Buffalo Wild Wings, Inc. v. BW-3 of Akron, Inc.

Court of Appeals for the Sixth Circuit·Decided March 1, 2019·No. 17-4291·Unpublished

Opinion

NOT RECOMMENDED FOR FULL-TEXT PUBLICATION File Name: 19a0098n.06

Case No. 17-4291

UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT

FILED

Mar 01, 2019

BUFFALO WILD WINGS, INC., ) DEBORAH S. HUNT, Clerk )

Plaintiff / Counter-Defendant-Appellee, )

) ON APPEAL FROM THE UNITED v. ) STATES DISTRICT COURT FOR ) THE NORTHERN DISTRICT OF BW-3 OF AKRON, INC., et al., ) OHIO )

Defendants / Counterclaimants-Appellants. )

BEFORE: MOORE, CLAY, and DONALD, Circuit Judges.

CLAY, Circuit Judge. Defendant and Counterclaimant BW-3 of Akron, Inc. (BW-3 Akron) and co-counterclaimants Shirley K. Bord, Frederick Bord, Harry L. Bord, and Louise E. Hagstrom (the “Bords”), appeal from the order entered by the district court granting the summary judgment motion of Plaintiff Buffalo Wild Wings, Inc. (BWW) on the counterclaims against it. Specifically, BW-3 Akron appeals the district court’s grant of summary judgment against BW-3 Akron’s counterclaims for wrongful termination of the Licensing Agreement between BWW and BW-3 Akron, malicious litigation by BWW, and breach of BW-3 Akron’s right of first refusal in the Licensing Agreement. For the reasons set forth below, we AFFIRM the district court’s grant of summary judgment on BW-3 Akron’s counterclaims.

BACKGROUND

Factual and Procedural History BWW is the owner of the BWW franchise system and its trademarks. (R. 71-3, BWW Disclosure of Expert Testimony, PageID # 3822.) BWW oversees approximately 1,200 Buffalo Wild Wings restaurants, many run by franchisees who license the right to use BWW marks and methods of doing business. (R. 95-1, Deposition of James Schmidt, PageID # 6581.)

A. The Licensing Agreement In 1990, BWW’s predecessor entered into a licensing agreement (the “Licensing Agreement”) with BW-3 Akron, owned by the Bords, for the right to operate a Buffalo Wild Wings restaurant in Akron, Ohio (the “Akron store”). (R. 8-1, Licensing Agreement, PageID # 200.) The Licensing Agreement authorized BW-3 Akron to use BWW’s “Marks”1 and “System,”2 recognized that BWW may occasionally change the Marks and System, and provided that BW-3 Akron would be in default if it “should materially fail to operate its stores using the system developed by [BWW] or should fail in any other material way to maintain [BWW’s] standard of quality and appearance.” (Id. at PageID # 203–04.) The Licensing Agreement allowed BWW to immediately terminate the Licensing Agreement if BW-3 Akron was in default under the agreement’s terms and did not cure the default within thirty days of receiving notice to cure. (Id. at PageID # 204.) The Akron store, before it changed to a different restaurant in response to the underlying lawsuit, was the only BWW restaurant operating under a licensing agreement rather

1 The “Marks” are “the trademarks and servicemarks ‘Buffalo Wild Wings and Weck’ and ‘BW-3’ and other proprietary marks, names and copyrights” in which BWW “holds title and interest together with the goodwill connected therewith.” (R. 8-1, Licensing Agreement, PageID # 200.) 2 The “System” is BWW’s “distinctive features in products, services, signs, equipment and menu layouts, procedures and formulae for preparing and serving the menu items, specifications for food products, methods of inventory, operational and financial control, and training programs, all of which [BWW] considers proprietary.” (Id.)

than a franchise agreement. (R. 30, Amended Answer to Amended Complaint and Amended Counterclaim, PageID # 846.)

Paragraph Eleven of the Licensing Agreement provided territorial rights for BW-3 Akron.

