheld.” Defs.’ Letter, Dec. 29, 2021, at 2 [ECF No. 37]. However, they expressed uncertainty as to whether any of the calls “were elicited” by third-party lead providers and stated they would

further investigate the issue. See id. Thereafter, the Court held a discovery dispute hearing and heard oral argument. An Order was issued memorializing the Court’s rulings. See Order, Jan. 13, 2022 [ECF No. 38]. Defendants were directed, in part, to supplement or certify their responses to RFP Nos. 9 and 10, as appropriate. See id. ¶¶ 1–2. In response to the Court’s Order and Plaintiff’s requests, which sought copies of “all Recordings of telemarketing calls made by and/or on behalf of any of the Defendants,” and copies of “all Recordings of telemarketing calls made by and/or on behalf of any of the Defendants, including Sales Calls, Telemarketing, and TPV,” on February 2, 2022, Defendants supplemented their initial responses as follows: SUPPLEMENTAL REPLY TO (9) AND (10)

Defendants do not possess documents or information regarding the manner in which telemarketing calls are organized except as follows: The store calls are searchable by customer name or phone number. The file of recordings [initially] produced on October 5, 2021 is searchable in this manner by using the search box.

Defendants have determined that they did not use lead providers and therefore have no lead provider recordings.

Defs.’ Opp’n, Ex. C, at 1–2 [ECF No. 85-3]. Defendants also produced the requested statements certifying their responses were full and complete. See id. at 4–6. A second supplemental response was served on April 19, 2022, which reads as follows: SECOND SUPPLEMENTAL REPLY TO (9) AND (10)

Defendants previously produced (on October 5, 2021) all such recordings in existence with no recordings withheld.

Defs.’ Opp’n, Ex. D, at 2 [ECF No. 85-4]. Defendants also produced supplemental verifications at Plaintiff’s request to specifically identify which individual defendants were signing on behalf of which entities. See id. at 5–7. Ultimately, Plaintiff’s counsel represented to the Court that this particular dispute was resolved. See Pl.’s Letter, June 6, 2022, at 1 [ECF No. 53] (attaching copies of Defendants’ supplemental responses and verifications thereto). On November 11, 2022, Defendants filed a motion for summary judgment [ECF No. 72]. Plaintiff subsequently filed its opposition papers to Defendants’ motion together with the instant cross-motion pursuant to Local Civil Rule 7.1(h). See Pl.’s Opp’n [ECF No. 75]; Pl.’s Cross-Mot. [ECF No. 76]. Plaintiff alleges Defendants’ summary judgment “motion is based on the materially false premise that” they have “produced all of [their] telemarketing sales recordings.” Pl.’s Br. at 1 [ECF No. 75-1]. Seemingly convinced that additional recordings of Defendants misrepresenting themselves as Choice Energy exist but were not produced, Plaintiff accuses Defendants and their counsel of “conceal[ing] and delet[ing] relevant recordings.” Id.

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Bluebook (online)
CHOICE ENERGY, LLC v. SUNSEA ENERGY LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/choice-energy-llc-v-sunsea-energy-llc-njd-2023.