BYC, Inc. v. Broken Yolk

CourtDistrict Court, W.D. New York
DecidedNovember 2, 2021
Docket6:21-cv-06203
StatusUnknown

This text of BYC, Inc. v. Broken Yolk (BYC, Inc. v. Broken Yolk) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
BYC, Inc. v. Broken Yolk, (W.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF NEW YORK

BYC, Inc.,

Plaintiff, Case # 21-CV-6203-FPG v. DECISION AND ORDER BROKEN YOLK, an unknown New York entity; and SEAN McHUGH, an Individual,

Defendants.

INTRODUCTION

Plaintiff BYC, Inc. (“Plaintiff” or “BYC”) brings this trademark infringement action related to various trademarks used and registered by BYC, including, names, logos, and trade dress associated with the Broken Yolk Café located in San Diego, California, against Broken Yolk and Sean McHugh (collectively, “Defendants”) for the use of the name Broken Yolk. ECF No. 1. On August 10, 2021, the Clerk of Court filed an entry of default against Defendants after they failed to appear or otherwise defend. ECF No. 13. Plaintiff now moves for default judgment against those Defendants. ECF No. 14. For the following reasons, Plaintiff’s motion is DENIED. BACKGROUND The following facts are taken from the Complaint, ECF No. 1. BYC is the owner and user of “all national common law rights to the name ‘BROKEN YOLK’” and various registered trademarks related to BYC’s restaurant services and merchandise. ECF No. 1 ¶ 11. BYC first began its operations as the Broken Yolk Café and currently has 33 locations of its breakfast and lunch franchises throughout California, Arizona, Texas, Illinois, Florida, Nevada, and Idaho. Id. ¶¶ 12-14. Currently, BYC owns various registered trademarks, including, for example, “BROKEN YOLK CAFE,” Registration No. 3,615,513, “BROKEN YOLK,” Registration No. 4,111,776, and “BYC,” Registration No. 4,889,497 (collectively, “Broken Yolk Marks”). Id. ¶ 11. Plaintiff alleges that on or about September 2019, BYC discovered—through Defendants’ website—that Defendants operate a restaurant in East Rochester, New York, under the name

“BROKEN YOLK.” Id. ¶ 25, 26. Plaintiff further alleges that the Defendants’ menu is “nearly identical” to the Broken Yolk Café, in that it primarily focuses on American style breakfast foods. Id. ¶ 25. Prior to filing this action, Plaintiff contacted Defendants to inform them of Plaintiff’s rights in the Broken Yolk related marks and requested Defendants cease and desist from further infringing on such rights. Id. ¶ 27. Defendants, through an attorney, advised Plaintiff that they would change the name of the restaurant. Based on that representation, Plaintiff took no further action. Id. ¶ 28. However, Plaintiff states that Defendants did not make such change, and on or about February 2, 2021,1 Plaintiff sent another cease and desist letter to Defendants, who did not respond.

Id. ¶ 29-31. Plaintiff asserts that, to date, Defendants have “failed to cease and desist their infringing conduct and continue to market and advertise their businesses and products under the ‘BROKEN YOLK’ name.” Id. ¶ 32. On September 28, 2021, the Court sent a letter to Plaintiff’s counsel advising that Defendant Broken Yolk, the restaurant located at 165 W. Commercial Street East Rochester, New York, appears to be operating under the name, “The Yolk.” The Court requested that Plaintiff advise the Court on its position regarding the matter and whether it wished to proceed with this

1 Plaintiff advised that due to the impact of COVID-19 on their business, Plaintiff did not pursue litigation against Defendants a year earlier, in February 2020, when Plaintiff initially attempted to contact Defendants by email, without response. ECF No. 1 ¶ 30. action. On October 22, 2021, Plaintiff, recognizing that Defendants changed the name displayed at the restaurant, advised the Court that it wished to proceed with its motion for default judgment due to Defendants’ social media pages, websites, and other online advertising and marketing, which still appear with the name “Broken Yolk.” ECF No. 17.

