Caldwell Wholesale Co., L.L.C. v. R J Reynolds Tob

CourtCourt of Appeals for the Fifth Circuit
DecidedJuly 10, 2019
Docket18-30707
StatusUnpublished

This text of Caldwell Wholesale Co., L.L.C. v. R J Reynolds Tob (Caldwell Wholesale Co., L.L.C. v. R J Reynolds Tob) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Caldwell Wholesale Co., L.L.C. v. R J Reynolds Tob, (5th Cir. 2019).

Opinion

Case: 18-30707 Document: 00515028964 Page: 1 Date Filed: 07/10/2019

IN THE UNITED STATES COURT OF APPEALS FOR THE FIFTH CIRCUIT United States Court of Appeals Fifth Circuit

FILED No. 18-30707 July 10, 2019 Lyle W. Cayce Clerk CALDWELL WHOLESALE COMPANY, L.L.C.,

Plaintiff - Appellant

v.

R J REYNOLDS TOBACCO COMPANY,

Defendant - Appellee

Appeal from the United States District Court for the Western District of Louisiana USDC No. 5:17-CV-200

Before CLEMENT, GRAVES, and OLDHAM, Circuit Judges. PER CURIAM:* Plaintiff-Appellant Caldwell Wholesale Company, L.L.C. (“Caldwell”) seeks reversal of the district court’s dismissal of its Louisiana Unfair Trade Practices Act (“LUTPA”) and tortious interference claims against Defendant- Appellee R.J. Reynolds Tobacco Company (“RJR”). Because the district court correctly ruled that Caldwell’s claims are time-barred, we affirm.

* Pursuant to 5TH CIR. R. 47.5, the court has determined that this opinion should not be published and is not precedent except under the limited circumstances set forth in 5TH CIR. R. 47.5.4. Case: 18-30707 Document: 00515028964 Page: 2 Date Filed: 07/10/2019

No. 18-30707 I A Caldwell is a wholesale distributor servicing retail customers in the cigarette market. RJR supplies cigarettes and other tobacco products to retailers through wholesale distributors. Some distributors buy their products directly from RJR, while others purchase from other wholesalers. Every retailer purchases RJR products from either a direct wholesaler or an indirect wholesaler. RJR incentivizes retailers to purchase RJR products from direct distributors, which allows retailers to receive discount benefits through “buydown” payments from RJR, based on their purchase of RJR products. Some retailers who purchase RJR products from indirect wholesalers can also receive the benefits of the buydown program if the indirect wholesaler has entered a so-called “sub-jobber” agreement with RJR. Purchases made from indirect wholesalers who have not entered a sub-jobber agreement with RJR are not recognized for buydown purposes. The buydowns are manufacturer rebates. RJR manufactures a carton of cigarettes and sells that carton to a direct-distributor wholesaler at a given price. The wholesaler then sells that carton to a retailer at a marked-up price, to earn a profit. The retailer then sells that carton to customers, presumably at a higher price than the mark-up. If the retailer independently contracts with RJR, the retailer can receive a buydown payment from RJR after purchasing from a wholesaler that is eligible for the RJR buydown system. If RJR offers a buydown payment, the retailer can sell the carton of cigarettes for less than its purchase price from the wholesaler and still make a profit on the sale. The RJR buydown system allows the retailer to sell the carton of cigarettes to customers at a lower price. Contrarily, a retailer purchasing RJR products from a wholesaler that does not 2 Case: 18-30707 Document: 00515028964 Page: 3 Date Filed: 07/10/2019

