Calvin Klein Trademark Trust v. Wachner

129 F. Supp. 2d 254, 2001 U.S. Dist. LEXIS 364, 2001 WL 46982
District Court, S.D. New York·Decided January 18, 2001·No. 00 Civ. 4052 JSR·Published·Cited by 1 cases

Opinion

MEMORANDUM

RAKOFF, District Judge.

Completing the last unfinished business before the trial of this case, this Memorandum will briefly state the reasons for that portion of the Court’s Order of December 19, 2000 that granted in part and denied in part defendants’ motion for partial summary judgment. Full familiarity with the facts and terminology of the case is presumed. See Calvin Klein Trademark Trust v. Wachner, 2000 WL 1804555, at *1 (S.D.N.Y. Dec. 5, 2000); Calvin Klein Trademark Trust v. Wachner, 2001 WL 15663 (S.D.N.Y. Jan.5, 2001).

Trademark Claims. Defendants seek dismissal in their entirety of Counts One, Two, Three, and Seven of plaintiffs’ Complaint, which allege trademark infringement, false designation of origin, unfair competition, and trademark dilution. Specifically, defendants contend that these are simply disguised claims for breach of contract, and nothing more. Conversely, plaintiffs argue that the same conduct that breaches a contract may also violate an independently-derived trademark interest.

Here, plaintiffs base their claim for trademark infringement, false designation of origin, and unfair competition on three basic allegations, viz., that defendants used “unauthorized channels of distribution” to sell and market Calvin Klein goods, distributed “unauthorized articles bearing one or more of the Marks by making unauthorized changes to CKI-designed articles,” and operated Calvin Klein Outlet Stores “without approval of their design or merchandise.” See Complaint, ¶¶ 104, 113, 160. The first of these allegations is insufficient to support a claim for trademark infringement, false designation of origin, or unfair competition. The touchstone of such claims is a likelihood of consumer confusion as to product authenticity or origin. See, e.g., EMI Catalogue P’ship v. Hill, Holliday, Connors, Cosmopulos Inc., 228 F.3d 56, 61 (2d Cir.2000); Federal Express Corp. v. Federal Espresso, Inc., 201 F.3d 168, 174 (2d Cir.2000); Streetwise Maps, Inc. v. Vandam, Inc., 159 F.3d 739, 742-43 (2d Cir.1998). Here, even though distribution channels may be “unauthorized,” as long as what flows through these channels are genuine articles bearing the licensor’s marks, consumer confusion as to product authenticity or origin will not arise.

Conversely, the second of these allegations, to the extent it is supported by proof of unauthorized design changes in Calvin Klein jeanswear, sufficiently implicates the possibility of consumer confusion as to support claims of trademark infringement, false designation of origin, and unfair competition. Likewise, to the extent that the third allegation is supported by proof of use of unauthorized designs in the merchandise sold in Calvin Klein Outlet Stores, or in the design of the stores themselves, it implicates the possibility of consumer confusion sufficiently to withstand summary judgment. In short, with regard in plaintiffs’ claims for trademark infringement, false designation of origin, and unfair competition, summary judgment is granted to defendants only with respect to. *257 any such claims premised on use of unauthorized channels of distribution, and is otherwise denied.

Plaintiffs’ only other trademark-related claim is a claim for “dilution” in Count Three. While a dilution claim is not so much directed at preventing consumer confusion as at avoiding reduction in the “selling power” of the mark, see Mead Data Central, Inc. v. Toyota Motor Sales, 875 F.2d 1026, 1030 (2d Cir.1989), the effect here is much the same on the facts of this case, viz., the claim is dismissed so far as it alleges “tarnishment” (ie., linking of the mark with seamy, shoddy, or otherwise inferior products) based on defendants’ alleged “unauthorized” distribution practices, but not to the extent that it alleges “tarnishment” based on the alleged failure of defendants to comply with design or packaging requirements, since only the latter deviations could arguably dilute the selling power of the mark. Finally, to the extent that plaintiffs allege dilution not in the form of “tarnishment” but of “blurring,” the claim must be dismissed as a matter of law, since “blurring” refers only to the kind of dilution that occurs when a mark is used on products unrelated to those authorized. See Hormel Foods Corp. v. Jim Henson Productions, Inc., 73 F.3d 497, 507 (2d Cir.1996) (analysis of New York anti-dilution statute); Deere & Co. v. MTD Products, Inc., 41 F.3d 39, 43 (2d Cir.1994) (same); Haas Outdoors, Inc. v. Oak Country Camo., Inc., 957 F.Supp. 835, 838 (N.D.Miss.1997) (interpreting the federal anti-dilution statute, 15 U.S.C. § 1125(c)). Cf. Mead Data Central, 875 F.2d at 1031.

Claims Regarding Sales to Discounters. Defendants also seek summary judgment in their favor on plaintiffs’ claims that defendants’ distribution of various Calvin Klein products to “warehouse discounters” breached the Quality Assurance Agreement (see Count Nine), the Jeanswear License Agreement (see Count Ten), and the Men’s Accessories License Agreement (see Count Eleven).

With regard to Count Nine, Section 2.3 of the Quality Assurance Agreement requires that defendants not distribute products to retail outlets inconsistent with the “prestige, value, and reputation” of the plaintiffs’ marks. The quoted terms, however, are hardly self-defining, and genuine issues of material fact continue to exist both as to their meaning and as to whether the distribution to Costco, BJ’s, Sam’s Club, and other discount retailers was consistent with those terms. Accordingly, summary judgment must be denied as to Count Nine.

A somewhat closer issue is raised with respect to the parallel claim under Count Ten, which concerns the Jeanswear License Agreement, because Section 4.3 of that agreement provides:

In order to maintain the reputation, image and prestige of the Licensed Marks, Licensee’s distribution patterns (a) shall consist of those retail outlets whose location, merchandising and overall operations are consistent with the quality of Articles and the reputation, image and prestige of the Licensed Marks, and/or (b) shall be consistent with Licensor’s past practice, and (c) may include those authorized distribution channels in which apparel products manufactured by Licensor and its licensees and sublicen-sees bearing the mark CALVIN KLEIN have been or are being sold and such other distribution channels as Licensor shall approve.

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Calvin Klein Trademark Trust v. Wachner, 129 F. Supp. 2d 254, 2001 U.S. Dist. LEXIS 364, 2001 WL 46982 (S.D.N.Y. 2001).

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