Plaintiff brings various claims: (1) trademark infringement under 15 U.S.C. § 1051 et seq.; (2) false designation of origin under 15 U.S.C. § 1125(a); (3) unfair competition under California and New York state and common laws; and (4) trademark dilution under 15 U.S.C. § 1125(c). LEGAL STANDARD

Federal Rule of Civil Procedure 55 sets forth the procedure for obtaining a default judgment. First, the plaintiff must have secured an entry of default from the clerk, which requires a showing, “by affidavit or otherwise,” that the defendant “has failed to plead or otherwise defend” itself in the action. Fed. R Civ. P. 55(a). Once the plaintiff has obtained an entry of default, and if his claim against the defendant is not “for a sum certain,” the plaintiff “must apply to the court for a default judgment.” Fed. R. Civ. P. 55(b)(1)-(2). The clerk’s entry of default does not mean that default judgment is automatically warranted. See Bricklayers & Allied Craftworkers Local 2, Albany, N.Y. Pension Fund v. Moulton Masonry & Constr., LLC, 779 F.3d 182, 187 (2d Cir. 2015) (per curiam). Instead, “the court may, on [the plaintiff’s] motion, enter a default judgment if liability is established as a matter of law when the factual allegations of the complaint are taken as true.” Id. If liability is established, the Court must then determine the proper amount of damages, which requires evidentiary support. See id. at 189 (“[A] party’s default . . . is not considered an admission of damages.” (quotation omitted)). Ultimately, “[t]he decision whether to enter default judgment is committed to the district court’s discretion.” Greathouse v. JHS Sec. Inc., 784 F.3d 105, 116 (2d Cir. 2015). DISCUSSION I. Liability

The Court first evaluates whether Plaintiff’s allegations, taken as true, establish liability of Defendants, Broken Yolk and McHugh. See Bricklayers, 779 F.3d at 187. A. Trademark Infringement To succeed in a suit for trademark infringement, a plaintiff must “prove that its mark is entitled to protection and, even more important, that the defendant’s use of its own mark will likely cause confusion with plaintiff’s mark.” Star Industries, Inc. v. Bacardi & Co. Ltd., 412 F.3d 373, 381 (2d Cir. 2005) (quoting Gruner + Jahr USA Publ’g v. Meredith Corp., 991 F.2d 1072, 1074 (2d Cir. 1993)) (internal quotation marks omitted). “Likelihood of confusion includes confusion of any kind, including confusion as to source, sponsorship, affiliation, connection, or identification.” Guinness United Distillers & Vintners B.V. v. Anheuser-Bush, Inc., 64 U.S.P.Q.2d

1039, 1041 (S.D.N.Y. 2002) (citations omitted). “In order to be confused, a consumer need not believe that the owner of the mark actually produced the item and placed it on the market. The public’s belief that the mark’s owner sponsored or otherwise approved the use of the trademark satisfies the confusion requirement.” Dallas Cowboys Cheerleaders, Inc. v. Pussycat Cinema, Ltd., 604 F.2d 200, 204-05 (2d Cir. 1979) (internal citations omitted). To determine whether there is a likelihood of confusion, the Court must apply the eight- factor test introduced in Polaroid Corp. v. Polarad Electronics Corp., 287 F.2d 492 (2d Cir. 1961).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Vitarroz Corporation v. Borden, Inc.
644 F.2d 960 (Second Circuit, 1981)
Toho Company, Ltd. v. Sears, Roebuck & Co.
645 F.2d 788 (Ninth Circuit, 1981)
Sun Trading Distributing Co. v. Evidence Music, Inc.
980 F. Supp. 722 (S.D. New York, 1997)
United States Polo Ass'n v. PRL USA Holdings, Inc.
800 F. Supp. 2d 515 (S.D. New York, 2011)
O'KEEFE v. Ogilvy & Mather Worldwide, Inc.
590 F. Supp. 2d 500 (S.D. New York, 2008)
Strange Music, Inc. v. Strange Music, Inc.
326 F. Supp. 2d 481 (S.D. New York, 2004)
Guthrie Healthcare Systems v. ContextMedia, Inc.
826 F.3d 27 (Second Circuit, 2016)
National Basketball Ass'n v. Motorola, Inc.
105 F.3d 841 (Second Circuit, 1997)

Cite This Page — Counsel Stack

Bluebook (online)
BYC, Inc. v. Broken Yolk, Counsel Stack Legal Research, https://law.counselstack.com/opinion/byc-inc-v-broken-yolk-nywd-2021.