CAMBRIDGE MOBILE TELEMATICS, INC. v. SFARA, INC.

District Court, D. New Jersey·Decided August 20, 2024·No. 3:23-cv-01368·Unknown

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

CAMBRIDGE MOBILE TELMATICS, INC., Plaintiff, Civil Action No. 23-1368 (RK) (RLS) Vv. MEMORANDUM OPINION SFARA, INC. Defendant.

SFARA, INC., Counterclaim-Plaintiff, Vv. CAMBRIDGE MOBILE TELMATICS, INC. Counterclaim-Defendant.

KIRSCH, District Judge THIS MATTER comes before the Court upon a Motion to Dismiss filed by Plaintiff and Counterclaim-Defendant Cambridge Mobile Telematics, Inc. (“CMT”). “MTD,” ECF No. 69.) Defendant and Counterclaim-Plaintiff Sfara, Inc. (‘Sfara”) filed a Response in Opposition, (“Opp.,” ECF No. 70), and CMT filed a Response in Support, “Reply,” ECF No. 71). The Court has considered the parties’ submissions and resolves the matter without oral argument pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1. For the reasons set forth below, CMT’s Motion to Dismiss is GRANTED.

I. BACKGROUND! CMT and Sfara are competitors in the telematics industry, and through their respective pleadings have asserted claims and counterclaims of infringement of their respective patents. The pending motion pertains to Sfara’s counterclaims against CMT. Sascha Simon founded Sfara in 2012. Ud. J 10.) Sfara has developed a technology that uses sensors in smartphones to detect crashes and trigger emergency responses. (/d. J 10.) On March 24, 2015, the United States Patent and Trademark Office issued United States Patent No. 8,989,952 (‘the ’952 Patent’) entitled “System and 23 Method For Detecting Vehicle Crash” to Mr. Simon. (/d. { 29.) The ’952 Patent “relates to a system and method for detecting a vehicle crash, including, inter alia, ‘a communication device, e.g., a smartphone, within the vehicle at the time of the vehicle crash.’” (Id. 33 (quoting °952 Patent at 4:29-32).) Sfara’s crash-detection products launched in 2015. (d.) On March 10, 2016, the United States Patent and Trademark Office issued another patent to Mr. Simon: United States Patent No. 9,333,946 (“the ’946 Patent’) entitled “System and Method for Identifying Vehicle by Utilizing Detected Magnetic Field.” Ud. J 54.) The ’946 Patent relates to “an improved method and apparatus of determining the specific identity and type of vehicle a smartphone is in.” Ud. {58 (quoting ’946 Patent at 2:46—-48).) Also in the spring of 2016, a company called TrueMotion, Inc. (“TrueMotion”) began evaluating a potential acquisition of Sfara. Ud. § 16.) To aid these confidential discussions, on March 8, 2016, Sfara and TrueMotion entered into a reciprocal Non-Disclosure Agreement (“NDA”). Ud. § 14.) In and around March and April of 2016, Sfara disclosed “confidential

' The facts in this Background section are derived from Sfara’s Counterclaims, (“Counterclaims,” ECF No. 12), and are accepted as true only for purposes of ruling on CMT’s Motion to Dismiss.

technology, business plans, and financial information” to TrueMotion, pursuant to the NDA. (dd. { 15.) Prior to that time, TrueMotion had developed a smartphone sensor technology to collect data on driving behavior—not to detect vehicular crashes. (/d.) Critical to the acquisition discussions was TrueMotion’s evaluation of Sfara’s cutting-edge crash detection technology. (/d. { 16.) During this time, a large team of individuals from TrueMotion were exposed to Sfara’s confidential information including Vance Loiselle (Chief Executive Officer), Brad Cordova (Chief Technology Officer), Kevin Farrell (President and Chief Product Officer), and Joe Adelmann (Co- founder and VP Operations) as well as the following individuals on information as belief: Rafi Finegold (VP Product & Experience), Scott Griffith, Jonathan McNeill, Dan Shiebler (Senior Data Scientist), and Eddie Vaisman (Data Scientist). Ud. J 17.) The acquisition appeared to be progressing rapidly, and on March 31, 2016, Mr. Cordova and Mr. Adelmann “toasted the relationship” with Mr. Simon. (Ud. { 18.) On or about April 11, 2016, TrueMotion required Sfara to execute an exclusivity agreement to accelerate negotiations and provide for further due diligence sessions, which the parties confirmed were subject to the NDA. (id. J 20.) On April 13, 2016, a due diligence meeting was conducted, during which Sfara disclosed a 73-page slide deck containing “algorithms, formulas, inputs, testing, and other technical analysis” to TrueMotion. (/d. { 21.) Although TrueMotion and Sfara executed a letter of intent and an exclusivity agreement, they ultimately could not agree to the terms of the acquisition. (Id. | 22.) However, on May 5, 2016, TrueMotion’s CEO, Mr. Loiselle, called Mr. Simon and asked to license Sfara’s technology and patents. (/d. J 23.) He expressed disappointment that the acquisition was unsuccessful and acknowledged that, if TrueMotion were to expand into the crash- detection market, they “would need a license.” (/d.)

However, “[d]espite not purchasing Sfara and its technology and patents, and not obtaining a license to Sfara’s patents and technology, TrueMotion pushed on with product development improperly using Sfara’s technology and proprietary information.” (/d. § 24.) “[A] few months later,” TrueMotion went to market with crash-detection technology. (/d.) On September 6, 2016, TrueMotion uploaded a video to YouTube introducing its crash-detection technology. (/d.) CMT, for its part, is the largest provider of driver-behavior data to insurance companies. Ud. § 12.) Insurance companies use CMT’s data “to gauge risk and set policy rates—at the beginning of the relationship with a driver.” Ua.) On or about June 2021, CMT acquired TrueMotion, including TrueMotion’s smartphone-based crash-detection platform known as TrueMotion Zmpact. (ld. J 5, 13.) Many of the TrueMotion employees who previously had access to Sfara’s confidential information joined CMT. (/d. J 25.) Following the 2021 acquisition, CMT “incorporated True Motion’s [sic] technology into its products (which was in turn based upon Sfara’s technology) and further used Sfara’s confidential information as well as Sfara’s patented technology to design, develop, enhance and deploy CMT products... .” (Jd. 26.) According to Sfara, CMT’s products infringe on the ’952 and ’946 Patents. (/d. {| 38.) CMT has been aware of the Patents since at least 2016 but nonetheless infringes on same by “making, using, offering to sell, selling, and/or importing into the United States products including, but not limited to, CMT’s Telematics Platform” and “instructing and encouraging its customers and/or end-users to use CMT’s Telematics Platform.” Ud. 45-46, 64, 73-74.) On March 10, 2023, CMT filed the present case against Sfara. (““Compl.,” ECF No. 1.) According to CMT, Sfara’s driving behavior and crash technology infringed on its patents: U.S. Patents Nos. 11,587,368 (the “368 patent”) and 10,246,037 (the “’037 patent”), (collectively, the “Asserted Patents”). Jd. J 1.) On June 7, 2023, Sfara filed an Answer with Affirmative Defenses

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CAMBRIDGE MOBILE TELEMATICS, INC. v. SFARA, INC., (D.N.J. 2024).

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