CATALYST STRATEGIC DESIGN v. Kaiser Foundation Health Plan

64 Cal. Rptr. 3d 55, 153 Cal. App. 4th 1328, 2007 Cal. App. LEXIS 1278
CourtCalifornia Court of Appeal
DecidedAugust 2, 2007
DocketB187254
StatusPublished

This text of 64 Cal. Rptr. 3d 55 (CATALYST STRATEGIC DESIGN v. Kaiser Foundation Health Plan) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
CATALYST STRATEGIC DESIGN v. Kaiser Foundation Health Plan, 64 Cal. Rptr. 3d 55, 153 Cal. App. 4th 1328, 2007 Cal. App. LEXIS 1278 (Cal. Ct. App. 2007).

Opinion

64 Cal.Rptr.3d 55 (2007)
153 Cal.App.4th 1328

CATALYST STRATEGIC DESIGN, INC., Plaintiff and Appellant,
v.
KAISER FOUNDATION HEALTH PLAN, INC., et al., Defendants and Respondents.

No. B187254.

Court of Appeal of California, Second District, Division Eight.

August 2, 2007.

*56 Magaña, Cathcart & McCarthy, Peter T. Cathcart and Anne M. Huarte, Los Angeles; Law Offices of Armando J. Paz and Armando J. Paz; Richardson & Patel and Luan K. Phan, for Plaintiff and Appellant.

Kennedy P. Richardson and Yvonne M. Pierrou, Oakland, for Defendants and Respondents.

RUBIN, Acting P.J.

Catalyst Strategic Design, Inc. appeals from the court's dismissal by summary judgment of its class action lawsuit against Kaiser Foundation Health Plan, Inc. and Kaiser Permanente Insurance Company ("Kaiser") alleging they violated the Telephone Consumer Protection Act of 1991 by faxing an unsolicited advertisement to Catalyst. We affirm.

FACTS AND PROCEDURAL HISTORY

In August 2001, appellant Catalyst Strategic Design, Inc. called Kaiser to discuss providing health insurance to Catalyst's employees. During the phone call, appellant gave Kaiser its fax number for Kaiser to* send written information about Kaiser's health plans. Catalyst elected, however, not to sign up for coverage at that time.

Over the next year and a half, Kaiser contacted Catalyst about a dozen times by phone and in writing, including faxes, to discuss Kaiser's on-going individual coverage of Catalyst's president and in the hope of selling coverage to the company's employees. In January 2003, Catalyst told Kaiser it did not plan to buy coverage for company employees beyond the president's policy. Catalyst did not, however, tell Kaiser to no longer contact it or to stop sending faxes.

In May 2004, Kaiser faxed to Catalyst without its permission-a one-page advertisement for health plans available through Kaiser. Generally speaking, faxing unsolicited advertisements violates the Telephone Consumer Protection Act of 1991(Act). (47 U.S.C. § 227(b).) In response to the fax, Catalyst filed a class action complaint for itself and all others *57 similarly situated against Kaiser.[1] It alleged a cause of action for violating the Act, and further alleged that in breaching that statute, Kaiser also broke California's unfair competition law. (Bus. & Prof. Code, § 17200.)

Kaiser moved for summary judgment. It argued federal regulations deemed it to have had Catalyst's consent to send the faxed advertisement because Kaiser and Catalyst had an "established business relationship" arising from their discussions about insurance coverage. The court agreed, and dismissed Catalyst's complaint. This appeal followed.

DISCUSSION

In 1991, Congress passed the Act (47 U.S.C. § 227).[2] Broadly speaking, the Act prohibits four acts, one of which is sending unsolicited advertisements to another's fax machine: "It shall be unlawful for any person within the United States ... to send to a telephone facsimile machine an unsolicited advertisement." (§ 227(b)(1)(C).)[3] Three other acts it prohibits are using an automatic dialing system to call certain places (§ 227(b)(1)(A)); calling residences with an artificial or prerecorded voice except under certain circumstances (§ 227(b)(1)(B)); and, tying up multiple phone lines of a business with an automatic dialing system (§ 227(b)(1)(D)). The Act defines an "unsolicited advertisement" as "any material advertising the commercial availability ... of any property, goods, or services which is transmitted to any person without that person's prior express invitation or permission." (§ 227(a)(5).)

Congress assigned the Federal Communications Commission the task of writing regulations to implement the Act. (§ 227(b)(2).) When the FCC was drafting its regulations, a national fax company asked the commission to create a "do not call" list instead of entirely banning unsolicited faxes. In response, the FCC concluded the act gave it no discretion to create exceptions to the prohibition of faxing unsolicited advertisements. (In the Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (2003) 18 F.C.C.R. 16972 [2003 WL 21961003].) But, in fleshing out the meaning of faxing an advertisement with the recipient's permission, the commission decided to apply to faxes the Act's exception for established business relationships involving telephone solicitations. The commission explained:

"[Two fax companies] urged the Commission not to impose a ban on unsolicited telephone facsimile advertisements; [one of those companies] suggested that a telephone facsimile do-not-call list be created in lieu of a complete prohibition on such unsolicited advertisements. . . . [¶] In banning telephone facsimile advertisements, the [Act] leaves the Commission without discretion to create exemptions from or limit the effects of the prohibition (see § 227(b)(1)(C)); thus, such transmissions are banned in our rules as they are in the [Act]. § 64.1200(a)(3). We note, however, that *58 facsimile transmission from persons or entities who have an established business relationship with the recipient can be deemed to be invited or permitted by the recipient."

Commission regulations defined an "existing business relationship" as:

"a prior or existing relationship formed by a voluntary two-way communication between a person or entity and a residential subscriber with or without an exchange of consideration, on the basis of an inquiry, application, purchase or transaction by the residential subscriber regarding products or services offered by such person or entity, which relationship has not been previously terminated by either party." (Kaufman v. ACS Systems, Inc. (2003) 110 Cal.App.4th 886, 909-910, 2 Cal.Rptr.3d 296.)

In due course, commission rulings and public practices revealed that the established business relationship exception for unsolicited faxes applied whether the fax's destination was a business or residence. (See, e.g., In re Tri-Star Marketing, Inc. (2000) 15 F.C.C.R. 11295 [2000 WL 796906]; In re Rules and Regulations Implementing Telephone Consumer Protection Act of 19.91, supra, 18 F.C.C.R. 16972.) Those precedents are important here because courts must defer to an administrative agency's interpretation of its regulations unless it patently contradicts Congressional intent. (FDA v. Brown & Williamson Tobacco Corp. (2000) 529 U.S. 120, 157-58, 120 S.Ct. 1291, 146 L.Ed.2d 121; Chevron U.S.A. v. Natural Res. Def. Council (1984) 467 U.S. 837, 843-14, 104 S.Ct. 2778, 81 L.Ed.2d 694.) The commission applied the established business relationship rule to faxes virtually from the Act's inception in the early 1990's. From then until Kaiser sent its one-page fax to Catalyst, Congress amended the Act several times, but never stated the commission had misconstrued Congressional intent involving faxes.

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Related

United States v. Morton
467 U.S. 822 (Supreme Court, 1984)
Kaufman v. ACS Systems, Inc.
2 Cal. Rptr. 3d 296 (California Court of Appeal, 2003)

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Bluebook (online)
64 Cal. Rptr. 3d 55, 153 Cal. App. 4th 1328, 2007 Cal. App. LEXIS 1278, Counsel Stack Legal Research, https://law.counselstack.com/opinion/catalyst-strategic-design-v-kaiser-foundation-heal-calctapp-2007.