Camarata v. McDonald's Corporation

District Court, W.D. Washington·Decided March 23, 2021·No. 3:19-cv-06236·Unknown

Opinion

1 2 3

4 5 6 7 UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON 8 AT SEATTLE

9 10 GENE CAMARATA, CASE NO. C19-6236JLR 11 Plaintiff/Counter Defendant, ORDER GRANTING v. MCDONALD’S 12 CORPORATION’S MOTION FOR SUMMARY JUDGMENT MCDONALD'S CORPORATION, 13 Defendant/Counter Claimant. 14

15 I. INTRODUCTION 16 Before the court is Defendant and Counter Claimant McDonald’s Corporation’s 17 (“McDonald’s”) motion for summary judgment. (MSJ (Dkt. # 41).) Despite receiving an 18 extension to respond to the motion (3/2/21 Order (Dkt. # 45)), pro se Plaintiff and 19 Counter Defendant Gene Camarata has not filed any opposition (see Dkt.). The court has 20 reviewed the motion, the submissions filed in support of the motion, the relevant portions 21 //

22 // 1 of the record, and the applicable law. Being fully advised,1 the court GRANTS the 2 motion. 3 II. BACKGROUND

4 This case centers on four domain names registered by Mr. Camarata that have 5 been ordered to be transferred to McDonald’s in two administrative domain name 6 proceedings. (See Compl. (Dkt. # 1-2).) The court reviews first the factual background 7 and then the procedural background. 8 A. Factual Background

9 McDonald’s is “one of the world’s largest restaurant chains” that is “in the 10 business of developing, operating, and franchising an extensive system of restaurants 11 under the McDonald’s brand name that prepare, package, and sell a variety of 12 high-quality, quickly-prepared, [and] modestly-priced foods and beverages.” (Fuelleman 13 Decl. (Dkt. # 42) ¶ 41, Ex. 33 (“Hill Decl.”) ¶¶ 4-5.) As “the world’s leading foodservice

14 retailer,” McDonald’s owns numerous trademarks and other intellectual property, 15 including the “McDONALD’S mark, its family of Mc-informative marks, and the mark 16 of McD.” (Hill Decl. ¶¶ 6-8, Ex. 2 (“McD Trademark”).) 17 McDonald’s makes use of the McD mark for products used in its stores, its mobile 18 application, and various domain names. (E.g., id. ¶ 9, Ex. 3 (using McD mark in hand

19 soap brand), ¶ 10, Ex. 4 (using McD mark in mobile application “atmcd” or “@mcd”), 20 ¶ 11, Ex. 5 (using McD mark in domain names atmcd.com, accessmcd.com and 21

1 McDonald’s does not request oral argument (see MSJ at 1), and the court finds that oral 22 argument would not be helpful here, see Local Rules W.D. Wash. LCR 7(b)(4). 1 mcd.com), ¶ 12, Ex. 6 (using McD mark in its stock ticket symbol).) Specifically, in 2 1993, McDonald’s registered the domain name “mcd.com” and began assigning its 3 employees and executives email addresses that end in “@mcd.com.” (Id. ¶ 15.) Since

4 then, McDonald’s has utilized more specific email address endings to reflect its 5 organizational structure, including the ending “@us.mcd.com” to denote United States 6 employees; “@us.stores.mcd.com” to denote United States restaurant personnel; and 7 “@partners.mcd.com” to denote franchisee-owned restaurant personnel. (Id.) 8 Mr. Camarata registered the domain name “mcd.us.com” on June 20, 2019.

9 (Fuelleman Decl. ¶ 5, Ex. 4; id. ¶ 8, Ex. 7 at 5.) He then registered the domain names 10 “partnersmcd.com,” “storesmcd.com” and “usstoresmcd.com” in July of 2019. (Id. ¶ 3, 11 Ex. 2.) In registering “mcd.us.com,” “partnersmcd.com,” “storesmcd.com,” and 12 “usstoresmcd.com” (collectively, “Disputed Domain Names”), Mr. Camarata used 13 fictitious names “Eburg City” and “Hello There,” as well as a fake address “100 Hello

14 St., Ellensburg, WA.” (Id. ¶ 35, Ex. 27 (fictitious names), ¶ 36, Ex. 28 (fictitious 15 address).) Because the Disputed Domain Names look like McDonald’s assigned domain 16 names, many people intending to e-mail McDonald’s have wound up emailing Mr. 17 Camarata instead. (Hill Decl. ¶¶ 16-17.) For instance, if an individual wishing to email 18 McDonald’s at “us.mcd.com” inadvertently transposes the “us” and “mcd,” it results in

