Carol Valenta and Henry Vazquez, individually, and on behalf of all other similarly situated v. Naked Whey, Inc., d/b/a Naked Nutrition

CourtDistrict Court, S.D. California
DecidedNovember 20, 2025
Docket3:25-cv-01543
StatusUnknown

This text of Carol Valenta and Henry Vazquez, individually, and on behalf of all other similarly situated v. Naked Whey, Inc., d/b/a Naked Nutrition (Carol Valenta and Henry Vazquez, individually, and on behalf of all other similarly situated v. Naked Whey, Inc., d/b/a Naked Nutrition) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Carol Valenta and Henry Vazquez, individually, and on behalf of all other similarly situated v. Naked Whey, Inc., d/b/a Naked Nutrition, (S.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 CAROL VALENTA and HENRY Case No.: 25-cv-1543-RSH-DEB VAZQUEZ, individually, and on behalf of 12 all other similarly situated, 13 ORDER GRANTING IN PART Plaintiffs, AND DENYING IN PART 14 v. DEFENDANT’S MOTION TO 15 DISMISS NAKED WHEY, INC., d/b/a NAKED 16 NUTRITION, [ECF No. 7] 17 Defendant. 18 19 Pending before the Court is a motion to dismiss Plaintiffs’ Second Amended Class 20 Action Complaint, filed by defendant Naked Whey, Inc., dba Naked Nutrition, ECF No. 7. 21 As set forth below, Defendant’s motion to dismiss is granted in part and denied in part. 22 I. BACKGROUND 23 On June 17, 2025, Plaintiffs filed this putative class action against Defendant. ECF 24 No. 1. On June 30, 2025, Plaintiffs amended their complaint as of right. ECF No. 3. On 25 August 19, 2025, pursuant to a stipulation, Plaintiffs filed their Second Amended Class 26 Action Complaint (the “SAC”), their operative pleading. ECF No. 6. The SAC alleges as 27 follows. 28 Defendant, a corporation organized under the laws of Florida with its principal place 1 of business in Florida, manufactures and sells food products, including through retailers 2 such as Amazon. ECF No. 6 ¶¶ 3, 18–19. Defendant sells various “Vegan Protein Powder 3 products,” including: Naked Pea, Naked PB, Naked Mass, Naked Shake, Naked Rice, 4 Naked Almond, and Naked Seed (collectively, the “Products”). ECF No. 6 at 1. The lawsuit 5 alleges that Defendant deceptively labels and markets the Products by misrepresenting the 6 Recommended Daily Value of protein contained in each serving. Id. 7 Plaintiff Valenta is a California resident, and plaintiff Vasquez is a Florida resident. 8 Plaintiffs purchased Defendant’s Naked Pea protein powder from Amazon.com between 9 November 2021 and June 2025. Id. ¶¶ 18–19. Plaintiffs allege generally that they saw, read, 10 understood, and relied on Defendant’s marketing representations before making their 11 purchases. Id. ¶ 51. Apart from purchasing Naked Pea, Plaintiffs did not purchase any of 12 the other Products. Id. ¶¶ 51–54. 13 The SAC alleges that Defendant makes claims about the amount of protein in the 14 Products, but fails to disclose that such protein contained is not fully “bioavailable.” Id. ¶¶ 15 43–45. Bioavailability refers to the degree to which protein can be utilized by the human 16 body. Id. ¶ 23. Generally, animal-derived protein sources such as cow’s milk, eggs, and 17 whey, as well as soy, have a higher bioavailability; other plant-derived protein sources have 18 a lower bioavailability. Id. ¶ 24. Scientists have developed a measure of protein 19 bioavailability, the Protein Digestibility Corrected Amino Acid Score (“PDCAAS”). Id. ¶ 20 24–27. The Food and Drug Administration (the “FDA”) requires that manufacturers who 21 make certain claims about protein content or list a Daily Recommended Value for protein 22 must use the PDCAAS method, adjusting the Daily Recommended Value for 23 bioavailability. Id. ¶ 31. 24 Defendant allegedly lists a Daily Recommended Value on the Products that fails to 25 account for PDCAAS or bioavailability, misleading consumers into believing that the 26 entire amount of protein listed is fully bioavailable. Id. ¶ 39, 54. Plaintiffs allege that if 27 they knew the truth, they would not have purchased Defendant’s Naked Pea protein powder 28 or would have paid a substantially reduced price. Id. ¶ 52. 