No. 18-30707 qualify for the buydown system must sell its carton of cigarettes for a higher price to make a profit. Given the price sensitivity of the cigarette market, retailers who purchase RJR products generally avoid buying products from wholesalers who are ineligible for the buydown system. Retail purchases of RJR products from wholesalers are reported to RJR by a third party, Management Science Associates, Inc. (“MSA”). MSA tracks tobacco sales by wholesalers nationwide and electronically reports the sales data. Later, RJR determines whether specific purchases by retailers qualify for the buydown system and issues buydown payments. The buydown payments are typically issued once every two weeks. Caldwell is not a buydown-eligible wholesaler. Therefore, RJR does not issue buydown payments to retailers for products bought from Caldwell. Caldwell had been a direct distributor of RJR products for 45 years. However, in December 2004, RJR terminated its direct-distributor agreement with Caldwell—forcing Caldwell to buy RJR products from an intermediary. Caldwell contends, inter alia, that the contract was terminated in retaliation for Caldwell joining a 2003 federal lawsuit against RJR brought by twenty wholesalers. The wholesalers alleged that RJR was engaged in price discrimination and other antitrust violations. Caldwell asserts RJR incorrectly assumed that Caldwell’s president played a role in organizing the litigation and encouraged other wholesalers to join the case. As a result, RJR began refusing to issue buydown payments to retailers who purchased RJR products from Caldwell. The practice has continued since Caldwell lost its direct distributor status in 2004, although RJR issues buydown payments for RJR products sold by other wholesalers who, like Caldwell, are not direct distributors with RJR. Since RJR terminated its direct-distributor agreement with Caldwell, several events have taken place in the tobacco industry that have changed the 3 Case: 18-30707 Document: 00515028964 Page: 4 Date Filed: 07/10/2019

No. 18-30707 viability of Caldwell’s business. In May 2006, RJR’s parent company, Reynolds American, Inc., acquired Conwood, which manufactures Grizzly brand moist snuff. Grizzly was Caldwell’s top-selling brand of moist snuff at that time. Following the Conwood acquisition, purchases of Conwood products— including Grizzly moist snuff—from Caldwell are no longer eligible for buydown payments. In February 2011, Caldwell approached RJR seeking to enter a sub-jobber agreement, which would have made retail purchases from Caldwell eligible for the buydown system again. After some deliberation— which included Caldwell allowing RJR access to its proprietary sales information—RJR denied Caldwell’s request. RJR determined that the distribution of its products would not be improved by entering a sub-jobber agreement with Caldwell. In 2014, Caldwell again sought to enter a sub-jobber agreement with RJR. The request was denied by RJR. In 2015, Reynolds American, Inc. acquired Lorillard, Inc., the manufacturer of Newport cigarettes. Newport was Caldwell’s second top-selling brand of cigarettes. Following the acquisition, purchases of Lorillard products from Caldwell— including Newport cigarettes—were no longer eligible for the buydown system. The tobacco industry is highly competitive and price sensitive. One byproduct of the competition is that retailers like to purchase the products they sell from as few wholesalers as possible. Retailers who want to receive the benefits of RJR’s buydown system must obtain RJR products from an eligible wholesaler. Caldwell alleges it is directly harmed by exclusion from the buydown system because its customers must either use multiple wholesalers to purchase RJR products or suffer lower profit margins. As a result, Caldwell has struggled to retain customers. Caldwell has lost all its business from some retailers and most of its business from others. Caldwell has also lost virtually all sales from two of its former top-selling products. In addition, Caldwell asserts that RJR’s conduct has substantially impeded its ability to acquire new 4 Case: 18-30707 Document: 00515028964 Page: 5 Date Filed: 07/10/2019

No. 18-30707 customers. Caldwell alleges that RJR’s conduct has continued since 2004 to the present. B On January 31, 2017, Caldwell filed a lawsuit against RJR in the United States District Court for the Western District of Louisiana. Caldwell brought two claims based on RJR’s refusal to allow retailers that purchase RJR products from Caldwell to receive buydown reimbursements. First, Caldwell asserted a claim against RJR for tortious interference, arguing that RJR’s refusal to “buydown” products for retailers purchasing from Caldwell serves no legitimate business interest and was done intentionally to harm Caldwell’s business.

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Caldwell Wholesale Co., L.L.C. v. R J Reynolds Tob, Counsel Stack Legal Research, https://law.counselstack.com/opinion/caldwell-wholesale-co-llc-v-r-j-reynolds-tob-ca5-2019.