Challenge Printing Company, Inc. v. Electronics For Imaging Inc.

District Court, N.D. California·Decided September 26, 2022·No. 5:20-cv-04659·Unknown

Opinion

1 2 6 CHALLENGE PRINTING COMPANY, 7 INC., Case No. 5:20-cv-04659-EJD

8 Plaintiff, ORDER GRANTING DEFENDANT’S v. MOTION FOR PARTIAL SUMMARY ELECTRONICS FOR IMAGING INC., 10 Re: Dkt. No. 55 Defendant. 11

12 This case arises out of a software licensing agreement between licensee Plaintiff, The 13 Challenge Printing Company, Inc. (“Challenge Printing”), and licensor Defendant, Electronics for 14 Imaging, Inc. (“EFI”), for Challenge Printing’s printing business. Challenge Printing also entered 15 into a contract for Professional Services with EFI. In the Second Amended Complaint (“SAC”), 16 Challenge Printing asserts claims for breach of contract; breach of the covenant of good faith and 17 fair dealing; intentional misrepresentation; negligent misrepresentation; unfair competition in 18 violation of California Business and Professions Code § 17200; and deceit (Cal. Civ. Code § 19 1709). Dkt. No. 47. Pending before the Court is EFI’s motion for partial summary judgment on 20 the claims for intentional misrepresentation and deceit, as well as the prayer for punitive damages. 21 Dkt. No. 59. Challenge Printing filed an opposition (Dkt. No. 61) and EFI filed a reply (Dkt. No. 22 62). For the reasons discussed below, EFI’s motion for partial summary judgment is granted. 23 I. BACKGROUND1 24 Challenge Printing is a pharmaceutical printing company that provides packaging 25

26 1 EFI’s motion relies heavily on allegations in the First Amended Complaint (“FAC”). Challenge Printing relies on uncontested allegations in the SAC. The Court will treat the allegations the 27 parties rely on as undisputed facts for purposes of this motion. Case No.: 5:20-cv-04659-EJD 1 components such as labels, inserts, outserts, folding cartons, and pouches to pharmaceutical 2 manufacturers. EFI is a company that develops technologies for the manufacturing of signage, 3 packaging, textiles, ceramic tiles and personalized documents. Among other things, EFI sells 4 computer printing software. 5 In 2016, Challenge Printing approached EFI regarding its desire to potentially purchase 6 EFI’s printing/packaging software.2 EFI representatives Darren Bradley (“Bradley”), a Sales 7 Development Manager, Dave Hall (“Hall”), a Packaging Service Specialist, and Glenn Slack 8 (“Slack”), a Technical Specialist in Packaging, spent days on-site at Challenge Printing’s facility, 9 as well as additional time, learning about Challenge Printing’s business needs. Decl. of Chad 10 Sasso In Support of Challenge Printing’s Opp’n to Def.’s Mot. for Partial Summ. J. (“Sasso 11 Decl.”), Dkt. No. 61-2, ¶ 2. EFI eventually provided Challenge Printing with an “Executive Brief” 12 recommending its “Radius Platform” multi-suite software. Mot. at 8 (citing First Amended 13 Complaint (“FAC”), Dkt. No. 23, ¶¶ 22-25; id., Ex. 1). The Executive Brief was authored by 14 Bradley, Hall, Slack, as well as Paul Lightfoot (“Lightfoot”), EFI’s Eastern Region Manager, and 15 David Taylor (“Taylor”), EFI’s General Manager. SAC Ex. 1, Dkt. No. 47-1. Challenge Printing 16 chose not to purchase the Radius Platform. Sasso Decl. ¶ 2. Nevertheless, discussions continued 17 and centered on EFI’s iQuote, which was one of the software products bundled in the Radius 18 Platform. 19 Eventually, in mid-December 2017, Rick Mueller (“Mueller”) of EFI emailed Challenge 20 Printing, copying Lightfoot and EFI’s Director for Product Development, Nick Benkovich 21 (“Benkovich”), and expressed his understanding that Challenge Printing intends to “extract[ ] data 22 to be read into [Challenge Printing’s] MIS,” and represented that this functionality “is made 23 possible via [EFI’s] API that comes core with the solution.” Sasso Decl. ¶¶ 6-7. Mueller’s emails 24

