Canada Hockey v. Texas A&M Univ

CourtCourt of Appeals for the Fifth Circuit
DecidedSeptember 8, 2021
Docket20-20503
StatusUnpublished

This text of Canada Hockey v. Texas A&M Univ (Canada Hockey v. Texas A&M Univ) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Canada Hockey v. Texas A&M Univ, (5th Cir. 2021).

Opinion

Case: 20-20503 Document: 00516006581 Page: 1 Date Filed: 09/08/2021

United States Court of Appeals for the Fifth Circuit United States Court of Appeals Fifth Circuit

FILED September 8, 2021 No. 20-20503 Lyle W. Cayce Clerk

Canada Hockey, L.L.C., doing business as Epic Sports; Michael J. Bynum,

Plaintiffs—Appellants,

versus

Texas A&M University Athletic Department; Alan Cannon; Lane Stephenson, in his individual capacity,

Defendants—Appellees.

Appeal from the United States District Court for the Southern District of Texas USDC No. 4:17-CV-181

Before Owen, Chief Judge, Smith and Graves, Circuit Judges. James E. Graves, Jr., Circuit Judge:* Michael J. Bynum and his publishing company sued Texas A&M University and its employees after they published a part of Bynum’s forthcoming book without permission. Relevant here, the district court

* Pursuant to 5th Circuit Rule 47.5, the court has determined that this opinion should not be published and is not precedent except under the limited circumstances set forth in 5th Circuit Rule 47.5.4. Case: 20-20503 Document: 00516006581 Page: 2 Date Filed: 09/08/2021

No. 20-20503

dismissed all claims against Texas A&M on state sovereign immunity grounds and those against two Texas A&M employees for failure to state a claim. We AFFIRM. I. Background For purposes of this appeal, we accept the factual allegations stated in the complaint as true. See, e.g., Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). Michael J. Bynum is a sportswriter and editor that operates his own publishing company, Canada Hockey LLC d/b/a Epic Sports (“Epic Sports”). In 1980, Bynum became interested in the “12th Man” lore while working on his first book about Texas A&M University’s (TAMU) football program. Plaintiffs describe the 12th Man story as follows: The University’s now famous 12th Man tradition was inspired by the actions of E. King Gill at the 1922 football game known as the “Dixie Classic.” Gill, a squad player for A&M’s football team, who was already training with the university’s basketball team, was up in the press box watching his team face the then top-ranked Prayin’ Colonels of Centre College, when he was waved down to the sideline before halftime to suit up in case his injured team ran out of reserve players. Gill stood on the sideline, ready to play, for the remainder of the game. Gill's commitment to step up for his team when in need later became a legend that was passed down from generation to generation of Aggies. Today, the 12th Man tradition is a symbol of the Aggies’ unity, loyalty, and willingness to serve when called upon to do so, and is woven into many aspects of life at A&M. In 1990, TAMU registered “12th Man” as a trademark and has since aggressively enforced it. Intrigued by the story, Bynum decided to write about Gill and his impact on TAMU’s football program for a forthcoming book titled 12th Man.

2 Case: 20-20503 Document: 00516006581 Page: 3 Date Filed: 09/08/2021

For many years, Bynum researched Gill and the 12th Man story, including reviewing primary documents, visiting relevant locations, and conducting interviews with personnel in TAMU’s Athletic Department. The personnel included Brad Marquardt, an Associate Director of Media Relations, and Alan Cannon, an Assistant Athletic Director for Media Relations. Marquardt reported to Cannon and managed the Athletic Department’s official Twitter account dedicated to its football program (@AggieFootball). Cannon handled media relations for all sports programs in the Athletic Department and managed the department’s official website. Eventually, Bynum hired Whit Canning to write a short biography about Gill (the “Gill Biography”), titled “An A&M Legend Comes to Life,” which Bynum planned to use as the opening chapter of his book. In June 2010, Bynum emailed Marquardt seeking photographs to include in his book, sending along a draft of the book in PDF form. In the email, Bynum specified that the PDF was “a draft version of the 12th Man Book” and “a work in progress . . . not in final form yet.” The draft contained Bynum’s name, copyright date, an indication that Epic Sports owned the copyright to the book, and a statement that “no part of the book may be reproduced or used in any form or by any means . . . without the permission of the publisher.” The Gill Biography was the opening chapter of the book. Bynum continued to email Marquardt as late as December 2013, asking questions related to the book. Bynum planned to publish his 12th Man book in the fall of 2014. In January 2014, TAMU’s Athletic Department directed its staff to find background information on Gill that could be used to promote the 12th Man story and raise money. Marquardt directed his secretary to retype the Gill Biography that Bynum sent to Marquardt in 2010; remove any references to Bynum or Epic Sports; rewrite the byline to read “by Whit Canning, special to Texas A&M Athletics” to suggest that Canning was commissioned

3 Case: 20-20503 Document: 00516006581 Page: 4 Date Filed: 09/08/2021

to write the Biography exclusively for the Athletic Department; and change the original title of the Biography from “An A&M Legend Comes to Life” to “The Original 12th Man.” Marquardt provided the retyped Biography to his work colleagues, including Cannon and Lane Stephenson, the Director of News & Information Services at TAMU, for approval and publication. Stephenson was in charge of TAMU’s official Twitter account (@TAMU) and “TAMU Times,” which was TAMU’s e-newsletter and website. Soon after, the Athletic Department published the contents of the Gill Biography as an article on its website. Then, on January 19, 2014, both TAMU and its Athletic Department tweeted a link to the article on their respective Twitter accounts. The posts were retweeted and discussed by news sources. The article was also featured in TAMU Times. On January 22, 2014, Bynum emailed Marquardt and another employee of the Athletic Department requesting immediate removal of the article. Several hours later, Marquardt responded that the article was no longer on the website, apologized for the “mix-up,” and asked whether it would “be possible to post the story as an ‘excerpt’ to [his] book.” He also stated: “I asked my secretary to key [the Biography] in for me which she did.” Though the article was removed, it was shared by others and reposted on various online forums. The book remains unpublished. In 2017, Bynum and Epic Sports filed suit against the TAMU Athletic Department, the TAMU 12th Man Foundation, 1 and employees of the Athletic Department. Relevant here, Plaintiffs assert the following claims: (1) direct copyright infringement under the Copyright Remedy Clarification Act (CRCA), 17 U.S.C. § 501, against the Athletic Department, Cannon, and

1 Pursuant to a joint motion, the appeal as to the 12th Man Foundation was dismissed.

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Stephenson; (2) contributory copyright infringement against the same; (3) vicarious copyright infringement 2 against the Athletic Department; (4) violation of the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 1202, against the Athletic Department; (5) violation of the Takings Clause of the Texas Constitution against the Athletic Department; and (6) violation of the Takings Clause of the U.S. Constitution against the Athletic Department.

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Canada Hockey v. Texas A&M Univ, Counsel Stack Legal Research, https://law.counselstack.com/opinion/canada-hockey-v-texas-am-univ-ca5-2021.