BuzzBallz, LLC v. MPL Brands NV, Inc.

CourtDistrict Court, N.D. California
DecidedJuly 2, 2024
Docket5:24-cv-04004
StatusUnknown

This text of BuzzBallz, LLC v. MPL Brands NV, Inc. (BuzzBallz, LLC v. MPL Brands NV, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
BuzzBallz, LLC v. MPL Brands NV, Inc., (N.D. Cal. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF TEXAS AUSTIN DIVISION

BUZZBALLZ, LLC, § § Plaintiff, § § v. § 1:23-CV-1115-RP § MPL BRANDS NV, INC. d/b/a § PATCO BRANDS, § § Defendant. §

ORDER Before the Court is Defendant MPL Brands NV, Inc. d/b/a Patco Brands’s (“Patco”) motion to transfer venue to the Northern District of California. (Dkt. 12). Plaintiff BuzzBallz, LLC (“BuzzBallz”) filed a response in opposition, (Dkt. 15), and Patco filed a reply, (Dkt. 18). Patco also filed a notice of related matters, (Dkt. 31), and BuzzBallz filed a response to Patco’s notice, (Dkt. 32). Having considered the parties’ briefs, the record, and the relevant law, the Court finds that the motion to transfer should be granted.1 I. BACKGROUND BuzzBallz filed its complaint on September 15, 2023, in the Austin Division of the Western District of Texas (“WDTX”). (Compl., Dkt. 1). BuzzBallz alleges that Patco’s Big Sipz product infringes BuzzBallz’s trademark and trade dress rights and that Patco is unfairly competing with BuzzBallz. (See Am. Compl., Dkt. 10). BuzzBallz brings the following claims: (1) trademark infringement under the Lanham Act; (2) false designation of origin under the Lanham Act; (3) trademark dilution under the Lanham Act; (4) common law trademark infringement under Texas

1 Patco has also filed a Rule 12(b)(6) motion to dismiss. (Dkt. 11). Because the Court finds that transfer is warranted in this case, the Court does not address Patco’s motion to dismiss. See GHJ Holdings, Inc. v. Suncast Corp., No. 5:11-CV-22, 2011 WL 13223646, at *2 (E.D. Tex. July 11, 2011) (finding that generally courts should resolve merits issues only after venue is settled). law; (5) unfair competition by misappropriation under Texas law; and (6) trademark dilution under Texas law. (See id. at 23–30). In its original complaint, BuzzBallz also brought a claim for patent infringement, alleging infringement of U.S. Patent No. 11,738,904 (the “’904 Patent”). (See Compl., Dkt. 1, at 16–19, 27–28). However, BuzzBallz dropped its patent claim when it filed its amended complaint. (See Am. Compl., Dkt. 10). BuzzBallz sells ready-to-drink alcoholic beverages. (Id. at 2). It is a limited liability company

organized under the laws of Texas with its corporate headquarters and principal place of business in Carrollton, Texas—which is in the Dallas-Fort Worth area. (Resp., Dkt. 15, at 2). Although it was founded in and is based in Texas, BuzzBallz sells its products in all fifty U.S. states and internationally. (Am. Compl., Dkt. 10, at 2). BuzzBallz maintains its company documents and records at its offices in Carrollton. (Kick Decl., Dkt. 15-1, ¶ 4). BuzzBallz does not have any offices, production facilities, or warehouses in California, nor does it maintain any physical documents in California. (Id. ¶¶ 4, 9). BuzzBallz employs 529 employees in Texas—527 of whom live and work in the Dallas-Fort Worth area, one who lives in Sugarland, and one who lives in San Antonio. (Id. ¶ 6). All of BuzzBallz’s executives work out of offices in Carrollton, Texas. (Id. ¶ 5). Conversely, BuzzBallz has only two employees in California—only one of whom resides in the Northern District of California (“NDCA”). (Id. ¶ 7). BuzzBallz asserts that its employee who works in NDCA would likely not be a witness in this case. (Id.).

