Celine S.A. v. HongKong CSSBuy E-Commerce Co., Limited

District Court, S.D. New York·Decided October 30, 2024·No. 1:24-cv-04627·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK CELINE S.A. et al., Plaintiffs, 24 Civ. 4627 (JHR) -v.- OPINION & ORDER HONGKONG CSSBUY E-COMMERCE CO., LIMITED, d/b/a CSSBUY, Defendant. JENNIFER H. REARDEN, District Judge: Before the Court is the motion of Plaintiffs Celine S.A., Christian Dior S.E., Loewe S.A., and Fendi S.R.L. to enjoin Defendant CSSBUY, for the duration of this litigation, from importing, exporting, advertising, marketing, promoting, distributing, displaying, offering for sale, and selling allegedly counterfeit products bearing their marks. ECF No. 48.1 For the reasons set forth below, Plaintiffs’ motion is GRANTED in part and DENIED in part. I. BACKGROUND2 Plaintiffs are “world-renowned” luxury brands that sell high-quality apparel, fashion accessories, and leather goods. ECF No. 20 (Lambert Decl.) at ¶¶ 3, 18, 33, 48. Each has a number of registered marks for words and images associated with its brand. See Lambert Decl., Ex A, Ex. B, Ex. C, & Ex D (Trademark Registrations).

1 The case was originally assigned to the Honorable Andrew L. Carter. 2 The facts herein are drawn from the parties’ declarations filed in connection with the preliminary injunction motion. See Park Irmat Drug Corp. v. Optumrx, Inc., 152 F. Supp. 3d 127, 132 (S.D.N.Y. 2016) (“In deciding a motion for preliminary injunction, a court may consider the entire record including affidavits and other hearsay evidence.” (citation omitted)). “The Court has concluded that ‘an evidentiary hearing is not required’ because ‘the relevant facts are not in dispute.’” Team Rubicon Glob., Ltd. v. Team Rubicon, Inc., No. 20 Civ. 2537 (LTS) (KNF), 2020 WL 2539117, at *1 (S.D.N.Y. May 19, 2020) (quoting Charette v. Town of Oyster Bay, 159 F.3d 749, 755 (2d Cir. 1998)) (cleaned up). The Court also notes that neither party requested an evidentiary hearing. See Charrette, 159 F.3d at 755 (“A party may, of course, waive its right to an evidentiary hearing. . .”). Defendant is “an online shopping platform that aids consumers . . . wishing to purchase goods on popular Chinese ecommerce platforms, such as Taobao and 1688, which are notably directed towards businesses and consumers based in China and do not ship products directly to” the United States. ECF No. 23 (Rawlins Decl.) at ¶ 3. It “translat[es] the information posted . . . on Taobao and 1688 from Chinese to English to enable U.S. customers to shop on these platforms.” Rawlins Decl. at ¶ 4. Defendant’s customers “find product links” on the Chinese

platforms, then submit the links for Defendant “to place orders.” ECF No. 21 (Tan Decl.) at 3. Defendant “then purchases the products and directs shipment to its warehouses in China.” Rawlins Decl. at ¶ 4; see also Tan Decl. at 3. At its warehouses, Defendant “unpackages and photographs the products received” for customer “review and approval,” and then “repackages the product(s) and ships [them] to customers located in the U[nited] S[tates].” Rawlins Decl. at ¶ 4. Plaintiffs allege that Defendant “encourages, materially contributes to and directly profits from the purchase and sale of Counterfeit Products . . . , which are nearly indistinguishable from” Plaintiffs’ products. ECF No. 11 (Compl.) at ¶ 85. Defendant admits that it has received orders for infringing products. Tan Decl. at 3 (“[W]e have made every effort to identify infringing

product orders, and only a dozen have been found.”). Although Defendant’s website “filter[s] out product with titles containing major brand keywords,” its “technology cannot determine if images” from listings on its ecommerce marketplace “are infringing.” Id. Plaintiffs filed this action on June 18, 2024, alleging trademark infringement, counterfeiting, false designation of origin, passing off, and unfair competition under the Lanham Act, 15 U.S.C. § 1051 et seq., and related state common law claims. See Compl. at ¶ 1. That same day, Plaintiffs moved ex parte for a temporary restraining order and preliminary injunction. See ECF No 16. On June 20, 2024, the Court granted the temporary restraining order, ECF No. 42 (TRO), and imposed an asset freeze to prevent Defendant from “secret[ing], conceal[ing], transfer[ing], or otherwise dispos[ing] of ill-gotten proceeds” from having sold infringing goods, id. at ¶ 69. It also ordered Defendant to show cause why a preliminary injunction should not issue. Id. at 8. On July 15, 2024, the Court amended the temporary restraining order. See ECF No. 44 (Am. TRO). The amended TRO identifies and enjoins certain financial institutions that hold Defendant’s accounts from “secreting, concealing, transferring, disposing of, withdrawing,

encumbering or paying Defendants [a]ssets from or to Defendant’s [f]inancial [a]ccounts.” Id. at ¶ I.B.1. Over the course of the next several weeks, Defendant consented to repeated extensions of the temporary restraining order to allow the parties to negotiate and conduct informal discovery. See ECF Nos. 9, 31, 40. On September 25, 2024, however, Defendant requested “a briefing schedule[]” to “move to dissolve the TRO, oppose any forthcoming preliminary injunction, seek a declaration of no willful infringement under the Lanham Act, and/or modify Plaintiffs’ asset freeze order over CSSBUY’s account(s).” ECF No. 39 at 2. In anticipation of a show cause hearing, the Court permitted the parties to supplement their earlier submissions. See ECF No. 40. However, both parties stood on their existing briefing. Neither party requested an

evidentiary hearing. During a proceeding on October 9, 2024, the Court heard argument on Plaintiffs’ application. See ECF No. 47. Defendant raised, for the first time, an issue concerning the territorial scope of Plaintiffs’ proposed preliminary injunction. ECF No. 50 at 3. To review the newly raised issue, the Court ordered briefing and extended the temporary restraints, for good cause, until October 30, 2024, at 9:00 p.m. Id. II. DISCUSSION “[T]he party seeking a preliminary injunction must show, by a preponderance of the evidence, ‘(a) irreparable harm and (b) either (1) likelihood of success on the merits or (2) sufficiently serious questions going to the merits to make them a fair ground for litigation and a balance of hardships tipping decidedly toward the party requesting the preliminary relief.’”

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Celine S.A. v. HongKong CSSBuy E-Commerce Co., Limited, (S.D.N.Y. 2024).

Celine S.A. v. HongKong CSSBuy E-Commerce Co., Limited (Celine S.A. v. HongKong CSSBuy E-Commerce Co., Limited) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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