Cappalli v. BJ's Wholesale Club, Inc.

904 F. Supp. 2d 184, 2012 WL 5472163, 2012 U.S. Dist. LEXIS 160851
CourtDistrict Court, D. Rhode Island
DecidedNovember 9, 2012
DocketC.A. No. 10-407 S
StatusPublished
Cited by11 cases

This text of 904 F. Supp. 2d 184 (Cappalli v. BJ's Wholesale Club, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Rhode Island primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Cappalli v. BJ's Wholesale Club, Inc., 904 F. Supp. 2d 184, 2012 WL 5472163, 2012 U.S. Dist. LEXIS 160851 (D.R.I. 2012).

Opinion

ORDER

WILLIAM E. SMITH, District Judge.

Plaintiff Irene Cappalli filed this putative class action against Defendant BJ’s Wholesale Club, Inc. (“BJ’s”), alleging breach of contract and, in the alternative, an equitable claim of money had and received.

1. Facts

The following facts are undisputed unless otherwise noted. BJ’s is a corporation that owns and operates warehouse club stores. BJ’s offers twelve-month memberships for a fee.1 In exchange for payment of the membership fee, members are provided the opportunity to purchase merchandise from BJ’s stores at ostensibly low prices. While non-members are permitted to shop at BJ’s stores, their purchases are generally subject to a 15% surcharge. (Def.’s Statement of Undisputed Facts (“Def.’s SUF”) ¶¶ 32-33, ECF No. 47.) At the expiration of their memberships, members are given a fifteen-day “grace period” during which they may make purchases at BJ’s stores without paying any surcharge. (Atkinson Aff. ¶ 13, ECF No. 45.) BJ’s policy concerning renewal memberships is the basis of this suit.

Cappalli became a BJ’s member on November 11, 2005 through a free sixty-day trial membership. (Def.’s SUF ¶ 12C.)2 Because BJ’s extends membership expiration dates until the last day of the month in which membership expires, Cappalli’s [188]*188trial membership expired on January 31, 2006. (Id. at ¶¶ 13C-14C.) Cappalli purchased renewal memberships at the membership desk of the BJ’s store in Coventry, Rhode Island on March 26, 2006, February 15, 2007, February 2, 2008, and February 12, 2009. (Ex. D to Atkinson Aff., ECF No. 45-4.) Each of these renewal memberships expired the following January 31. Cappalli renewed her BJ’s membership for the final time on February 27, 2010. (Id.) This time, Cappalli made her purchase online. (Def.’s SUF ¶ 25.) Cappalli received a printed confirmation indicating that her membership would expire in “01/2011.”3 (Ex. B to Renshaw Aff., ECF No. 46-3.) Cappalli never made any purchases between the expiration of her prior membership and her purchase of a renewal membership, and, thus, she never paid a surcharge at BJ’s. (Def.’s SUF ¶ 36.)

When Cappalli joined BJ’s in 2005, BJ’s “Core Membership Privileges and Conditions” (“P & C’s”) provided, “[mjembers who renew their Memberships during their expiration month, or within three (3) months after the expiration month, will retain their current expiration month for the renewed year. Memberships renewed more than three (3) months after their original expiration date are subject to new Membership expiration dates at BJ’s discretion” (“renewal policy”). (Ex. A to Atkinson Aff., ECF No. 45-1.) Because Cappalli renewed her membership in March 2006, less than three months after the expiration of her prior membership, she retained her prior expiration date of January 31. In April 2008, BJ’s shortened its renewal policy from three months to one month. (Def.’s SUF ¶ 10.) Also at this time, BJ’s revised its P & C’s to omit the description of its renewal policy. (Ex. B to Atkinson Aff., ECF No. 45-2.) In September 2010, BJ’s adopted a two-month renewal policy and revised its P & C’s to include a description of that policy. (Ex. C to Atkinson Aff., ECF No. 45-3.) All three iterations of the P & C’s, in a separate section drawing no distinction between initial and renewal memberships, provided, “[mjembership is effective for one year from enrollment.” (Exs. A-C to Atkinson Aff.) Throughout Cappalli’s membership, BJ’s membership desk personnel were instructed to provide a copy of the P & C’s to anyone who purchased a membership. (Def.’s SUF ¶ 8.)