26 2 At that time of the parties initial discussions, Challenge Printing was using a combination of Excel and other software programs. SAC ¶¶ 13-15. 27 Case No.: 5:20-cv-04659-EJD 1 to Challenge Printing identified him as “Sales Development Manager-EFI Productivity Software.” 2 Id. ¶ 4. 3 During a December 13, 2017 presentation at Challenge Printing’s facility, Mueller, 4 Lightfoot, and another EFI representative Paul Napolitano (“Napolitano”), confirmed their 5 understanding that Challenge Printing’s existing management information system, referred to as 6 CIMS, “would have full integration [of] iQuote so long as [Challenge Printing’s] language was 7 similar to how ESKO works.” Sasso Decl. ¶ 7. Challenge Printing had already integrated CIMS 8 with ESKO and informed EFI of this. Id. Later, Challenge Printing’s Director of IT and Telecom, 9 Ashok Avadhani (“Avadhani”), requested and received from Benkovich EFI’s “Handbook for 10 Integration Between Systems via XML” (hereinafter “2017 Handbook”). Decl. of Ashok 11 Avadhani in Support of Challenge Printing’s Opp’n to Def.’s Mot. for Summ. J. (“Avadhani 12 Decl.”), Dkt. No. 61-11, ¶ 3. According to Sasso, Avadhani examined the 2017 Handbook and 13 confirmed it would allow for integration of iQuote into CIMS. Sasso Decl. ¶ 9. 14 During December 2017, Mueller and Napolitano gave a virtual demonstration of iQuote to 15 Chad Sasso, Theodore Sasso, Adam Sasso, James Velez (“Velez”), and other Challenge Printing 16 personnel (hereinafter “December 2017 Presentation”). Mot. at 9 (citing SAC ¶ 49; Decl. of 17 Adrian Sawyer in Support of Mtn. for Summary Judgment (“Sawyer Decl.”), Dkt. No. 59, Ex. A 18 at 33:2-14, Ex. C at 18:2-10); see also Sasso Decl. ¶ 8. This 2.5 hour presentation, which was 19 recorded, shows “examples of how iQuote would handle estimating workflow for jobs Challenge 20 Printing had supplied to EFI for the purpose of this presentation.” Sasso Decl. ¶ 8. “Dies/tooling, 21 layouts, and applying raw material pricing to estimates were all discussed in this presentation.” 22 Id. 23 On December 22, 2017, Ted Sasso asked Mueller and Napolitano via email whether 24 iQuote would be able to separate set-up costs from running costs:

25 As background, within the last few years, virtually all of our pharma customers require us to separate set-up costs from running, or cost per 26 thousand pricing, in the quoting process. . . . [Y]our software will not due [sic] us much good if it cannot accommodate this wrinkle. 27 Case No.: 5:20-cv-04659-EJD 1 Sasso Decl. ¶ 17, Ex. G. Lightfoot responded via email that “we do believe we have a solution” 2 and that he was working with other personnel at EFI “to come back to you and provide that 3 solution.” SAC ¶ 53. On December 27, 2017, EFI held a conference during which Mueller, 4 Benkovich, and Lightfoot assured Challenge Printing that iQuote could separate set-up costs from 5 running costs. Sasso Decl. ¶ 17. A couple days later, Challenge Printing licensed iQuote and 6 services for $175,000. SAC ¶¶ 56, 58. 7 EFI was not ready to for Challenge Printing to begin the integration process until 2019. 8 Avadhani Decl. ¶ 4. When EFI was ready to proceed, it gave Avadhani a different set of 9 documents as a guide for the integration process (“2019 guide”); however, this document “did not 10 allow integration of iQuote to CIMS.” Id. Avadhani thought the 2019 guide was incomplete and 11 did not appear to address iQuote. Id. 12 The iQuote installation began in February of 2019. SAC ¶ 70. On March 2, 2019, Mike 13 Richards (“Richards”), the EFI Project Manager, emailed a status report. Id. ¶ 5. Richards stated: 14 “EFI has made it clear to Challenge [Printing] that they will be the first to adopt the new Vertical 15 Application Suite for integration between EFI and another MIS.” Id. Avadhani disputes ever 16 previously being told Challenge Printing would be the first company to use this method. Id. 17 When Avadhani sought assistance from EFI, none was forthcoming. Id. ¶ 6.

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Challenge Printing Company, Inc. v. Electronics For Imaging Inc., (N.D. Cal. 2022).

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