Patco is also a manufacturer and distributor of alcoholic beverages. (Mot. Transfer, Dkt. 12, at 2). It is a corporation organized under the laws of Nevada with its corporate headquarters and principal place of business in Sausalito, California—which is located within NDCA. (Id.). Patco maintains its executive offices, research and development center, and design studio in Sausalito. (Elsberg Decl., Dkt. 12-1, ¶ 3). It also manages its operations and sales from this location and has continuously done so since March 2019. (Id.). Patco has twelve employees who work remotely in Texas, five of whom reside in WDTX. (Id. ¶ 5). Patco asserts that it designed and developed Big Sipz in its Sausalito offices. (Id. ¶ 9). It states that it maintains key documents concerning the design, development, and sale of Big Sipz in Sausalito and that Patco employees and executives with knowledge of the design and development of the product reside near Patco’s Sausalito offices. (Id.). Patco alleges that none of its WDTX employees had any substantial involvement in making decisions concerning Big Sipz’s package design. (Id.).

Patco does not own or lease any office space, production facilities, or warehouses in WDTX. (Id. ¶ 4). In 2021, Patco contemplated, but never followed through with, the creation of an alternating proprietorship with Celis Brewery in Austin, Texas. (Id. ¶ 7). In anticipation of concluding this agreement with Celis, Patco registered to do business in Texas, listing Celis’s address in Austin as its principal office residence in Texas. (Id. ¶ 8; see also Appl. Registration, Dkt. 15-2, at 5–6). But negotiations between Celis and Patco broke down and the two companies never entered into the proposed arrangement. (Id.). As such, Patco never leased or used Celis’s premises as an office, nor did it produce or package Big Sipz at the Celis Brewery in Austin. (Id.). BuzzBallz, however, relied upon Patco’s registration form when filing this case, believing that Patco did have a physical address in Austin. (See Resp., Dkt. 15, at 1–3; Am. Compl., Dkt. 10, at 1). BuzzBallz alleges that as of the date of its response brief, the Texas Secretary of State’s website still listed Celis’s Austin address as Patco’s Texas address. (Pillifant Decl., Dkt. 15-2, ¶ 3; see also Ex. A, Dkt. 15-2, at

7). BuzzBallz also alleges that Patco has other Texas connections, such as hosting events promoting Big Sipz in Austin, selling Big Sipz products in WDTX, and registering its products and labels with the Texas Alcoholic Beverage Commission. (Resp., Dkt. 15, at 3). BuzzBallz further alleges that some of Patco’s Texas consumers are individuals who are confused about the relationship between Big Sipz and BuzzBallz. (Id.) On November 16, 2023, Patco filed a motion to transfer this case to NDCA. (Dkt. 12). It argues that this case has no connection to WDTX because the case involves a dispute between BuzzBallz—a Dallas-based company—and Patco—a California-based company. (Id. at 1). Because NDCA is the location where Patco maintains its principal place of business, Patco has key documents and witnesses, and Big Sipz was designed and developed, Patco argues that the Court should transfer the case to NDCA. (Id.). BuzzBallz opposes transfer, arguing that Patco has not met

its burden in proving that NDCA is clearly a more convenient forum than WDTX. (Resp., Dkt. 15, at 4). Alternatively, BuzzBallz argues that if the Court does find that transfer is warranted, that the Court should instead transfer the case to the Northern District of Texas (“NDTX”), where BuzzBallz is based. (Id.). II. LEGAL STANDARD Section 1404 provides that “[f]or the convenience of parties and witnesses, in the interest of justice, a district court may transfer any civil action to any other district or division where it might have been brought.” 28 U.S.C. § 1404(a). As such, “[t]he threshold question in applying the provisions of § 1404(a) is whether the suit could have been brought in the proposed transferee district.” In re Volkswagen AG, 371 F.3d 201, 203 (5th Cir. 2004) (“Volkswagen I”). If so, the Court turns to consideration of “all relevant factors to determine whether or not on balance the litigation would more conveniently proceed and the interests of justice be better served by transfer to a

different forum.” Peteet v. Dow Chem.

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BuzzBallz, LLC v. MPL Brands NV, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/buzzballz-llc-v-mpl-brands-nv-inc-cand-2024.