Brown v. Kellogg Sales Company

CourtDistrict Court, S.D. New York
DecidedMarch 31, 2022
Docket1:20-cv-07283
StatusUnknown

This text of Brown v. Kellogg Sales Company (Brown v. Kellogg Sales Company) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brown v. Kellogg Sales Company, (S.D.N.Y. 2022).

Opinion

USDC aDNY DOCUMENT ELECTRONICALLY FILED UNITED STATES DISTRICT COURT DOC#: SOUTHERN DISTRICT OF NEW YORK DATE FILED: 3/3 1/2022 ------------ +--+ +--+ +--+ +--+ +--+ +--+ +--+ +--+ - ------ 2X KELVIN BROWN, individually and on behalf of : all others similarly situated, : Plaintiff, : 1:20-CV-7283-ALC -against- : ORDER GRANTING : MOTION TO DISMISS KELLOGG SALES CO., : Defendant. : ------------- +--+ +--+ + +--+ +--+ + +--+ +--+ +--+ + -- - -- --- - ----- X ANDREW L. CARTER, JR., District Judge: Plaintiff Kelvin Brown, a resident of the Bronx, New York, brings this putative class action against global food manufacturer, Kellogg Sales Company, individually and on behalf of all others similarly situated, alleging that Kellogg participated in deceptive business practices and/or false advertising by overexaggerating the amount of strawberries in its well-known “Frosted Strawberry Pop-Tarts” breakfast treat through materially misleading labeling. Kellogg moves to dismiss for failure to state a claim under Rules 12(b)(1) and 12(b)(6) of the Federal Rules of Civil Procedure. For the reasons discussed below, chiefly because Brown fails to plead that the challenged representations on the front label are materially misleading, the motion to dismiss is GRANTED.

I. FACTUAL AND PROCEDURAL BACKGROUND Plaintiff Kelvin Brown (“Plaintiff’ or “Brown’) is a citizen of Bronx County, New York. FAC 9§ 49, 55. Defendant Kellogg Sales Company (“Defendant” or “Kellogg”) is one of the largest food manufacturers globally and is popularly known for its pioneer breakfast foods, including Special K, Corn Flakes, Nutri-Grain Bars, Pop-Tarts, and other product items. FAC □□ 57-58. Kellogg manufactures, distributes, markets, labels, and sells Pop-Tarts, which are toaster

pastries that contain strawberry filling and are covered with a frosted coating (“Frosted Strawberry Pop-Tarts” or the “Product”). FAC § 1.

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Pe tae wg cee ee i ia Se RS RS ee Fe) Ap ee” RS Mae an a aan □□□ Hae) Soo. Se oe OO TSO Gig RM eo) bo ed oe od See FAC ¥ 2. The front label on the packaging contains representations, including (1) the words “Frosted Strawberry,” (2) an image of half of a fresh strawberry, and (3) an image of the Product depicting “a dark red fruit filling.” SAC § 2. Plaintiff alleges that these representations are false and misleading because “they give consumers the impression the fruit filling contains more strawberries than it does” and “creates an erroneous impression that strawberries are present in an amount greater than is the case.” FAC 4f 3, 33. The front label includes strawberries but omits pears and apples, “even though these fruits are stated elsewhere on the label — in the small print on the ingredient list.” FAC § 31.

Ingredients: Enriched flour (wheat flour, niacin, reduced iron, vitamin By (thiamin mononitrate], vitamin Bo (riboflavin), folic acid), corn syrup, high fructose corn syrup, dextrose, soybean and palm oil (with TBHQ for freshness), sugar, bleached wheat flour. Contains 2% or less of wheat starch, salt, dried Strawberries, dried pears, dried apples, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), citric acid, gelatin, modified wheat starch, yellow corn flour, caramel color, xanthan gum, cornstarch, turmeric extract color, Soy lecithin, red 40, yellow 6, blue 1, color added.

See FAC § 29. The front label also fails to inform customers of the percentage of strawberries in the Product relative to pears and apples. FAC § 32. Brown further avers that the Product contains red 40, a synthetic food coloring, that gives the strawberry-pear-apple combination in the filling a dark red color. FAC §f 34-36. Because apples and pears are not disclosed on the front packaging, the Product is unable to provide the taste and health benefits inherent to strawberries and consumers end up paying for the Product at a higher price than they would absent the alleged misrepresentations. FAC 9§ 10-18, 20-22, 24, 29, 43-46, 62-65. Brown has purchased the Product “on one or more occasions” at stores in New York. FAC § 61. If he had known of the alleged misrepresentations, he would not have purchased the Product or would have paid less for it. FAC § 64.

Plaintiff commenced this action on September 5, 2020. ECF No. 1. After the parties submitted competing pre-motion conference letters regarding Defendant’s motion to dismiss the original complaint, Plaintiff took the opportunity to amend. ECF No. 14. He filed the First Amended Class Action Complaint (the “FAC”) on March 13, 2021. ECF No. 15. On April 16,

2021, Kellogg moved to dismiss the FAC under Rules 12(b)(1) and 12(b)(6) of the Federal Rules of Civil Procedure. ECF No. 18-20. Plaintiff opposed on May 3, 2021. ECF No. 23. Plaintiff filed a reply on May 7, 2021. ECF No. 24. On March 1, 2022, Defendant filed a notice of supplemental authority. ECF No. 25. Plaintiff did not respond to or otherwise oppose that notice of authority. The Court considers the motion fully briefed and will exercise its discretion to decide this motion on the papers. No oral argument is needed. The FAC asserts several causes of action: (1) N.Y. General Business Law (“GBL”) §§ 349 and 350; (2) negligent misrepresentation; (3) breaches of express warranty, implied warranty of merchantability, and the Magnuson Moss Warranty Act (“MMWA”), 15 U.S.C. §§ 2310, et seq.; (4) fraud; and (5) unjust enrichment. Brown seeks injunctive relief, monetary and statutory

damages, and attorneys’ fees. FAC at 14-15. II.STANDARD OF REVIEW A.12(b)(1) Motion to Dismiss In reviewing a motion to dismiss under Rule 12(b)(1), a court “must take all facts alleged

in the complaint as true and draw all reasonable inferences in favor of plaintiff, but jurisdiction must be shown affirmatively, and that showing is not made by drawing from the pleadings inferences favorable to the party asserting it.” Morrison v. Nat’l Australia Bank Ltd., 547 F.3d 167, 170 (2d Cir. 2008) (citation and internal quotation marks omitted). Rather, “[t]he plaintiff bears the burden of proving subject matter jurisdiction by a preponderance of the evidence.” Aurecchione v. Schoolman Transp. Sys., Inc., 426 F.3d 635, 638 (2d Cir. 2005). Courts “may consider affidavits and other materials beyond the pleadings to resolve the jurisdictional issue, but [the Court] may not rely on conclusory or hearsay statements contained in the affidavits.” J.S. ex rel. N.S. v. Attica Cent. Schs., 386 F.3d 107, 110 (2d Cir. 2004).

B. 12(b)(6) Motion to Dismiss

To survive a motion to dismiss pursuant to Rule 12(b)(6), “a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). A claim is facially plausible “when the plaintiff pleads factual content that allows the Court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (citing Twombly, 550 U.S. at 556).

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Brown v. Kellogg Sales Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/brown-v-kellogg-sales-company-nysd-2022.