It granted BW-3 Akron a right of first refusal for the opening of any BWW store in Summit, Medina, Stark, Portage, or Mahoning counties (the “covered territories”). (R. 8-1, Licensing Agreement, PageID # 205.) Under the terms of the Licensing Agreement, BWW could not open or license a BWW store “in the designated counties without the prior written approval of BW-3 Akron without offering the Bords the opportunity to participate as a 50 percent owner in any [BWW] store upon terms not less favorable than those granted to the Bords with respect to BW-3 Akron.” (Id. at PageID # 205–06.) Since the parties signed the Licensing Agreement, BWW restaurants have opened in four of the five enumerated counties. (R. 16, Defendant’s Answer to Amended Complaint and Own Counterclaim, PageID # 774.) Bill Bord3 complained to his son at various times between 1992 and 1997 that BWW had not honored BW-3 Akron’s right of first refusal before opening restaurants in the covered territories. (R. 61, Deposition of Kevin Bord, PageID # 1983–84.)

B. The Stadia Design BWW periodically produces new restaurant designs, which it requires its franchisees to implement. (R. 95-3, Exhibit 44, PageID # 6596–6626.) The current design scheme is called the “Stadia” design. (Id. at PageID # 6615) In 2003, a dispute arose between the parties over whether a remodel of the Akron store was necessary, culminating in a lawsuit which the parties ultimately settled. (R. 74-1, 2003 Complaint, PageID # 4058.)

3 Bill Bord, the patriarch of the Bord family, was one of the signatories to the Licensing Agreement and the primary BW-3 Akron decisionmaker and liaison between BW-3 Akron and BWW. (R. 60, Deposition of Frederick Bord, PageID # 1918.) He died on January 29, 2014. (BWW Brief, 12.)

In late 2013, the Bords and BWW began discussing a potential buyout by BWW of BW-3 Akron’s rights under the Licensing Agreement. (R. 74-3, Exhibit 18, PageID # 4196–97; R. 68, Deposition of Craig Marshall, PageID # 3394.) At a December 2013 meeting discussing the potential buyout, BWW recognized that significant renovations would be necessary to upgrade the building to the Stadia design. (R. 68, Deposition of Craig Marshall, PageID # 3396.) A BWW representative at the December meeting stated that “[o]nce [he] saw the condition of the restaurant that day, it was clear to [him] that it was in dire need of a remodel.” (R. 88, Deposition of James Schmidt, PageID # 5372.) Later, BWW told the Bords that if the parties could not agree on a price for the buyout, “there will be no hard feelings on this end and we’ll just simply need to shift our discussions to upgrades that need to be made to the Akron facility to bring it up to current standards.” (R. 75-1, Internal BWW Email, PageID # 4252–53.)

In June of 2014, the Bords filed an action in Ohio state court alleging that BWW had breached the Licensing Agreement by allowing franchisees to open BWW restaurants within the covered territories without honoring the Bords’ right of first refusal. (R. 75-2, 2014 Complaint, PageID # 4259.)4 In September 2014, BWW sent a letter to BW-3 Akron stating:

Although BWW thought the parties were still in negotiations for a potential buyout, BW-3 Akron sued BWW in June of 2014. From the allegations in the pleading and based on subsequent discussions between counsel, it appears to BWW that BW-3 Akron intends to not sell its rights in the Agreement, but instead plans to continue operating the BW-3 Akron store. Thus, BWW must now address BW-3 Akron’s obligation to upgrade its restaurant to the “Stadia” design standard.

(R. 75-4, Exhibit 24, PageID # 4278.)

4 The state court lawsuit was later voluntarily dismissed after BWW filed the present suit in federal court. (BW-3 Akron Brief, 9.)

Although BW-3 Akron denied that an upgrade was required under the Licensing Agreement, the parties agreed to conduct a “walkthrough of the Akron store to consider the design and layout changes needed to bring the store into ‘alignment’ with Stadia, recognizing there are physical limitations to the Akron store that will require certain accommodations in that regard.” (R. 95-17, Exhibit 58, PageID # 6683.) The parties conducted the “scope walk” of the Akron store on October 13, 2015. (R. 76-5, Exhibit 30, PageID # 4307.)

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Buffalo Wild Wings, Inc. v. BW-3 of Akron, Inc., (6th Cir. 2019).

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