Challenge Printing Company, Inc. v. Electronics For Imaging Inc.

District Court, N.D. California·Decided September 26, 2022·No. 5:20-cv-04659·Unknown

Opinion

CHALLENGE PRINTING COMPANY, INC., Case No. 5:20-cv-04659-EJD

Plaintiff, ORDER GRANTING DEFENDANT’S v. MOTION FOR PARTIAL SUMMARY ELECTRONICS FOR IMAGING INC., Re: Dkt. No. 55 Defendant.

This case arises out of a software licensing agreement between licensee Plaintiff, The Challenge Printing Company, Inc. (“Challenge Printing”), and licensor Defendant, Electronics for Imaging, Inc. (“EFI”), for Challenge Printing’s printing business. Challenge Printing also entered into a contract for Professional Services with EFI. In the Second Amended Complaint (“SAC”), Challenge Printing asserts claims for breach of contract; breach of the covenant of good faith and fair dealing; intentional misrepresentation; negligent misrepresentation; unfair competition in violation of California Business and Professions Code § 17200; and deceit (Cal. Civ. Code § 1709). Dkt. No. 47. Pending before the Court is EFI’s motion for partial summary judgment on the claims for intentional misrepresentation and deceit, as well as the prayer for punitive damages. Dkt. No. 59. Challenge Printing filed an opposition (Dkt. No. 61) and EFI filed a reply (Dkt. No. 62). For the reasons discussed below, EFI’s motion for partial summary judgment is granted. I. BACKGROUND1 Challenge Printing is a pharmaceutical printing company that provides packaging

1 EFI’s motion relies heavily on allegations in the First Amended Complaint (“FAC”). Challenge Printing relies on uncontested allegations in the SAC. The Court will treat the allegations the parties rely on as undisputed facts for purposes of this motion. Case No.: 5:20-cv-04659-EJD components such as labels, inserts, outserts, folding cartons, and pouches to pharmaceutical manufacturers. EFI is a company that develops technologies for the manufacturing of signage, packaging, textiles, ceramic tiles and personalized documents. Among other things, EFI sells computer printing software. In 2016, Challenge Printing approached EFI regarding its desire to potentially purchase EFI’s printing/packaging software.2 EFI representatives Darren Bradley (“Bradley”), a Sales Development Manager, Dave Hall (“Hall”), a Packaging Service Specialist, and Glenn Slack (“Slack”), a Technical Specialist in Packaging, spent days on-site at Challenge Printing’s facility, as well as additional time, learning about Challenge Printing’s business needs. Decl. of Chad Sasso In Support of Challenge Printing’s Opp’n to Def.’s Mot. for Partial Summ. J. (“Sasso Decl.”), Dkt. No. 61-2, ¶ 2. EFI eventually provided Challenge Printing with an “Executive Brief” recommending its “Radius Platform” multi-suite software. Mot. at 8 (citing First Amended Complaint (“FAC”), Dkt. No. 23, ¶¶ 22-25; id., Ex. 1). The Executive Brief was authored by Bradley, Hall, Slack, as well as Paul Lightfoot (“Lightfoot”), EFI’s Eastern Region Manager, and David Taylor (“Taylor”), EFI’s General Manager. SAC Ex. 1, Dkt. No. 47-1. Challenge Printing chose not to purchase the Radius Platform. Sasso Decl. ¶ 2. Nevertheless, discussions continued and centered on EFI’s iQuote, which was one of the software products bundled in the Radius Platform. Eventually, in mid-December 2017, Rick Mueller (“Mueller”) of EFI emailed Challenge Printing, copying Lightfoot and EFI’s Director for Product Development, Nick Benkovich (“Benkovich”), and expressed his understanding that Challenge Printing intends to “extract[ ] data to be read into [Challenge Printing’s] MIS,” and represented that this functionality “is made possible via [EFI’s] API that comes core with the solution.” Sasso Decl. ¶¶ 6-7. Mueller’s emails

2 At that time of the parties initial discussions, Challenge Printing was using a combination of Excel and other software programs. SAC ¶¶ 13-15. Case No.: 5:20-cv-04659-EJD to Challenge Printing identified him as “Sales Development Manager-EFI Productivity Software.” Id. ¶ 4. During a December 13, 2017 presentation at Challenge Printing’s facility, Mueller, Lightfoot, and another EFI representative Paul Napolitano (“Napolitano”), confirmed their understanding that Challenge Printing’s existing management information system, referred to as CIMS, “would have full integration [of] iQuote so long as [Challenge Printing’s] language was similar to how ESKO works.” Sasso Decl. ¶ 7. Challenge Printing had already integrated CIMS with ESKO and informed EFI of this. Id. Later, Challenge Printing’s Director of IT and Telecom, Ashok Avadhani (“Avadhani”), requested and received from Benkovich EFI’s “Handbook for Integration Between Systems via XML” (hereinafter “2017 Handbook”). Decl. of Ashok Avadhani in Support of Challenge Printing’s Opp’n to Def.’s Mot. for Summ. J. (“Avadhani Decl.”), Dkt. No. 61-11, ¶ 3. According to Sasso, Avadhani examined the 2017 Handbook and confirmed it would allow for integration of iQuote into CIMS. Sasso Decl. ¶ 9. During December 2017, Mueller and Napolitano gave a virtual demonstration of iQuote to Chad Sasso, Theodore Sasso, Adam Sasso, James Velez (“Velez”), and other Challenge Printing personnel (hereinafter “December 2017 Presentation”). Mot. at 9 (citing SAC ¶ 49; Decl. of Adrian Sawyer in Support of Mtn. for Summary Judgment (“Sawyer Decl.”), Dkt. No. 59, Ex. A at 33:2-14, Ex. C at 18:2-10); see also Sasso Decl. ¶ 8. This 2.5 hour presentation, which was recorded, shows “examples of how iQuote would handle estimating workflow for jobs Challenge Printing had supplied to EFI for the purpose of this presentation.” Sasso Decl. ¶ 8. “Dies/tooling, layouts, and applying raw material pricing to estimates were all discussed in this presentation.” Id. On December 22, 2017, Ted Sasso asked Mueller and Napolitano via email whether iQuote would be able to separate set-up costs from running costs:

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Challenge Printing Company, Inc. v. Electronics For Imaging Inc., (N.D. Cal. 2022).

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