Campfield v. Safelite Group, Inc.

CourtDistrict Court, S.D. Ohio
DecidedMarch 31, 2021
Docket2:15-cv-02733
StatusUnknown

This text of Campfield v. Safelite Group, Inc. (Campfield v. Safelite Group, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Campfield v. Safelite Group, Inc., (S.D. Ohio 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF OHIO EASTERN DIVISION Richard Campfield, et a/., Plaintiffs, Case No. 2:15—cv—2733 Vv. Judge Michael H. Watson Safelite Group, Inc., ef al., Magistrate Judge Vascura Defendants. OPINION AND ORDER Plaintiffs Richard Campfield (“Campfield”) and Ultra Bond, Inc. (“Ultra Bond,” collectively, “Plaintiffs”) allege that Defendants Safelite Group, Inc., Safelite Solutions LLC, and Safelite Fulfillment, Inc. (collectively, “Safelite”) misrepresented the nature and characteristics of Plaintiffs’ products to consumers. Plaintiffs bring a claim for relief under section 43(a) of the Lanham Act, codified at 15 U.S.C. § 1125(a)(1)(B). Safelite has countersued with the following claims: tortious interference with contract; misappropriation of trade secrets under the Ohio Uniform Trade Secrets Act (“OUTSA”), R.C. § 1333.61, ef. seq.; civil conspiracy; conversion; violation of the Computer Fraud and Abuse Act (“CFAA"), 18 U.S.C. § 1030; unfair competition; and for a declaratory judgment that Plaintiffs have unclean hands and are prohibited from receiving equitable relief under the Lanham Act, including but not limited to disgorgement of Safelite’s profits. Ans. and Counterclaim, ECF No. 93.

Safelite moves for summary judgment dismissing Plaintiffs’ Lanham Act claim and finding that Plaintiffs are liable for conversion.’ Safelite Mot. Summ. J., ECF No. 127. Plaintiffs move for partial summary judgment on two aspects of their Lanham Act claim: (1) “[t]hat Safelite’s organized marketing campaign to promote the dollar bill rule as an objective standard for windshield repair . . . constitutes ‘commercial advertising and promotion”; and (2) that one category of statements Safelite made were literally false and violated the Lanham Act. Pls. Mot. Summ. J., ECF No. 130. Plaintiffs also move for summary judgment against Safelite on all of Safelite’s counterclaims. /d.? For the following reasons, the Court GRANTS IN PART AND DENIES IN PART Safelite’s motion for summary judgment, ECF No. 127, and GRANTS IN PART AND DENIES IN PART Plaintiffs’ motion for partial summary judgment, ECF No. 130. I. FACTUAL BACKGROUND The specific facts the Court relies upon to decide Plaintiffs’ and Safelite’s motions for summary judgment are more easily discussed as part of the Court’s analysis. Therefore, in this introductory factual discussion, the Court will simply restate the factual background from its prior Opinion and Order granting in part

1 Safelite does not move for summary judgment on its remaining counterclaims. ? Plaintiffs raised these same objections to Safelite’s counterclaims in a motion to dismiss that was not ruled upon prior to the parties filing motions for summary judgment. MTD, ECF No. 98. Because the matter is fully briefed with supporting evidence in Plaintiffs’ motion for summary judgment, the Court DENIES Plaintiffs’ motion to dismiss as MOOT. Case No. 2:15—cv—2733 Page 2 of 38

and denying in part Safelite’s motion to dismiss and add a general description of Safelite’s allegations from its counterclaims. This factual background is meant to frame the parties’ versions of events, not suggest these are facts supported by evidence in the record, much less undisputed. A. Plaintiffs’ Lanham Act Claim Safelite and Plaintiffs are both involved in vehicle glass repair and replacement (“VGRR’) services. Safelite maintains a significant stake in the sale and installation of replacement windshields. Plaintiffs, on the other hand, maintain a significant stake in the sale of products used to repair cracks longer than six inches (called “long cracks”), as well as the service of performing such repairs. Safelite is a multi-faceted automobile glass and claims management service organization that is composed of four major operations: (1) Safelite Fulfillment, Inc. (operating under the name Safelite AutoGlass®), which provides VGRR services (such as windshield replacement and repair) to consumers; (2) Service Auto Glass, which provides wholesaler vehicle glass and vehicle glass-related products; (3) Safelite Solutions LLC, which serves as a third party administrator and provides complete claims management solutions for fleet and insurance companies; and (4) Safelite Glass Corp., which previously manufactured aftermarket windshields. Safelite has three primary categories of customers: insurance company clients for whom it serves as the third-party administrator of their glass breakage Case No. 2:15—cv—2733 Page 3 of 38

coverage programs; commercial customers (such as businesses or governmental agencies who operate fleets of vehicles); and individual consumers (who may or may not have insurance that covers windshield damage). Safelite follows the “dollar bill rule,” which means that Safelite neither recommends nor performs long-crack repairs. In 1989, Plaintiffs developed a new method for repairing long cracks instead of replacing the windshield. In 2007, the American National Standards Institute approved windshield industry repair standards, the “Repair of Laminated Automotive Glass Standards” (“ROLAGS’), that stated windshield cracks up to fourteen inches are repairable. According to Plaintiffs, the dollar bill rule is no longer the prevailing view in the industry. Plaintiffs also allege that Safelite’s internal documents show that Safelite knew that the repair of windshield cracks “up to 24 [inches] . . . can be safe and is viable.” Am. Compl. | 76, ECF No. 62. Plaintiffs bring this suit under section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B) (referred to throughout this Opinion and Order as § 43(a)), alleging that Safelite misrepresented the nature and characteristics of Plaintiffs’ products to consumers. Specifically, Plaintiffs argue that Safelite makes false statements that fall into two categories: Type | Statements, that broadly state “if damage spreads beyond the size of a dollar bill, a replacement will be necessary’; and Type II Statements, which broadly state that “when a chip is

Case No. 2:15—cv—2733 Page 4 of 38

smaller than a dollar bill, it can usually be repaired without replacing the windshield.” B. Safelite’s Counterclaims Safelite has grown its business over more than seventy years to become the largest vehicle glass repair and replacement organization in the United States. Safelite has developed information that it considers to be confidential and proprietary trade secret information related to its services including training materials, pricing arrangements, financial data, technician rankings, customer satisfaction data, current and prospective customer lists, and customer information and preferences. Campfield founded Ultra Bond to license the Ultra Bond process and sell long crack-related products, which compete with Safelite’s products and services. From 2007 to 2013, Safelite employed Brian Ladage (“Ladage”) as a technician in Safelite’s retail store in Grand Junction, Colorado, and from 2000 to 2013, Safelite employed Don Christensen (“Christensen”) as a manager of Safelite’s Grand Junction shop. As part of their employment, Ladage and Christensen had access to some of Safelite’s information that it considers to be confidential and proprietary trade secret information. Ladage and Christensen were required to sign a confidentiality agreement because of their access to these materials. At some point, Ladage and Christensen became disgruntled employees of Safelite, which led Campfield to direct them to steal Safelite’s confidential information. Ladage and Christensen gave Campfield confidential information Case No. 2:15-—cv—2733 Page 5 of 38

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Bluebook (online)
Campfield v. Safelite Group, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/campfield-v-safelite-group-inc-ohsd-2021.