BJ’s members are not required to sign any form indicating their agreement to the P & C’s. (Pl.’s Separate Statement of Undisputed Facts (“PL’s SSUF”) ¶60, ECF No. 55.) In fact, BJ’s does not require its members to assent to BJ’s membership renewal policy in any written agreement. (Def.’s Resp. to PL’s Separate Statement of Additional Undisputed Facts (“Def.’s Resp.”) ¶ 61, ECF No. 63.)

Between April 2008 and August 2010, when BJ’s renewal policy was not reflected in its P & C’s, BJ’s provided information about its renewal policy in the “Frequently Asked Questions” section of its website. (Ex. E to Atkinson Aff., ECF No. 45-5.) [189]*189The website stated that “[a]ll new BJ’s Memberships are valid for 12 months from the date of activation, unless otherwise indicated.” (Id. (emphasis added).) It went on to explain BJ’s renewal policy in a manner similar to the P & C’s. There is, however, no evidence in the record that BJ’s directed renewing members to this portion of its website to find the terms of their membership agreements.

It is BJ’s stated practice to provide every member who renews at the membership desk of a BJ’s store a printed receipt showing the expiration date of the renewal membership. (Def.’s SUF ¶ 17.) When Cappalli purchased her renewal membership on February 15, 2007, she received a receipt that stated, “MEMBERSHIP EXPIRES ON 01/08.” (Ex. B. to Renshaw Aff., ECF No. 46-4.) Similarly, when Cappalli purchased her renewal membership on February 12, 2009, she received a receipt that stated, “MEMBERSHIP EXPIRES ON 01/10.” (Ex. B. to Renshaw Aff., ECF No. 46-5.)

It is also BJ’s practice to provide members with a receipt showing their membership expiration date whenever they make a purchase in a BJ’s store. (Def.’s SUF ¶ 18.) Cappalli shopped at BJ’s stores on 46 occasions between November 2005 and January 2011.4 (Id. at ¶ 34.)

Additionally, it is BJ’s practice to send a renewal notice to members during the month that their memberships are due to expire and to send a second notice after their memberships have expired. (Id. at ¶ 22.) Cappalli received a renewal notice from BJ’s in early 2007. This notice stated that Cappalli’s “Membership Expired” in January 2007 and encouraged her to “[rjenew for a year right now.” (Ex. A to Woodward Aff. 49-50, ECF No. 54-1.) The notice listed Cappalli’s “Renewal Date” as January 2007. (Id.) It also stated, “Inner Circle and Business Membership Privileges and Conditions are available at any BJ’s Member Services Desk or online at www.bjs.com.” (Id.)

Cappalli testified at her deposition that, when she renewed her BJ’s membership, she expected the renewal membership to expire twelve months from the date of purchase. (Ex. B to Renshaw Aff. (Cappalli Dep. 128:15-18), ECF No. 46-2.) However, Cappalli also testified that she could not recall the basis of this belief and referred to it as “an assumption.” (Id. at 128:3-12,128:23-129:2.)

BJ’s was aware of the fact that its renewal policy was not member-friendly. One BJ’s employee, in a 2007 internal communication, referred to the policy as the “punish the member rule.” (Ex. C to Woodward Aff., ECF No. 54-3.) During Cappalli’s membership, BJ’s received over 2,000 contacts from members regarding its membership renewal policy. (Id.) BJ’s maintains a “ticket” of each customer contact. (Def.’s Resp. ¶ 55.) Excerpts of tickets from 2007 indicated that at least some BJ’s members were surprised and upset by BJ’s renewal policy. (Ex. C to Woodward Aff.) BJ’s has specific “Renewal Reset FAQs” providing pre-scripted answers to customers’ questions concerning BJ’s renewal policy.5 (Ex. A to Woodward Aff. 58.)

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904 F. Supp. 2d 184, 2012 WL 5472163, 2012 U.S. Dist. LEXIS 160851, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cappalli-v-bjs-wholesale-club-inc-rid-2012.