19 an email to Mr. Camarata at “mcd.us.com.” (Id. ¶ 16.) Similarly, those wishing to email 20 McDonald’s franchisees at “partners.mcd.com” may mistakenly omit the period between 21 terms, resulting in an email to Mr. Camarata at “partnersmcd.com.” (Id. ¶ 17.) 22 // 1 In August 2019, McDonald’s first became aware of Mr. Camarata’s use of the 2 Disputed Domain Names when Mr. Camarata forwarded some messages sent in error to 3 McDonald’s. (Fuelleman Decl. ¶ 7, Ex. 6 (“8/12/19 Email”).) Mr. Camarata explained

4 in his email that he had “been registering a lot of domain names with catch-all email 5 accounts” that “allows one to receive e-mails sent to the domain that might be 6 misaddressed or misspelled.” (Id. at 1.) As a result, he has received “hundreds—perhaps 7 weekly—of misdirected emails” containing “important, private and confidential 8 information.” (Id. at 1-2.) He then attached two screenshots of erroneous emails sent to

9 “partnersmcd.com.” (Id. at 2.) 10 Since then, Mr. Camarata has continued to email McDonald’s on a frequent basis, 11 forwarding misdirected emails and demanding compensation. (See Fuelleman Decl. 12 ¶¶ 8-10, Exs. 7-9 (collecting Mr. Camarata’s emails).) Qualifying his forwarding service 13 as “invaluable,” Mr. Camarata complains to McDonald’s about the “time, expenses, labor

14 and effort” that he has expended “for quite some time,” opining that he should “start 15 sending invoices for bills at $500.00 per hour.” (Id. ¶ 8, Ex. 7 at 5; ¶ 10, Ex. 9 at 10; see 16 also id. at 30 (lamenting that he has “been working for nothing and at [his] own time and 17 expense”); id. at 35 (“A problem is that everyone else is getting paid . . . while I get very 18 little or nothing . . . while I do all the work.”).) In one message, he notes that he “[c]an’t

19 sort it out without funding” and asks to be “put . . . on the payroll . . . with a very high 20 salary.” (Id. ¶ 10, Ex. 9 at 24; see also id. ¶ 9, Ex. 8 at 1 (“Please start providing 21 substantial monetary compensation.”).) In another, he asks McDonald’s Vice President 22 of Global Marketing for “$250.00 for [his] services . . . Just ask how to contribute!” (Id. 1 at 32.) At times, he threatens to “deactivate the catch-all so the emails bounce back” 2 unless McDonald’s provides “a couple of thousand dollars, to buy a laptop and other 3 expenses, in order to facilitate working on a possible resolution.” (Id. at 19.)

4 Additionally, Mr. Camarata threatens legal action against McDonald’s for 5 exposing the private information within the misdirected emails. (Id. ¶ 8, Ex. 7 at 5 6 (threatening to file lawsuits or complaints with agencies); ¶ 10, Ex. 9 at 20 (asking for 7 CEO’s contact information to depose him); id. at 6 (noting possibility of appeal to Ninth 8 Circuit and Supreme Court).) At other times, Mr. Camarata states that he will go to the

9 media, once opining that he would start his own media company if “major news outlets 10 are not reporting with clarity and [are] wishy-washy.” (Id. ¶ 8, Ex. 7 at 1 (threatening to 11 go to the “Wall Street Journal and New York Times”); id. ¶ 10, Ex. 9 at 37.) 12 On August 30, 2019, McDonald’s filed a complaint with the World Intellectual 13 Property Organization (“WIPO”) pursuant to the Uniform Domain Name Dispute

14 Resolution Policy (“UDRP”), which sets out the process for contesting domain name 15 registrations through private arbitrators. (Fuelleman Decl. ¶ 20, Ex. 14(a).) McDonald’s 16 UDRP complaint objected to Mr. Camarata’s use and registration of “partnersmcd.com,” 17 “storesmcd.com,” and “usstoresmcd.com.” 2 (Id. ¶ 20, Ex. 14(b).) While the complaint 18 was pending, Mr. Camarata registered another domain name, “mcd.ceo,” which he named

19 // 20 2 McDonald’s filed two UDRP complaints, the first of which challenged Mr. Camarata’s use of all Disputed Domain Names. (Id. ¶ 20, Ex. 14(a).) Mr.

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