1 Plaintiffs seek certification of a class consisting of “all consumers who purchased 2 the Products within four years prior to the filing of the Complaint in this matter in the states 3 of California and Florida.” Id. ¶ 59. 4 The SAC asserts claims for (1) violation of the Florida Deceptive and Unfair Trade 5 Practices Act (“FDUTPA”), Fla. Stat. §501.202; (2) violation of California’s Consumer 6 Legal Remedies Act (“CLRA”), Cal. Civ. Code § 1750 et seq.; (3) unjust enrichment; and 7 (4) breach of express warranty. Id. ¶¶ 78–108. Plaintiffs seek injunctive relief, equitable 8 relief, and monetary damages. Id. at 22. 9 On September 2, 2025, Defendant filed a motion to dismiss the SAC. ECF No. 7. 10 The motion is fully briefed. ECF Nos. 8 (Opposition), 9 (Reply). 11 II. LEGAL STANDARD 12 Defendant moves to dismiss pursuant to Rule 12(b)(1) for lack of standing, and Rule 13 12(b)(6) for failure to state a claim. 14 A. Standing 15 “Federal courts are courts of limited jurisdiction. They possess only that power 16 authorized by Constitution and statute.” Kokkonen v. Guardian Life Ins. Co. of Am., 511 17 U.S. 375, 377 (1994). Article III, Section 2 of the U.S. Constitution requires that a plaintiff 18 have standing to bring a claim. See Lujan v. Defenders of Wildlife, 504 U.S. 555, 560 19 (1992). Article III standing requires that a plaintiff show that he or she has (1) “suffered an 20 injury in fact” that is “concrete and particularized” and “actual or imminent,” (2) “that is 21 fairly traceable to the challenged conduct of the defendant,” and (3) “that is likely to be 22 redressed by a favorable judicial decision.” Spokeo, Inc. v. Robins, 578 U.S. 330, 338–39 23 (2016) (citing Lujan, 504 U.S. at 560). The plaintiff has the burden to establish standing, 24 and at the pleading stage, “the plaintiff must clearly allege facts demonstrating each 25 element.” Id. (cleaned up). 26 B. Failure to State a Claim 27 A motion to dismiss under Rule 12(b)(6) “tests the legal sufficiency of a claim.” 28 Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). A pleading must contain “a short and 1 plain statement of the claim showing that the pleader is entitled to relief[.]” Fed. R. Civ. P. 2 8(a)(2). However, plaintiffs must also plead “enough facts to state a claim to relief that is 3 plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007); see Fed. R. 4 Civ. P. 12(b)(6). The plausibility standard demands more than a “formulaic recitation of 5 the elements of a cause of action,” or “‘naked assertions’ devoid of ‘further factual 6 enhancement.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Twombly, 550 U.S. 7 at 555, 557). Instead, a complaint “must contain sufficient allegations of underlying facts 8 to give fair notice and to enable the opposing party to defend itself effectively.” Starr v. 9 Baca, 652 F.3d 1202, 1216 (9th Cir. 2011). 10 When reviewing a motion to dismiss under Rule 12(b)(6), courts assume the truth of 11 all factual allegations and construe them in the light most favorable to the nonmoving 12 party. Cahill v. Liberty Mut. Ins. Co., 80 F.3d 336, 337–38 (9th Cir. 1996) (citing Nat’l 13 Wildlife Fed’n v. Espy, 45 F.3d 1337, 1340 (9th Cir. 1995)). But a court “disregard[s] 14 ‘[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory 15 statements[.]’” Telesaurus VPC, LLC v. Power, 623 F.3d 998, 1003 (9th Cir. 2010) 16 (quoting Ashcroft v. Iqbal, 556 U.S. 662, 678–79 (2009)).

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Carol Valenta and Henry Vazquez, individually, and on behalf of all other similarly situated v. Naked Whey, Inc., d/b/a Naked Nutrition, Counsel Stack Legal Research, https://law.counselstack.com/opinion/carol-valenta-and-henry-vazquez-individually-and-on-behalf-of-all-other-casd-2025.