Callahan v. Ancestry.com Inc.

CourtDistrict Court, N.D. California
DecidedMarch 1, 2021
Docket3:20-cv-08437
StatusUnknown

This text of Callahan v. Ancestry.com Inc. (Callahan v. Ancestry.com Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Callahan v. Ancestry.com Inc., (N.D. Cal. 2021).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 NORTHERN DISTRICT OF CALIFORNIA 10 San Francisco Division 11 MEREDITH CALLAHAN, et al., on behalf Case No. 20-cv-08437-LB of themselves and all others similarly 12 situated, ORDER GRANTING MOTION TO DISMISS AND DENYING MOTION TO 13 Plaintiffs, STRIKE. 14 v. Re: ECF No. 13

15 ANCESTRY.COM INC., et al., 16 Defendants.

18 INTRODUCTION 19 The plaintiffs are California residents who object to Ancestry.com’s inclusion of their decades- 20 old yearbook photographs and information in Ancestry’s Yearbook Database. They sued Ancestry — 21 individually and on behalf of a putative California class — for using their information to solicit 22 paying subscribers, claiming (1) a violation of their right of publicity under Cal. Civ. Code § 3344, 23 (2) unlawful and unfair business practices, in violation of California’s Unfair Competition Law 24 (UCL), Cal. Bus. & Prof. Code § 17200, (3) intrusion upon seclusion, in violation of California 25 common law, and (4) unjust enrichment resulting from Ancestry’s selling their personal information.1 26 27 1 Compl. – ECF No. 1. Citations refer to material in the Electronic Case File (“ECF”); pinpoint 1 Ancestry moved to dismiss the claims in part on the grounds that (1) the plaintiffs lack Article III 2 standing to challenge its use of public data, and (2) it is immune from liability under the 3 Communications Decency Act, 47 U.S.C. § 230(c)(1). The court dismisses the claims. First, the 4 plaintiffs have not plausibly alleged standing. More is needed — beyond Ancestry’s use of the data to 5 solicit paying subscribers — such as an inference that the profiled persons personally endorsed 6 Ancestry’s product (or an equivalent interest). Second, Ancestry did not create the third-party content 7 and thus is immune from liability under the Communications Decency Act. 8 Ancestry also moved to strike (1) the plaintiffs’ prayer for statutory damages and claim for 9 restitution under the UCL and (2) all claims under California’s Anti-SLAPP statute, Cal. Civil Proc. § 10 425.16, on the ground that the content on its website is protected free speech and a public issue. The 11 court denies the anti-SLAPP motion because Ancestry’s inclusion of the yearbook information is not 12 a public issue. Ancestry’s motion to strike is otherwise moot. 13 14 STATEMENT 15 Ancestry has databases of personal and historical information — including information from 16 “school yearbooks, birth records, marriage records, death records, U.S. census records, immigration 17 records, military records, and photographs of grave sites” — that it sells to subscribers.2 18 The plaintiffs’ yearbook pictures and information were in the Ancestry Yearbook database. 19 Each record in the Yearbook database — about 730 million collected from more than 450,000 20 yearbooks — has “at least” the following information: the person’s name, photograph, school name, 21 yearbook year, and city or town (at the time of the yearbook). A record can contain other 22 information such as estimated age at the time of the photograph, estimated birth year, and school 23 activities. Ancestry “does not disclose how it created” the Yearbook database, but a section of its 24 website “encourage[es] visitors to donate their old yearbooks.” It does not try to obtain consent 25 26 27 1 from the donors or the persons depicted in the yearbooks to display their information. It does ask 2 the donor to sign a disclaimer about copyright restrictions.3 3 Ancestry’s main selling point to paying subscribers to the Yearbook database is that the records 4 “uniquely identify specific individuals.” It offers access to the database (including searching, 5 viewing, and downloading records) in several paid subscription plans, including the U.S. Discovery, 6 World Explorer, and All Access plans. It gives free access in a 14-day promotion and through a 7 limited-access website that has some of the Yearbook database records and that uses pop-up ads 8 (when a user hovers over a yearbook record) to solicit paying subscribers. It also solicits subscribers 9 through emails that contain yearbook records (such as photographs and names).4 10 The named plaintiffs are Lawrence Abraham and Meredith Callahan, California residents who are 11 not Ancestry subscribers (and thus are not subject to Ancestry’s terms of service). Their yearbook 12 records — pictures and personal information such as name, estimated age, city, and school activities 13 — are in a subdirectory of the Yearbook database called the U.S. School Yearbooks, 1900–1999. 14 Ancestry users who hover over the plaintiffs’ records receive pop-up ads offering more access to the 15 plaintiffs’ information to paying subscribers. Ancestry also solicited paying subscribers by sending 16 emails that included the plaintiffs’ names and photographs. The plaintiffs did not consent to 17 Ancestry’s use of their information, and Ancestry never paid them for it.5 18 The plaintiffs assert the following claims individually and on behalf of a putative California 19 class: (1) a violation of their right of publicity under Cal. Civil Code § 3344; (2) unlawful and unfair 20 business practices, in violation of the UCL; (3) intrusion upon seclusion, in violation of California 21 common law; and (4) unjust enrichment.6 The class definition is as follows: 22 [A]ll California residents who (a) are not currently subscribers of any Ancestry services, (b) have never donated a yearbook to Ancestry, and (c) whose names, photographs, and/or 23 likeness were uploaded by Ancestry into its Ancestry Yearbook Database and offered for sale as part of Ancestry’s paid subscription plans, and/or used by Ancestry to advertise, 24 25 26 3 Compl. – ECF No. 1 at 2 (¶ 3), 23–24 (¶¶ 46–50). 4 Id. at 4–5 (¶ 12), 24–25 (¶¶ 51–54). 27 5 Id. at 7–22 (¶¶ 22–44). sell, and solicit the purchase of Ancestry’s paid subscription plans, without Ancestry 1 obtaining their consent.7 2 Ancestry moved to dismiss the claims on the following grounds: (1) the plaintiffs lack 3 standing to challenge its use of public data; (2) Cal. Civil Code § 3344 exempts it from liability for 4 the right-of-publicity and UCL claims for its use of the yearbook information “in connection with 5 . . . public affairs;” (3) it is immune from liability under § 230(c)(1) of the Communications 6 Decency Act; (4) the Copyright Act, 17 U.S.C. § 301, preempts the right-of-publicity and the UCL 7 claims; (5) the plaintiffs did not plausibly state a claim for intrusion upon seclusion because the 8 yearbook information is public; and (6) there is no standalone claim for unjust enrichment. Ancestry 9 also moved to strike (1) the plaintiffs’ prayer for statutory damages under § 3344 because they did 10 not allege mental anguish, which is a predicate for statutory damages, (2) any claim for restitution 11 under the UCL because § 3344 provides an adequate remedy at law, and (3) all claims under 12 California’s Anti-SLAPP statute, Cal. Civil Proc. § 425.16, on the ground that the content on its 13 website is protected free speech.8 The court held a hearing on February 25, 2021. 14 The court has subject-matter jurisdiction under the Class Action Fairness Act, 28 U.S.C. § 15 1332(d). All parties consented to magistrate jurisdiction.9 16 17 STANDARD OF REVIEW 18 1. Rule 12(b)(1) 19 A complaint must contain a short and plain statement of the ground for the court’s jurisdiction. 20 Fed. R. Civ. P.

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Callahan v. Ancestry.com Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/callahan-v-ancestrycom-inc-cand-2021.